Findings for PPC in Wilmington

Wilmington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 138th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Wilmington also ranks amongst the least expensive cities in Delaware, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in Wilmington than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 48% lower than in Philadelphia. The average price of a click in Wilmington is $11.40.

This price differential is expected however, as Philadelphia has a larger population than Wilmington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Gulfport, and found the average price of a click in Wilmington was 257% higher than in Gulfport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.40 138th 23rd 1st -3
Automotive/Vehicle Auto Insurance 79.80 73rd 13rd 1st 0
Auto Parts 0.98 135th 21st 1st -49
Dealerships 4.22 94th 17th 1st NA
Tires 3.23 149th 40th 1st -27
Average 33.60 19th 5th 1st -13
B2B Office Furniture 7.49 23rd 5th 1st NA
Average 7.49 72nd 13rd 1st NA
Entertainment/Recreation Restaurants 0.92 171st 34th 1st -25
Average 0.92 171st 34th 1st -25
Finance Insurance 63.61 34th 9th 1st 0
Average 63.61 8th 4th 1st NA
Health, Beauty & Fitness Chiropractors 7.87 123rd 25th 1st -24
Dentists 15.62 61st 7th 1st 2
Average 13.04 57th 5th 1st -2
Home & Garden Furniture 3.49 45th 9th 1st 9
Plumbers 16.06 201st 42nd 1st 0
Self Storage Companies 12.26 142nd 28th 1st -22
Average 9.51 253rd 45th 1st -2
Legal Law Firms 12.15 107th 22nd 1st NA
Average 12.15 175th 29th 1st NA
Real Estate Apartment Rentals 2.34 53rd 17th 1st 104
Condos 3.30 27th 10th 1st -5
New Home Developers 3.47 99th 27th 1st -21
Realtors 2.45 126th 23rd 1st -42
Average 2.65 96th 23rd 1st 7
Shopping Florists 4.86 173rd 33rd 1st -14
Average 4.86 173rd 33rd 1st -14
Travel Car Rentals 2.63 138th 36th 1st NA
Hotels 2.31 234th 49th 1st -12
Average 2.42 239th 48th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.