Findings for PPC in Thornton

Thornton Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Thornton was the 13rd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Thornton also ranks amongst the most expensive cities in Colorado, ranking 4th. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 80% Higher in Thornton than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thornton are 80% higher than in Westminster. The average price of a click in Thornton is $17.22.

This price difference is understandable though, given the population of Westminster is less than Thornton, which generally means less competition and therefore lower prices.

To understand if prices in Thornton are relatively low, we also compared prices with Gainesville which has a similar population, and found the average price of a click in Thornton was 59% higher than in Gainesville. This suggests that perhaps Thornton prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Thornton


Summary PPC Stats for Thornton for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.22 47th 13rd 4th NA
Automotive/Vehicle Dealerships 2.52 182nd 65th 10th NA
Average 2.52 267th 72nd 11th NA
Entertainment/Recreation Restaurants 2.22 163rd 45th 9th 0
Average 2.22 163rd 45th 9th 0
Finance Payday Loans 2.04 177th 54th 10th -25
Average 2.04 214th 62nd 10th NA
Health, Beauty & Fitness Chiropractors 17.92 11th 4th 2nd 14
Dentists 7.53 232nd 70th 10th -16
Average 9.60 132nd 44th 10th -4
Home & Garden Furniture 9.41 2nd 1st 1st 0
Garage Doors 54.35 18th 5th 3rd 36
Landscapers 4.45 108th 39th 6th -14
Pest Control 10.17 229th 54th 8th -18
Plumbers 99.67 1st 1st 1st 117
Self Storage Companies 12.55 59th 19th 4th -10
Average 37.23 2nd 2nd 1st 10
Real Estate Apartment Rentals 2.40 67th 14th 5th -32
Condos 2.31 47th 13rd 3rd NA
New Home Developers 4.57 62nd 21st 5th 85
Realtors 3.94 13rd 3rd 1st 22
Average 3.54 29th 7th 3rd 14
Travel Hotels 3.92 150th 54th 9th 0
Average 3.92 98th 33rd 5th NA

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.