Findings for PPC in Stamford

Stamford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stamford was the 209th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Stamford also ranks amongst the least expensive cities in Connecticut, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 17% Higher in Stamford than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stamford are 17% higher than in Bridgeport. The average price of a click in Stamford is $7.76.

This price differential is somewhat surprising however, as Bridgeport has a larger population than Stamford.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Coral Springs, and found the average price of a click in Stamford was 54% lower than in Coral Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Stamford


Summary PPC Stats for Stamford for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.76 209th 6th 2nd 7
Automotive/Vehicle Auto Parts 2.66 19th 3rd 1st 1
Dealerships 2.54 172nd 5th 2nd 1
Tires 3.76 85th 4th 1st -6
Average 2.99 213rd 7th 2nd -1
B2B Office Furniture 3.04 101st 2nd 1st 46
Printers 5.10 73rd 3rd 1st 0
Average 3.73 108th 3rd 1st 15
Entertainment/Recreation Restaurants 1.31 144th 7th 4th -33
Average 1.31 144th 7th 4th -33
Health, Beauty & Fitness Chiropractors 3.85 201st 6th 2nd 82
Dentists 14.31 61st 2nd 1st -4
Optometrists 4.91 48th 2nd 1st NA
Average 9.26 125th 5th 2nd 7
Home & Garden Furniture 3.49 34th 1st 1st 7
Landscapers 9.53 13rd 1st 1st 17
Moving Companies 15.47 134th 4th 2nd 2
Pest Control 11.53 207th 5th 1st -11
Plumbers 27.50 135th 2nd 1st -4
Roofing 22.78 46th 2nd 2nd 36
Self Storage Companies 11.41 139th 4th 2nd 97
Average 14.25 161st 3rd 3rd 14
Legal Law Firms 18.23 50th 2nd 2nd NA
Average 18.23 152nd 7th 4th NA
Real Estate Apartment Rentals 2.72 40th 2nd 1st -33
Condos 1.74 113rd 4th 2nd NA
Realtors 3.60 50th 2nd 1st 27
Average 2.87 90th 3rd 1st -1
Shopping Florists 6.02 109th 6th 2nd 0
Average 6.02 109th 6th 2nd 0
Travel Car Rentals 5.28 17th 4th 2nd NA
Hotels 3.22 149th 10th 5th 42
Average 3.91 66th 5th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.