Findings for PPC in Pueblo

Pueblo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pueblo was the 282nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Pueblo also ranks amongst the least expensive cities in Colorado, ranking as number 11th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 86% Lower in Pueblo than Colorado Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pueblo are 86% lower than in Colorado Springs. The average price of a click in Pueblo is $2.82.

This price differential is expected however, as Colorado Springs has a larger population than Pueblo.

For better comparison of prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in Pueblo was 32% lower than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pueblo

Summary PPC Stats for Pueblo for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.82 282nd 76th 11th NA
Automotive/Vehicle Auto Parts 4.07 6th 3rd 1st 0
Dealerships 2.61 156th 53rd 9th NA
Tires 2.02 183rd 52nd 8th 18
Average 2.90 220th 63rd 10th NA
Entertainment/Recreation Restaurants 0.71 202nd 62nd 6th -12
Average 0.71 202nd 62nd 6th -12
Finance Payday Loans 4.70 132nd 47th 8th -10
Average 4.70 158th 47th 8th NA
Health, Beauty & Fitness Acupuncture 2.16 105th 27th 7th -20
Chiropractors 5.27 149th 53rd 10th -3
Dentists 9.51 162nd 50th 8th -6
Average 6.61 205th 61st 11th -3
Home & Garden Landscapers 0.16 182nd 60th 9th NA
Pest Control 5.24 240th 63rd 9th NA
Average 2.70 287th 77th 11th NA
Real Estate Apartment Rentals 0.64 250th 73rd 11th 27
Realtors 1.32 235th 67th 11th -20
Average 1.02 270th 72nd 11th -2
Shopping Florists 5.13 136th 42nd 6th -7
Average 5.13 115th 32nd 6th -4
Travel Car Rentals 2.15 193rd 61st 8th NA
Hotels 3.84 64th 23rd 4th -8
Average 3.28 110th 36th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.