Findings for PPC in Fort Collins

Fort Collins Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Collins was the 70th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Fort Collins also ranks amongst the least expensive cities in Colorado, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 20% Lower in Fort Collins than Boulder

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Collins are 20% lower than in Boulder. The average price of a click in Fort Collins is $12.81.

This price difference is interesting though, given the population of Boulder is less than Fort Collins.

To understand if prices in Fort Collins align relatively, we also compared prices with Hayward, which has a similar population, and found the average price of a click in Fort Collins was 92% higher than in Hayward.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Collins


Summary PPC Stats for Fort Collins for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.81 70th 21st 5th 4
Automotive/Vehicle Auto Insurance 59.72 80th 18th 3rd 3
Auto Parts 2.86 5th 3rd 1st 52
Dealerships 2.42 179th 59th 8th NA
Tires 2.63 146th 43rd 8th -21
Towing 4.86 39th 12nd 4th NA
Average 9.47 133rd 33rd 4th 1
B2B Office Furniture 5.67 46th 11th 2nd 46
Printers 7.17 52nd 12nd 2nd NA
Average 6.17 63rd 15th 2nd 21
Entertainment/Recreation Restaurants 3.38 4th 2nd 1st 54
Average 3.38 4th 2nd 1st 54
Finance Credit Counselling 21.05 28th 12nd 3rd NA
Mortgages 11.49 37th 17th 3rd NA
Payday Loans 4.33 131st 45th 6th NA
Average 12.29 119th 38th 3rd NA
Health, Beauty & Fitness Chiropractors 11.98 30th 9th 3rd 18
Cosmetic Surgery 9.82 41st 10th 2nd NA
Dentists 12.79 61st 18th 3rd -3
Martial Arts 1.98 75th 21st 3rd 4
Massage Therapy 4.48 68th 20th 5th 17
Optometrists 4.79 45th 16th 5th NA
Average 9.71 73rd 20th 6th 3
Home & Garden Appliance Repair 10.02 95th 26th 7th NA
Furniture 1.93 147th 44th 7th NA
Garage Doors 26.16 58th 18th 6th 19
Landscapers 6.39 46th 12nd 2nd NA
Moving Companies 17.16 51st 11th 4th 31
Pest Control 10.94 237th 62nd 10th NA
Plumbers 72.46 18th 9th 8th 56
Roofing 20.15 30th 8th 4th NA
Self Storage Companies 6.74 216th 54th 10th -38
Windows and Doors 9.59 39th 19th 2nd NA
Average 20.67 41st 11th 7th NA
Legal Law Firms 16.92 58th 23rd 3rd NA
Personal Injury Law 139.89 17th 8th 4th NA
Real Estate Lawyers 5.18 41st 14th 2nd NA
Average 35.46 72nd 19th 5th NA
Real Estate Apartment Rentals 1.14 144th 42nd 9th -9
Condos 2.63 23rd 7th 2nd NA
New Home Developers 5.16 22nd 9th 3rd 32
Realtors 2.72 69th 24th 4th 8
Average 2.77 51st 16th 3rd 13
Shopping Florists 5.78 88th 26th 6th -1
Average 5.78 88th 26th 6th -1
Travel Car Rentals 2.53 96th 33rd 5th -1
Hotels 3.21 110th 40th 7th -1
Average 2.87 118th 42nd 8th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.