Findings for PPC in Colorado Springs

Colorado Springs Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Colorado Springs was the 9th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Colorado Springs also ranks amongst the most expensive cities in Colorado, ranking as 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Colorado Springs Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Colorado Springs keywords increased by 33% in November 2014.

Google Adwords Keyword Prices 639% Higher in Colorado Springs than Pueblo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Colorado Springs are 639% higher than in Pueblo. The average price of a click in Colorado Springs is $20.87.

This price difference is understandable though, given the population of Pueblo is less than Colorado Springs, which generally means less competition and therefore lower prices.

To understand if prices in Colorado Springs are relatively low, we also compared prices with Kansas City which has a similar population, and found the average price of a click in Colorado Springs was 38% higher than in Kansas City. This suggests that perhaps Colorado Springs prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Colorado Springs

Summary PPC Stats for Colorado Springs for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.87 9th 3rd 2nd 33
Automotive/Vehicle Auto Body 4.22 59th 17th 3rd -44
Auto Brokers 2.54 11th 4th 2nd 0
Auto Insurance 90.21 33rd 8th 2nd 8
Auto Parts 2.29 36th 14th 6th -12
Dealerships 5.26 27th 17th 3rd 8
Tires 2.21 171st 46th 6th -18
Towing 7.14 22nd 2nd 1st 27
Average 22.60 40th 7th 1st 1
B2B Architects 0.55 103rd 34th 4th -43
IT Support 26.88 25th 5th 2nd 111
Office Furniture 4.66 58th 19th 1st 115
Printers 7.22 36th 14th 1st 144
Video Production 7.60 30th 10th 2nd -51
Average 9.58 32nd 7th 2nd NA
Entertainment/Recreation Restaurants 2.10 60th 17th 1st 208
Average 2.10 60th 17th 1st 208
Finance Credit Counselling 19.86 32nd 13rd 2nd NA
Currency Exchange 4.44 2nd 1st 1st 0
Insurance 51.83 38th 8th 2nd 6
Mortgages 20.51 8th 3rd 1st 187
Payday Loans 5.62 128th 46th 7th 15
Average 26.37 41st 6th 1st 28
Health, Beauty & Fitness Acupuncture 7.39 13rd 4th 2nd -15
Chiropractors 9.06 72nd 22nd 5th 6
Cosmetic Surgery 8.40 55th 15th 3rd 21
Dentists 21.10 4th 2nd 1st 7
Jewellers 5.62 32nd 7th 1st NA
Martial Arts 5.81 7th 3rd 1st 51
Massage Therapy 14.38 13rd 4th 2nd 27
Optometrists 4.54 59th 21st 5th 183
Weight Loss Surgery 5.71 29th 10th 2nd 1
Average 12.13 29th 7th 2nd 26
Home & Garden Appliance Repair 15.42 48th 10th 3rd 11
Electricians 6.40 70th 21st 4th -11
Furniture 2.40 103rd 27th 2nd 270
Garage Doors 13.83 133rd 33rd 10th 34
Home Security 34.18 48th 12nd 2nd 3
Interior Designers 5.55 23rd 9th 2nd -19
Landscapers 5.53 50th 15th 3rd -6
Mold Detection and Remova 35.61 10th 3rd 2nd -15
Moving Companies 18.20 86th 20th 4th 11
Pest Control 10.18 220th 54th 7th -22
Plumbers 26.89 140th 31st 9th -19
Roofing 25.31 28th 7th 4th 12
Self Storage Companies 11.28 123rd 26th 3rd -9
Windows and Doors 7.65 47th 23rd 3rd -4
Average 15.92 128th 28th 9th 15
Legal Criminal Lawyers 60.67 24th 5th 1st 60
Employment Lawyers 15.21 19th 1st 1st -12
Family Law 45.03 7th 2nd 2nd NA
Immigration Lawyers 5.67 86th 23rd 2nd -18
Law Firms 62.89 2nd 2nd 2nd 44
Personal Injury Law 216.23 4th 1st 1st -2
Real Estate Lawyers 12.98 22nd 6th 1st 607
Traffic Law 76.81 22nd 7th 2nd NA
Average 59.50 17th 7th 2nd 82
Real Estate Apartment Rentals 1.10 195th 55th 9th -3
Condos 4.16 10th 2nd 1st 44
New Home Developers 6.25 25th 6th 2nd 27
Property Management 5.99 45th 18th 3rd 62
Realtors 5.19 9th 1st 1st 5
Average 4.42 20th 7th 2nd 19
Shopping Florists 7.20 45th 11th 2nd 9
Average 6.54 43rd 9th 2nd 7
Travel Car Rentals 2.45 177th 54th 7th -15
Hotels 4.06 49th 17th 3rd -17
Average 3.26 115th 38th 5th -16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.