Findings for PPC in Pueblo

Pueblo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pueblo was the 276th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Pueblo also ranks amongst the least expensive cities in Colorado, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 82% Lower in Pueblo than Colorado Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pueblo are 82% lower than in Colorado Springs. The average price of a click in Pueblo is $3.47.

This price differential is expected however, as Colorado Springs has a larger population than Pueblo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pueblo

Summary PPC Stats for Pueblo for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.47 276th 75th 11th 0
Automotive/Vehicle Auto Parts 0.98 136th 51st 9th NA
Dealerships 2.89 137th 48th 6th NA
Tires 3.08 105th 27th 4th NA
Average 2.32 241st 63rd 9th NA
Entertainment/Recreation Restaurants 1.06 144th 41st 5th -7
Average 1.06 144th 41st 5th -7
Finance Payday Loans 2.62 144th 50th 9th -51
Average 2.62 178th 57th 9th NA
Health, Beauty & Fitness Chiropractors 1.23 235th 72nd 11th NA
Dentists 8.71 177th 58th 11th NA
Average 6.22 219th 66th 11th NA
Home & Garden Landscapers 5.80 57th 14th 3rd NA
Pest Control 20.33 155th 25th 4th NA
Roofing 2.10 201st 62nd 10th NA
Self Storage Companies 3.36 267th 69th 11th NA
Average 7.90 254th 65th 11th NA
Legal Law Firms 4.78 187th 56th 5th NA
Average 4.78 212nd 61st 6th NA
Real Estate Apartment Rentals 0.81 194th 58th 11th -1
Realtors 1.26 223rd 66th 11th NA
Average 1.03 244th 69th 11th 19
Shopping Florists 6.10 67th 18th 5th NA
Average 6.10 67th 18th 5th NA
Travel Car Rentals 2.06 148th 47th 7th NA
Hotels 4.00 49th 16th 3rd -1
Average 3.35 60th 21st 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.