Findings for PPC in Stamford

Stamford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stamford was the 159th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Stamford also ranks amongst the least expensive cities in Connecticut, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 45% Higher in Stamford than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stamford are 45% higher than in Bridgeport. The average price of a click in Stamford is $10.85.

This price differential is somewhat surprising however, as Bridgeport has a larger population than Stamford.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Coral Springs, and found the average price of a click in Stamford was 17% lower than in Coral Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Stamford

Summary PPC Stats for Stamford for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.85 159th 3rd 1st 8
Automotive/Vehicle Auto Parts 3.24 32nd 2nd 1st 68
Dealerships 3.36 124th 4th 2nd NA
Tires 5.18 35th 2nd 1st 48
Average 3.79 232nd 9th 3rd 22
B2B Office Furniture 2.48 148th 5th 1st -45
Average 2.48 161st 5th 1st NA
Entertainment/Recreation Restaurants 3.82 98th 4th 3rd 25
Average 3.82 98th 4th 3rd 25
Health, Beauty & Fitness Chiropractors 17.50 13rd 1st 1st 146
Dentists 11.57 121st 8th 2nd -7
Massage Therapy 2.78 134th 4th 2nd 0
Average 11.91 55th 7th 2nd 12
Home & Garden Furniture 4.56 49th 4th 2nd 67
Garage Doors 37.44 50th 1st 1st 17
Moving Companies 25.52 22nd 2nd 1st 25
Pest Control 24.73 68th 5th 1st 3
Plumbers 20.22 193rd 6th 1st -49
Self Storage Companies 21.56 7th 1st 1st 5
Average 21.02 71st 2nd 1st 6
Legal Criminal Lawyers 8.47 88th 4th 2nd NA
Law Firms 28.87 52nd 2nd 1st NA
Average 23.77 155th 5th 2nd NA
Real Estate Apartment Rentals 3.31 36th 3rd 2nd -37
Condos 1.95 68th 3rd 1st 58
Realtors 1.45 184th 7th 2nd 86
Average 2.26 111st 4th 2nd 30
Shopping Florists 2.91 206th 7th 2nd -18
Average 2.91 206th 7th 2nd -18
Travel Car Rentals 2.87 121st 10th 4th -9
Hotels 3.36 203rd 10th 3rd 0
Average 3.11 209th 10th 4th -5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.