Findings for PPC in Miami

Miami Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Miami was the 14th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Miami also ranks amongst the most expensive cities in Florida, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 272% Higher in Miami than Hialeah

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Miami are 272% higher than in Hialeah. The average price of a click in Miami is $18.37.

This price difference is understandable though, given the population of Hialeah is less than Miami, which generally means less competition and therefore lower prices.

To understand if prices in Miami are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Miami was 40% higher than in Oakland. This suggests that perhaps Miami prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Miami

Summary PPC Stats for Miami for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.37 14th 5th 4th 4
Automotive/Vehicle Auto Insurance 57.07 88th 20th 8th -7
Auto Parts 1.06 127th 25th 14th -13
Dealerships 3.79 81st 23rd 12nd -15
Tires 3.51 76th 27th 10th 4
Towing 3.63 74th 17th 8th 39
Average 15.58 85th 17th 8th 2
B2B Office Furniture 6.41 32nd 7th 4th -4
Printers 7.40 48th 8th 3rd 13
Trade Show Displays 16.47 12nd 4th 3rd NA
Average 8.81 23rd 5th 2nd -2
Entertainment/Recreation Restaurants 1.34 107th 22nd 10th 6
Average 1.34 107th 22nd 10th 6
Finance Credit Counselling 24.26 18th 2nd 2nd NA
Mortgages 12.61 33rd 4th 3rd 18
Payday Loans 6.42 104th 8th 4th 10
Average 22.77 83rd 15th 9th NA
Health, Beauty & Fitness Chiropractors 8.07 72nd 13rd 6th 40
Cosmetic Surgery 10.45 32nd 8th 6th -15
Dentists 15.97 21st 2nd 1st 40
Martial Arts 2.66 53rd 14th 7th 7
Massage Therapy 6.85 47th 10th 4th -18
Optometrists 2.74 102nd 16th 8th -5
Weight Loss Surgery 11.75 4th 1st 1st NA
Average 10.61 49th 7th 5th 12
Home & Garden Appliance Repair 11.44 72nd 14th 10th -13
Furniture 4.39 5th 2nd 2nd -3
Garage Doors 15.61 104th 13rd 7th -20
Insurance 22.96 98th 17th 9th 7
Landscapers 6.62 43rd 10th 5th 84
Moving Companies 20.66 26th 6th 2nd -6
Pest Control 29.93 53rd 13rd 9th 15
Plumbers 30.36 117th 23rd 9th 16
Roofing 15.78 50th 11th 5th -13
Self Storage Companies 11.44 92nd 22nd 9th -8
Windows and Doors 8.22 43rd 10th 3rd -4
Average 15.15 123rd 21st 12nd 4
Legal Criminal Lawyers 83.69 9th 2nd 2nd 8
Family Law 25.77 34th 8th 5th 25
Law Firms 22.17 38th 9th 4th -25
Personal Injury Law 121.53 24th 6th 4th -10
Average 52.00 23rd 7th 5th 4
Real Estate Apartment Rentals 1.43 114th 29th 8th 1
Condos 3.78 9th 5th 1st 0
New Home Developers 2.50 140th 28th 9th -23
Real Estate Lawyers 22.23 5th 1st 1st NA
Realtors 2.62 77th 16th 5th -9
Average 2.59 66th 19th 4th -6
Shopping Florists 5.72 92nd 15th 6th -1
Average 5.72 92nd 15th 6th -1
Travel Car Rentals 4.00 13rd 4th 2nd -1
Hotels 3.79 59th 10th 5th -1
Average 3.89 19th 3rd 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.