Findings for PPC in Fort Lauderdale

Fort Lauderdale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Lauderdale was the 17th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Fort Lauderdale also ranks amongst the most expensive cities in Florida, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Lauderdale Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Fort Lauderdale keywords increased by 28% in April 2015.

Google Adwords Keyword Prices 62% Higher in Fort Lauderdale than Hollywood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Lauderdale are 62% higher than in Hollywood. The average price of a click in Fort Lauderdale is $21.66.

This price difference is understandable though, given the population of Hollywood is less than Fort Lauderdale, which generally means less competition and therefore lower prices.

To understand if prices in Fort Lauderdale are relatively low, we also compared prices with Santa Rosa which has a similar population, and found the average price of a click in Fort Lauderdale was 94% higher than in Santa Rosa. This suggests that perhaps Fort Lauderdale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Lauderdale


Summary PPC Stats for Fort Lauderdale for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.66 17th 6th 4th 28
Automotive/Vehicle Auto Insurance 48.29 141st 26th 10th 19
Auto Parts 2.34 40th 4th 3rd 89
Dealerships 5.03 42nd 6th 4th NA
Tires 4.30 74th 25th 11th -26
Towing 4.42 107th 17th 12nd -26
Average 16.09 106th 19th 5th 5
B2B Office Furniture 7.15 22nd 2nd 2nd -6
Printers 8.63 46th 7th 4th -29
Average 8.14 37th 8th 5th NA
Entertainment/Recreation Restaurants 1.15 134th 23rd 11th 14
Average 1.15 134th 23rd 11th 14
Finance Credit Counselling 42.39 5th 1st 1st NA
Insurance 31.73 94th 15th 5th NA
Mortgages 24.45 5th 1st 1st 66
Payday Loans 8.86 107th 8th 5th 44
Average 30.60 56th 8th 3rd NA
Health, Beauty & Fitness Chiropractors 13.52 51st 14th 5th 64
Cosmetic Surgery 15.84 14th 4th 4th 19
Dentists 17.16 38th 1st 1st 6
Martial Arts 9.36 5th 1st 1st 122
Massage Therapy 5.31 77th 14th 6th NA
Optometrists 5.72 40th 8th 4th NA
Average 14.30 27th 3rd 2nd 19
Home & Garden Appliance Repair 21.38 49th 9th 6th 18
Furniture 5.07 10th 2nd 2nd 8
Garage Doors 27.62 93rd 13rd 8th 10
Landscapers 3.79 112nd 21st 7th -13
Moving Companies 25.54 45th 8th 6th -15
Pest Control 44.38 19th 6th 4th 1
Plumbers 32.84 109th 17th 11th -14
Roofing 31.00 18th 4th 1st -28
Self Storage Companies 17.94 36th 8th 3rd 4
Windows and Doors 18.95 12nd 4th 1st 862
Average 21.82 73rd 12nd 9th 72
Legal Criminal Lawyers 66.83 22nd 6th 4th -10
Family Law 37.36 28th 7th 4th 27
Law Firms 35.07 19th 3rd 2nd 17
Personal Injury Law 129.94 45th 13rd 9th 3
Real Estate Lawyers 19.48 9th 2nd 2nd 0
Average 57.03 43rd 13rd 9th 9
Real Estate Apartment Rentals 2.28 74th 23rd 5th 6
Condos 4.85 5th 3rd 1st 151
New Home Developers 2.50 171st 35th 10th -12
Realtors 1.99 175th 32nd 8th -7
Average 2.74 81st 23rd 5th 33
Shopping Florists 6.59 90th 19th 7th 1
Average 6.59 90th 19th 7th 1
Travel Car Rentals 4.66 15th 5th 3rd 11
Hotels 3.61 115th 18th 8th -15
Average 4.13 51st 6th 3rd -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.