Findings for PPC in Pueblo

Pueblo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pueblo was the 278th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Pueblo also ranks amongst the least expensive cities in Colorado, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Pueblo Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Pueblo keywords increased by 28% in December 2014.

Google Adwords Keyword Prices 79% Lower in Pueblo than Colorado Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pueblo are 79% lower than in Colorado Springs. The average price of a click in Pueblo is $4.10.

This price differential is expected however, as Colorado Springs has a larger population than Pueblo.

For better comparison of prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in Pueblo was 9% lower than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pueblo

Summary PPC Stats for Pueblo for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.10 278th 75th 11th 28
Automotive/Vehicle Auto Parts 4.35 3rd 2nd 1st 14
Dealerships 4.21 76th 31st 4th 20
Tires 2.36 175th 60th 9th 8
Average 3.82 179th 51st 7th 7
Entertainment/Recreation Restaurants 1.45 127th 38th 4th 27
Average 1.45 127th 38th 4th 27
Finance Payday Loans 8.14 97th 35th 2nd 54
Average 8.14 153rd 46th 6th 9
Health, Beauty & Fitness Dentists 8.81 191st 60th 10th -1
Average 8.81 149th 48th 9th -1
Home & Garden Furniture 1.93 200th 62nd 8th NA
Landscapers 5.00 82nd 29th 6th NA
Pest Control 9.33 224th 54th 6th NA
Self Storage Companies 12.59 111st 26th 6th NA
Average 7.63 262nd 73rd 11th NA
Real Estate Apartment Rentals 0.96 224th 65th 11th 53
Realtors 1.52 224th 64th 11th 53
Average 1.24 255th 69th 11th 28
Shopping Florists 4.91 161st 46th 7th -2
Average 4.91 161st 46th 7th -2
Travel Car Rentals 1.74 205th 64th 9th NA
Hotels 3.98 82nd 26th 5th 3
Average 3.23 143rd 42nd 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.