Findings for PPC in Hialeah

Hialeah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hialeah was the 260th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Hialeah also ranks amongst the least expensive cities in Florida, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Hialeah are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Hialeah keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 105% Higher in Hialeah than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hialeah are 105% higher than in Miami Gardens. The average price of a click in Hialeah is $5.77.

This price difference is understandable though, given the population of Miami Gardens is less than Hialeah, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Reno, and found the average price of a click in Hialeah was 54% lower than in Reno. This suggests that perhaps prices in Hialeah are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hialeah

Summary PPC Stats for Hialeah for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.77 260th 45th 17th 2
Automotive/Vehicle Auto Insurance 24.70 143rd 28th 10th 0
Auto Parts 1.56 105th 22nd 11th -1
Dealerships 3.08 182nd 40th 16th NA
Tires 3.33 160th 35th 16th 1
Towing 6.75 30th 8th 5th 39
Average 6.38 163rd 32nd 11th 8
B2B Office Furniture 12.54 4th 2nd 1st 61
Average 12.54 14th 4th 3rd NA
Entertainment/Recreation Restaurants 1.15 157th 32nd 12nd 13
Average 1.15 157th 32nd 12nd 13
Health, Beauty & Fitness Chiropractors 10.57 81st 18th 8th 0
Dentists 3.70 275th 51st 20th -14
Optometrists 2.86 113rd 25th 13rd NA
Average 5.21 271st 51st 19th -4
Home & Garden Appliance Repair 13.26 104th 23rd 14th 0
Furniture 2.18 190th 41st 17th -12
Pest Control 22.05 122nd 26th 14th 5
Plumbers 29.58 135th 26th 14th 23
Self Storage Companies 13.69 91st 19th 8th 4
Windows and Doors 5.14 75th 12nd 5th NA
Average 12.83 192nd 36th 17th 12
Legal Law Firms 1.81 208th 38th 13rd NA
Average 1.81 218th 39th 14th NA
Real Estate Apartment Rentals 0.72 254th 51st 19th -5
Condos 1.02 164th 36th 13rd NA
New Home Developers 0.72 205th 42nd 16th NA
Realtors 0.98 262nd 49th 17th -9
Average 0.86 275th 51st 19th -10
Shopping Florists 3.99 205th 41st 17th -21
Average 3.99 205th 41st 17th -21
Travel Car Rentals 2.63 163rd 33rd 13rd NA
Hotels 2.87 206th 41st 15th 30
Average 2.79 224th 45th 16th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.