Findings for PPC in Cape Coral

Cape Coral Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cape Coral was the 74th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Cape Coral also ranks amongst the least expensive cities in Florida, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 14% Higher in Cape Coral than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cape Coral are 14% higher than in St. Petersburg. The average price of a click in Cape Coral is $12.62.

This price differential is somewhat surprising however, as St. Petersburg has a larger population than Cape Coral.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cape Coral

Summary PPC Stats for Cape Coral for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.62 74th 13rd 7th 6
Automotive/Vehicle Auto Insurance 110.50 6th 2nd 1st NA
Auto Parts 1.35 93rd 18th 10th NA
Dealerships 1.80 220th 49th 19th NA
Tires 3.67 64th 23rd 7th 18
Towing 3.60 77th 19th 10th NA
Average 33.58 6th 5th 1st NA
Entertainment/Recreation Restaurants 1.30 109th 23rd 11th 265
Average 1.30 109th 23rd 11th 265
Finance Insurance 40.84 63rd 11th 5th NA
Average 51.90 8th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 6.25 124th 24th 12nd -30
Dentists 15.10 31st 4th 2nd NA
Massage Therapy 8.01 39th 7th 2nd 16
Average 11.11 41st 6th 4th 4
Home & Garden Appliance Repair 9.94 97th 19th 13rd NA
Furniture 2.08 134th 36th 17th NA
Garage Doors 6.63 167th 30th 14th NA
Landscapers 6.77 40th 9th 4th NA
Moving Companies 12.97 103rd 24th 11th NA
Pest Control 36.77 15th 3rd 3rd NA
Plumbers 14.71 204th 40th 15th -28
Roofing 7.80 145th 28th 10th NA
Self Storage Companies 11.31 96th 23rd 10th -18
Average 12.75 166th 34th 16th NA
Legal Law Firms 3.35 206th 39th 14th NA
Personal Injury Law 63.25 102nd 23rd 9th NA
Average 33.30 82nd 17th 8th NA
Real Estate Apartment Rentals 0.68 217th 43rd 16th 0
Condos 1.16 123rd 33rd 10th NA
New Home Developers 2.44 144th 30th 11th -11
Realtors 2.38 95th 20th 7th 2
Average 1.69 160th 33rd 9th -5
Shopping Florists 3.52 200th 39th 17th 0
Average 3.52 200th 39th 17th 0
Travel Car Rentals 2.57 92nd 22nd 9th 0
Hotels 2.28 201st 44th 15th 0
Average 2.42 178th 38th 13rd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.