Findings for PPC in Pueblo

Pueblo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pueblo was the 201st least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Pueblo also ranks amongst the least expensive cities in Colorado, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Pueblo than Colorado Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pueblo are 64% lower than in Colorado Springs. The average price of a click in Pueblo is $8.91.

This price differential is expected however, as Colorado Springs has a larger population than Pueblo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, High Point, and found the average price of a click in Pueblo was 90% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pueblo

Summary PPC Stats for Pueblo for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.91 201st 56th 11th NA
Automotive/Vehicle Auto Insurance 32.65 131st 43rd 6th NA
Auto Parts 2.75 34th 15th 5th 27
Dealerships 5.06 61st 29th 6th NA
Tires 2.09 216th 65th 7th -8
Average 7.90 145th 44th 6th NA
Entertainment/Recreation Restaurants 1.09 166th 44th 7th 9
Average 1.09 166th 44th 7th 9
Finance Payday Loans 4.89 153rd 48th 5th -52
Average 4.89 172nd 52nd 6th NA
Health, Beauty & Fitness Chiropractors 14.46 39th 15th 4th 422
Dentists 11.41 143rd 41st 5th 1
Average 12.43 61st 21st 4th 42
Home & Garden Appliance Repair 60.71 1st 1st 1st 0
Furniture 2.18 189th 53rd 7th -20
Landscapers 1.68 182nd 62nd 10th -7
Pest Control 18.13 158th 31st 6th 6
Plumbers 40.53 98th 31st 11th 0
Self Storage Companies 5.48 248th 64th 11th NA
Average 21.45 80th 25th 11th -1
Legal Law Firms 12.32 160th 51st 7th NA
Average 12.32 191st 55th 7th NA
Real Estate Apartment Rentals 0.88 233rd 70th 11th -7
Realtors 1.30 245th 65th 11th 11
Average 1.06 267th 72nd 11th 1
Shopping Florists 5.53 152nd 40th 5th -5
Average 5.53 152nd 40th 5th -5
Travel Car Rentals 2.74 148th 45th 5th NA
Hotels 5.86 21st 7th 1st 10
Average 4.82 22nd 6th 2nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.