Findings for PPC in Hialeah

Hialeah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hialeah was the 244th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Hialeah also ranks amongst the least expensive cities in Florida, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 242% Higher in Hialeah than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hialeah are 242% higher than in Miami Gardens. The average price of a click in Hialeah is $6.77.

This price difference is understandable though, given the population of Miami Gardens is less than Hialeah, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Reno, and found the average price of a click in Hialeah was 43% lower than in Reno. This suggests that perhaps prices in Hialeah are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hialeah

Summary PPC Stats for Hialeah for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.77 244th 42nd 17th 1
Automotive/Vehicle Auto Insurance 16.03 176th 31st 13rd -27
Auto Parts 1.30 112nd 15th 8th -25
Dealerships 3.29 156th 36th 18th NA
Tires 2.40 201st 44th 19th 171
Towing 4.46 94th 21st 11th -16
Average 5.74 189th 34th 13rd 12
B2B Office Furniture 2.52 152nd 31st 13rd -6
Printers 13.58 21st 5th 2nd 59
Average 8.05 65th 10th 6th NA
Entertainment/Recreation Restaurants 1.91 57th 8th 4th 1
Average 1.91 57th 8th 4th 1
Finance Insurance 15.94 96th 19th 12nd NA
Average 15.94 109th 21st 13rd NA
Health, Beauty & Fitness Chiropractors 15.10 43rd 8th 3rd 0
Dentists 6.59 252nd 42nd 17th -21
Average 8.72 181st 28th 13rd -7
Home & Garden Appliance Repair 20.88 40th 5th 3rd -13
Furniture 2.24 155th 35th 15th -15
Pest Control 33.00 48th 5th 2nd -6
Roofing 18.64 68th 20th 7th 0
Self Storage Companies 15.29 86th 20th 8th 51
Average 15.36 162nd 32nd 14th 1
Legal Law Firms 9.86 125th 24th 11th NA
Average 9.86 184th 30th 14th NA
Real Estate Apartment Rentals 0.80 237th 49th 19th -11
Condos 0.66 201st 45th 20th NA
New Home Developers 0.91 205th 44th 17th NA
Realtors 0.67 270th 51st 19th -24
Average 0.74 281st 51st 19th -12
Shopping Florists 6.72 91st 16th 6th 9
Average 6.72 91st 16th 6th 9
Travel Car Rentals 2.35 163rd 40th 16th NA
Hotels 1.40 252nd 51st 20th -21
Average 1.71 263rd 51st 20th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.