Findings for PPC in Fort Collins

Fort Collins Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Fort Collins was the 7th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. Fort Collins also ranks amongst the most expensive cities in Colorado, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 27% Higher in Fort Collins than Boulder

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Collins are 27% higher than in Boulder. The average price of a click in Fort Collins is $19.43.

This price difference is understandable though, given the population of Boulder is less than Fort Collins, which generally means less competition and therefore lower prices.

To understand if prices in Fort Collins are relatively low, we also compared prices with Hayward which has a similar population, and found the average price of a click in Fort Collins was 159% higher than in Hayward. This suggests that perhaps Fort Collins prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Collins

Summary PPC Stats for Fort Collins for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.43 27th 7th 3rd 3
Automotive/Vehicle Auto Insurance 89.75 46th 12nd 4th -28
Auto Parts 1.80 83rd 33rd 7th -24
Dealerships 3.68 120th 45th 7th NA
Tires 3.91 94th 19th 3rd 28
Towing 7.89 30th 10th 4th -16
Average 20.17 76th 21st 4th -9
B2B Office Furniture 3.94 107th 39th 4th 23
Printers 6.73 66th 20th 3rd -25
Average 4.87 113rd 37th 3rd NA
Entertainment/Recreation Restaurants 1.48 91st 28th 5th 18
Average 1.48 91st 28th 5th 18
Finance Insurance 42.46 66th 20th 3rd NA
Mortgages 29.34 3rd 2nd 2nd 0
Payday Loans 13.84 58th 17th 1st 138
Average 35.47 36th 8th 2nd NA
Health, Beauty & Fitness Chiropractors 18.01 23rd 9th 5th -19
Cosmetic Surgery 15.23 17th 6th 1st NA
Dentists 16.72 39th 16th 4th 2
Martial Arts 3.31 53rd 13rd 4th -12
Massage Therapy 2.66 114th 40th 6th 0
Optometrists 7.04 17th 6th 1st -20
Average 13.20 43rd 13rd 4th -3
Home & Garden Appliance Repair 12.22 136th 42nd 7th -6
Furniture 2.35 152nd 37th 2nd -6
Garage Doors 33.10 71st 18th 6th 150
Landscapers 10.92 13rd 5th 1st -7
Moving Companies 22.32 75th 19th 3rd -10
Pest Control 10.32 217th 50th 7th -29
Plumbers 75.18 18th 5th 5th 15
Roofing 28.24 29th 11th 4th -17
Self Storage Companies 10.95 165th 42nd 9th 35
Windows and Doors 0.85 102nd 33rd 4th NA
Average 23.31 53rd 15th 7th 8
Legal Family Law 19.51 60th 18th 4th NA
Law Firms 13.49 106th 29th 4th NA
Personal Injury Law 192.10 16th 5th 3rd NA
Average 54.52 48th 11th 3rd NA
Real Estate Apartment Rentals 2.04 94th 22nd 5th 23
Condos 2.87 43rd 15th 4th 20
New Home Developers 5.89 34th 9th 3rd 23
Realtors 3.24 61st 21st 6th 2
Average 3.37 50th 15th 5th 15
Shopping Florists 6.38 99th 31st 3rd 17
Average 6.38 99th 31st 3rd 17
Travel Car Rentals 3.25 86th 28th 4th 33
Hotels 3.80 99th 30th 5th -21
Average 3.53 101st 28th 5th 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.