Findings for PPC in Boulder

Boulder Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Boulder was the 68th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Boulder also ranks amongst the least expensive cities in Colorado, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Boulder Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Boulder keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 25% Higher in Boulder than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boulder are 25% higher than in Westminster. The average price of a click in Boulder is $15.22.

This price differential is somewhat surprising however, as Westminster has a larger population than Boulder.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Broken Arrow, and found the average price of a click in Boulder was 167% higher than in Broken Arrow.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Boulder


Summary PPC Stats for Boulder for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.22 68th 19th 4th 10
Automotive/Vehicle Auto Insurance 49.05 139th 40th 6th 0
Auto Parts 0.92 151st 51st 10th -29
Dealerships 2.93 181st 61st 10th NA
Tires 2.23 204th 61st 8th 2
Towing 7.23 41st 15th 6th -12
Average 13.75 130th 34th 5th -12
B2B Office Furniture 7.08 23rd 11th 1st -3
Printers 2.58 90th 25th 4th -40
Average 4.83 114th 38th 4th NA
Entertainment/Recreation Restaurants 1.62 71st 24th 3rd 92
Average 1.62 71st 24th 3rd 92
Finance Insurance 62.79 32nd 9th 2nd NA
Mortgages 13.71 25th 9th 4th 51
Payday Loans 11.71 74th 24th 2nd 0
Average 29.40 64th 17th 3rd NA
Health, Beauty & Fitness Chiropractors 11.02 78th 26th 6th 92
Cosmetic Surgery 5.98 96th 26th 4th NA
Dentists 17.59 31st 12nd 3rd 41
Martial Arts 3.46 48th 11th 3rd -9
Massage Therapy 4.53 87th 25th 5th -9
Optometrists 5.74 39th 17th 3rd NA
Average 11.19 87th 30th 7th 19
Home & Garden Appliance Repair 22.73 41st 6th 2nd -2
Furniture 2.39 149th 35th 1st -13
Garage Doors 29.69 87th 22nd 8th -6
Landscapers 6.60 51st 20th 4th 180
Moving Companies 17.87 107th 24th 4th -31
Pest Control 12.83 199th 39th 5th 69
Plumbers 118.43 2nd 2nd 2nd 66
Roofing 13.24 103rd 39th 6th -1
Self Storage Companies 19.29 26th 4th 1st 43
Windows and Doors 12.55 32nd 15th 2nd NA
Average 28.60 17th 4th 3rd 27
Legal Family Law 31.83 35th 11th 3rd NA
Law Firms 7.50 158th 44th 6th -3
Real Estate Lawyers 6.45 47th 15th 3rd NA
Average 15.26 162nd 37th 5th -1
Real Estate Apartment Rentals 2.39 57th 15th 4th 1
Condos 2.04 81st 31st 7th -8
New Home Developers 3.12 137th 41st 8th -10
Realtors 3.07 75th 28th 7th -4
Average 2.66 91st 31st 8th -5
Shopping Florists 5.50 140th 48th 7th -8
Average 5.50 140th 48th 7th -8
Travel Car Rentals 2.94 123rd 39th 6th 31
Hotels 4.98 41st 10th 2nd -8
Average 3.96 57th 16th 3rd 11

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.