Findings for PPC in Bridgeport

Bridgeport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bridgeport was the 283rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Bridgeport also ranks amongst the least expensive cities in Connecticut, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 61% Lower in Bridgeport than New Haven

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bridgeport are 61% lower than in New Haven. The average price of a click in Bridgeport is $3.46.

This price difference is interesting though, given the population of New Haven is less than Bridgeport.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lakewood, and found the average price of a click in Bridgeport was 77% lower than in Lakewood.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bridgeport

Summary PPC Stats for Bridgeport for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.46 283rd 12nd 5th NA
Automotive/Vehicle Dealerships 2.77 192nd 11th 4th NA
Average 2.77 260th 11th 4th NA
Entertainment/Recreation Restaurants 0.70 199th 12nd 5th -18
Average 0.70 199th 12nd 5th -18
Health, Beauty & Fitness Chiropractors 7.38 130th 3rd 1st NA
Dentists 10.48 164th 8th 4th 5
Average 9.45 141st 7th 3rd NA
Home & Garden Self Storage Companies 7.64 224th 10th 4th NA
Average 7.64 269th 10th 3rd NA
Legal Law Firms 8.54 142nd 4th 2nd NA
Average 8.54 197th 7th 3rd NA
Real Estate Apartment Rentals 0.80 236th 11th 4th -13
Condos 0.72 197th 9th 4th NA
Realtors 0.65 271st 12nd 5th -20
Average 0.72 282nd 12nd 5th -11
Travel Car Rentals 2.43 153rd 8th 3rd NA
Hotels 2.73 216th 11th 5th 1
Average 2.58 228th 9th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.