Findings for PPC in Hialeah

Hialeah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hialeah was the 256th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Hialeah also ranks amongst the least expensive cities in Florida, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 95% Higher in Hialeah than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hialeah are 95% higher than in Miami Gardens. The average price of a click in Hialeah is $4.93.

This price difference is understandable though, given the population of Miami Gardens is less than Hialeah, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Reno, and found the average price of a click in Hialeah was 51% lower than in Reno. This suggests that perhaps prices in Hialeah are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hialeah

Summary PPC Stats for Hialeah for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.93 256th 47th 17th 5
Automotive/Vehicle Auto Insurance 8.96 151st 28th 13rd NA
Auto Parts 1.32 96th 19th 11th NA
Dealerships 2.59 162nd 39th 16th NA
Tires 2.89 127th 36th 14th -4
Towing 2.57 107th 25th 13rd NA
Average 3.40 185th 41st 15th NA
B2B Office Furniture 4.58 80th 19th 9th NA
Average 4.58 106th 20th 8th NA
Entertainment/Recreation Restaurants 0.89 172nd 41st 19th 137
Average 0.89 172nd 41st 19th 137
Finance Insurance 8.98 106th 19th 11th NA
Average 8.98 139th 21st 12nd NA
Health, Beauty & Fitness Chiropractors 3.05 211st 41st 17th -22
Dentists 5.97 241st 43rd 19th NA
Optometrists 0.19 139th 23rd 11th NA
Average 4.52 267th 46th 19th 10
Home & Garden Furniture 2.60 73rd 24th 11th NA
Pest Control 34.22 26th 7th 5th NA
Self Storage Companies 8.71 169th 36th 16th -11
Average 14.25 136th 26th 13rd NA
Legal Family Law 8.57 83rd 16th 9th NA
Average 8.57 197th 38th 14th NA
Real Estate Apartment Rentals 0.42 242nd 48th 19th -16
Condos 0.76 156th 39th 14th NA
New Home Developers 1.24 195th 38th 16th NA
Realtors 1.41 203rd 40th 13rd NA
Average 0.93 254th 47th 18th 14
Shopping Florists 3.34 206th 42nd 18th NA
Average 3.34 206th 42nd 18th NA
Travel Car Rentals 1.78 173rd 39th 16th NA
Hotels 1.63 227th 48th 18th -1
Average 1.68 236th 47th 17th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.