Findings for PPC in Hartford

Hartford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hartford was the 239th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Hartford also ranks amongst the least expensive cities in Connecticut, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Hartford are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Hartford keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 64% Higher in Hartford than Waterbury

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hartford are 64% higher than in Waterbury. The average price of a click in Hartford is $7.32.

This price difference is understandable though, given the population of Waterbury is less than Hartford, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Kent, and found the average price of a click in Hartford was 14% lower than in Kent. This suggests that perhaps prices in Hartford are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hartford

Summary PPC Stats for Hartford for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.32 239th 10th 4th 1
Automotive/Vehicle Auto Insurance 12.72 183rd 8th 2nd 100
Dealerships 3.51 115th 2nd 1st NA
Tires 3.21 140th 7th 3rd 0
Average 8.07 158th 6th 2nd 18
Finance Insurance 11.42 130th 3rd 1st -1
Average 11.42 133rd 3rd 1st NA
Health, Beauty & Fitness Dentists 8.44 204th 10th 3rd -3
Average 8.44 175th 10th 4th -1
Home & Garden Furniture 4.30 59th 5th 3rd NA
Garage Doors 10.72 183rd 5th 3rd 30
Roofing 17.64 81st 4th 1st NA
Self Storage Companies 9.58 126th 6th 3rd NA
Average 10.59 230th 11th 4th NA
Legal Criminal Lawyers 15.10 80th 3rd 1st NA
Law Firms 6.22 209th 9th 5th -25
Personal Injury Law 44.27 124th 4th 2nd NA
Average 14.04 198th 8th 4th -10
Real Estate Apartment Rentals 1.47 140th 7th 3rd 25
Condos 0.79 184th 11th 5th NA
Realtors 0.74 253rd 9th 4th -10
Average 1.07 253rd 9th 3rd -1
Shopping Florists 4.45 185th 6th 1st 0
Average 4.45 185th 6th 1st 0
Travel Car Rentals 4.07 29th 3rd 1st -12
Hotels 3.71 168th 6th 2nd 0
Average 3.89 102nd 6th 2nd -6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.