Findings for PPC in Washington

Washington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Washington was the 75th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Washington also ranks amongst the least expensive cities in District Of Columbia, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 4% Higher in Washington than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Washington are 4% higher than in Arlington. The average price of a click in Washington is $13.54.

This price difference is understandable though, given the population of Arlington is less than Washington, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Boston, and found the average price of a click in Washington was 9% lower than in Boston. This suggests that perhaps prices in Washington are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Washington

Summary PPC Stats for Washington for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.54 75th 15th 1st 3
Automotive/Vehicle Auto Insurance 68.60 68th 12nd 1st -11
Auto Parts 2.09 52nd 12nd 1st 22
Dealerships 1.75 213rd 45th 1st NA
Average 30.50 12nd 2nd 1st -1
B2B Architects 0.65 101st 20th 1st 0
IT Support 8.68 46th 9th 1st NA
Video Production 3.47 52nd 13rd 1st 0
Average 4.27 97th 20th 1st NA
Entertainment/Recreation Restaurants 0.72 201st 39th 1st -13
Average 0.72 201st 39th 1st -13
Finance Credit Counselling 10.16 52nd 12nd 1st NA
Insurance 62.53 23rd 3rd 1st 14
Payday Loans 7.86 95th 3rd 1st 52
Average 28.27 31st 6th 1st 15
Health, Beauty & Fitness Chiropractors 12.79 33rd 10th 1st 33
Dentists 14.39 56th 8th 1st 3
Massage Therapy 3.65 92nd 14th 1st -31
Optometrists 2.55 104th 20th 1st NA
Average 10.36 64th 11th 1st 8
Home & Garden Appliance Repair 23.11 11th 2nd 1st 0
Furniture 1.95 162nd 39th 1st -13
Garage Doors 57.10 11th 2nd 1st NA
Landscapers 7.53 17th 4th 1st 32
Moving Companies 21.89 44th 8th 1st 5
Pest Control 5.48 238th 42nd 1st -17
Plumbers 24.77 151st 32nd 1st 0
Roofing 8.24 151st 30th 1st -7
Self Storage Companies 10.13 155th 37th 1st 5
Windows and Doors 5.08 69th 11th 1st NA
Average 19.45 78th 15th 1st 2
Legal Employment Lawyers 11.71 28th 8th 1st 0
Family Law 21.54 49th 10th 1st NA
Immigration Lawyers 3.71 99th 17th 1st -42
Law Firms 5.84 161st 30th 1st 5
Personal Injury Law 41.18 127th 26th 1st 0
Average 13.66 158th 31st 1st -3
Real Estate Apartment Rentals 3.55 14th 4th 1st 3
Condos 6.44 1st 1st 1st 23
New Home Developers 5.04 45th 17th 1st 38
Property Management 8.92 15th 4th 1st 8
Realtors 2.79 127th 23rd 1st 9
Average 4.04 36th 12nd 1st 14
Shopping Florists 7.58 32nd 3rd 1st 0
Average 7.58 19th 1st 1st 0
Travel Car Rentals 1.98 202nd 43rd 1st -21
Hotels 3.61 87th 14th 1st 8
Average 2.79 187th 35th 1st -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.