Findings for PPC in Centennial

Centennial Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Centennial was the 123rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Centennial also ranks amongst the least expensive cities in Colorado, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 6% Lower in Centennial than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Centennial are 6% lower than in Aurora. The average price of a click in Centennial is $12.79.

This price differential is expected however, as Aurora has a larger population than Centennial.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norwalk, and found the average price of a click in Centennial was 83% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Centennial

Summary PPC Stats for Centennial for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.79 123rd 31st 7th NA
Entertainment/Recreation Restaurants 0.70 195th 63rd 10th 80
Average 0.70 195th 63rd 10th 80
Health, Beauty & Fitness Chiropractors 32.71 5th 2nd 2nd -38
Dentists 12.90 103rd 37th 7th 3
Massage Therapy 25.63 3rd 2nd 1st 0
Average 23.37 4th 2nd 1st -3
Home & Garden Garage Doors 36.41 58th 14th 5th -13
Landscapers 2.11 148th 57th 10th NA
Plumbers 44.57 74th 25th 10th 0
Roofing 18.51 70th 28th 5th NA
Self Storage Companies 15.12 82nd 22nd 5th 56
Average 21.97 70th 20th 9th 3
Real Estate Apartment Rentals 6.79 1st 1st 1st 15
Condos 2.95 37th 10th 3rd NA
New Home Developers 1.89 191st 52nd 10th NA
Realtors 3.33 58th 20th 5th NA
Average 4.40 10th 1st 1st NA
Travel Hotels 4.40 60th 17th 3rd 24
Average 4.40 37th 10th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.