Findings for PPC in Fort Collins

Fort Collins Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Fort Collins was the 11th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of December 2014. Fort Collins also ranks amongst the most expensive cities in Colorado, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Detroit ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Collins Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Fort Collins keywords increased by 14% in December 2014.

Google Adwords Keyword Prices 7% Higher in Fort Collins than Boulder

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Collins are 7% higher than in Boulder. The average price of a click in Fort Collins is $15.54.

This price difference is understandable though, given the population of Boulder is less than Fort Collins, which generally means less competition and therefore lower prices.

To understand if prices in Fort Collins are relatively low, we also compared prices with Hayward which has a similar population, and found the average price of a click in Fort Collins was 87% higher than in Hayward. This suggests that perhaps Fort Collins prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Collins

Summary PPC Stats for Fort Collins for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.54 47th 11th 3rd 14
Automotive/Vehicle Auto Insurance 62.53 71st 22nd 3rd 246
Auto Parts 2.35 36th 16th 5th 5
Dealerships 4.28 72nd 28th 3rd 11
Tires 2.81 147th 44th 5th 17
Towing 2.73 125th 39th 6th 7
Average 20.96 42nd 10th 3rd 55
B2B Office Furniture 3.44 90th 30th 3rd 33
Printers 8.05 43rd 14th 4th 19
Average 4.97 79th 26th 4th 17
Entertainment/Recreation Restaurants 1.00 181st 52nd 7th 29
Average 1.00 181st 52nd 7th 29
Finance Credit Counselling 13.88 52nd 18th 3rd 2
Insurance 46.91 45th 13rd 3rd 0
Mortgages 31.93 1st 1st 1st 130
Payday Loans 5.78 124th 41st 5th -2
Average 26.10 65th 22nd 4th 22
Health, Beauty & Fitness Chiropractors 17.98 14th 3rd 2nd -9
Cosmetic Surgery 12.17 24th 7th 1st NA
Dentists 13.22 75th 31st 4th -12
Martial Arts 5.70 11th 4th 2nd 0
Massage Therapy 3.90 85th 32nd 5th 0
Optometrists 6.79 21st 6th 2nd NA
Average 11.36 61st 20th 6th -5
Home & Garden Appliance Repair 20.40 42nd 10th 3rd 11
Furniture 1.85 206th 65th 9th 4
Garage Doors 25.18 82nd 19th 7th 15
Landscapers 7.44 33rd 11th 1st 11
Moving Companies 17.16 120th 28th 5th 10
Pest Control 10.12 218th 51st 5th -19
Plumbers 68.33 20th 6th 4th 44
Roofing 12.76 113rd 38th 6th -15
Self Storage Companies 7.31 228th 58th 11th -19
Average 21.80 51st 11th 6th 3
Legal Family Law 14.48 74th 22nd 3rd NA
Law Firms 33.55 17th 8th 3rd NA
Personal Injury Law 93.46 77th 20th 4th NA
Average 40.35 79th 20th 4th NA
Real Estate Apartment Rentals 1.31 174th 51st 9th 13
Condos 2.63 61st 20th 7th 11
New Home Developers 5.68 33rd 12nd 4th 6
Realtors 3.51 57th 22nd 5th 22
Average 3.18 71st 25th 6th 13
Shopping Florists 6.14 102nd 30th 4th -2
Average 6.14 102nd 30th 4th -2
Travel Car Rentals 2.68 155th 49th 6th -15
Hotels 3.82 93rd 29th 6th 7
Average 3.25 141st 40th 5th -4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.