Findings for PPC in Washington

Washington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Washington was the 86th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Washington also ranks amongst the least expensive cities in District Of Columbia, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 12% Higher in Washington than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Washington are 12% higher than in Arlington. The average price of a click in Washington is $12.91.

This price difference is understandable though, given the population of Arlington is less than Washington, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Boston, and found the average price of a click in Washington was 13% lower than in Boston. This suggests that perhaps prices in Washington are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Washington


Summary PPC Stats for Washington for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.91 86th 19th 1st 5
Automotive/Vehicle Auto Insurance 63.10 68th 15th 1st -8
Auto Parts 2.41 33rd 5th 1st 5
Dealerships 3.01 141st 29th 1st 180
Tires 1.36 195th 42nd 1st 0
Average 25.19 20th 7th 1st 35
Entertainment/Recreation Restaurants 1.10 169th 33rd 1st 57
Average 1.10 169th 33rd 1st 57
Finance Credit Counselling 11.74 55th 11th 1st 4
Insurance 59.50 25th 5th 1st 3
Mortgages 12.11 36th 6th 1st 0
Payday Loans 9.57 77th 5th 1st 29
Average 27.00 58th 10th 1st 8
Health, Beauty & Fitness Dentists 8.10 212nd 36th 1st -22
Massage Therapy 3.65 93rd 17th 1st 0
Optometrists 2.56 107th 20th 1st NA
Average 6.10 247th 43rd 1st -7
Home & Garden Appliance Repair 8.35 169th 30th 1st -22
Furniture 2.76 102nd 26th 1st 42
Landscapers 6.87 45th 9th 1st -2
Plumbers 21.69 160th 32nd 1st -10
Roofing 30.62 19th 10th 1st 3
Self Storage Companies 14.82 55th 15th 1st 10
Windows and Doors 3.51 82nd 15th 1st NA
Average 14.42 158th 31st 1st 1
Legal Family Law 31.71 28th 7th 1st NA
Law Firms 4.31 183rd 37th 1st 6
Average 18.01 154th 30th 1st 2
Real Estate Apartment Rentals 2.92 33rd 12nd 1st -5
Condos 0.93 178th 40th 1st -22
New Home Developers 5.09 53rd 19th 1st 2
Realtors 1.67 212nd 42nd 1st -1
Average 2.88 89th 28th 1st -7
Shopping Florists 5.60 132nd 22nd 1st 0
Average 5.60 132nd 22nd 1st 0
Travel Car Rentals 2.96 132nd 28th 1st 42
Hotels 4.23 64th 13rd 1st 17
Average 3.80 72nd 13rd 1st 29

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.