Findings for PPC in Lakewood

Lakewood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lakewood was the 95th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Lakewood also ranks amongst the least expensive cities in Colorado, ranking as number 5th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Lakewood than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lakewood are 51% lower than in Denver. The average price of a click in Lakewood is $12.32.

This price differential is expected however, as Denver has a larger population than Lakewood.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bridgeport, and found the average price of a click in Lakewood was 26% higher than in Bridgeport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lakewood

Summary PPC Stats for Lakewood for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.32 95th 24th 5th NA
Automotive/Vehicle Auto Wreckers 5.64 2nd 1st 1st NA
Dealerships 2.21 183rd 58th 10th NA
Average 3.35 200th 58th 8th NA
Entertainment/Recreation Restaurants 0.58 215th 68th 8th 34
Average 0.58 215th 68th 8th 34
Finance Payday Loans 6.23 118th 41st 4th 82
Average 6.23 150th 43rd 6th NA
Health, Beauty & Fitness Chiropractors 7.91 90th 28th 8th 3
Dentists 12.84 85th 27th 6th 54
Optometrists 4.95 47th 16th 4th NA
Average 10.87 50th 14th 4th 13
Home & Garden Furniture 1.45 198th 62nd 6th -17
Garage Doors 30.78 57th 13rd 4th 49
Landscapers 3.04 119th 36th 6th 0
Moving Companies 14.44 148th 37th 8th 8
Pest Control 25.13 67th 2nd 1st 1
Plumbers 82.19 10th 2nd 2nd 30
Roofing 35.02 6th 2nd 2nd 20
Self Storage Companies 8.91 183rd 46th 7th -12
Average 29.27 11th 1st 1st 5
Real Estate Apartment Rentals 1.82 99th 22nd 5th 5
Condos 1.28 129th 38th 8th -14
New Home Developers 2.61 167th 43rd 8th NA
Realtors 2.84 124th 39th 8th 12
Average 2.20 159th 49th 9th 0
Shopping Florists 4.41 171st 55th 7th -29
Average 4.41 159th 47th 7th -15
Travel Car Rentals 2.45 177th 54th 7th NA
Hotels 2.09 214th 71st 9th 4
Average 2.21 241st 67th 9th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.