Findings for PPC in Hialeah

Hialeah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hialeah was the 240th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Hialeah also ranks amongst the least expensive cities in Florida, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 34% Higher in Hialeah than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hialeah are 34% higher than in Miami Gardens. The average price of a click in Hialeah is $6.38.

This price difference is understandable though, given the population of Miami Gardens is less than Hialeah, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Reno, and found the average price of a click in Hialeah was 51% lower than in Reno. This suggests that perhaps prices in Hialeah are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hialeah

Summary PPC Stats for Hialeah for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.38 240th 44th 17th 6
Automotive/Vehicle Auto Insurance 4.62 153rd 29th 12nd 0
Auto Parts 1.51 101st 23rd 13rd -12
Dealerships 2.47 180th 39th 17th 4
Tires 2.45 170th 39th 15th -32
Towing 8.45 13rd 2nd 2nd 69
Average 4.34 167th 31st 13rd 8
B2B Office Furniture 3.98 67th 15th 8th -6
Average 3.98 99th 21st 11th -2
Entertainment/Recreation Restaurants 1.24 155th 31st 15th 33
Average 1.24 155th 31st 15th 33
Health, Beauty & Fitness Chiropractors 11.77 52nd 14th 4th 0
Dentists 4.49 274th 51st 20th -3
Optometrists 1.36 127th 22nd 10th NA
Average 5.53 262nd 46th 18th -1
Home & Garden Furniture 2.89 82nd 23rd 11th 10
Pest Control 32.90 30th 4th 2nd 12
Roofing 61.52 1st 1st 1st 0
Self Storage Companies 11.75 129th 32nd 13rd 19
Windows and Doors 1.75 97th 17th 9th NA
Average 15.44 147th 29th 16th 4
Legal Family Law 23.20 52nd 10th 7th NA
Average 23.20 140th 27th 14th NA
Real Estate Apartment Rentals 0.55 264th 52nd 20th 2
Condos 1.41 138th 31st 11th NA
New Home Developers 0.95 202nd 40th 17th NA
Realtors 1.04 259th 50th 19th 34
Average 0.87 277th 51st 20th 24
Shopping Florists 5.11 151st 28th 13rd 4
Average 5.11 151st 28th 13rd 4
Travel Car Rentals 3.69 63rd 11th 6th NA
Hotels 1.99 220th 42nd 16th 34
Average 2.56 219th 38th 15th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.