Findings for PPC in Bridgeport

Bridgeport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bridgeport was the 236th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Bridgeport also ranks amongst the least expensive cities in Connecticut, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 26% Lower in Bridgeport than New Haven

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bridgeport are 26% lower than in New Haven. The average price of a click in Bridgeport is $6.61.

This price difference is interesting though, given the population of New Haven is less than Bridgeport.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lakewood, and found the average price of a click in Bridgeport was 19% lower than in Lakewood.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bridgeport

Summary PPC Stats for Bridgeport for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.61 236th 8th 4th 8
Automotive/Vehicle Dealerships 2.86 149th 4th 1st 5
Average 2.86 224th 8th 3rd 1
Entertainment/Recreation Restaurants 2.11 72nd 3rd 2nd 5
Average 2.11 72nd 3rd 2nd 5
Health, Beauty & Fitness Chiropractors 3.86 200th 5th 1st -5
Dentists 5.13 266th 11th 5th -8
Average 4.70 272nd 11th 5th -3
Home & Garden Plumbers 11.20 215th 6th 4th NA
Self Storage Companies 8.90 190th 9th 4th NA
Average 10.05 233rd 7th 4th NA
Legal Law Firms 15.41 70th 3rd 3rd NA
Personal Injury Law 60.48 116th 4th 2nd NA
Average 37.95 87th 3rd 2nd NA
Real Estate Apartment Rentals 0.78 246th 11th 4th 1
Condos 2.88 50th 2nd 1st NA
Realtors 1.73 203rd 6th 3rd 72
Average 1.43 237th 9th 4th 41
Travel Car Rentals 5.44 14th 3rd 1st NA
Hotels 3.29 143rd 8th 4th 22
Average 4.37 44th 4th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.