Findings for PPC in New Haven

New Haven Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that New Haven was the 166th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. New Haven also ranks amongst the least expensive cities in Connecticut, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for New Haven are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting New Haven keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 40% Higher in New Haven than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Haven are 40% higher than in Bridgeport. The average price of a click in New Haven is $10.42.

This price differential is somewhat surprising however, as Bridgeport has a larger population than New Haven.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Miramar, and found the average price of a click in New Haven was 89% higher than in Miramar.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for New Haven

Summary PPC Stats for New Haven for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.42 166th 4th 2nd 2
Automotive/Vehicle Auto Insurance 50.26 99th 2nd 1st 4
Dealerships 1.61 215th 10th 4th NA
Towing 3.96 109th 2nd 1st 0
Average 26.52 18th 1st 1st -1
Health, Beauty & Fitness Chiropractors 14.81 22nd 2nd 2nd 201
Cosmetic Surgery 23.40 4th 1st 1st NA
Dentists 6.42 254th 12nd 5th -13
Massage Therapy 28.40 4th 1st 1st 0
Optometrists 5.15 67th 1st 1st NA
Average 12.47 40th 6th 1st 16
Home & Garden Appliance Repair 17.03 55th 1st 1st 0
Furniture 6.40 13rd 2nd 1st -7
Garage Doors 33.07 60th 2nd 2nd 0
Moving Companies 18.67 82nd 5th 2nd -1
Plumbers 15.44 228th 8th 3rd -25
Self Storage Companies 11.55 78th 4th 2nd 12
Windows and Doors 1.62 111st 3rd 1st NA
Average 13.95 175th 5th 2nd -2
Legal Law Firms 9.17 184th 8th 4th 28
Average 9.17 214th 9th 5th 8
Real Estate Apartment Rentals 4.36 10th 1st 1st -5
Condos 1.39 114th 5th 2nd -10
Realtors 1.59 166th 6th 1st -10
Average 2.46 87th 2nd 1st -7
Travel Car Rentals 3.70 49th 4th 2nd -11
Hotels 4.10 132nd 5th 1st 0
Average 3.90 100th 5th 1st -6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.