Findings for PPC in Gainesville

Gainesville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gainesville was the 160th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Gainesville also ranks amongst the least expensive cities in Florida, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Gainesville are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Gainesville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 40% Lower in Gainesville than Jacksonville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gainesville are 40% lower than in Jacksonville. The average price of a click in Gainesville is $10.79.

This price differential is expected however, as Jacksonville has a larger population than Gainesville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Elizabeth, and found the average price of a click in Gainesville was 360% higher than in Elizabeth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Gainesville

Summary PPC Stats for Gainesville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.79 160th 30th 15th 3
Automotive/Vehicle Auto Insurance 38.81 127th 28th 14th 0
Auto Parts 4.48 11th 1st 1st 0
Dealerships 4.78 49th 12nd 10th NA
Tires 4.50 61st 14th 4th 54
Average 14.38 102nd 21st 10th 3
B2B Office Furniture 5.57 64th 13rd 4th -15
Average 5.57 111st 20th 9th NA
Entertainment/Recreation Restaurants 3.84 96th 24th 11th 122
Average 3.84 96th 24th 11th 122
Finance Insurance 16.80 120th 24th 13rd NA
Average 15.79 113rd 22nd 13rd NA
Health, Beauty & Fitness Chiropractors 1.05 246th 47th 18th -23
Cosmetic Surgery 5.61 87th 23rd 11th NA
Dentists 10.29 154th 21st 11th -15
Massage Therapy 1.34 148th 21st 9th -46
Optometrists 3.82 95th 15th 8th NA
Average 5.54 267th 45th 19th -14
Home & Garden Appliance Repair 16.52 61st 13rd 9th -11
Furniture 2.60 181st 40th 16th 14
Garage Doors 26.39 94th 16th 9th -14
Landscapers 5.84 63rd 10th 5th 3
Moving Companies 21.12 52nd 10th 5th 4
Pest Control 7.24 252nd 45th 17th 6
Plumbers 19.08 202nd 41st 17th -11
Roofing 7.15 197th 35th 14th -15
Self Storage Companies 4.04 260th 50th 19th -20
Average 13.27 189th 37th 16th -4
Legal Criminal Lawyers 87.12 11th 4th 3rd NA
Law Firms 28.29 56th 16th 6th NA
Average 43.00 76th 20th 12nd NA
Real Estate Apartment Rentals 5.28 3rd 2nd 1st 6
Condos 3.44 11th 4th 2nd -2
New Home Developers 3.83 86th 20th 5th -11
Realtors 3.80 15th 4th 2nd 12
Average 4.13 18th 4th 1st 3
Shopping Florists 5.43 158th 36th 18th -4
Average 5.43 158th 36th 18th -4
Travel Car Rentals 3.12 95th 23rd 8th 0
Hotels 4.96 68th 10th 2nd 0
Average 4.04 84th 17th 6th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.