Findings for PPC in Bridgeport

Bridgeport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bridgeport was the 237th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Bridgeport also ranks amongst the least expensive cities in Connecticut, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 28% Lower in Bridgeport than New Haven

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bridgeport are 28% lower than in New Haven. The average price of a click in Bridgeport is $7.44.

This price difference is interesting though, given the population of New Haven is less than Bridgeport.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lakewood, and found the average price of a click in Bridgeport was 34% lower than in Lakewood.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Bridgeport


Summary PPC Stats for Bridgeport for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.44 237th 9th 3rd NA
Automotive/Vehicle Dealerships 3.24 135th 5th 3rd NA
Tires 3.58 114th 5th 2nd NA
Average 3.41 242nd 10th 4th NA
Entertainment/Recreation Restaurants 4.08 91st 2nd 1st 0
Average 4.08 91st 2nd 1st 0
Health, Beauty & Fitness Dentists 8.10 213rd 11th 4th -4
Average 8.10 185th 11th 5th -2
Home & Garden Plumbers 17.48 213rd 7th 2nd 19
Self Storage Companies 7.99 174th 10th 5th NA
Average 12.73 197th 8th 3rd 1
Legal Law Firms 11.54 169th 7th 3rd NA
Personal Injury Law 54.90 119th 3rd 1st NA
Average 25.99 146th 4th 1st NA
Real Estate Apartment Rentals 0.79 236th 11th 4th 5
Condos 1.01 158th 10th 4th NA
Realtors 0.45 266th 11th 5th -33
Average 0.69 280th 12nd 5th -3
Travel Car Rentals 3.40 72nd 6th 3rd NA
Hotels 3.07 224th 12nd 5th 0
Average 3.18 196th 9th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.