Findings for PPC in Centennial

Centennial Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Centennial was the 214th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Centennial also ranks amongst the least expensive cities in Colorado, ranking as number 10th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 29% Lower in Centennial than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Centennial are 29% lower than in Aurora. The average price of a click in Centennial is $7.07.

This price differential is expected however, as Aurora has a larger population than Centennial.

For better comparison of prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Centennial was 14% lower than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Centennial

Summary PPC Stats for Centennial for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.07 214th 55th 10th NA
Automotive/Vehicle Dealerships 6.32 14th 9th 2nd NA
Average 6.32 147th 43rd 6th NA
Entertainment/Recreation Restaurants 1.01 162nd 44th 3rd 21
Average 1.01 162nd 44th 3rd 21
Health, Beauty & Fitness Chiropractors 18.48 17th 3rd 3rd 124
Dentists 8.08 204th 62nd 9th 26
Average 10.68 55th 17th 5th 16
Home & Garden Garage Doors 14.97 127th 31st 9th -11
Moving Companies 18.35 84th 19th 3rd 0
Plumbers 2.16 244th 67th 10th NA
Roofing 15.70 70th 20th 6th NA
Self Storage Companies 10.56 143rd 31st 5th -3
Average 12.05 199th 45th 10th NA
Real Estate Apartment Rentals 1.36 160th 40th 7th 9
Condos 3.16 25th 6th 2nd NA
Realtors 3.02 103rd 31st 6th 13
Average 2.49 127th 38th 8th 15
Travel Car Rentals 1.59 212nd 69th 10th NA
Hotels 2.51 190th 63rd 7th -7
Average 2.05 250th 72nd 10th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.