Findings for PPC in Hollywood

Hollywood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hollywood was the 112nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Hollywood also ranks amongst the least expensive cities in Florida, ranking as number 12nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Hollywood Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Hollywood keywords increased by 14% in April 2015.

Google Adwords Keyword Prices 168% Higher in Hollywood than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hollywood are 168% higher than in Miami Gardens. The average price of a click in Hollywood is $13.30.

This price difference is understandable though, given the population of Miami Gardens is less than Hollywood, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Paterson, and found the average price of a click in Hollywood was 9% lower than in Paterson. This suggests that perhaps prices in Hollywood are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hollywood

Summary PPC Stats for Hollywood for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.30 112nd 21st 12nd NA
Automotive/Vehicle Dealerships 3.48 138th 31st 15th NA
Tires 5.14 39th 14th 4th 3
Towing 7.50 37th 6th 3rd 0
Average 5.37 189th 38th 16th NA
B2B Printers 3.16 88th 15th 10th -44
Average 3.16 147th 26th 13rd NA
Entertainment/Recreation Restaurants 1.71 61st 12nd 4th -4
Average 1.71 61st 12nd 4th -4
Health, Beauty & Fitness Chiropractors 8.67 124th 30th 11th 18
Cosmetic Surgery 16.66 12nd 3rd 3rd 72
Dentists 10.59 162nd 27th 13rd -16
Optometrists 5.67 44th 11th 5th NA
Average 11.34 84th 12nd 6th 11
Home & Garden Appliance Repair 16.10 88th 19th 13rd -17
Furniture 2.54 126th 27th 15th 1
Landscapers 2.12 147th 28th 11th -17
Moving Companies 14.33 137th 26th 14th 33
Pest Control 261.77 1st 1st 1st 518
Plumbers 33.97 104th 14th 10th -6
Roofing 10.83 132nd 28th 13rd 9
Self Storage Companies 21.05 19th 3rd 1st 101
Average 33.32 7th 1st 1st 55
Legal Law Firms 1.87 223rd 40th 14th NA
Average 1.87 238th 43rd 17th NA
Real Estate Apartment Rentals 2.45 53rd 16th 3rd -11
Condos 1.78 100th 24th 8th -14
Realtors 1.72 199th 39th 11th 7
Average 1.98 176th 37th 11th -4
Shopping Florists 8.39 14th 3rd 2nd 14
Average 8.39 14th 3rd 2nd 14
Travel Car Rentals 2.15 193rd 40th 16th -13
Hotels 4.19 72nd 10th 3rd -4
Average 3.17 150th 30th 14th -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.