Findings for PPC in Hialeah

Hialeah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hialeah was the 262nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Hialeah also ranks amongst the least expensive cities in Florida, ranking as number 18th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 82% Higher in Hialeah than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hialeah are 82% higher than in Miami Gardens. The average price of a click in Hialeah is $4.46.

This price difference is understandable though, given the population of Miami Gardens is less than Hialeah, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Reno, and found the average price of a click in Hialeah was 56% lower than in Reno. This suggests that perhaps prices in Hialeah are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hialeah

Summary PPC Stats for Hialeah for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.46 262nd 47th 18th 1
Automotive/Vehicle Auto Parts 1.95 64th 16th 6th -6
Dealerships 2.16 185th 39th 18th NA
Tires 3.32 94th 32nd 13rd -22
Towing 4.75 62nd 14th 7th 18
Average 3.37 198th 39th 15th 1
B2B Office Furniture 4.52 60th 14th 9th -18
Average 4.52 88th 18th 10th NA
Entertainment/Recreation Restaurants 0.91 178th 33rd 16th 16
Average 0.91 178th 33rd 16th 16
Health, Beauty & Fitness Chiropractors 8.77 77th 18th 9th 0
Dentists 3.34 280th 50th 20th -5
Optometrists 1.36 123rd 22nd 10th NA
Average 4.03 272nd 45th 18th -4
Home & Garden Furniture 2.51 89th 21st 10th -14
Moving Companies 18.54 79th 17th 10th 7
Pest Control 24.07 74th 19th 11th 0
Self Storage Companies 10.31 149th 33rd 14th 65
Windows and Doors 1.57 105th 17th 9th NA
Average 9.08 236th 46th 20th 6
Legal Family Law 22.27 46th 8th 7th NA
Average 22.27 129th 29th 15th NA
Real Estate Apartment Rentals 0.53 257th 49th 20th 23
Condos 0.45 199th 44th 19th NA
New Home Developers 0.75 207th 41st 17th NA
Realtors 0.75 274th 50th 19th -4
Average 0.63 282nd 51st 19th 0
Shopping Florists 4.74 155th 32nd 13rd 7
Average 4.74 141st 31st 13rd 3
Travel Car Rentals 2.23 190th 41st 15th NA
Hotels 1.02 242nd 46th 20th -21
Average 1.63 260th 49th 19th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.