Findings for PPC in Fort Collins

Fort Collins Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Collins was the 4th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fort Collins also ranks amongst the most expensive cities in Colorado, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fort Collins are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Fort Collins keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 37% Higher in Fort Collins than Boulder

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Collins are 37% higher than in Boulder. The average price of a click in Fort Collins is $23.21.

This price difference is understandable though, given the population of Boulder is less than Fort Collins, which generally means less competition and therefore lower prices.

To understand if prices in Fort Collins are relatively low, we also compared prices with Hayward which has a similar population, and found the average price of a click in Fort Collins was 140% higher than in Hayward. This suggests that perhaps Fort Collins prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fort Collins

Summary PPC Stats for Fort Collins for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.21 4th 3rd 2nd 8
Automotive/Vehicle Auto Insurance 67.90 58th 20th 3rd 40
Auto Parts 4.43 13rd 6th 2nd 18
Dealerships 4.37 69th 30th 5th NA
Tires 3.50 124th 33rd 7th 2
Towing 6.85 29th 9th 2nd 58
Average 20.74 46th 15th 2nd 21
B2B Office Furniture 5.78 57th 23rd 2nd 0
Printers 10.29 39th 11th 2nd 11
Average 7.28 62nd 17th 3rd NA
Entertainment/Recreation Restaurants 6.83 32nd 9th 2nd -13
Average 6.83 32nd 9th 2nd -13
Finance Credit Counselling 10.42 66th 21st 3rd NA
Insurance 100.67 14th 3rd 1st NA
Mortgages 7.30 56th 20th 4th -37
Payday Loans 4.14 147th 45th 2nd -6
Average 35.18 24th 8th 1st NA
Health, Beauty & Fitness Chiropractors 10.56 62nd 23rd 7th -38
Cosmetic Surgery 10.85 35th 6th 2nd 52
Dentists 15.02 41st 12nd 6th 13
Martial Arts 5.38 25th 8th 1st -9
Massage Therapy 6.34 74th 25th 6th 0
Optometrists 8.95 14th 7th 1st -17
Average 11.61 62nd 19th 6th 8
Home & Garden Appliance Repair 24.74 13rd 2nd 1st 53
Furniture 2.75 167th 39th 7th -6
Garage Doors 26.63 93rd 29th 7th -29
Landscapers 8.36 19th 4th 1st 2
Moving Companies 17.80 97th 20th 5th -14
Pest Control 9.71 230th 55th 9th -12
Plumbers 44.92 80th 24th 9th -7
Roofing 30.83 19th 8th 2nd -5
Self Storage Companies 7.67 181st 43rd 9th 0
Windows and Doors 6.21 78th 26th 3rd NA
Average 22.75 48th 17th 6th 9
Legal Family Law 14.36 97th 24th 5th NA
Law Firms 15.62 141st 39th 6th NA
Personal Injury Law 257.86 3rd 1st 1st NA
Average 88.04 10th 3rd 1st NA
Real Estate Apartment Rentals 1.88 97th 24th 8th -15
Condos 1.88 70th 19th 6th -24
New Home Developers 4.67 60th 20th 4th -1
Realtors 2.62 58th 21st 6th -14
Average 2.68 68th 20th 7th -14
Shopping Florists 7.01 91st 22nd 6th -2
Average 7.01 91st 22nd 6th -2
Travel Car Rentals 3.04 105th 36th 5th -3
Hotels 4.51 100th 34th 5th 0
Average 3.77 121st 44th 7th -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.