Findings for PPC in Centennial

Centennial Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Centennial was the 11th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Centennial also ranks amongst the most expensive cities in Colorado, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Centennial are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Centennial keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 51% Higher in Centennial than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Centennial are 51% higher than in Aurora. The average price of a click in Centennial is $23.35.

This price differential is somewhat surprising however, as Aurora has a larger population than Centennial.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Centennial was 253% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Centennial

Summary PPC Stats for Centennial for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.35 11th 4th 3rd NA
Entertainment/Recreation Restaurants 0.91 186th 55th 9th 7
Average 0.91 186th 55th 9th 7
Health, Beauty & Fitness Chiropractors 9.73 95th 32nd 8th -30
Dentists 11.24 152nd 43rd 6th 4
Average 10.48 120th 34th 6th -2
Home & Garden Garage Doors 127.70 1st 1st 1st 115
Pest Control 44.02 10th 1st 1st NA
Plumbers 88.80 7th 6th 5th 0
Roofing 15.80 90th 36th 7th NA
Self Storage Companies 9.31 181st 44th 7th NA
Average 62.41 1st 1st 1st 22
Real Estate Apartment Rentals 5.02 4th 2nd 1st 31
Condos 3.59 19th 3rd 1st NA
Realtors 3.57 51st 17th 4th NA
Average 4.06 22nd 5th 1st NA
Travel Car Rentals 0.44 216th 67th 10th NA
Hotels 1.53 245th 76th 11th -20
Average 0.99 259th 76th 11th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.