Findings for PPC in Wilmington

Wilmington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 218th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Wilmington also ranks amongst the least expensive cities in Delaware, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Wilmington than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 64% lower than in Philadelphia. The average price of a click in Wilmington is $6.84.

This price differential is expected however, as Philadelphia has a larger population than Wilmington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Gulfport, and found the average price of a click in Wilmington was 151% higher than in Gulfport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.84 218th 40th 1st 3
Automotive/Vehicle Dealerships 1.97 199th 42nd 1st NA
Tires 3.29 95th 33rd 1st 53
Average 2.41 246th 50th 1st 1
Entertainment/Recreation Restaurants 1.07 156th 28th 1st -8
Average 1.07 156th 28th 1st -8
Health, Beauty & Fitness Chiropractors 5.64 136th 32nd 1st 217
Dentists 15.55 35th 6th 1st 26
Average 11.58 37th 6th 1st 24
Home & Garden Furniture 1.33 201st 44th 1st -47
Moving Companies 6.48 239th 43rd 1st -19
Plumbers 12.78 202nd 40th 1st 0
Roofing 6.46 174th 35th 1st 0
Self Storage Companies 8.76 189th 47th 1st 2
Average 6.19 275th 52nd 1st -5
Legal Criminal Lawyers 18.95 77th 17th 1st NA
Law Firms 4.12 195th 37th 1st NA
Personal Injury Law 84.86 77th 19th 1st NA
Average 28.01 103rd 22nd 1st NA
Real Estate Apartment Rentals 2.04 80th 25th 1st 22
Condos 2.01 80th 23rd 1st NA
New Home Developers 1.78 195th 38th 1st -27
Property Management 2.62 131st 24th 1st 0
Realtors 2.43 149th 29th 1st 23
Average 2.19 161st 35th 1st 9
Shopping Florists 5.74 114th 22nd 1st 53
Average 5.74 81st 19th 1st 26
Travel Car Rentals 3.22 99th 21st 1st NA
Hotels 2.41 199th 38th 1st -15
Average 2.68 200th 37th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.