Findings for PPC in Miami

Miami Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Miami was the 19th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Miami also ranks amongst the most expensive cities in Florida, ranking as 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 174% Higher in Miami than Hialeah

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Miami are 174% higher than in Hialeah. The average price of a click in Miami is $20.77.

This price difference is understandable though, given the population of Hialeah is less than Miami, which generally means less competition and therefore lower prices.

To understand if prices in Miami are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Miami was 28% higher than in Oakland. This suggests that perhaps Miami prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Miami

Summary PPC Stats for Miami for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.77 19th 8th 6th 4
Automotive/Vehicle Auto Insurance 67.37 94th 19th 6th 11
Auto Parts 1.33 133rd 27th 15th 10
Dealerships 4.80 58th 11th 6th -13
Tires 3.25 133rd 39th 15th 7
Towing 4.03 124th 22nd 15th -38
Average 18.29 87th 16th 3rd -6
B2B Office Furniture 7.67 18th 1st 1st 9
Printers 8.27 51st 10th 7th -10
Trade Show Displays 32.50 6th 3rd 2nd -18
Average 12.87 10th 4th 2nd -7
Entertainment/Recreation Restaurants 1.96 43rd 8th 3rd 18
Average 1.96 43rd 8th 3rd 18
Finance Credit Counselling 21.06 35th 5th 4th NA
Insurance 23.19 107th 19th 8th 8
Mortgages 15.70 20th 4th 3rd -28
Payday Loans 7.25 118th 11th 6th 82
Average 20.84 117th 18th 8th NA
Health, Beauty & Fitness Chiropractors 9.40 110th 25th 9th 36
Cosmetic Surgery 9.76 53rd 9th 7th -7
Dentists 16.31 48th 4th 3rd 15
Martial Arts 1.79 83rd 17th 10th -33
Massage Therapy 4.98 79th 15th 7th -51
Optometrists 5.83 36th 7th 3rd 22
Weight Loss Surgery 10.70 5th 1st 1st NA
Average 10.48 113rd 19th 9th 1
Home & Garden Appliance Repair 21.75 47th 8th 5th 28
Furniture 5.66 4th 1st 1st 0
Garage Doors 12.89 152nd 23rd 12nd -8
Landscapers 5.10 79th 16th 4th 24
Moving Companies 24.00 58th 10th 8th -5
Pest Control 29.67 60th 10th 6th 20
Plumbers 30.38 116th 19th 12nd 14
Roofing 19.83 62nd 14th 7th -5
Self Storage Companies 15.47 76th 16th 7th 12
Windows and Doors 16.65 19th 8th 4th 25
Average 17.82 125th 20th 12nd 8
Legal Criminal Lawyers 52.50 37th 9th 7th -22
Family Law 30.28 38th 10th 5th -6
Law Firms 28.93 31st 7th 4th 14
Personal Injury Law 169.29 22nd 6th 6th 31
Real Estate Lawyers 11.90 28th 6th 5th -10
Average 60.69 36th 10th 8th 4
Real Estate Apartment Rentals 1.76 128th 32nd 9th 5
Condos 4.14 11th 5th 2nd 6
New Home Developers 2.46 174th 37th 12nd 7
Realtors 2.45 125th 22nd 5th 1
Average 2.60 97th 26th 7th 4
Shopping Florists 5.92 121st 23rd 10th -6
Average 5.92 121st 23rd 10th -6
Travel Car Rentals 5.84 2nd 1st 1st 5
Hotels 3.57 118th 20th 9th -11
Average 4.70 26th 3rd 1st -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.