Findings for PPC in Fort Lauderdale

Fort Lauderdale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Lauderdale was the 3rd most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fort Lauderdale also ranks amongst the most expensive cities in Florida, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fort Lauderdale are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Fort Lauderdale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 148% Higher in Fort Lauderdale than Hollywood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Lauderdale are 148% higher than in Hollywood. The average price of a click in Fort Lauderdale is $23.33.

This price difference is understandable though, given the population of Hollywood is less than Fort Lauderdale, which generally means less competition and therefore lower prices.

To understand if prices in Fort Lauderdale are relatively low, we also compared prices with Santa Rosa which has a similar population, and found the average price of a click in Fort Lauderdale was 90% higher than in Santa Rosa. This suggests that perhaps Fort Lauderdale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fort Lauderdale

Summary PPC Stats for Fort Lauderdale for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.33 3rd 1st 1st 2
Automotive/Vehicle Auto Insurance 67.45 59th 15th 7th -14
Auto Parts 1.01 129th 22nd 13rd -29
Dealerships 5.63 23rd 5th 4th NA
Tires 3.22 139th 33rd 14th -24
Towing 4.19 99th 17th 11th -25
Average 20.95 45th 10th 4th -18
B2B Office Furniture 7.74 19th 6th 2nd 8
Printers 16.92 4th 1st 1st -25
Average 12.33 11th 3rd 3rd NA
Entertainment/Recreation Restaurants 2.68 142nd 34th 15th -15
Average 2.68 142nd 34th 15th -15
Finance Credit Counselling 21.27 36th 7th 4th NA
Insurance 26.12 106th 19th 9th NA
Mortgages 18.75 11th 2nd 1st 438
Payday Loans 3.20 164th 21st 7th -28
Average 21.28 86th 16th 9th NA
Health, Beauty & Fitness Chiropractors 8.11 107th 25th 9th 20
Cosmetic Surgery 14.24 14th 6th 3rd 41
Dentists 9.19 186th 28th 14th -23
Massage Therapy 6.93 64th 8th 4th NA
Optometrists 2.90 106th 18th 9th NA
Average 9.53 135th 21st 10th 2
Home & Garden Appliance Repair 23.44 15th 2nd 2nd -5
Furniture 4.99 35th 10th 4th -9
Garage Doors 19.99 124th 17th 10th -15
Landscapers 4.77 92nd 21st 9th -13
Moving Companies 30.20 6th 1st 1st 8
Pest Control 62.23 4th 2nd 2nd 4
Plumbers 34.17 118th 21st 11th -15
Roofing 51.13 2nd 2nd 2nd 50
Self Storage Companies 12.39 63rd 12nd 4th 9
Windows and Doors 14.66 21st 5th 3rd -27
Average 23.48 36th 3rd 2nd 1
Legal Criminal Lawyers 72.34 18th 6th 5th 30
Family Law 28.83 43rd 8th 4th -6
Law Firms 20.77 90th 20th 8th 17
Personal Injury Law 238.92 6th 1st 1st -14
Real Estate Lawyers 15.29 19th 7th 6th 11
Average 69.79 25th 7th 4th 8
Real Estate Apartment Rentals 2.47 62nd 16th 3rd -13
Condos 1.61 93rd 29th 9th -15
New Home Developers 2.91 139th 32nd 11th -15
Realtors 2.16 98th 23rd 9th -25
Average 2.28 108th 26th 7th -17
Shopping Florists 7.79 60th 15th 5th -22
Average 7.79 60th 15th 5th -22
Travel Car Rentals 4.44 16th 4th 1st 0
Hotels 4.17 126th 22nd 7th 0
Average 4.30 59th 11th 2nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.