Findings for PPC in Hartford

Hartford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hartford was the 233rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Hartford also ranks amongst the least expensive cities in Connecticut, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 60% Higher in Hartford than Waterbury

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hartford are 60% higher than in Waterbury. The average price of a click in Hartford is $6.72.

This price difference is understandable though, given the population of Waterbury is less than Hartford, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Kent, and found the average price of a click in Hartford was 5% lower than in Kent. This suggests that perhaps prices in Hartford are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hartford


Summary PPC Stats for Hartford for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.72 233rd 7th 3rd 4
Automotive/Vehicle Auto Insurance 13.58 150th 5th 1st 32
Auto Parts 1.78 77th 7th 3rd 0
Dealerships 2.15 198th 8th 4th -19
Average 7.80 143rd 5th 1st 2
Entertainment/Recreation Restaurants 2.23 63rd 2nd 1st -13
Average 2.23 63rd 2nd 1st -13
Finance Insurance 13.71 105th 2nd 1st 8
Average 13.71 122nd 2nd 1st 5
Health, Beauty & Fitness Dentists 5.41 260th 10th 4th -20
Average 5.41 265th 10th 4th -6
Home & Garden Furniture 3.41 35th 2nd 2nd NA
Plumbers 22.98 153rd 3rd 2nd 0
Roofing 49.39 4th 1st 1st 0
Self Storage Companies 8.72 194th 10th 5th 3
Average 18.64 94th 1st 1st 1
Legal Law Firms 4.09 186th 9th 5th 18
Average 4.09 211st 10th 5th 5
Real Estate Apartment Rentals 0.94 226th 9th 3rd 7
Condos 1.50 130th 5th 3rd NA
New Home Developers 3.79 108th 3rd 1st NA
Realtors 1.45 229th 10th 4th 18
Average 1.49 232nd 7th 3rd 13
Shopping Florists 8.52 28th 1st 1st 75
Average 8.52 28th 1st 1st 75
Travel Car Rentals 3.23 101st 7th 4th 21
Hotels 3.55 120th 5th 2nd 14
Average 3.39 121st 7th 4th 17

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.