Findings for PPC in Fort Lauderdale

Fort Lauderdale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Lauderdale was the 9th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fort Lauderdale also ranks amongst the most expensive cities in Florida, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 108% Higher in Fort Lauderdale than Hollywood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Lauderdale are 108% higher than in Hollywood. The average price of a click in Fort Lauderdale is $23.57.

This price difference is understandable though, given the population of Hollywood is less than Fort Lauderdale, which generally means less competition and therefore lower prices.

To understand if prices in Fort Lauderdale are relatively low, we also compared prices with Santa Rosa which has a similar population, and found the average price of a click in Fort Lauderdale was 116% higher than in Santa Rosa. This suggests that perhaps Fort Lauderdale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Lauderdale

Summary PPC Stats for Fort Lauderdale for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.57 9th 3rd 3rd 8
Automotive/Vehicle Auto Insurance 56.85 126th 21st 8th 0
Auto Parts 1.22 117th 17th 10th -47
Dealerships 5.66 37th 8th 6th NA
Tires 5.90 34th 13rd 3rd 38
Towing 7.36 35th 8th 4th 54
Average 15.40 123rd 24th 10th 10
B2B Office Furniture 10.79 6th 2nd 2nd 25
Printers 12.74 30th 6th 3rd 84
Average 11.77 22nd 6th 4th NA
Entertainment/Recreation Restaurants 1.02 156th 29th 13rd 9
Average 1.02 156th 29th 13rd 9
Finance Credit Counselling 44.78 4th 1st 1st NA
Insurance 43.47 54th 11th 5th NA
Mortgages 10.55 35th 4th 3rd -32
Payday Loans 4.70 153rd 19th 7th -24
Average 32.96 37th 9th 6th NA
Health, Beauty & Fitness Chiropractors 8.63 112nd 22nd 10th -39
Cosmetic Surgery 13.74 20th 5th 3rd -20
Dentists 18.93 27th 3rd 2nd -7
Martial Arts 4.21 40th 11th 5th -14
Optometrists 4.97 50th 10th 6th NA
Average 13.93 35th 2nd 2nd -13
Home & Garden Appliance Repair 18.02 62nd 12nd 6th 81
Furniture 4.78 9th 2nd 2nd -17
Garage Doors 25.09 97th 14th 8th 3
Landscapers 3.62 117th 23rd 9th 14
Moving Companies 31.29 17th 2nd 2nd 33
Pest Control 30.60 60th 10th 5th -6
Plumbers 38.05 80th 18th 8th 7
Roofing 43.47 5th 2nd 2nd -2
Self Storage Companies 17.53 50th 9th 3rd 5
Windows and Doors 9.76 41st 10th 5th -27
Average 22.05 69th 14th 7th 8
Legal Criminal Lawyers 74.32 11th 4th 4th -6
Family Law 30.38 45th 8th 6th -13
Law Firms 34.64 19th 6th 4th 100
Personal Injury Law 155.58 24th 4th 4th 137
Average 71.25 12nd 3rd 3rd 54
Real Estate Apartment Rentals 2.14 64th 20th 4th -18
Condos 1.56 120th 28th 7th -23
New Home Developers 2.85 141st 35th 11th -27
Realtors 2.09 162nd 32nd 7th -38
Average 2.15 144th 31st 8th -26
Shopping Florists 6.60 97th 17th 7th -20
Average 6.60 97th 17th 7th -20
Travel Car Rentals 4.17 28th 7th 2nd -6
Hotels 4.21 95th 14th 6th -1
Average 4.19 48th 9th 4th -4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.