Findings for PPC in New Haven

New Haven Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that New Haven was the 118th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. New Haven also ranks amongst the least expensive cities in Connecticut, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 83% Higher in New Haven than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Haven are 83% higher than in Bridgeport. The average price of a click in New Haven is $10.40.

This price differential is somewhat surprising however, as Bridgeport has a larger population than New Haven.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Miramar, and found the average price of a click in New Haven was 163% higher than in Miramar.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New Haven


Summary PPC Stats for New Haven for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.40 118th 4th 2nd 1
Automotive/Vehicle Auto Insurance 72.08 46th 3rd 1st NA
Auto Parts 1.09 124th 4th 3rd -39
Dealerships 2.86 140th 3rd 1st NA
Tires 2.61 147th 6th 2nd NA
Towing 1.36 139th 4th 1st NA
Average 19.50 48th 3rd 1st NA
Entertainment/Recreation Restaurants 1.56 77th 3rd 2nd -10
Average 1.56 77th 3rd 2nd -10
Health, Beauty & Fitness Chiropractors 7.81 80th 2nd 1st 48
Dentists 13.36 53rd 4th 2nd NA
Martial Arts 2.84 46th 3rd 2nd 0
Optometrists 5.93 28th 1st 1st NA
Average 8.52 112nd 6th 3rd 8
Home & Garden Furniture 3.48 20th 2nd 2nd NA
Moving Companies 15.99 70th 3rd 1st NA
Pest Control 15.98 199th 8th 3rd NA
Plumbers 26.18 141st 6th 3rd NA
Self Storage Companies 9.58 145th 5th 3rd -1
Windows and Doors 1.45 107th 3rd 1st NA
Average 11.57 185th 5th 3rd NA
Legal Law Firms 10.15 119th 3rd 2nd NA
Personal Injury Law 89.03 66th 4th 3rd NA
Average 29.87 99th 5th 3rd NA
Real Estate Apartment Rentals 1.68 81st 6th 2nd -12
Condos 1.13 128th 4th 2nd NA
Realtors 1.55 188th 5th 2nd -18
Average 1.52 182nd 5th 2nd -9
Shopping Florists 5.13 131st 6th 2nd -1
Average 5.13 131st 6th 2nd -1
Travel Car Rentals 2.99 56th 7th 3rd -1
Hotels 4.67 16th 2nd 1st 0
Average 3.83 23rd 4th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.