Findings for PPC in Washington

Washington Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Washington was the 9th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of April 2015. Washington also ranks amongst the most expensive cities in District Of Columbia, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Norfolk ranked as the least expensive city.

Google Adwords Keyword Prices 43% Higher in Washington than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Washington are 43% higher than in Arlington. The average price of a click in Washington is $19.57.

This price difference is understandable though, given the population of Arlington is less than Washington, which generally means less competition and therefore lower prices.

To understand if prices in Washington are relatively low, we also compared prices with Boston which has a similar population, and found the average price of a click in Washington was 19% higher than in Boston. This suggests that perhaps Washington prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Washington

Summary PPC Stats for Washington for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.57 26th 9th 1st 9
Automotive/Vehicle Auto Insurance 158.80 4th 2nd 1st 100
Auto Parts 1.48 119th 19th 1st 69
Auto Wreckers 0.85 29th 2nd 1st NA
Dealerships 4.25 86th 16th 1st NA
Tires 1.62 221st 48th 1st -18
Towing 10.51 12nd 1st 1st -18
Average 55.48 1st 1st 1st 32
Entertainment/Recreation Restaurants 0.91 167th 36th 1st 25
Average 0.91 167th 36th 1st 25
Finance Credit Counselling 23.00 29th 3rd 1st NA
Insurance 141.48 5th 2nd 1st 36
Payday Loans 8.53 112nd 10th 1st 9
Average 64.60 7th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 7.39 157th 35th 1st 0
Cosmetic Surgery 7.74 79th 15th 1st NA
Dentists 5.92 259th 47th 1st -15
Optometrists 3.16 109th 26th 1st NA
Average 6.01 256th 46th 1st -5
Home & Garden Appliance Repair 8.23 169th 30th 1st -11
Furniture 4.85 14th 3rd 1st 92
Landscapers 0.87 179th 33rd 1st -29
Pest Control 22.32 125th 27th 1st 0
Plumbers 21.57 163rd 35th 1st -31
Roofing 10.81 133rd 29th 1st -4
Self Storage Companies 10.46 176th 37th 1st 14
Average 12.57 197th 39th 1st 2
Legal Law Firms 5.71 186th 35th 1st 85
Average 5.71 217th 40th 1st 25
Real Estate Apartment Rentals 2.14 81st 25th 1st -14
New Home Developers 4.36 69th 24th 1st 3
Realtors 1.90 182nd 33rd 1st -5
Average 2.66 92nd 25th 1st -4
Shopping Florists 5.00 162nd 30th 1st -3
Average 5.00 162nd 30th 1st -3
Travel Car Rentals 3.01 113rd 26th 1st -8
Hotels 4.37 62nd 6th 1st -3
Average 3.69 85th 16th 1st -5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.