Findings for PPC in Coral Springs

Coral Springs Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Coral Springs was the 96th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Coral Springs also ranks amongst the least expensive cities in Florida, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 67% Higher in Coral Springs than Pompano Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Coral Springs are 67% higher than in Pompano Beach. The average price of a click in Coral Springs is $13.17.

This price difference is understandable though, given the population of Pompano Beach is less than Coral Springs, which generally means less competition and therefore lower prices.

To understand if prices in Coral Springs are relatively low, we also compared prices with Carrollton which has a similar population, and found the average price of a click in Coral Springs was 5% higher than in Carrollton. This suggests that perhaps Coral Springs prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Coral Springs

Summary PPC Stats for Coral Springs for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.17 96th 17th 9th 2
Automotive/Vehicle Auto Insurance 86.78 60th 9th 2nd 0
Auto Parts 0.89 143rd 24th 13rd -28
Dealerships 6.58 18th 4th 2nd NA
Tires 4.62 69th 25th 12nd 18
Towing 9.23 20th 6th 2nd 75
Average 17.42 106th 22nd 8th 13
B2B Printers 6.22 91st 15th 10th -41
Average 6.22 103rd 20th 13rd NA
Entertainment/Recreation Restaurants 0.96 164th 32nd 14th 0
Average 0.96 164th 32nd 14th 0
Finance Insurance 86.78 19th 5th 2nd NA
Average 86.78 4th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 9.94 94th 20th 9th -6
Cosmetic Surgery 14.35 15th 4th 2nd NA
Dentists 9.73 179th 23rd 11th -10
Martial Arts 3.94 44th 14th 7th 279
Optometrists 1.57 139th 27th 14th NA
Average 8.82 175th 26th 12nd 6
Home & Garden Appliance Repair 16.61 85th 18th 9th 8
Furniture 2.31 145th 32nd 14th -24
Garage Doors 20.59 118th 18th 11th 0
Landscapers 6.16 57th 6th 3rd 56
Moving Companies 31.28 18th 3rd 3rd 39
Pest Control 30.25 62nd 11th 6th 31
Plumbers 30.21 119th 27th 12nd -1
Roofing 51.02 2nd 1st 1st -4
Self Storage Companies 13.14 132nd 26th 11th -12
Average 22.01 70th 15th 8th 8
Legal Family Law 68.55 6th 2nd 2nd NA
Average 68.55 15th 4th 4th NA
Real Estate Apartment Rentals 1.28 168th 42nd 14th -14
Condos 0.78 192nd 43rd 18th -13
New Home Developers 2.13 180th 40th 14th NA
Realtors 1.35 232nd 44th 15th -16
Average 1.37 240th 46th 15th -12
Shopping Florists 7.87 43rd 7th 2nd 12
Average 7.87 43rd 7th 2nd 12
Travel Car Rentals 2.30 168th 41st 17th -24
Hotels 2.89 207th 43rd 16th -25
Average 2.59 226th 45th 17th -25

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.