Findings for PPC in Cape Coral

Cape Coral Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cape Coral was the 124th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Cape Coral also ranks amongst the least expensive cities in Florida, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Cape Coral are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Cape Coral keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 28% Lower in Cape Coral than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cape Coral are 28% lower than in St. Petersburg. The average price of a click in Cape Coral is $12.18.

This price differential is expected however, as St. Petersburg has a larger population than Cape Coral.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Vancouver, and found the average price of a click in Cape Coral was 5% higher than in Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cape Coral

Summary PPC Stats for Cape Coral for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.18 124th 25th 14th -1
Automotive/Vehicle Auto Insurance 28.58 153rd 32nd 15th -21
Auto Parts 1.29 117th 19th 11th -25
Dealerships 4.94 44th 10th 9th NA
Tires 3.01 163rd 37th 16th -8
Towing 1.66 184th 35th 19th 30
Average 9.09 150th 30th 15th -3
B2B Printers 8.13 63rd 9th 6th 14
Average 8.13 45th 9th 5th NA
Entertainment/Recreation Restaurants 2.93 135th 33rd 14th -26
Average 2.93 135th 33rd 14th -26
Finance Insurance 29.18 94th 17th 7th NA
Payday Loans 3.02 167th 22nd 8th -28
Average 18.49 102nd 19th 11th NA
Health, Beauty & Fitness Chiropractors 5.81 164th 38th 15th -7
Dentists 7.97 217th 33rd 17th -1
Massage Therapy 19.77 10th 2nd 1st 0
Average 8.91 157th 25th 13rd -1
Home & Garden Appliance Repair 22.21 17th 3rd 3rd 9
Furniture 2.56 184th 41st 17th -20
Garage Doors 12.77 166th 27th 16th -4
Landscapers 3.70 141st 32nd 13rd -6
Moving Companies 15.86 116th 22nd 12nd -2
Pest Control 30.31 38th 16th 13rd 4
Plumbers 20.91 189th 37th 15th -17
Roofing 13.04 129th 28th 13rd 17
Self Storage Companies 7.20 194th 38th 14th -1
Average 15.08 165th 33rd 14th 6
Legal Family Law 20.00 80th 17th 10th -7
Law Firms 10.76 175th 27th 10th NA
Personal Injury Law 211.63 18th 6th 4th NA
Average 63.29 30th 8th 5th NA
Real Estate Apartment Rentals 0.69 248th 51st 19th -30
Condos 1.13 139th 35th 13rd -19
New Home Developers 2.32 179th 40th 14th -30
Realtors 1.87 125th 31st 12nd -10
Average 1.50 210th 44th 17th -20
Shopping Florists 5.74 146th 33rd 16th -30
Average 5.74 146th 33rd 16th -30
Travel Car Rentals 2.76 133rd 30th 12nd 0
Hotels 3.10 223rd 47th 16th 0
Average 2.93 231st 48th 16th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.