Findings for PPC in Bridgeport

Bridgeport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bridgeport was the 249th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Bridgeport also ranks amongst the least expensive cities in Connecticut, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 32% Lower in Bridgeport than New Haven

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bridgeport are 32% lower than in New Haven. The average price of a click in Bridgeport is $5.85.

This price difference is interesting though, given the population of New Haven is less than Bridgeport.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lakewood, and found the average price of a click in Bridgeport was 18% lower than in Lakewood.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bridgeport


Summary PPC Stats for Bridgeport for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.85 249th 8th 4th NA
Automotive/Vehicle Auto Insurance 51.52 134th 4th 1st NA
Dealerships 2.57 204th 8th 2nd NA
Average 27.05 36th 1st 1st NA
Entertainment/Recreation Restaurants 0.99 157th 8th 4th 25
Average 0.99 157th 8th 4th 25
Health, Beauty & Fitness Chiropractors 7.85 148th 5th 3rd NA
Dentists 6.80 250th 12nd 5th -11
Average 7.07 236th 10th 5th NA
Home & Garden Plumbers 25.05 142nd 3rd 2nd NA
Self Storage Companies 7.69 222nd 11th 4th NA
Average 16.37 144th 2nd 2nd NA
Real Estate Apartment Rentals 0.81 249th 11th 4th 4
Condos 0.58 207th 10th 4th NA
Realtors 0.64 272nd 12nd 5th 110
Average 0.71 282nd 11th 4th 32
Travel Car Rentals 1.83 204th 11th 5th NA
Hotels 1.76 231st 11th 4th -7
Average 1.78 261st 12nd 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.