Findings for PPC in Cape Coral

Cape Coral Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cape Coral was the 149th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Cape Coral also ranks amongst the least expensive cities in Florida, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 1% Higher in Cape Coral than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cape Coral are 1% higher than in St. Petersburg. The average price of a click in Cape Coral is $10.92.

This price differential is somewhat surprising however, as St. Petersburg has a larger population than Cape Coral.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Vancouver, and found the average price of a click in Cape Coral was 6% higher than in Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cape Coral

Summary PPC Stats for Cape Coral for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.92 149th 27th 14th -1
Automotive/Vehicle Auto Insurance 38.06 151st 28th 11th -29
Auto Parts 1.70 79th 5th 3rd -1
Dealerships 3.11 169th 38th 19th NA
Tires 5.40 40th 15th 5th 83
Towing 4.41 95th 22nd 12nd -15
Average 16.78 111st 23rd 9th -2
B2B Printers 2.04 97th 16th 11th -40
Average 2.04 167th 35th 16th NA
Entertainment/Recreation Restaurants 0.69 201st 42nd 18th -29
Average 0.69 201st 42nd 18th -29
Finance Insurance 29.53 84th 17th 10th NA
Payday Loans 3.75 159th 20th 8th 3
Average 20.91 89th 19th 12nd NA
Health, Beauty & Fitness Chiropractors 12.88 58th 14th 6th 62
Dentists 7.15 237th 36th 16th -11
Massage Therapy 6.27 63rd 10th 5th 81
Optometrists 2.18 116th 23rd 12nd NA
Average 7.77 206th 32nd 15th 11
Home & Garden Appliance Repair 19.32 49th 7th 4th 27
Furniture 2.74 106th 24th 11th 16
Garage Doors 5.24 195th 28th 15th -3
Landscapers 2.00 150th 29th 15th -47
Moving Companies 13.33 161st 31st 13rd -13
Pest Control 25.89 97th 22nd 12nd -8
Plumbers 21.75 157th 33rd 14th 2
Roofing 11.56 132nd 30th 12nd -8
Self Storage Companies 11.05 169th 35th 15th -4
Average 13.72 193rd 39th 16th -5
Legal Law Firms 5.68 185th 35th 15th NA
Personal Injury Law 130.60 47th 8th 6th NA
Average 47.32 67th 14th 9th NA
Real Estate Apartment Rentals 0.87 229th 47th 18th 11
Condos 1.44 129th 30th 8th -15
New Home Developers 3.05 126th 33rd 10th -9
Realtors 1.92 178th 35th 9th -10
Average 1.77 190th 41st 13rd -6
Shopping Florists 7.65 49th 9th 3rd 143
Average 7.65 49th 9th 3rd 143
Travel Car Rentals 2.77 126th 32nd 13rd -11
Hotels 2.56 225th 47th 18th -9
Average 2.66 221st 43rd 16th -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.