Findings for PPC in Hollywood

Hollywood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hollywood was the 134th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Hollywood also ranks amongst the least expensive cities in Florida, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Hollywood are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Hollywood keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 303% Higher in Hollywood than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hollywood are 303% higher than in Miami Gardens. The average price of a click in Hollywood is $11.33.

This price difference is understandable though, given the population of Miami Gardens is less than Hollywood, which generally means less competition and therefore lower prices.

To understand if prices in Hollywood are relatively low, we also compared prices with Paterson which has a similar population, and found the average price of a click in Hollywood was 146% higher than in Paterson. This suggests that perhaps Hollywood prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hollywood

Summary PPC Stats for Hollywood for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.33 134th 22nd 10th NA
Automotive/Vehicle Auto Parts 6.39 5th 1st 1st 85
Dealerships 5.40 46th 9th 5th NA
Tires 7.02 15th 5th 3rd 77
Towing 6.20 38th 12nd 9th -8
Average 6.37 164th 33rd 12nd NA
Entertainment/Recreation Restaurants 2.22 48th 10th 4th 15
Average 2.22 48th 10th 4th 15
Health, Beauty & Fitness Cosmetic Surgery 15.70 9th 2nd 2nd -1
Dentists 10.65 166th 29th 11th 3
Martial Arts 7.83 9th 4th 2nd 0
Optometrists 6.60 48th 6th 3rd NA
Average 11.69 79th 17th 7th 0
Home & Garden Appliance Repair 23.77 30th 3rd 2nd -6
Furniture 2.35 182nd 40th 16th 46
Landscapers 0.98 201st 34th 13rd 8
Moving Companies 18.58 88th 21st 13rd 15
Pest Control 22.70 115th 22nd 12nd 4
Plumbers 73.93 24th 5th 3rd 4
Roofing 6.93 167th 32nd 14th 0
Self Storage Companies 7.74 211st 45th 19th -21
Average 20.56 93rd 19th 9th 4
Legal Law Firms 1.28 211st 39th 14th NA
Personal Injury Law 106.42 68th 12nd 7th NA
Average 36.32 116th 21st 12nd NA
Real Estate Apartment Rentals 2.14 79th 21st 5th -5
Condos 1.97 90th 25th 9th 24
Realtors 1.36 241st 46th 15th -15
Average 1.81 195th 40th 14th 0
Shopping Florists 8.17 30th 10th 3rd 73
Average 8.17 30th 10th 3rd 73
Travel Car Rentals 2.17 202nd 43rd 19th -23
Hotels 4.13 107th 18th 7th 12
Average 3.15 180th 33rd 10th -6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.