Findings for PPC in Washington

Washington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Washington was the 82nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Washington also ranks amongst the least expensive cities in District Of Columbia, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Washington Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Washington keywords increased by 49% in May 2016.

Not surprisingly, the month over month price increases for Washington Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 30% Lower in Washington than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Washington are 30% lower than in Arlington. The average price of a click in Washington is $14.55.

This price difference is interesting though, given the population of Arlington is less than Washington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Boston, and found the average price of a click in Washington was 15% lower than in Boston.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Washington

Summary PPC Stats for Washington for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.55 82nd 18th 1st 49
Automotive/Vehicle Auto Insurance 82.10 43rd 10th 1st -13
Auto Parts 1.71 93rd 18th 1st 45
Dealerships 2.70 199th 44th 1st NA
Average 42.07 4th 1st 1st 4
Entertainment/Recreation Restaurants 2.26 47th 9th 1st 71
Average 2.26 47th 9th 1st 71
Finance Credit Counselling 29.55 24th 3rd 1st NA
Insurance 48.54 38th 8th 1st -7
Mortgages 5.04 45th 8th 1st 0
Payday Loans 7.20 134th 14th 1st 5
Average 30.88 49th 9th 1st NA
Health, Beauty & Fitness Dentists 13.26 105th 19th 1st 6
Massage Therapy 27.80 3rd 2nd 1st 0
Optometrists 7.40 30th 3rd 1st NA
Average 15.43 18th 2nd 1st 5
Home & Garden Furniture 3.33 94th 18th 1st 13
Pest Control 21.16 129th 27th 1st 7
Plumbers 7.45 229th 41st 1st 0
Roofing 22.99 43rd 13rd 1st 11
Self Storage Companies 8.48 194th 40th 1st NA
Average 16.56 138th 28th 1st 4
Legal Law Firms 6.17 194th 34th 1st -13
Average 6.17 211st 36th 1st -4
Real Estate Apartment Rentals 2.68 40th 11th 1st 23
Condos 1.20 148th 34th 1st NA
New Home Developers 5.11 44th 14th 1st 21
Realtors 1.92 188th 38th 1st -10
Average 2.83 80th 23rd 1st 353
Shopping Florists 4.71 192nd 39th 1st 0
Average 4.71 192nd 39th 1st 0
Travel Car Rentals 3.24 93rd 19th 1st 53
Hotels 3.65 144th 28th 1st 5
Average 3.44 146th 29th 1st 29

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.