Findings for PPC in Jacksonville

Jacksonville Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Jacksonville was the 14th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of March 2015. Jacksonville also ranks amongst the most expensive cities in Florida, ranking 8th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Month over Month Google Adwords Prices for Jacksonville Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Jacksonville keywords increased by 10% in March 2015.

Google Adwords Keyword Prices 32% Higher in Jacksonville than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jacksonville are 32% higher than in Gainesville. The average price of a click in Jacksonville is $15.15.

This price difference is understandable though, given the population of Gainesville is less than Jacksonville, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Francisco, and found the average price of a click in Jacksonville was 29% lower than in San Francisco. This suggests that perhaps prices in Jacksonville are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jacksonville


Summary PPC Stats for Jacksonville for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.15 66th 14th 8th 10
Automotive/Vehicle Auto Insurance 65.19 106th 18th 5th -16
Auto Parts 1.93 65th 4th 2nd -20
Dealerships 6.21 26th 6th 4th NA
Tires 4.86 60th 19th 9th -23
Towing 4.79 82nd 16th 9th 4
Average 21.01 76th 12nd 3rd -7
B2B Office Furniture 3.32 136th 25th 10th -37
Printers 9.91 56th 10th 6th 32
Average 6.61 92nd 18th 11th NA
Entertainment/Recreation Restaurants 1.80 65th 10th 6th -33
Average 1.80 65th 10th 6th -33
Finance Credit Counselling 27.17 23rd 5th 4th NA
Insurance 127.43 7th 2nd 1st NA
Payday Loans 7.09 127th 8th 4th 93
Average 42.20 21st 6th 3rd NA
Health, Beauty & Fitness Chiropractors 12.40 63rd 15th 7th 38
Cosmetic Surgery 6.91 77th 16th 11th -6
Dentists 16.90 46th 5th 3rd 36
Martial Arts 4.40 37th 9th 3rd 443
Massage Therapy 12.17 25th 3rd 2nd 146
Optometrists 4.26 66th 14th 7th NA
Average 11.98 71st 8th 4th 49
Home & Garden Appliance Repair 12.57 140th 30th 14th -7
Furniture 4.15 20th 3rd 3rd 37
Garage Doors 16.49 138th 20th 12nd -3
Landscapers 3.03 131st 25th 11th 24
Moving Companies 29.25 27th 5th 4th -5
Pest Control 27.59 84th 17th 8th -22
Plumbers 17.25 191st 38th 15th 10
Roofing 15.45 97th 23rd 10th 5
Self Storage Companies 13.92 110th 23rd 9th -18
Windows and Doors 6.50 62nd 13rd 6th NA
Average 14.89 174th 33rd 15th 10
Legal Criminal Lawyers 58.27 28th 8th 6th -8
Family Law 22.44 66th 12nd 8th -11
Law Firms 35.27 16th 5th 3rd 54
Personal Injury Law 56.72 119th 22nd 11th 1
Average 37.35 91st 19th 11th 13
Real Estate Apartment Rentals 1.49 143rd 36th 11th -19
Condos 2.67 55th 20th 3rd -7
New Home Developers 3.21 119th 32nd 9th -6
Realtors 3.65 39th 10th 2nd -4
Average 2.79 88th 21st 4th -8
Shopping Florists 7.11 68th 11th 5th 4
Average 7.11 68th 11th 5th 4
Travel Car Rentals 4.02 33rd 8th 3rd 15
Hotels 3.28 177th 38th 13rd -18
Average 3.65 100th 21st 8th -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.