Findings for PPC in Hialeah

Hialeah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hialeah was the 213rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Hialeah also ranks amongst the least expensive cities in Florida, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Hialeah Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Hialeah keywords increased by 17% in September 2016.

Not surprisingly, the month over month price increases for Hialeah Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 50% Higher in Hialeah than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hialeah are 50% higher than in Miami Gardens. The average price of a click in Hialeah is $8.74.

This price difference is understandable though, given the population of Miami Gardens is less than Hialeah, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Reno, and found the average price of a click in Hialeah was 44% lower than in Reno. This suggests that perhaps prices in Hialeah are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hialeah

Summary PPC Stats for Hialeah for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.74 213rd 38th 17th 17
Automotive/Vehicle Auto Insurance 9.26 191st 36th 17th 0
Auto Parts 0.91 135th 24th 14th -15
Dealerships 4.17 74th 17th 15th NA
Tires 3.90 94th 24th 11th -35
Towing 4.01 107th 19th 12nd -15
Average 3.88 226th 43rd 20th -7
B2B Office Furniture 3.98 120th 22nd 8th 7
Printers 9.40 48th 6th 5th -28
Average 6.69 77th 13rd 7th NA
Entertainment/Recreation Restaurants 6.10 41st 8th 3rd 448
Average 6.10 41st 8th 3rd 448
Health, Beauty & Fitness Dentists 9.96 160th 24th 12nd 36
Optometrists 2.51 110th 21st 10th NA
Average 8.47 174th 27th 14th 13
Home & Garden Appliance Repair 21.52 19th 5th 5th 4
Furniture 2.35 198th 42nd 18th -11
Garage Doors 13.12 161st 25th 15th 0
Moving Companies 17.93 95th 19th 11th NA
Pest Control 34.50 25th 9th 7th -15
Plumbers 44.41 84th 13rd 7th 16
Self Storage Companies 11.14 89th 17th 7th -2
Windows and Doors 13.17 26th 6th 4th 333
Average 17.78 120th 20th 12nd 29
Legal Family Law 25.77 53rd 11th 6th NA
Law Firms 9.86 183rd 30th 11th NA
Average 17.82 175th 31st 14th NA
Real Estate Apartment Rentals 0.87 226th 48th 16th 24
Condos 1.07 150th 37th 15th NA
New Home Developers 0.35 212nd 45th 18th NA
Realtors 1.89 122nd 30th 11th -20
Average 1.30 224th 48th 18th -7
Shopping Florists 6.45 115th 24th 11th -7
Average 6.45 115th 24th 11th -7
Travel Car Rentals 2.14 191st 45th 17th NA
Hotels 2.04 242nd 51st 20th 0
Average 2.07 254th 52nd 20th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.