Findings for PPC in Lakewood

Lakewood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lakewood was the 166th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Lakewood also ranks amongst the least expensive cities in Colorado, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Lakewood are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Lakewood keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 66% Lower in Lakewood than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lakewood are 66% lower than in Denver. The average price of a click in Lakewood is $10.03.

This price differential is expected however, as Denver has a larger population than Lakewood.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bridgeport, and found the average price of a click in Lakewood was 100% higher than in Bridgeport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lakewood

Summary PPC Stats for Lakewood for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.03 166th 46th 9th NA
Automotive/Vehicle Auto Parts 2.04 61st 28th 9th 14
Dealerships 3.48 163rd 51st 8th NA
Towing 2.02 146th 45th 7th -9
Average 2.51 268th 75th 10th NA
Entertainment/Recreation Restaurants 0.71 209th 62nd 10th 30
Average 0.71 209th 62nd 10th 30
Finance Payday Loans 4.88 154th 49th 6th -48
Average 4.88 173rd 53rd 7th NA
Health, Beauty & Fitness Chiropractors 8.12 129th 45th 9th 155
Dentists 9.20 206th 55th 9th -16
Martial Arts 1.24 106th 27th 5th -36
Massage Therapy 7.62 47th 18th 3rd -16
Optometrists 1.91 130th 42nd 7th NA
Average 7.09 235th 67th 10th 3
Home & Garden Appliance Repair 15.03 79th 21st 7th -9
Landscapers 4.31 90th 28th 7th -5
Pest Control 20.08 140th 24th 3rd 0
Plumbers 72.62 27th 13rd 8th -14
Roofing 21.84 46th 18th 5th -1
Self Storage Companies 11.29 135th 36th 5th -10
Average 28.85 17th 7th 5th -4
Legal Law Firms 17.28 120th 40th 6th NA
Average 17.28 173rd 51st 6th NA
Real Estate Apartment Rentals 2.07 83rd 24th 7th 2
Condos 2.22 74th 24th 7th NA
New Home Developers 2.07 186th 49th 9th -32
Realtors 3.02 88th 28th 8th 7
Average 2.38 120th 33rd 9th 3
Shopping Florists 4.94 181st 53rd 6th -35
Average 4.94 181st 53rd 6th -35
Travel Car Rentals 2.73 150th 46th 6th NA
Hotels 2.48 228th 70th 8th -2
Average 2.56 239th 70th 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.