Findings for PPC in Gainesville

Gainesville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gainesville was the 213rd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Gainesville also ranks amongst the least expensive cities in Florida, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Gainesville are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Gainesville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 47% Lower in Gainesville than Jacksonville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gainesville are 47% lower than in Jacksonville. The average price of a click in Gainesville is $8.49.

This price differential is expected however, as Jacksonville has a larger population than Gainesville.

For better comparison of prices, we also compared prices with another city with a similar population, Elizabeth, and found the average price of a click in Gainesville was 5% lower than in Elizabeth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Gainesville

Summary PPC Stats for Gainesville for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.49 213rd 39th 16th 5
Automotive/Vehicle Auto Parts 1.88 78th 15th 8th -28
Dealerships 4.74 80th 21st 10th NA
Tires 4.23 100th 23rd 13rd 23
Towing 1.42 153rd 31st 18th -15
Average 3.54 232nd 47th 19th -5
B2B Office Furniture 4.15 120th 23rd 10th -34
Average 4.15 136th 24th 11th NA
Entertainment/Recreation Restaurants 1.05 170th 36th 14th 138
Average 1.05 170th 36th 14th 138
Finance Payday Loans 7.54 131st 12nd 8th -6
Average 7.54 166th 20th 9th NA
Health, Beauty & Fitness Chiropractors 4.48 208th 41st 16th -6
Dentists 10.15 179th 34th 14th -21
Martial Arts 2.52 83rd 16th 8th 0
Massage Therapy 2.23 115th 24th 9th 0
Optometrists 4.41 85th 19th 10th NA
Average 6.78 243rd 45th 17th 5
Home & Garden Appliance Repair 9.61 157th 28th 16th 1
Furniture 2.09 194th 42nd 18th 2
Garage Doors 88.43 4th 1st 1st 95
Landscapers 6.84 29th 7th 3rd NA
Moving Companies 10.09 166th 31st 14th -17
Pest Control 15.17 194th 37th 17th 27
Plumbers 1.27 239th 46th 19th 0
Roofing 8.08 154th 30th 13rd NA
Self Storage Companies 8.64 190th 38th 16th 12
Average 14.13 175th 34th 16th 11
Legal Law Firms 10.46 171st 31st 12nd NA
Personal Injury Law 88.80 82nd 15th 9th NA
Average 36.57 115th 20th 11th NA
Real Estate Apartment Rentals 2.49 50th 14th 2nd -10
Condos 2.92 39th 12nd 4th -3
New Home Developers 3.66 108th 27th 7th -6
Realtors 2.96 93rd 20th 4th 2
Average 2.84 79th 22nd 5th -4
Shopping Florists 8.22 29th 9th 2nd 4
Average 8.22 29th 9th 2nd 4
Travel Car Rentals 3.03 113rd 24th 8th 13
Hotels 4.77 68th 7th 3rd 50
Average 3.90 87th 19th 7th 32

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.