Findings for PPC in Lakewood

Lakewood Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Lakewood was the 17th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Lakewood also ranks amongst the most expensive cities in Colorado, ranking 4th. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 41% Lower in Lakewood than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lakewood are 41% lower than in Denver. The average price of a click in Lakewood is $15.69.

This price differential is expected however, as Denver has a larger population than Lakewood.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bridgeport, and found the average price of a click in Lakewood was 352% higher than in Bridgeport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lakewood

Summary PPC Stats for Lakewood for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.69 59th 17th 4th NA
Automotive/Vehicle Auto Insurance 77.29 83rd 30th 6th NA
Auto Parts 1.86 69th 35th 7th -36
Auto Wreckers 0.54 23rd 11th 3rd NA
Dealerships 3.10 170th 57th 7th NA
Tires 2.34 204th 60th 7th -31
Towing 4.62 89th 27th 7th -15
Average 19.33 85th 26th 5th NA
Entertainment/Recreation Restaurants 0.38 233rd 70th 11th -38
Average 0.38 233rd 70th 11th -38
Finance Payday Loans 9.00 94th 31st 2nd 66
Average 9.00 156th 47th 5th NA
Health, Beauty & Fitness Chiropractors 14.40 46th 16th 6th 127
Dentists 17.86 38th 12nd 3rd 7
Martial Arts 1.52 93rd 25th 5th 0
Massage Therapy 48.25 2nd 2nd 2nd 0
Optometrists 2.57 106th 29th 4th NA
Average 19.71 6th 3rd 3rd 15
Home & Garden Appliance Repair 13.18 126th 39th 8th -7
Furniture 4.62 12nd 4th 1st 190
Garage Doors 79.08 3rd 1st 1st 75
Landscapers 9.64 17th 7th 3rd 0
Pest Control 29.76 64th 10th 2nd 0
Plumbers 65.67 21st 6th 5th 3
Self Storage Companies 16.35 66th 14th 1st 108
Average 32.25 7th 3rd 3rd 32
Legal Law Firms 8.29 145th 47th 7th NA
Average 8.29 198th 52nd 6th NA
Real Estate Apartment Rentals 1.64 124th 35th 8th -27
Condos 2.54 61st 20th 5th NA
New Home Developers 2.41 166th 49th 9th 71
Realtors 2.71 99th 37th 8th -11
Average 2.28 132nd 45th 10th -1
Shopping Florists 10.77 7th 2nd 1st -1
Average 10.77 7th 2nd 1st -1
Travel Car Rentals 2.38 158th 44th 6th NA
Hotels 2.15 237th 71st 8th -26
Average 2.23 249th 71st 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.