Findings for PPC in Colorado Springs

Colorado Springs Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Colorado Springs was the 8th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Colorado Springs also ranks amongst the most expensive cities in Colorado, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 467% Higher in Colorado Springs than Pueblo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Colorado Springs are 467% higher than in Pueblo. The average price of a click in Colorado Springs is $19.69.

This price difference is understandable though, given the population of Pueblo is less than Colorado Springs, which generally means less competition and therefore lower prices.

To understand if prices in Colorado Springs are relatively low, we also compared prices with Kansas City which has a similar population, and found the average price of a click in Colorado Springs was 25% higher than in Kansas City. This suggests that perhaps Colorado Springs prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Evolve your Digital Strategy. Get a PPC Quote today.

PPC Industry Data for Colorado Springs

Summary PPC Stats for Colorado Springs for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.69 8th 3rd 2nd 2
Automotive/Vehicle Auto Insurance 67.83 59th 13rd 1st -6
Auto Parts 1.71 54th 22nd 4th -9
Dealerships 4.07 69th 30th 4th -7
Tires 2.68 144th 41st 7th 5
Towing 3.99 59th 17th 5th -18
Average 18.19 61st 13rd 1st -7
B2B Office Furniture 6.09 37th 6th 1st 103
Printers 5.98 66th 18th 3rd -37
Average 6.03 69th 18th 3rd 22
Entertainment/Recreation Restaurants 1.49 90th 26th 2nd -25
Average 1.49 90th 26th 2nd -25
Finance Credit Counselling 25.73 13rd 6th 2nd NA
Insurance 48.85 48th 13rd 1st NA
Mortgages 13.11 32nd 16th 2nd -10
Payday Loans 3.93 135th 46th 7th -2
Average 26.13 60th 15th 2nd NA
Health, Beauty & Fitness Chiropractors 9.10 60th 20th 5th 17
Cosmetic Surgery 5.78 72nd 20th 3rd NA
Dentists 15.86 24th 6th 2nd -10
Martial Arts 3.83 21st 5th 1st -51
Massage Therapy 17.01 9th 5th 3rd 8
Optometrists 5.18 36th 15th 4th -7
Physiotherapy 5.03 2nd 1st 1st 0
Average 10.43 54th 14th 4th -9
Home & Garden Appliance Repair 13.65 45th 12nd 4th -13
Furniture 2.26 114th 36th 4th 16
Garage Doors 9.35 149th 42nd 9th -8
Landscapers 4.70 89th 28th 5th 3
Moving Companies 12.93 104th 26th 6th 2
Pest Control 20.54 151st 23rd 2nd NA
Plumbers 33.69 98th 24th 9th -13
Roofing 21.14 24th 5th 2nd 24
Self Storage Companies 13.33 60th 13rd 2nd 4
Windows and Doors 6.84 57th 26th 3rd 29
Average 15.24 121st 30th 9th 6
Legal Criminal Lawyers 33.64 58th 11th 2nd -16
Family Law 40.16 11th 4th 2nd NA
Law Firms 52.34 3rd 1st 1st 32
Personal Injury Law 256.68 1st 1st 1st NA
Average 65.44 6th 4th 3rd 13
Real Estate Apartment Rentals 0.85 185th 55th 10th 2
Condos 3.12 16th 4th 1st NA
New Home Developers 5.34 19th 7th 2nd -5
Real Estate Lawyers 2.22 54th 19th 3rd NA
Realtors 4.14 9th 3rd 1st 5
Average 3.30 24th 7th 1st 1
Shopping Florists 6.82 37th 11th 4th 0
Average 6.82 37th 11th 4th 0
Travel Car Rentals 2.57 91st 31st 4th 0
Hotels 4.32 29th 8th 2nd -1
Average 3.44 51st 19th 3rd -1

Study Results for Other Cities:

Nearest Cities

Similar Cities

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.