Findings for PPC in Lakewood

Lakewood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lakewood was the 222nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Lakewood also ranks amongst the least expensive cities in Colorado, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 75% Lower in Lakewood than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lakewood are 75% lower than in Denver. The average price of a click in Lakewood is $7.22.

This price differential is expected however, as Denver has a larger population than Lakewood.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bridgeport, and found the average price of a click in Lakewood was 23% higher than in Bridgeport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lakewood

Summary PPC Stats for Lakewood for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.22 222nd 59th 10th 1
Automotive/Vehicle Auto Parts 1.02 148th 48th 9th -23
Auto Wreckers 1.24 27th 10th 3rd NA
Dealerships 4.05 99th 37th 5th NA
Tires 2.29 200th 60th 7th -6
Towing 1.69 180th 54th 8th -10
Average 2.10 278th 75th 10th 5
Entertainment/Recreation Restaurants 0.44 228th 70th 11th 0
Average 0.44 228th 70th 11th 0
Finance Payday Loans 11.27 80th 27th 3rd 0
Average 11.27 148th 42nd 6th NA
Health, Beauty & Fitness Chiropractors 9.33 112nd 33rd 8th -35
Dentists 8.91 206th 61st 9th 7
Massage Therapy 8.62 35th 13rd 3rd -25
Optometrists 3.12 111st 35th 7th NA
Average 8.29 200th 62nd 10th -3
Home & Garden Furniture 2.03 180th 47th 5th 31
Landscapers 3.51 115th 46th 9th -22
Pest Control 14.17 184th 35th 4th 0
Plumbers 60.33 31st 7th 6th -6
Self Storage Companies 12.83 124th 30th 6th 2
Average 25.53 29th 8th 5th 0
Real Estate Apartment Rentals 1.84 118th 33rd 7th 14
Condos 1.76 101st 41st 10th NA
New Home Developers 3.90 89th 30th 7th 61
Realtors 2.03 168th 52nd 10th -16
Average 2.36 126th 41st 9th 6
Shopping Florists 3.29 212nd 65th 10th -35
Average 3.29 212nd 65th 10th -35
Travel Car Rentals 3.67 51st 15th 2nd NA
Hotels 2.87 182nd 57th 9th 35
Average 3.14 155th 47th 8th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.