Findings for PPC in Hollywood

Hollywood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hollywood was the 193rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Hollywood also ranks amongst the least expensive cities in Florida, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 203% Higher in Hollywood than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hollywood are 203% higher than in Miami Gardens. The average price of a click in Hollywood is $7.67.

This price difference is understandable though, given the population of Miami Gardens is less than Hollywood, which generally means less competition and therefore lower prices.

To understand if prices in Hollywood are relatively low, we also compared prices with Paterson which has a similar population, and found the average price of a click in Hollywood was 174% higher than in Paterson. This suggests that perhaps Hollywood prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hollywood

Summary PPC Stats for Hollywood for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.67 193rd 36th 15th -1
Automotive/Vehicle Auto Parts 2.13 23rd 3rd 3rd NA
Dealerships 2.54 168th 40th 17th NA
Tires 4.60 31st 14th 3rd 11
Towing 1.26 142nd 29th 15th NA
Average 2.73 216th 46th 19th NA
Entertainment/Recreation Restaurants 1.07 142nd 30th 13rd 8
Average 1.07 142nd 30th 13rd 8
Health, Beauty & Fitness Chiropractors 6.95 103rd 19th 9th 41
Cosmetic Surgery 10.44 33rd 9th 7th -23
Dentists 9.36 152nd 21st 10th -14
Optometrists 4.26 60th 6th 3rd NA
Average 8.39 115th 17th 10th -5
Home & Garden Furniture 2.40 95th 31st 15th -25
Garage Doors 9.79 142nd 24th 13rd NA
Landscapers 0.95 191st 37th 14th NA
Moving Companies 17.61 45th 13rd 6th -5
Pest Control 26.06 91st 23rd 14th NA
Plumbers 41.15 72nd 10th 5th 14
Self Storage Companies 10.27 129th 31st 14th 2
Average 16.74 84th 15th 9th NA
Legal Law Firms 4.03 197th 35th 13rd NA
Average 4.03 219th 41st 16th NA
Real Estate Apartment Rentals 1.46 110th 26th 6th 18
Condos 2.06 51st 17th 5th NA
Realtors 1.56 185th 35th 11th 17
Average 1.66 165th 35th 11th 4
Shopping Florists 6.11 66th 9th 2nd 0
Average 6.11 66th 9th 2nd 0
Travel Car Rentals 2.46 103rd 25th 11th -1
Hotels 4.14 40th 6th 3rd -1
Average 3.30 63rd 10th 6th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.