Findings for PPC in Miami

Miami Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Miami was the 8th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of March 2015. Miami also ranks amongst the most expensive cities in Florida, ranking 5th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 192% Higher in Miami than Hialeah

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Miami are 192% higher than in Hialeah. The average price of a click in Miami is $19.77.

This price difference is understandable though, given the population of Hialeah is less than Miami, which generally means less competition and therefore lower prices.

To understand if prices in Miami are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Miami was 42% higher than in Oakland. This suggests that perhaps Miami prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Miami


Summary PPC Stats for Miami for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.77 29th 8th 5th 8
Automotive/Vehicle Auto Insurance 60.88 117th 19th 6th 1
Auto Parts 1.21 120th 19th 11th -8
Dealerships 6.25 24th 5th 3rd 0
Tires 3.48 131st 39th 17th -6
Towing 6.51 46th 9th 5th 25
Average 17.72 99th 19th 6th 3
B2B Office Furniture 6.99 32nd 6th 4th -10
Printers 9.53 59th 11th 7th 11
Trade Show Displays 50.54 1st 1st 1st 0
Average 16.71 4th 3rd 2nd 0
Entertainment/Recreation Restaurants 1.63 79th 12nd 8th 16
Average 1.63 79th 12nd 8th 16
Finance Credit Counselling 20.30 37th 8th 7th NA
Insurance 32.56 77th 15th 8th 50
Mortgages 21.79 6th 1st 1st 53
Payday Loans 6.10 137th 13rd 6th -22
Average 22.87 84th 16th 10th NA
Health, Beauty & Fitness Chiropractors 6.96 143rd 29th 12nd -29
Cosmetic Surgery 10.47 48th 8th 5th -14
Dentists 12.93 101st 11th 6th -16
Martial Arts 2.69 68th 19th 10th -10
Massage Therapy 11.62 28th 5th 3rd 28
Optometrists 2.81 100th 20th 10th NA
Physiotherapy 0.52 9th 1st 1st 0
Weight Loss Surgery 12.20 6th 1st 1st NA
Average 9.35 149th 21st 9th -12
Home & Garden Appliance Repair 16.97 78th 16th 7th 11
Furniture 5.61 3rd 1st 1st 8
Garage Doors 13.82 156th 22nd 13rd 1
Landscapers 4.08 104th 21st 8th 50
Moving Companies 25.35 53rd 10th 7th 2
Pest Control 27.14 86th 18th 9th 32
Plumbers 26.90 134th 30th 13rd -4
Roofing 20.92 58th 17th 5th -9
Self Storage Companies 13.83 111st 24th 10th 11
Windows and Doors 12.89 21st 5th 3rd 38
Average 17.48 129th 26th 11th 21
Legal Criminal Lawyers 66.98 18th 5th 5th 19
Family Law 32.18 39th 6th 5th 19
Law Firms 28.58 28th 9th 5th 50
Personal Injury Law 137.77 40th 6th 5th 32
Real Estate Lawyers 14.69 23rd 5th 4th -25
Average 56.01 44th 10th 7th 23
Real Estate Apartment Rentals 1.70 113rd 31st 8th 7
Condos 3.82 13rd 5th 1st 18
New Home Developers 2.34 172nd 38th 12nd -5
Realtors 2.42 128th 24th 5th -17
Average 2.49 105th 25th 5th 0
Shopping Florists 6.26 111st 19th 9th -11
Average 6.26 111st 19th 9th -11
Travel Car Rentals 5.55 7th 3rd 1st 12
Hotels 4.02 107th 18th 8th -22
Average 4.78 28th 3rd 1st -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.