Findings for PPC in Hartford

Hartford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hartford was the 76th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Hartford also ranks amongst the least expensive cities in Connecticut, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Hartford Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting Hartford keywords increased by 11% in July 2015.

Google Adwords Keyword Prices 484% Higher in Hartford than Waterbury

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hartford are 484% higher than in Waterbury. The average price of a click in Hartford is $15.07.

This price difference is understandable though, given the population of Waterbury is less than Hartford, which generally means less competition and therefore lower prices.

To understand if prices in Hartford are relatively low, we also compared prices with Kent which has a similar population, and found the average price of a click in Hartford was 78% higher than in Kent. This suggests that perhaps Hartford prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hartford


Summary PPC Stats for Hartford for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.07 76th 2nd 1st 11
Automotive/Vehicle Auto Insurance 18.12 158th 4th 1st 73
Auto Parts 2.75 33rd 3rd 2nd 0
Dealerships 3.89 133rd 3rd 2nd NA
Tires 7.06 14th 1st 1st 0
Average 11.34 121st 3rd 1st 16
Entertainment/Recreation Restaurants 4.59 5th 1st 1st 5
Average 4.59 5th 1st 1st 5
Finance Insurance 31.53 74th 2nd 1st 91
Average 31.53 46th 1st 1st NA
Health, Beauty & Fitness Dentists 13.73 97th 4th 3rd 27
Average 13.73 35th 1st 1st NA
Home & Garden Roofing 15.58 92nd 1st 1st NA
Self Storage Companies 11.08 141st 6th 3rd NA
Average 13.33 185th 8th 4th NA
Legal Criminal Lawyers 8.94 80th 3rd 1st NA
Law Firms 7.42 187th 8th 3rd NA
Personal Injury Law 186.78 19th 1st 1st NA
Average 67.71 31st 1st 1st NA
Real Estate Apartment Rentals 1.55 143rd 6th 3rd 19
Condos 2.63 53rd 3rd 2nd NA
Realtors 1.74 208th 7th 3rd 94
Average 1.76 200th 7th 3rd 31
Travel Car Rentals 3.40 79th 7th 3rd NA
Hotels 4.17 105th 5th 2nd 0
Average 3.91 84th 5th 2nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.