Findings for PPC in Fort Collins

Fort Collins Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Collins was the 10th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fort Collins also ranks amongst the most expensive cities in Colorado, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Collins Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Fort Collins keywords increased by 26% in March 2015.

Google Adwords Keyword Prices 88% Higher in Fort Collins than Boulder

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Collins are 88% higher than in Boulder. The average price of a click in Fort Collins is $23.44.

This price difference is understandable though, given the population of Boulder is less than Fort Collins, which generally means less competition and therefore lower prices.

To understand if prices in Fort Collins are relatively low, we also compared prices with Hayward which has a similar population, and found the average price of a click in Fort Collins was 158% higher than in Hayward. This suggests that perhaps Fort Collins prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Collins

Summary PPC Stats for Fort Collins for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.44 10th 4th 3rd 26
Automotive/Vehicle Auto Insurance 181.97 4th 3rd 1st 46
Auto Parts 2.36 37th 21st 5th 14
Dealerships 3.92 115th 41st 4th NA
Tires 3.42 134th 29th 3rd 3
Towing 9.74 18th 5th 1st 128
Average 53.16 3rd 2nd 1st 36
B2B Office Furniture 3.15 142nd 45th 5th -19
Printers 13.56 22nd 3rd 2nd -21
Average 6.62 91st 25th 4th NA
Entertainment/Recreation Restaurants 1.35 113rd 35th 3rd 44
Average 1.35 113rd 35th 3rd 44
Finance Credit Counselling 9.84 65th 21st 3rd NA
Insurance 96.74 15th 5th 1st NA
Payday Loans 6.95 128th 42nd 4th 68
Average 56.45 14th 5th 1st NA
Health, Beauty & Fitness Chiropractors 22.30 15th 3rd 2nd -10
Cosmetic Surgery 12.50 26th 9th 1st -6
Dentists 16.68 51st 14th 4th -7
Martial Arts 3.76 49th 10th 3rd 3
Massage Therapy 91.61 1st 1st 1st 1158
Optometrists 12.02 6th 2nd 1st 39
Average 22.04 3rd 2nd 2nd 115
Home & Garden Appliance Repair 15.28 99th 30th 6th -14
Furniture 2.56 125th 30th 6th -8
Garage Doors 21.66 107th 23rd 8th -25
Landscapers 10.35 14th 5th 2nd 183
Moving Companies 21.49 92nd 23rd 6th 39
Pest Control 17.69 162nd 34th 4th 38
Plumbers 60.72 31st 10th 6th 34
Roofing 123.08 1st 1st 1st 12
Self Storage Companies 8.64 205th 54th 10th 9
Windows and Doors 4.11 79th 29th 3rd NA
Average 23.47 45th 11th 6th 23
Legal Family Law 9.83 94th 24th 4th NA
Law Firms 44.25 9th 5th 2nd NA
Personal Injury Law 37.70 129th 29th 3rd NA
Average 36.06 95th 17th 3rd NA
Real Estate Apartment Rentals 1.72 107th 28th 6th -10
Condos 2.32 72nd 26th 7th -34
New Home Developers 4.87 42nd 15th 5th -25
Realtors 3.27 56th 16th 3rd -30
Average 2.99 68th 20th 5th -24
Shopping Florists 5.49 150th 41st 6th -9
Average 5.49 150th 41st 6th -9
Travel Car Rentals 2.48 148th 39th 5th -20
Hotels 4.78 56th 17th 4th -17
Average 3.63 103rd 29th 6th -19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.