Findings for PPC in New Haven

New Haven Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that New Haven was the 196th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. New Haven also ranks amongst the least expensive cities in Connecticut, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 158% Higher in New Haven than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Haven are 158% higher than in Bridgeport. The average price of a click in New Haven is $8.97.

This price differential is somewhat surprising however, as Bridgeport has a larger population than New Haven.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Miramar, and found the average price of a click in New Haven was 106% higher than in Miramar.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New Haven


Summary PPC Stats for New Haven for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.97 196th 7th 1st NA
Automotive/Vehicle Auto Parts 1.42 97th 4th 2nd -3
Dealerships 1.78 236th 12nd 5th NA
Tires 1.21 232nd 10th 3rd -45
Average 1.48 281st 12nd 5th NA
Entertainment/Recreation Restaurants 1.27 122nd 5th 2nd -43
Average 1.27 122nd 5th 2nd -43
Health, Beauty & Fitness Chiropractors 1.29 243rd 6th 3rd 0
Dentists 7.61 224th 11th 5th -12
Massage Therapy 1.28 134th 4th 2nd 0
Average 5.50 260th 10th 5th -4
Home & Garden Furniture 1.62 210th 8th 3rd 11
Moving Companies 27.87 38th 1st 1st 28
Pest Control 2.54 233rd 6th 1st -28
Plumbers 12.24 221st 6th 2nd 5
Self Storage Companies 17.32 57th 2nd 1st -9
Average 15.07 170th 4th 2nd 0
Legal Law Firms 7.50 158th 6th 4th -8
Personal Injury Law 139.97 38th 2nd 1st NA
Average 40.62 82nd 5th 1st 10
Real Estate Apartment Rentals 2.55 40th 3rd 2nd -11
Condos 1.75 105th 5th 3rd -5
Realtors 1.77 190th 4th 2nd -22
Average 2.03 162nd 3rd 2nd -10
Shopping Florists 5.55 146th 3rd 1st 51
Average 5.55 146th 3rd 1st 51
Travel Car Rentals 2.15 185th 9th 4th -18
Hotels 4.71 60th 5th 1st -7
Average 3.43 128th 6th 1st -13

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.