Findings for PPC in Miami

Miami Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Miami was the 9th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Miami also ranks amongst the most expensive cities in Florida, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Miami Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Miami keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 239% Higher in Miami than Hialeah

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Miami are 239% higher than in Hialeah. The average price of a click in Miami is $21.70.

This price difference is understandable though, given the population of Hialeah is less than Miami, which generally means less competition and therefore lower prices.

To understand if prices in Miami are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Miami was 76% higher than in Oakland. This suggests that perhaps Miami prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Miami


Summary PPC Stats for Miami for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.70 9th 3rd 3rd 10
Automotive/Vehicle Auto Insurance 62.77 70th 16th 6th -5
Auto Parts 1.21 136th 29th 15th -9
Dealerships 3.99 87th 19th 11th 8
Tires 3.33 112nd 32nd 11th -7
Towing 4.68 56th 9th 6th -15
Average 18.29 59th 13rd 5th -5
B2B Office Furniture 7.03 13rd 4th 1st -14
Printers 5.60 72nd 12nd 8th -4
Trade Show Displays 28.96 2nd 1st 1st 24
Average 10.84 12nd 2nd 2nd 2
Entertainment/Recreation Restaurants 2.43 45th 10th 5th -1
Average 2.43 45th 10th 5th -1
Finance Credit Counselling 33.54 9th 2nd 1st 18
Insurance 27.82 90th 14th 8th 55
Mortgages 14.95 26th 4th 2nd -6
Payday Loans 7.47 106th 8th 2nd 32
Average 23.38 79th 13rd 8th 20
Health, Beauty & Fitness Chiropractors 6.79 137th 29th 12nd 8
Cosmetic Surgery 11.23 30th 7th 6th 0
Dentists 11.66 112nd 19th 10th -13
Martial Arts 2.20 83rd 18th 7th 0
Massage Therapy 10.76 25th 9th 3rd 0
Optometrists 3.62 84th 15th 6th 0
Weight Loss Surgery 12.44 3rd 1st 1st NA
Average 9.55 116th 25th 11th -3
Home & Garden Appliance Repair 15.36 97th 18th 8th 16
Furniture 5.36 4th 2nd 1st 9
Garage Doors 12.21 139th 23rd 13rd 2
Landscapers 3.17 129th 27th 8th -1
Moving Companies 23.39 51st 10th 7th 8
Pest Control 26.26 61st 14th 10th -28
Plumbers 30.62 117th 21st 11th 0
Roofing 25.32 37th 14th 7th 37
Self Storage Companies 13.29 98th 25th 9th -4
Windows and Doors 10.79 19th 3rd 2nd 28
Average 17.52 113rd 19th 10th 15
Legal Criminal Lawyers 104.39 7th 2nd 2nd 68
Family Law 36.42 23rd 4th 4th 41
Law Firms 22.63 35th 7th 4th 18
Personal Injury Law 170.75 20th 6th 5th 36
Real Estate Lawyers 14.05 20th 5th 4th -14
Average 70.52 18th 7th 6th 28
Real Estate Apartment Rentals 1.48 149th 39th 12nd -22
Condos 3.58 26th 10th 3rd -5
New Home Developers 3.40 127th 31st 11th 50
Realtors 2.82 98th 25th 6th 14
Average 2.73 102nd 31st 8th 7
Shopping Florists 5.88 118th 19th 7th -8
Average 5.88 118th 19th 7th -8
Travel Car Rentals 5.20 18th 4th 1st 17
Hotels 5.32 25th 3rd 1st 42
Average 5.26 19th 2nd 1st 29

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.