Findings for PPC in Miami

Miami Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Miami was the 9th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of May 2016. Miami also ranks amongst the most expensive cities in Florida, ranking 5th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Year over Year Google Adwords Prices for Miami are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Miami keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 245% Higher in Miami than Hialeah

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Miami are 245% higher than in Hialeah. The average price of a click in Miami is $19.91.

This price difference is understandable though, given the population of Hialeah is less than Miami, which generally means less competition and therefore lower prices.

To understand if prices in Miami are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Miami was 84% higher than in Oakland. This suggests that perhaps Miami prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Miami

Summary PPC Stats for Miami for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.91 27th 9th 5th 5
Automotive/Vehicle Auto Insurance 56.23 92nd 18th 5th 20
Auto Parts 1.32 127th 26th 14th 0
Dealerships 5.17 56th 11th 6th 11
Tires 4.11 110th 25th 14th 24
Towing 6.32 37th 11th 8th 20
Average 18.41 73rd 17th 5th 13
B2B Office Furniture 8.63 23rd 5th 2nd 5
Printers 8.84 33rd 5th 3rd -3
Trade Show Displays 33.49 8th 3rd 3rd 25
Average 13.68 12nd 3rd 2nd 9
Entertainment/Recreation Restaurants 3.44 13rd 2nd 1st 98
Average 3.44 13rd 2nd 1st 98
Finance Credit Counselling 16.41 49th 7th 5th NA
Insurance 17.48 92nd 18th 8th -12
Mortgages 21.05 22nd 2nd 2nd -8
Payday Loans 12.48 59th 4th 1st 37
Average 18.13 115th 19th 8th NA
Health, Beauty & Fitness Chiropractors 7.85 135th 32nd 15th -18
Cosmetic Surgery 9.72 52nd 10th 5th 8
Dentists 11.33 147th 26th 10th 14
Martial Arts 2.78 76th 15th 7th 24
Massage Therapy 7.52 48th 15th 4th 20
Optometrists 6.50 49th 7th 4th NA
Weight Loss Surgery 12.06 5th 1st 1st NA
Average 9.46 161st 32nd 11th 10
Home & Garden Appliance Repair 16.97 62nd 13rd 11th -27
Furniture 5.87 8th 3rd 2nd 7
Garage Doors 12.30 159th 23rd 13rd 6
Landscapers 2.70 154th 30th 12nd -4
Moving Companies 24.55 30th 9th 6th 9
Pest Control 32.02 34th 7th 4th 6
Plumbers 30.80 129th 23rd 12nd 5
Roofing 23.56 39th 12nd 6th 43
Self Storage Companies 14.15 83rd 16th 6th 14
Windows and Doors 9.55 50th 10th 4th -12
Average 17.10 132nd 26th 14th 5
Legal Criminal Lawyers 37.04 50th 13rd 5th -77
Family Law 23.57 53rd 11th 7th 9
Law Firms 23.47 77th 18th 8th -6
Personal Injury Law 184.29 20th 5th 4th -2
Real Estate Lawyers 13.21 23rd 6th 5th -7
Average 57.87 50th 12nd 6th -13
Real Estate Apartment Rentals 1.54 144th 37th 13rd 4
Condos 4.37 11th 5th 2nd -8
New Home Developers 2.41 176th 37th 14th 14
Realtors 2.54 127th 28th 7th -7
Average 2.61 102nd 26th 6th -1
Shopping Florists 6.63 95th 24th 10th 12
Average 6.63 95th 24th 10th 12
Travel Car Rentals 5.02 11th 5th 2nd -1
Hotels 4.42 82nd 11th 5th 18
Average 4.72 29th 5th 1st 8

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.