Findings for PPC in Centennial

Centennial Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Centennial was the 155th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Centennial also ranks amongst the least expensive cities in Colorado, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 29% Lower in Centennial than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Centennial are 29% lower than in Aurora. The average price of a click in Centennial is $9.79.

This price differential is expected however, as Aurora has a larger population than Centennial.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norwalk, and found the average price of a click in Centennial was 24% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Centennial

Summary PPC Stats for Centennial for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.79 155th 42nd 9th 4
Automotive/Vehicle Auto Insurance 34.72 134th 44th 5th 0
Dealerships 1.72 224th 69th 10th -25
Average 18.22 60th 18th 5th -5
Entertainment/Recreation Restaurants 0.54 239th 74th 10th -16
Average 0.54 239th 74th 10th -16
Health, Beauty & Fitness Chiropractors 25.81 3rd 1st 1st 32
Dentists 12.19 97th 35th 5th 3
Average 19.00 3rd 2nd 1st 4
Home & Garden Garage Doors 24.44 87th 22nd 8th 21
Landscapers 1.74 158th 53rd 9th NA
Roofing 13.00 109th 37th 5th NA
Self Storage Companies 15.95 46th 8th 1st 33
Average 14.21 162nd 38th 10th NA
Real Estate Apartment Rentals 3.79 15th 4th 2nd 90
Condos 1.98 102nd 34th 9th NA
Realtors 3.67 44th 16th 3rd 23
Average 3.46 49th 17th 3rd 26
Travel Car Rentals 2.42 174th 54th 7th NA
Hotels 2.35 206th 67th 7th 3
Average 2.37 234th 70th 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.