Findings for PPC in Colorado Springs

Colorado Springs Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Colorado Springs was the 5th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Colorado Springs also ranks amongst the most expensive cities in Colorado, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Colorado Springs are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Colorado Springs keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 181% Higher in Colorado Springs than Pueblo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Colorado Springs are 181% higher than in Pueblo. The average price of a click in Colorado Springs is $25.04.

This price difference is understandable though, given the population of Pueblo is less than Colorado Springs, which generally means less competition and therefore lower prices.

To understand if prices in Colorado Springs are relatively low, we also compared prices with Kansas City which has a similar population, and found the average price of a click in Colorado Springs was 35% higher than in Kansas City. This suggests that perhaps Colorado Springs prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Colorado Springs

Summary PPC Stats for Colorado Springs for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 25.04 5th 2nd 2nd 9
Automotive/Vehicle Auto Insurance 79.76 45th 10th 4th -30
Auto Parts 2.85 28th 12nd 3rd 22
Dealerships 6.30 19th 13rd 1st 0
Tires 4.14 108th 33rd 4th 35
Towing 6.91 28th 11th 2nd -27
Average 22.53 41st 13rd 3rd -4
B2B Office Furniture 4.03 122nd 37th 5th -33
Printers 8.76 38th 13rd 4th 22
Average 6.39 86th 28th 5th NA
Entertainment/Recreation Restaurants 2.46 37th 11th 3rd -28
Average 2.46 37th 11th 3rd -28
Finance Credit Counselling 32.02 18th 7th 2nd NA
Insurance 42.44 51st 15th 3rd -3
Mortgages 25.02 13rd 6th 1st 23
Payday Loans 4.30 158th 50th 7th -29
Average 32.71 38th 9th 3rd NA
Health, Beauty & Fitness Chiropractors 9.79 93rd 31st 7th -1
Cosmetic Surgery 11.52 34th 9th 3rd 23
Dentists 22.19 10th 5th 2nd 13
Martial Arts 4.55 46th 9th 2nd -5
Massage Therapy 6.63 54th 21st 4th 6
Optometrists 6.25 57th 17th 4th -2
Average 13.60 37th 16th 3rd 8
Home & Garden Appliance Repair 18.64 51st 10th 5th 12
Furniture 3.37 89th 14th 3rd -18
Garage Doors 15.69 140th 42nd 7th -6
Landscapers 6.46 34th 5th 2nd 1
Moving Companies 18.05 95th 22nd 4th -8
Pest Control 16.21 183rd 39th 8th -14
Plumbers 56.54 48th 17th 9th 43
Roofing 29.79 21st 9th 3rd 24
Self Storage Companies 17.13 40th 10th 2nd 14
Windows and Doors 16.25 24th 15th 1st -3
Average 21.63 78th 24th 10th 6
Legal Criminal Lawyers 53.20 24th 8th 1st 19
Family Law 39.32 24th 7th 4th -13
Law Firms 60.10 14th 4th 1st 138
Personal Injury Law 316.84 3rd 1st 1st 39
Real Estate Lawyers 13.42 21st 6th 1st 0
Average 77.38 20th 4th 2nd 49
Real Estate Apartment Rentals 1.64 126th 36th 8th -2
Condos 3.27 26th 7th 2nd -8
New Home Developers 5.76 33rd 10th 2nd 13
Realtors 4.85 12nd 2nd 1st 7
Average 3.86 27th 8th 2nd 2
Shopping Florists 6.14 123rd 30th 3rd -4
Average 6.14 123rd 30th 3rd -4
Travel Car Rentals 3.07 109th 33rd 3rd -1
Hotels 5.33 39th 11th 4th 10
Average 4.20 61st 16th 3rd 4

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.