Findings for PPC in Pueblo

Pueblo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pueblo was the 239th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Pueblo also ranks amongst the least expensive cities in Colorado, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 77% Lower in Pueblo than Colorado Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pueblo are 77% lower than in Colorado Springs. The average price of a click in Pueblo is $6.54.

This price differential is expected however, as Colorado Springs has a larger population than Pueblo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, High Point, and found the average price of a click in Pueblo was 12% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pueblo


Summary PPC Stats for Pueblo for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.54 239th 66th 11th NA
Automotive/Vehicle Auto Insurance 31.94 168th 47th 7th NA
Auto Parts 1.73 91st 36th 8th -18
Dealerships 3.63 123rd 47th 8th NA
Tires 2.72 175th 49th 5th -8
Towing 10.26 13rd 4th 1st 0
Average 8.83 171st 48th 7th NA
Entertainment/Recreation Restaurants 0.81 179th 58th 8th -28
Average 0.81 179th 58th 8th -28
Finance Payday Loans 3.18 142nd 44th 7th -53
Average 3.18 173rd 52nd 7th NA
Health, Beauty & Fitness Chiropractors 45.69 2nd 1st 1st 0
Dentists 10.00 176th 56th 8th 20
Average 18.93 6th 3rd 2nd 6
Home & Garden Appliance Repair 13.01 126th 39th 6th -18
Furniture 1.00 223rd 65th 9th -24
Landscapers 9.99 19th 9th 3rd 0
Self Storage Companies 4.40 261st 68th 11th NA
Average 5.63 273rd 73rd 11th -7
Legal Law Firms 31.27 27th 11th 3rd NA
Average 31.27 112nd 26th 4th NA
Real Estate Apartment Rentals 0.64 259th 75th 11th 10
Condos 0.57 208th 64th 11th NA
Realtors 1.53 215th 58th 11th 19
Average 1.08 267th 73rd 11th 8
Shopping Florists 6.61 86th 25th 2nd 31
Average 6.61 86th 25th 2nd 31
Travel Car Rentals 2.54 167th 54th 8th NA
Hotels 3.71 105th 32nd 6th -22
Average 3.32 134th 41st 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.