Findings for PPC in Fort Collins

Fort Collins Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Fort Collins was the 8th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of July 2015. Fort Collins also ranks amongst the most expensive cities in Colorado, ranking 4th. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Collins Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting Fort Collins keywords increased by 24% in July 2015.

Not surprisingly, the month over month price increases for Fort Collins Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 7% Higher in Fort Collins than Boulder

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Collins are 7% higher than in Boulder. The average price of a click in Fort Collins is $19.57.

This price difference is understandable though, given the population of Boulder is less than Fort Collins, which generally means less competition and therefore lower prices.

To understand if prices in Fort Collins are relatively low, we also compared prices with Hayward which has a similar population, and found the average price of a click in Fort Collins was 175% higher than in Hayward. This suggests that perhaps Fort Collins prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fort Collins

Summary PPC Stats for Fort Collins for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.57 29th 8th 4th 24
Automotive/Vehicle Auto Insurance 87.55 30th 7th 3rd 5
Auto Parts 2.14 57th 26th 8th 8
Dealerships 3.50 161st 50th 7th NA
Tires 4.65 76th 21st 3rd 47
Towing 4.73 67th 21st 5th -7
Average 19.08 67th 18th 4th 7
B2B Office Furniture 5.05 97th 32nd 4th 16
Printers 10.15 15th 6th 2nd -14
Average 7.60 59th 19th 4th NA
Entertainment/Recreation Restaurants 4.22 8th 2nd 1st 46
Average 4.22 8th 2nd 1st 46
Finance Credit Counselling 8.22 67th 20th 3rd NA
Insurance 95.49 14th 2nd 1st NA
Payday Loans 14.01 47th 17th 1st 52
Average 32.93 37th 8th 2nd NA
Health, Beauty & Fitness Chiropractors 30.58 2nd 1st 1st 22
Cosmetic Surgery 12.29 31st 7th 2nd NA
Dentists 16.08 48th 15th 3rd 0
Martial Arts 2.64 79th 22nd 3rd -14
Massage Therapy 9.46 33rd 13rd 2nd 580
Optometrists 7.38 31st 11th 3rd 42
Average 14.63 25th 11th 2nd 64
Home & Garden Appliance Repair 31.92 16th 3rd 2nd 64
Furniture 2.75 144th 33rd 6th 14
Garage Doors 29.09 91st 24th 6th -6
Landscapers 5.40 53rd 12nd 4th 4
Moving Companies 14.20 134th 30th 5th 131
Pest Control 17.93 160th 33rd 7th 34
Plumbers 43.08 89th 27th 10th 3
Roofing 63.21 2nd 1st 1st -6
Self Storage Companies 7.22 218th 53rd 9th -10
Windows and Doors 14.66 29th 19th 3rd NA
Average 23.89 49th 15th 9th 40
Legal Family Law 43.38 17th 5th 3rd NA
Law Firms 27.12 63rd 17th 4th NA
Personal Injury Law 150.04 36th 8th 3rd NA
Average 66.88 35th 8th 3rd NA
Real Estate Apartment Rentals 2.32 67th 19th 5th -2
Condos 2.56 57th 17th 6th -1
New Home Developers 5.80 32nd 9th 1st 27
Realtors 3.03 85th 27th 7th -9
Average 3.30 51st 17th 5th 1
Shopping Florists 5.90 131st 33rd 4th 0
Average 5.90 131st 33rd 4th 0
Travel Car Rentals 2.68 157th 49th 8th 14
Hotels 5.46 31st 9th 3rd 20
Average 4.07 72nd 21st 4th 17

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.