Findings for PPC in Gainesville

Gainesville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gainesville was the 136th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Gainesville also ranks amongst the least expensive cities in Florida, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Gainesville Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Gainesville keywords increased by 17% in September 2014.

Google Adwords Keyword Prices 32% Lower in Gainesville than Jacksonville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gainesville are 32% lower than in Jacksonville. The average price of a click in Gainesville is $9.57.

This price differential is expected however, as Jacksonville has a larger population than Gainesville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Elizabeth, and found the average price of a click in Gainesville was 399% higher than in Elizabeth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gainesville

Summary PPC Stats for Gainesville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.57 136th 24th 13rd 17
Automotive/Vehicle Auto Insurance 41.54 125th 23rd 10th -10
Auto Parts 1.57 68th 11th 6th NA
Dealerships 5.16 23rd 6th 4th NA
Tires 2.26 167th 40th 17th -26
Average 14.21 99th 18th 9th -5
B2B Office Furniture 3.67 96th 23rd 11th NA
Average 3.67 112nd 23rd 10th NA
Entertainment/Recreation Restaurants 1.09 140th 29th 12nd 9
Average 1.09 140th 29th 12nd 9
Finance Credit Counselling 19.76 31st 4th 3rd NA
Average 19.76 98th 16th 10th NA
Health, Beauty & Fitness Chiropractors 4.65 165th 34th 15th -6
Dentists 10.45 116th 15th 9th 9
Martial Arts 2.92 44th 11th 5th 47
Massage Therapy 5.31 57th 13rd 5th -7
Optometrists 2.96 93rd 14th 7th NA
Average 7.21 180th 32nd 16th 3
Home & Garden Appliance Repair 12.85 49th 11th 9th NA
Furniture 2.48 86th 28th 12nd NA
Garage Doors 12.45 126th 20th 10th NA
Landscapers 7.21 35th 8th 3rd NA
Moving Companies 12.92 105th 25th 12nd NA
Pest Control 11.84 231st 45th 18th NA
Plumbers 8.91 226th 42nd 17th 206
Roofing 2.35 200th 37th 12nd NA
Self Storage Companies 10.81 111st 28th 12nd 113
Average 8.97 230th 46th 19th NA
Legal Criminal Lawyers 66.20 14th 5th 4th NA
Law Firms 8.95 137th 25th 10th NA
Personal Injury Law 68.64 94th 21st 8th NA
Average 32.34 88th 19th 10th NA
Real Estate Apartment Rentals 3.45 8th 2nd 1st 116
Condos 3.28 15th 6th 2nd NA
New Home Developers 4.56 41st 14th 4th 48
Realtors 2.82 65th 13rd 4th NA
Average 3.48 12nd 6th 1st 44
Shopping Florists 5.81 87th 13rd 5th -1
Average 5.81 87th 13rd 5th -1
Travel Car Rentals 4.46 6th 2nd 1st 0
Hotels 4.27 31st 3rd 1st -1
Average 4.36 10th 2nd 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.