Findings for PPC in Clearwater

Clearwater Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Clearwater was the 12nd most expensive city in South Atlantic in keyword bids in Google Adwords for the month of May 2016. Clearwater also ranks amongst the most expensive cities in Florida, ranking 6th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Month over Month Google Adwords Prices for Clearwater Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Clearwater keywords increased by 16% in May 2016.

Not surprisingly, the month over month price increases for Clearwater Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 60% Higher in Clearwater than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Clearwater are 60% higher than in St. Petersburg. The average price of a click in Clearwater is $17.79.

This price differential is somewhat surprising however, as St. Petersburg has a larger population than Clearwater.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Waterbury, and found the average price of a click in Clearwater was 589% higher than in Waterbury.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Clearwater

Summary PPC Stats for Clearwater for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.79 42nd 12nd 6th NA
Automotive/Vehicle Auto Parts 1.48 113rd 25th 13rd -19
Dealerships 5.80 31st 6th 3rd NA
Tires 6.30 24th 8th 4th 38
Towing 14.12 3rd 2nd 1st 23
Average 6.92 158th 31st 10th NA
B2B Office Furniture 5.58 79th 19th 8th 0
Average 5.58 101st 21st 9th NA
Entertainment/Recreation Restaurants 1.14 158th 33rd 13rd 252
Average 1.14 158th 33rd 13rd 252
Health, Beauty & Fitness Chiropractors 14.96 35th 7th 3rd 309
Cosmetic Surgery 9.85 49th 9th 4th NA
Dentists 15.46 55th 8th 4th -6
Average 14.36 29th 5th 2nd 29
Home & Garden Appliance Repair 27.62 21st 2nd 1st -10
Furniture 3.02 117th 25th 14th 39
Garage Doors 30.77 80th 11th 7th -7
Landscapers 2.87 146th 28th 11th 0
Moving Companies 36.26 2nd 1st 1st 50
Pest Control 36.13 19th 3rd 2nd 9
Plumbers 74.21 22nd 4th 2nd 13
Roofing 15.94 89th 20th 9th 5
Self Storage Companies 13.89 85th 18th 7th 16
Average 26.71 32nd 6th 4th 10
Legal Family Law 31.13 36th 8th 6th NA
Law Firms 75.30 5th 2nd 1st NA
Personal Injury Law 109.81 66th 11th 6th NA
Average 80.27 15th 4th 4th NA
Real Estate Apartment Rentals 1.62 130th 35th 11th 6
Condos 1.81 99th 28th 11th 41
New Home Developers 4.64 61st 19th 4th 23
Realtors 1.70 212nd 42nd 13rd 1
Average 2.29 139th 32nd 10th 15
Shopping Florists 7.17 68th 19th 6th 9
Average 7.17 68th 19th 6th 9
Travel Car Rentals 2.42 186th 39th 16th -32
Hotels 3.23 174th 35th 12nd -4
Average 2.82 218th 41st 13rd -18

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.