Findings for PPC in Bridgeport

Bridgeport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bridgeport was the 241st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Bridgeport also ranks amongst the least expensive cities in Connecticut, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 45% Lower in Bridgeport than New Haven

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bridgeport are 45% lower than in New Haven. The average price of a click in Bridgeport is $5.68.

This price difference is interesting though, given the population of New Haven is less than Bridgeport.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lakewood, and found the average price of a click in Bridgeport was 59% lower than in Lakewood.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bridgeport

Summary PPC Stats for Bridgeport for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.68 241st 10th 5th 5
Automotive/Vehicle Dealerships 2.29 191st 6th 3rd NA
Average 2.29 243rd 10th 4th NA
Entertainment/Recreation Restaurants 1.34 106th 4th 3rd NA
Average 1.34 106th 4th 3rd NA
Health, Beauty & Fitness Dentists 12.22 75th 5th 3rd NA
Average 12.22 26th 1st 1st -3
Home & Garden Pest Control 6.61 247th 10th 4th NA
Plumbers 27.93 130th 5th 2nd NA
Self Storage Companies 11.64 87th 4th 2nd NA
Average 15.39 119th 4th 2nd NA
Legal Law Firms 7.41 162nd 7th 3rd NA
Average 7.41 203rd 9th 5th NA
Real Estate Apartment Rentals 1.31 127th 8th 3rd 144
Condos 0.32 200th 11th 4th NA
Realtors 0.92 251st 9th 4th NA
Average 1.06 241st 8th 3rd 42
Travel Car Rentals 1.72 177th 10th 4th NA
Hotels 2.45 186th 9th 3rd -1
Average 2.21 212nd 10th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.