Findings for PPC in Hartford

Hartford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hartford was the 172nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Hartford also ranks amongst the least expensive cities in Connecticut, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 123% Higher in Hartford than Waterbury

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hartford are 123% higher than in Waterbury. The average price of a click in Hartford is $10.15.

This price difference is understandable though, given the population of Waterbury is less than Hartford, which generally means less competition and therefore lower prices.

To understand if prices in Hartford are relatively low, we also compared prices with Kent which has a similar population, and found the average price of a click in Hartford was 7% higher than in Kent. This suggests that perhaps Hartford prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hartford


Summary PPC Stats for Hartford for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.15 172nd 3rd 1st 7
Automotive/Vehicle Auto Insurance 18.75 179th 5th 2nd 7
Auto Parts 1.21 137th 8th 3rd 0
Dealerships 3.20 158th 5th 1st NA
Tires 4.19 82nd 2nd 2nd 40
Average 9.86 164th 5th 2nd 5
Entertainment/Recreation Restaurants 4.40 5th 1st 1st 180
Average 4.40 5th 1st 1st 180
Finance Insurance 16.92 114th 2nd 1st -3
Average 16.92 130th 1st 1st NA
Health, Beauty & Fitness Dentists 10.05 175th 6th 3rd -8
Average 10.05 122nd 5th 3rd -3
Home & Garden Furniture 2.35 152nd 7th 3rd NA
Roofing 11.94 114th 2nd 1st NA
Self Storage Companies 19.42 25th 1st 1st NA
Average 11.24 215th 7th 3rd NA
Legal Law Firms 9.12 138th 5th 4th 0
Personal Injury Law 119.81 57th 2nd 1st NA
Average 46.01 65th 2nd 1st 0
Real Estate Apartment Rentals 1.13 217th 9th 3rd 23
Condos 1.02 162nd 6th 2nd NA
Realtors 0.97 258th 9th 3rd 15
Average 1.06 268th 10th 3rd 5
Shopping Florists 4.71 177th 7th 2nd 0
Average 4.71 177th 7th 2nd 0
Travel Car Rentals 2.93 124th 9th 3rd 77
Hotels 4.00 84th 5th 1st 33
Average 3.46 115th 5th 1st 55

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.