Findings for PPC in Hartford

Hartford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hartford was the 154th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Hartford also ranks amongst the least expensive cities in Connecticut, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 42% Lower in Hartford than Waterbury

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hartford are 42% lower than in Waterbury. The average price of a click in Hartford is $8.83.

This price difference is interesting though, given the population of Waterbury is less than Hartford.

To understand if prices in Hartford align relatively, we also compared prices with Kent, which has a similar population, and found the average price of a click in Hartford was 22% higher than in Kent.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hartford


Summary PPC Stats for Hartford for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.83 154th 5th 3rd 4
Automotive/Vehicle Auto Insurance 8.83 152nd 5th 2nd 10
Auto Parts 1.74 50th 2nd 2nd NA
Dealerships 2.63 158th 4th 2nd NA
Average 5.58 153rd 5th 2nd -4
Entertainment/Recreation Restaurants 2.34 24th 1st 1st 22
Average 2.34 24th 1st 1st 22
Finance Insurance 9.97 105th 2nd 1st NA
Average 9.97 133rd 3rd 1st NA
Home & Garden Furniture 2.66 68th 5th 3rd NA
Pest Control 20.14 160th 6th 2nd NA
Roofing 13.52 76th 2nd 1st NA
Self Storage Companies 8.30 177th 8th 4th NA
Average 9.46 219th 8th 4th NA
Legal Law Firms 6.46 173rd 8th 4th NA
Personal Injury Law 122.48 23rd 2nd 2nd NA
Average 45.13 37th 2nd 2nd NA
Real Estate Apartment Rentals 0.81 193rd 11th 5th 29
Condos 0.71 160th 7th 3rd NA
Realtors 1.05 243rd 8th 3rd NA
Average 0.90 261st 11th 4th 15
Shopping Florists 21.45 1st 1st 1st NA
Average 21.45 1st 1st 1st NA
Travel Car Rentals 4.15 10th 2nd 1st -1
Hotels 2.58 177th 8th 2nd -1
Average 3.36 58th 6th 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.