Findings for PPC in New Haven

New Haven Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that New Haven was the 117th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. New Haven also ranks amongst the least expensive cities in Connecticut, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for New Haven are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting New Haven keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 146% Higher in New Haven than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Haven are 146% higher than in Bridgeport. The average price of a click in New Haven is $12.28.

This price differential is somewhat surprising however, as Bridgeport has a larger population than New Haven.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Miramar, and found the average price of a click in New Haven was 136% higher than in Miramar.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for New Haven

Summary PPC Stats for New Haven for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.28 117th 3rd 2nd NA
Automotive/Vehicle Auto Parts 9.02 2nd 1st 1st 0
Dealerships 2.50 206th 10th 5th NA
Tires 3.58 145th 5th 2nd -17
Average 4.67 193rd 5th 2nd NA
Entertainment/Recreation Restaurants 0.86 193rd 9th 4th 1
Average 0.86 193rd 9th 4th 1
Health, Beauty & Fitness Chiropractors 3.02 226th 7th 2nd 0
Dentists 15.08 63rd 3rd 2nd 59
Martial Arts 3.52 61st 2nd 1st 0
Average 10.36 122nd 5th 3rd 17
Home & Garden Furniture 2.82 136th 6th 2nd -21
Landscapers 5.06 64th 3rd 1st NA
Moving Companies 17.49 99th 3rd 1st -3
Pest Control 14.60 205th 8th 2nd 10
Plumbers 28.71 141st 4th 3rd 28
Self Storage Companies 11.56 128th 5th 2nd 5
Average 14.92 163rd 5th 3rd 1
Legal Law Firms 23.22 80th 3rd 2nd -10
Personal Injury Law 172.72 23rd 2nd 2nd NA
Average 60.60 45th 2nd 2nd -1
Real Estate Apartment Rentals 2.92 32nd 3rd 2nd 20
Condos 2.01 85th 4th 3rd -18
Realtors 2.54 128th 4th 2nd -38
Average 2.58 104th 3rd 2nd -11
Shopping Florists 8.34 27th 2nd 1st 63
Average 8.34 27th 2nd 1st 63
Travel Car Rentals 2.48 179th 11th 5th 13
Hotels 5.37 36th 3rd 1st 14
Average 3.92 83rd 4th 1st 13

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.