Findings for PPC in Hialeah

Hialeah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hialeah was the 213rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Hialeah also ranks amongst the least expensive cities in Florida, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 53% Higher in Hialeah than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hialeah are 53% higher than in Miami Gardens. The average price of a click in Hialeah is $7.58.

This price difference is understandable though, given the population of Miami Gardens is less than Hialeah, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Reno, and found the average price of a click in Hialeah was 33% lower than in Reno. This suggests that perhaps prices in Hialeah are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hialeah

Summary PPC Stats for Hialeah for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.58 213rd 38th 17th 9
Automotive/Vehicle Auto Insurance 21.63 177th 34th 14th 23
Auto Parts 1.51 117th 18th 11th 16
Dealerships 3.61 127th 28th 13rd NA
Tires 2.76 170th 44th 19th 242
Towing 2.21 174th 31st 17th -35
Average 6.65 182nd 35th 14th 32
B2B Office Furniture 5.65 53rd 7th 6th 62
Printers 8.50 48th 9th 6th -19
Average 7.08 56th 9th 6th NA
Entertainment/Recreation Restaurants 1.64 69th 15th 7th -10
Average 1.64 69th 15th 7th -10
Finance Insurance 40.39 71st 10th 2nd NA
Average 40.39 26th 4th 1st NA
Health, Beauty & Fitness Dentists 4.57 267th 48th 18th 45
Average 4.57 278th 50th 18th 13
Home & Garden Appliance Repair 17.57 74th 15th 11th -6
Furniture 2.44 143rd 33rd 16th 14
Pest Control 39.10 29th 7th 5th 6
Plumbers 25.85 139th 27th 14th 0
Self Storage Companies 13.58 107th 26th 11th -4
Windows and Doors 1.52 99th 18th 10th NA
Average 15.55 157th 31st 16th 0
Legal Law Firms 6.75 171st 31st 12nd NA
Average 6.75 209th 38th 15th NA
Real Estate Apartment Rentals 0.75 254th 50th 18th -6
Condos 0.77 185th 40th 17th NA
New Home Developers 1.38 201st 44th 17th NA
Realtors 0.87 265th 50th 19th 28
Average 0.86 278th 50th 19th 11
Shopping Florists 4.94 165th 31st 13rd -13
Average 4.94 165th 31st 13rd -13
Travel Car Rentals 2.14 194th 41st 17th NA
Hotels 1.93 225th 46th 17th 49
Average 2.00 250th 47th 18th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.