Findings for PPC in New Haven

New Haven Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that New Haven was the 240th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. New Haven also ranks amongst the least expensive cities in Connecticut, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 40% Lower in New Haven than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Haven are 40% lower than in Bridgeport. The average price of a click in New Haven is $5.74.

This price differential is expected however, as Bridgeport has a larger population than New Haven.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Miramar, and found the average price of a click in New Haven was 5% higher than in Miramar.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New Haven


Summary PPC Stats for New Haven for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.74 240th 8th 4th NA
Automotive/Vehicle Auto Parts 0.80 159th 7th 2nd 0
Dealerships 2.81 141st 4th 1st NA
Tires 2.48 155th 5th 2nd -13
Average 1.94 264th 11th 5th NA
B2B Architects 0.75 98th 4th 1st -18
Average 0.75 162nd 6th 2nd NA
Entertainment/Recreation Restaurants 1.51 112nd 7th 4th 10
Average 1.51 112nd 7th 4th 10
Health, Beauty & Fitness Acupuncture 0.96 136th 4th 1st 0
Chiropractors 1.70 223rd 6th 3rd -34
Cosmetic Surgery 9.08 49th 2nd 1st NA
Dentists 12.40 96th 4th 2nd -5
Average 8.16 147th 6th 3rd -4
Home & Garden Furniture 2.06 149th 6th 3rd -4
Landscapers 0.69 176th 7th 3rd NA
Moving Companies 17.37 98th 2nd 1st 20
Pest Control 21.00 113rd 5th 2nd 22
Plumbers 8.07 224th 7th 4th -32
Self Storage Companies 14.31 60th 3rd 1st 0
Average 11.15 212nd 7th 4th 0
Legal Immigration Lawyers 14.98 17th 1st 1st NA
Law Firms 7.53 142nd 4th 2nd -5
Average 10.01 175th 7th 4th 2
Real Estate Apartment Rentals 2.05 76th 5th 2nd 0
Condos 0.48 195th 10th 4th NA
Realtors 2.93 113rd 4th 2nd 42
Average 2.38 138th 4th 2nd 12
Shopping Florists 4.98 145th 4th 1st -14
Average 4.98 126th 4th 1st -7
Travel Car Rentals 3.23 98th 3rd 1st -19
Hotels 4.88 20th 3rd 1st 8
Average 4.05 38th 3rd 1st -6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.