Findings for PPC in Thornton

Thornton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thornton was the 68th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Thornton also ranks amongst the least expensive cities in Colorado, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Thornton are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Thornton keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 19% Higher in Thornton than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thornton are 19% higher than in Westminster. The average price of a click in Thornton is $15.52.

This price difference is understandable though, given the population of Westminster is less than Thornton, which generally means less competition and therefore lower prices.

To understand if prices in Thornton are relatively low, we also compared prices with Gainesville which has a similar population, and found the average price of a click in Thornton was 82% higher than in Gainesville. This suggests that perhaps Thornton prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Thornton


Summary PPC Stats for Thornton for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.52 68th 21st 6th NA
Automotive/Vehicle Auto Parts 4.08 11th 4th 2nd 424
Tires 1.12 225th 69th 9th -31
Average 2.60 264th 73rd 9th NA
Entertainment/Recreation Restaurants 0.69 213rd 64th 11th 0
Average 0.69 213rd 64th 11th 0
Finance Payday Loans 2.22 164th 53rd 10th -24
Average 2.22 179th 56th 10th NA
Health, Beauty & Fitness Chiropractors 6.44 167th 56th 10th -25
Dentists 6.82 248th 69th 11th 1
Average 6.69 246th 69th 11th -3
Home & Garden Garage Doors 75.45 9th 2nd 2nd -5
Landscapers 5.82 43rd 8th 3rd 83
Pest Control 2.97 251st 69th 11th -28
Plumbers 73.96 23rd 11th 7th -21
Self Storage Companies 6.50 233rd 57th 10th -5
Average 43.84 2nd 2nd 2nd 2
Real Estate Apartment Rentals 1.39 165th 48th 9th -20
Condos 1.83 97th 31st 10th NA
New Home Developers 2.72 163rd 42nd 7th -13
Realtors 3.26 69th 23rd 6th -5
Average 2.36 127th 36th 10th -12
Travel Hotels 2.35 233rd 72nd 9th 7
Average 2.35 245th 72nd 9th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.