Findings for PPC in Centennial

Centennial Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Centennial was the 255th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Centennial also ranks amongst the least expensive cities in Colorado, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 55% Lower in Centennial than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Centennial are 55% lower than in Aurora. The average price of a click in Centennial is $4.98.

This price differential is expected however, as Aurora has a larger population than Centennial.

For better comparison of prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Centennial was 12% lower than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Centennial

Summary PPC Stats for Centennial for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.98 255th 67th 10th NA
Entertainment/Recreation Restaurants 0.23 236th 71st 11th NA
Average 0.23 236th 71st 11th NA
Health, Beauty & Fitness Chiropractors 13.00 23rd 6th 2nd -19
Dentists 12.40 70th 23rd 4th NA
Average 12.80 21st 8th 3rd 1
Home & Garden Pest Control 11.77 232nd 58th 9th NA
Roofing 6.69 161st 50th 9th NA
Self Storage Companies 7.63 193rd 48th 8th NA
Average 8.43 243rd 58th 10th NA
Real Estate Apartment Rentals 1.57 97th 25th 5th NA
Condos 0.24 206th 62nd 10th NA
Realtors 2.39 94th 29th 6th NA
Average 1.81 142nd 43rd 10th NA
Travel Hotels 2.56 179th 63rd 9th 0
Average 2.56 163rd 53rd 9th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.