Findings for PPC in Pueblo

Pueblo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pueblo was the 256th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Pueblo also ranks amongst the least expensive cities in Colorado, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Pueblo are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Pueblo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 70% Lower in Pueblo than Colorado Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pueblo are 70% lower than in Colorado Springs. The average price of a click in Pueblo is $6.47.

This price differential is expected however, as Colorado Springs has a larger population than Pueblo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, High Point, and found the average price of a click in Pueblo was 11% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pueblo

Summary PPC Stats for Pueblo for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.47 256th 70th 11th 5
Automotive/Vehicle Auto Insurance 31.55 146th 46th 6th 25
Auto Parts 2.92 37th 14th 4th 270
Dealerships 3.80 96th 42nd 8th NA
Tires 3.94 92nd 22nd 6th -13
Average 9.02 152nd 46th 6th 39
Entertainment/Recreation Restaurants 7.12 26th 6th 1st -8
Average 7.12 26th 6th 1st -8
Finance Payday Loans 3.56 158th 48th 4th 11
Average 3.56 207th 59th 7th NA
Health, Beauty & Fitness Chiropractors 4.37 205th 64th 11th 33
Dentists 5.07 274th 76th 11th 5
Average 4.79 277th 75th 11th 4
Home & Garden Furniture 1.52 226th 65th 10th -12
Garage Doors 17.07 134th 44th 10th 1
Landscapers 2.70 182nd 58th 9th 28
Pest Control 8.72 242nd 63rd 10th -29
Plumbers 20.69 190th 53rd 11th 0
Roofing 17.50 83rd 30th 5th NA
Self Storage Companies 6.69 210th 52nd 10th -17
Average 11.23 222nd 58th 11th 2
Legal Law Firms 10.60 177th 47th 7th NA
Average 10.60 208th 52nd 7th NA
Real Estate Apartment Rentals 0.65 252nd 75th 11th -19
Condos 0.31 228th 70th 11th NA
Realtors 0.59 260th 75th 11th -16
Average 0.58 284th 78th 11th -11
Shopping Florists 6.27 125th 34th 8th 0
Average 6.27 125th 34th 8th 0
Travel Car Rentals 2.39 171st 58th 9th 12
Hotels 4.14 130th 42nd 6th 0
Average 3.26 182nd 61st 10th 6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.