Findings for PPC in Clearwater

Clearwater Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Clearwater was the 106th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Clearwater also ranks amongst the least expensive cities in Florida, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Clearwater are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Clearwater keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 23% Lower in Clearwater than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Clearwater are 23% lower than in St. Petersburg. The average price of a click in Clearwater is $13.20.

This price differential is expected however, as St. Petersburg has a larger population than Clearwater.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Waterbury, and found the average price of a click in Clearwater was 196% higher than in Waterbury.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Clearwater

Summary PPC Stats for Clearwater for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.20 106th 20th 11th 9
Automotive/Vehicle Auto Insurance 55.42 85th 21st 11th 93
Auto Parts 1.01 128th 21st 12nd 88
Dealerships 3.14 142nd 33rd 18th NA
Tires 4.49 63rd 15th 5th -11
Towing 3.16 146th 29th 17th 33
Average 9.48 146th 29th 14th 29
B2B Office Furniture 4.46 105th 19th 7th -29
Average 4.46 135th 24th 10th NA
Entertainment/Recreation Restaurants 4.50 76th 19th 7th 221
Average 4.50 76th 19th 7th 221
Finance Insurance 54.85 40th 5th 2nd NA
Average 54.85 11th 3rd 2nd NA
Health, Beauty & Fitness Chiropractors 11.32 54th 10th 4th 127
Cosmetic Surgery 6.24 79th 21st 9th NA
Dentists 9.65 173rd 27th 13rd -24
Average 9.64 129th 19th 9th 5
Home & Garden Appliance Repair 30.70 5th 1st 1st 17
Furniture 4.22 63rd 23rd 11th -7
Garage Doors 63.82 8th 1st 1st 56
Landscapers 3.71 140th 31st 12nd -6
Moving Companies 14.28 131st 25th 13rd -25
Pest Control 34.78 23rd 8th 6th 27
Plumbers 41.21 96th 14th 8th 21
Roofing 20.17 64th 13rd 7th 56
Self Storage Companies 8.11 171st 36th 13rd 0
Windows and Doors 7.50 68th 13rd 8th NA
Average 22.73 49th 6th 4th 15
Legal Criminal Lawyers 5.32 96th 19th 9th 0
Family Law 19.08 84th 18th 11th -55
Law Firms 40.93 16th 4th 1st NA
Average 24.07 152nd 26th 13rd NA
Real Estate Apartment Rentals 1.44 146th 39th 12nd -20
Condos 1.22 128th 34th 12nd -26
New Home Developers 2.20 185th 41st 15th -46
Realtors 1.45 183rd 39th 16th -32
Average 1.55 201st 42nd 15th -29
Shopping Florists 6.03 133rd 29th 14th -22
Average 6.03 133rd 29th 14th -22
Travel Car Rentals 3.22 84th 20th 5th 0
Hotels 2.99 227th 48th 17th 0
Average 3.10 211st 45th 14th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.