Findings for PPC in Hartford

Hartford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hartford was the 272nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Hartford also ranks amongst the least expensive cities in Connecticut, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 3% Lower in Hartford than Waterbury

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hartford are 3% lower than in Waterbury. The average price of a click in Hartford is $5.33.

This price difference is interesting though, given the population of Waterbury is less than Hartford.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Kent, and found the average price of a click in Hartford was 58% lower than in Kent.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hartford


Summary PPC Stats for Hartford for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.33 272nd 11th 4th 5
Automotive/Vehicle Auto Insurance 17.63 175th 8th 2nd 32
Dealerships 4.13 99th 4th 1st NA
Tires 3.72 121st 7th 2nd -7
Average 12.15 145th 7th 2nd 4
Entertainment/Recreation Restaurants 3.02 11th 1st 1st 156
Average 3.02 11th 1st 1st 156
Finance Insurance 13.47 97th 3rd 1st -6
Average 13.47 120th 3rd 1st NA
Health, Beauty & Fitness Dentists 11.02 147th 6th 2nd 30
Average 11.02 93rd 5th 1st 9
Home & Garden Furniture 2.04 177th 7th 2nd NA
Self Storage Companies 10.83 170th 6th 3rd NA
Average 6.44 273rd 11th 4th NA
Legal Law Firms 3.82 204th 9th 5th -12
Average 3.82 226th 10th 5th -4
Real Estate Apartment Rentals 0.95 221st 9th 3rd -1
Condos 3.33 26th 2nd 1st NA
New Home Developers 2.02 184th 3rd 1st 0
Realtors 1.09 248th 8th 3rd -11
Average 1.35 245th 6th 3rd 15
Travel Car Rentals 1.94 199th 11th 5th -29
Hotels 2.84 210th 10th 4th -27
Average 2.39 242nd 10th 5th -28

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.