Findings for PPC in Denver

Denver Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Denver was the 2nd most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Denver also ranks amongst the most expensive cities in Colorado, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 215% Higher in Denver than Lakewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denver are 215% higher than in Lakewood. The average price of a click in Denver is $25.93.

This price difference is understandable though, given the population of Lakewood is less than Denver, which generally means less competition and therefore lower prices.

To understand if prices in Denver are relatively low, we also compared prices with Seattle which has a similar population, and found the average price of a click in Denver was 39% higher than in Seattle. This suggests that perhaps Denver prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Denver


Summary PPC Stats for Denver for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 25.93 2nd 1st 1st 1
Automotive/Vehicle Auto Insurance 94.66 10th 1st 1st 6
Auto Parts 1.81 74th 32nd 7th -2
Auto Wreckers 3.29 7th 3rd 1st 4
Dealerships 4.53 55th 24th 2nd -28
Tires 2.88 139th 40th 4th -2
Towing 5.66 35th 9th 4th -6
Average 23.37 28th 7th 2nd -6
B2B Office Furniture 3.61 82nd 27th 1st -16
Printers 8.24 40th 12nd 3rd 19
Trade Show Displays 20.74 9th 4th 1st 38
Average 8.89 21st 5th 1st 14
Entertainment/Recreation Restaurants 1.97 80th 23rd 2nd 15
Average 1.97 80th 23rd 2nd 15
Finance Credit Counselling 21.40 35th 11th 2nd -11
Insurance 50.52 40th 10th 2nd -3
Mortgages 15.07 25th 8th 3rd -4
Payday Loans 5.33 129th 44th 7th -6
Average 30.30 46th 12nd 3rd -5
Health, Beauty & Fitness Chiropractors 14.47 29th 8th 4th -27
Cosmetic Surgery 9.09 51st 12nd 2nd 0
Dentists 18.74 21st 6th 2nd -4
Martial Arts 4.76 22nd 7th 3rd 0
Massage Therapy 20.19 3rd 1st 1st 0
Optometrists 8.97 8th 2nd 1st 0
Physiotherapy 1.74 7th 3rd 1st 0
Average 13.48 31st 10th 4th -4
Home & Garden Appliance Repair 17.35 65th 19th 5th 11
Furniture 2.41 143rd 38th 3rd 5
Garage Doors 35.46 37th 8th 4th -8
Landscapers 5.84 57th 20th 3rd -5
Moving Companies 27.66 26th 5th 1st 24
Pest Control 11.43 208th 46th 3rd -12
Plumbers 79.88 10th 3rd 3rd 6
Roofing 30.16 22nd 7th 3rd -11
Self Storage Companies 14.38 71st 17th 4th 5
Windows and Doors 11.98 17th 10th 1st -18
Average 23.31 39th 7th 5th -2
Legal Criminal Lawyers 38.77 46th 13rd 1st 5
Family Law 43.85 13rd 4th 2nd -31
Law Firms 62.85 3rd 2nd 2nd 2
Personal Injury Law 174.26 17th 3rd 2nd 8
Real Estate Lawyers 18.18 15th 4th 1st 55
Average 71.02 17th 5th 2nd 8
Real Estate Apartment Rentals 2.54 52nd 13rd 3rd 3
Condos 2.79 57th 19th 6th 18
New Home Developers 7.11 16th 3rd 1st 0
Realtors 3.78 36th 11th 2nd -3
Average 3.92 27th 6th 1st 4
Shopping Florists 10.58 6th 3rd 1st 13
Average 10.58 6th 3rd 1st 13
Travel Car Rentals 5.71 11th 3rd 1st 37
Hotels 5.21 29th 6th 2nd -1
Average 5.46 12nd 2nd 1st 18

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.