Findings for PPC in Stamford

Stamford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stamford was the 170th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Stamford also ranks amongst the least expensive cities in Connecticut, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 48% Higher in Stamford than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stamford are 48% higher than in Bridgeport. The average price of a click in Stamford is $8.41.

This price differential is somewhat surprising however, as Bridgeport has a larger population than Stamford.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Stamford

Summary PPC Stats for Stamford for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.41 170th 6th 4th 4
Automotive/Vehicle Auto Parts 3.01 3rd 1st 1st NA
Dealerships 2.06 205th 8th 4th NA
Tires 3.96 48th 4th 1st NA
Average 3.01 205th 9th 3rd NA
B2B Office Furniture 2.72 107th 2nd 1st 14
Average 2.72 119th 3rd 1st 4
Entertainment/Recreation Restaurants 1.34 106th 4th 3rd 126
Average 1.34 106th 4th 3rd 126
Health, Beauty & Fitness Chiropractors 2.78 216th 7th 2nd 29
Dentists 15.89 23rd 2nd 1st NA
Martial Arts 3.91 19th 2nd 1st 13
Massage Therapy 8.41 34th 1st 1st NA
Optometrists 3.97 68th 3rd 2nd NA
Average 10.33 57th 5th 2nd 4
Home & Garden Appliance Repair 4.24 174th 3rd 1st NA
Furniture 3.82 11th 1st 1st NA
Garage Doors 5.98 172nd 3rd 1st NA
Landscapers 9.61 12nd 1st 1st NA
Moving Companies 10.84 133rd 6th 2nd NA
Pest Control 34.39 24th 3rd 1st NA
Plumbers 47.22 55th 2nd 1st 5
Self Storage Companies 14.27 43rd 2nd 1st 29
Average 16.61 88th 3rd 1st NA
Legal Law Firms 15.32 72nd 2nd 1st NA
Average 15.32 160th 6th 4th NA
Real Estate Apartment Rentals 2.61 23rd 3rd 1st 5
Condos 1.69 76th 2nd 1st NA
New Home Developers 3.67 71st 2nd 1st 0
Realtors 1.83 157th 3rd 1st NA
Average 2.31 87th 3rd 1st -4
Shopping Florists 4.49 165th 7th 3rd -1
Average 4.49 165th 7th 3rd -1
Travel Car Rentals 4.08 12nd 4th 2nd NA
Hotels 2.07 212nd 10th 4th -1
Average 2.74 140th 9th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.