Findings for PPC in Wilmington

Wilmington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 180th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Wilmington also ranks amongst the least expensive cities in Delaware, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 55% Lower in Wilmington than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 55% lower than in Philadelphia. The average price of a click in Wilmington is $8.70.

This price differential is expected however, as Philadelphia has a larger population than Wilmington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Gulfport, and found the average price of a click in Wilmington was 233% higher than in Gulfport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.70 180th 30th 1st 5
Automotive/Vehicle Auto Insurance 123.50 3rd 2nd 1st 0
Dealerships 3.33 119th 25th 1st 73
Tires 5.04 23rd 10th 1st 26
Average 33.80 4th 1st 1st 18
Entertainment/Recreation Restaurants 1.50 123rd 24th 1st 22
Average 1.50 123rd 24th 1st 22
Health, Beauty & Fitness Chiropractors 11.48 53rd 15th 1st 115
Dentists 12.25 94th 14th 1st -10
Average 11.94 50th 6th 1st 8
Home & Garden Furniture 1.80 208th 45th 1st 23
Pest Control 10.33 216th 41st 1st 0
Plumbers 17.09 186th 41st 1st 11
Roofing 2.97 200th 39th 1st -14
Self Storage Companies 4.85 257th 50th 1st -15
Average 7.02 269th 50th 1st 0
Legal Law Firms 5.92 157th 28th 1st NA
Average 5.92 197th 39th 1st NA
Real Estate Apartment Rentals 1.30 176th 42nd 1st -29
Condos 1.58 123rd 29th 1st NA
New Home Developers 6.05 30th 12nd 1st 42
Realtors 3.99 26th 10th 1st 55
Average 2.76 99th 30th 1st 18
Shopping Florists 5.01 154th 29th 1st -7
Average 5.01 154th 29th 1st -7
Travel Car Rentals 3.62 68th 13rd 1st NA
Hotels 1.90 224th 45th 1st -23
Average 2.47 226th 42nd 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.