Findings for PPC in Fort Lauderdale

Fort Lauderdale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Lauderdale was the 6th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Fort Lauderdale also ranks amongst the most expensive cities in Florida, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Lauderdale Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Fort Lauderdale keywords increased by 26% in September 2014.

Google Adwords Keyword Prices 167% Higher in Fort Lauderdale than Hollywood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Lauderdale are 167% higher than in Hollywood. The average price of a click in Fort Lauderdale is $20.48.

This price difference is understandable though, given the population of Hollywood is less than Fort Lauderdale, which generally means less competition and therefore lower prices.

To understand if prices in Fort Lauderdale are relatively low, we also compared prices with Santa Rosa which has a similar population, and found the average price of a click in Fort Lauderdale was 75% higher than in Santa Rosa. This suggests that perhaps Fort Lauderdale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Lauderdale

Summary PPC Stats for Fort Lauderdale for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.48 6th 2nd 2nd 26
Automotive/Vehicle Auto Insurance 63.79 71st 16th 6th 71
Auto Parts 1.45 82nd 16th 8th 14
Dealerships 4.01 73rd 19th 10th 24
Tires 3.34 86th 30th 12nd -13
Towing 6.43 20th 4th 1st 149
Average 19.02 55th 13rd 5th 49
B2B Office Furniture 7.72 15th 4th 1st -12
Printers 6.77 60th 12nd 6th -15
Average 7.40 39th 7th 3rd -9
Entertainment/Recreation Restaurants 0.99 155th 34th 16th -11
Average 0.99 155th 34th 16th -11
Finance Credit Counselling 11.34 54th 9th 6th NA
Insurance 34.41 78th 13rd 7th NA
Payday Loans 7.69 83rd 7th 3rd 16
Average 27.12 56th 13rd 8th NA
Health, Beauty & Fitness Chiropractors 15.27 17th 4th 2nd 108
Cosmetic Surgery 10.55 29th 6th 5th -29
Dentists 12.93 58th 8th 4th 21
Martial Arts 3.70 26th 6th 1st 1750
Massage Therapy 16.98 10th 3rd 1st 114
Optometrists 6.04 25th 1st 1st NA
Average 11.72 30th 4th 2nd 110
Home & Garden Appliance Repair 16.12 23rd 6th 5th -32
Furniture 4.19 7th 3rd 3rd -3
Garage Doors 17.64 97th 12nd 6th -26
Landscapers 4.15 110th 23rd 9th 35
Moving Companies 20.58 27th 7th 3rd 29
Pest Control 28.33 69th 20th 12nd NA
Plumbers 30.60 114th 21st 7th -12
Roofing 37.78 3rd 1st 1st 17
Self Storage Companies 12.48 74th 19th 6th -12
Windows and Doors 1.13 109th 19th 8th 29
Average 18.62 59th 8th 4th 2
Legal Criminal Lawyers 127.34 1st 1st 1st 133
Family Law 20.13 48th 12nd 8th 4
Law Firms 15.34 71st 16th 8th 3
Personal Injury Law 146.36 15th 2nd 1st 11
Real Estate Lawyers 12.34 16th 3rd 3rd NA
Average 64.18 8th 1st 1st 24
Real Estate Apartment Rentals 2.16 44th 13rd 3rd -5
Condos 1.98 59th 20th 6th 7
New Home Developers 2.06 170th 35th 15th -16
Realtors 2.61 78th 17th 6th -19
Average 2.23 96th 26th 8th -8
Shopping Florists 5.22 125th 19th 7th -1
Average 5.22 125th 19th 7th -1
Travel Car Rentals 3.20 42nd 12nd 7th -1
Hotels 3.78 60th 11th 6th 0
Average 3.49 47th 8th 5th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.