Findings for PPC in Centennial

Centennial Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Centennial was the 75th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Centennial also ranks amongst the least expensive cities in Colorado, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Higher in Centennial than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Centennial are 5% higher than in Aurora. The average price of a click in Centennial is $14.77.

This price differential is somewhat surprising however, as Aurora has a larger population than Centennial.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Centennial was 45% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Centennial

Summary PPC Stats for Centennial for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.77 75th 20th 5th NA
Entertainment/Recreation Restaurants 1.11 142nd 45th 7th 72
Average 1.11 142nd 45th 7th 72
Health, Beauty & Fitness Chiropractors 69.98 2nd 1st 1st -28
Dentists 12.41 113rd 35th 8th -3
Average 41.19 1st 1st 1st -4
Home & Garden Garage Doors 59.57 12nd 3rd 2nd 0
Self Storage Companies 9.99 183rd 47th 9th -19
Average 26.51 24th 7th 5th -2
Real Estate Apartment Rentals 5.75 3rd 1st 1st 56
Condos 3.55 16th 4th 2nd NA
Realtors 2.57 114th 40th 10th NA
Average 4.07 19th 4th 1st NA
Travel Car Rentals 1.44 213rd 66th 10th NA
Hotels 3.00 198th 62nd 6th 8
Average 2.22 250th 72nd 9th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.