Findings for PPC in Thornton

Thornton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thornton was the 65th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Thornton also ranks amongst the least expensive cities in Colorado, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 45% Higher in Thornton than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thornton are 45% higher than in Westminster. The average price of a click in Thornton is $14.34.

This price difference is understandable though, given the population of Westminster is less than Thornton, which generally means less competition and therefore lower prices.

To understand if prices in Thornton are relatively low, we also compared prices with Gainesville which has a similar population, and found the average price of a click in Thornton was 10% higher than in Gainesville. This suggests that perhaps Thornton prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Thornton


Summary PPC Stats for Thornton for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.34 65th 18th 5th -1
Automotive/Vehicle Dealerships 1.30 236th 72nd 11th -19
Tires 2.62 158th 49th 7th -13
Average 1.96 269th 74th 11th -6
Entertainment/Recreation Restaurants 0.34 247th 76th 11th -37
Average 0.34 247th 76th 11th -37
Finance Payday Loans 8.23 96th 34th 1st 19
Average 8.23 152nd 45th 5th 3
Health, Beauty & Fitness Chiropractors 8.11 100th 35th 9th 50
Dentists 7.61 219th 68th 11th -8
Average 7.77 187th 60th 11th 2
Home & Garden Appliance Repair 28.98 11th 1st 1st 42
Furniture 1.24 224th 69th 10th NA
Garage Doors 25.32 79th 17th 5th -17
Landscapers 5.80 58th 21st 4th -5
Pest Control 12.06 200th 43rd 2nd -2
Plumbers 102.53 3rd 2nd 2nd -10
Roofing 5.47 190th 61st 9th -13
Self Storage Companies 8.24 208th 52nd 9th 8
Average 34.58 3rd 1st 1st 0
Real Estate Apartment Rentals 1.84 109th 26th 7th 5
Condos 3.23 36th 12nd 3rd NA
New Home Developers 2.73 167th 41st 8th -24
Realtors 2.68 111st 41st 9th 13
Average 2.51 124th 36th 9th 6
Shopping Florists 5.86 120th 35th 5th 0
Average 5.86 120th 35th 5th 0
Travel Hotels 1.39 241st 78th 11th -40
Average 1.39 263rd 79th 11th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.