Findings for PPC in Gainesville

Gainesville Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Gainesville was the 13rd most expensive city in South Atlantic in keyword bids in Google Adwords for the month of April 2015. Gainesville also ranks amongst the most expensive cities in Florida, ranking 7th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Norfolk ranked as the least expensive city.

Google Adwords Keyword Prices 19% Higher in Gainesville than Jacksonville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gainesville are 19% higher than in Jacksonville. The average price of a click in Gainesville is $16.43.

This price differential is somewhat surprising however, as Jacksonville has a larger population than Gainesville.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Elizabeth, and found the average price of a click in Gainesville was 214% higher than in Elizabeth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gainesville


Summary PPC Stats for Gainesville for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.43 55th 13rd 7th 6
Automotive/Vehicle Auto Insurance 69.39 89th 17th 5th 24
Auto Parts 2.95 20th 2nd 1st 0
Dealerships 6.79 11th 2nd 2nd NA
Tires 3.61 113rd 35th 12nd -24
Towing 8.16 29th 4th 2nd 0
Average 27.18 35th 9th 1st -2
B2B Office Furniture 4.46 91st 12nd 8th 0
Average 4.46 125th 20th 11th NA
Entertainment/Recreation Restaurants 0.66 202nd 44th 17th -41
Average 0.66 202nd 44th 17th -41
Finance Insurance 26.21 104th 18th 7th NA
Average 26.21 91st 14th 7th NA
Health, Beauty & Fitness Chiropractors 3.59 229th 41st 16th 3
Dentists 15.15 65th 6th 4th 55
Martial Arts 2.97 59th 11th 7th -42
Optometrists 3.32 106th 24th 13rd NA
Average 9.91 133rd 24th 12nd 20
Home & Garden Appliance Repair 10.52 153rd 25th 15th 12
Furniture 2.33 154th 36th 18th -13
Garage Doors 18.03 131st 19th 10th -5
Landscapers 6.32 55th 14th 3rd 0
Moving Companies 24.03 57th 9th 7th 3
Pest Control 9.78 218th 43rd 19th -4
Plumbers 8.24 232nd 47th 19th 37
Roofing 14.08 97th 20th 11th 19
Self Storage Companies 9.31 203rd 41st 19th 30
Average 11.93 207th 41st 19th 7
Legal Law Firms 16.55 83rd 19th 10th NA
Personal Injury Law 184.71 17th 5th 5th NA
Average 72.60 23rd 6th 5th NA
Real Estate Apartment Rentals 3.55 17th 6th 1st -3
Condos 2.39 64th 17th 5th 2
New Home Developers 4.65 57th 20th 5th 34
Realtors 2.48 122nd 21st 4th -3
Average 3.21 57th 18th 4th 5
Shopping Florists 4.81 172nd 34th 15th -1
Average 4.81 172nd 34th 15th -1
Travel Car Rentals 4.06 34th 10th 6th 9
Hotels 4.10 78th 12nd 4th -10
Average 4.08 53rd 7th 4th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.