Findings for PPC in Fort Lauderdale

Fort Lauderdale Ranked Most Expensive City for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Lauderdale was the most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Fort Lauderdale also ranks as the most expensive city in South Atlantic and Florida. In the study, Manchester ranked as the least expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Lauderdale Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Fort Lauderdale keywords increased by 14% in December 2014.

Google Adwords Keyword Prices 236% Higher in Fort Lauderdale than Hollywood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Lauderdale are 236% higher than in Hollywood. The average price of a click in Fort Lauderdale is $27.60.

This price difference is understandable though, given the population of Hollywood is less than Fort Lauderdale, which generally means less competition and therefore lower prices.

To understand if prices in Fort Lauderdale are relatively low, we also compared prices with Santa Rosa which has a similar population, and found the average price of a click in Fort Lauderdale was 71% higher than in Santa Rosa. This suggests that perhaps Fort Lauderdale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Lauderdale


Summary PPC Stats for Fort Lauderdale for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 27.60 1st 1st 1st 14
Automotive/Vehicle Auto Insurance 73.26 48th 10th 3rd -13
Auto Parts 1.90 69th 11th 6th 17
Dealerships 5.92 15th 3rd 3rd 32
Tires 4.00 70th 19th 4th 17
Towing 6.18 30th 5th 4th -22
Average 23.25 31st 9th 3rd 4
B2B Office Furniture 5.67 26th 6th 2nd -9
Printers 6.87 56th 7th 6th -12
Average 6.27 53rd 11th 7th -7
Entertainment/Recreation Restaurants 1.02 178th 34th 16th 6
Average 1.02 178th 34th 16th 6
Finance Credit Counselling 22.25 34th 7th 6th -7
Insurance 53.13 33rd 6th 3rd 0
Mortgages 8.29 46th 9th 4th -28
Payday Loans 6.81 113rd 10th 3rd 28
Average 32.79 39th 7th 5th -3
Health, Beauty & Fitness Chiropractors 2.98 220th 43rd 17th -80
Cosmetic Surgery 16.76 9th 3rd 2nd 0
Dentists 12.36 92nd 13rd 7th 11
Martial Arts 4.50 29th 8th 3rd 0
Massage Therapy 3.24 100th 19th 6th NA
Optometrists 3.75 77th 14th 5th NA
Average 10.58 79th 17th 7th -5
Home & Garden Appliance Repair 35.06 2nd 1st 1st 2
Furniture 4.78 8th 3rd 2nd 7
Garage Doors 21.63 96th 12nd 6th 29
Landscapers 1.78 157th 34th 13rd -4
Moving Companies 26.24 29th 5th 4th 18
Pest Control 34.99 24th 3rd 1st 2
Plumbers 36.79 91st 14th 6th 6
Roofing 34.00 10th 6th 2nd -1
Self Storage Companies 19.58 15th 5th 2nd 34
Windows and Doors 3.38 83rd 16th 8th NA
Average 22.29 43rd 5th 3rd 13
Legal Criminal Lawyers 56.00 29th 11th 7th -29
Family Law 37.79 22nd 3rd 3rd -5
Law Firms 12.22 98th 19th 8th 39
Personal Injury Law 297.12 1st 1st 1st 300
Average 95.31 8th 5th 4th 66
Real Estate Apartment Rentals 2.50 55th 20th 4th 4
Condos 2.50 67th 22nd 6th -13
New Home Developers 3.01 152nd 34th 13rd 23
Realtors 3.51 56th 15th 3rd 19
Average 2.94 86th 26th 6th 7
Shopping Florists 6.11 104th 18th 6th 22
Average 6.11 104th 18th 6th 22
Travel Car Rentals 4.15 44th 6th 3rd 18
Hotels 3.66 109th 20th 7th 22
Average 3.90 67th 11th 4th 20

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.