Findings for PPC in Fort Lauderdale

Fort Lauderdale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Lauderdale was the 16th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Fort Lauderdale also ranks amongst the most expensive cities in Florida, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fort Lauderdale are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Fort Lauderdale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 95% Higher in Fort Lauderdale than Hollywood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Lauderdale are 95% higher than in Hollywood. The average price of a click in Fort Lauderdale is $22.19.

This price difference is understandable though, given the population of Hollywood is less than Fort Lauderdale, which generally means less competition and therefore lower prices.

To understand if prices in Fort Lauderdale are relatively low, we also compared prices with Santa Rosa which has a similar population, and found the average price of a click in Fort Lauderdale was 95% higher than in Santa Rosa. This suggests that perhaps Fort Lauderdale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fort Lauderdale

Summary PPC Stats for Fort Lauderdale for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.19 16th 7th 4th 4
Automotive/Vehicle Auto Insurance 26.72 142nd 27th 9th -40
Auto Parts 2.33 46th 6th 3rd -3
Dealerships 7.52 7th 1st 1st NA
Tires 4.09 111st 26th 15th -8
Towing 3.21 121st 25th 16th -19
Average 10.40 132nd 25th 8th -13
B2B Office Furniture 8.43 26th 7th 3rd -6
Printers 8.66 42nd 6th 4th -7
Average 8.55 40th 9th 5th NA
Entertainment/Recreation Restaurants 1.71 91st 20th 9th 41
Average 1.71 91st 20th 9th 41
Finance Credit Counselling 45.11 4th 1st 1st NA
Insurance 19.24 91st 17th 7th NA
Mortgages 2.37 46th 9th 6th 0
Payday Loans 7.56 130th 11th 7th -1
Average 18.57 108th 17th 6th NA
Health, Beauty & Fitness Chiropractors 12.70 53rd 10th 5th 13
Cosmetic Surgery 13.09 23rd 4th 3rd 7
Dentists 13.65 99th 18th 9th -2
Martial Arts 4.95 37th 8th 3rd 2
Massage Therapy 10.40 25th 8th 2nd NA
Optometrists 4.46 84th 18th 9th NA
Average 11.91 73rd 15th 6th 2
Home & Garden Appliance Repair 18.20 54th 12nd 10th -1
Furniture 5.74 9th 4th 3rd 1
Garage Doors 23.95 112nd 14th 9th 20
Landscapers 5.87 42nd 12nd 5th 43
Moving Companies 25.11 24th 6th 3rd -6
Pest Control 34.05 23rd 4th 3rd 18
Plumbers 35.74 113rd 20th 9th -8
Roofing 46.89 4th 3rd 2nd 58
Self Storage Companies 11.31 134th 29th 12nd -11
Windows and Doors 16.32 23rd 6th 2nd -33
Average 21.13 85th 18th 8th 9
Legal Criminal Lawyers 51.18 27th 7th 3rd 21
Family Law 39.82 21st 2nd 2nd 9
Law Firms 16.62 124th 25th 10th -15
Personal Injury Law 250.59 6th 2nd 2nd -6
Real Estate Lawyers 18.68 10th 4th 3rd -6
Average 83.23 11th 2nd 2nd -2
Real Estate Apartment Rentals 2.36 62nd 19th 3rd -2
Condos 4.81 7th 2nd 1st 56
New Home Developers 3.16 139th 33rd 11th 13
Realtors 2.63 118th 26th 6th 1
Average 3.10 62nd 21st 4th 15
Shopping Florists 7.19 66th 18th 5th 41
Average 7.19 66th 18th 5th 41
Travel Car Rentals 4.91 12nd 6th 3rd 9
Hotels 3.76 133rd 26th 9th -3
Average 4.33 50th 9th 3rd 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.