Findings for PPC in Gainesville

Gainesville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gainesville was the 80th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Gainesville also ranks amongst the least expensive cities in Florida, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 10% Lower in Gainesville than Jacksonville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gainesville are 10% lower than in Jacksonville. The average price of a click in Gainesville is $13.00.

This price differential is expected however, as Jacksonville has a larger population than Gainesville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Elizabeth, and found the average price of a click in Gainesville was 492% higher than in Elizabeth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gainesville

Summary PPC Stats for Gainesville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.00 80th 17th 10th -1
Automotive/Vehicle Auto Insurance 84.35 25th 6th 2nd -33
Auto Parts 1.44 109th 27th 14th -17
Dealerships 4.99 35th 5th 5th 23
Tires 2.97 132nd 36th 13rd -16
Average 30.51 6th 3rd 2nd -7
Entertainment/Recreation Restaurants 1.56 114th 22nd 9th 9
Average 1.56 114th 22nd 9th 9
Finance Credit Counselling 4.59 67th 13rd 7th -23
Insurance 87.85 11th 1st 1st 0
Average 85.39 4th 2nd 2nd -8
Health, Beauty & Fitness Chiropractors 0.02 236th 45th 18th -50
Dentists 19.38 18th 2nd 2nd 11
Martial Arts 3.82 44th 11th 4th 0
Massage Therapy 11.35 21st 8th 2nd 0
Average 14.01 24th 3rd 3rd -2
Home & Garden Appliance Repair 13.67 121st 24th 12nd -4
Furniture 2.34 156th 38th 16th 4
Garage Doors 17.41 111st 14th 7th 0
Landscapers 5.68 63rd 12nd 4th 8
Pest Control 9.54 222nd 42nd 18th -20
Plumbers 21.25 162nd 33rd 15th 7
Roofing 8.33 163rd 34th 14th 7
Self Storage Companies 7.74 219th 44th 20th -18
Average 11.02 212nd 42nd 18th -1
Legal Criminal Lawyers 21.95 68th 16th 9th NA
Law Firms 6.54 144th 25th 9th NA
Average 10.40 175th 35th 16th NA
Real Estate Apartment Rentals 2.84 37th 13rd 1st 5
Condos 2.44 72nd 23rd 7th -16
New Home Developers 4.71 65th 21st 4th 61
Realtors 3.44 63rd 17th 4th 10
Average 3.33 59th 19th 4th 11
Shopping Florists 5.39 141st 25th 11th 13
Average 5.39 141st 25th 11th 13
Travel Car Rentals 2.44 172nd 37th 18th -17
Hotels 3.43 133rd 22nd 8th -9
Average 2.93 181st 30th 11th -13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.