Findings for PPC in Miami

Miami Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Miami was the 16th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Miami also ranks amongst the most expensive cities in Florida, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Miami are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Miami keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 130% Higher in Miami than Hialeah

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Miami are 130% higher than in Hialeah. The average price of a click in Miami is $20.17.

This price difference is understandable though, given the population of Hialeah is less than Miami, which generally means less competition and therefore lower prices.

To understand if prices in Miami are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Miami was 13% higher than in Oakland. This suggests that perhaps Miami prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Miami

Summary PPC Stats for Miami for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.17 16th 4th 4th -4
Automotive/Vehicle Auto Insurance 78.75 40th 10th 3rd 16
Auto Parts 1.40 108th 18th 10th -9
Dealerships 4.39 68th 16th 14th -30
Tires 3.31 134th 31st 13rd -17
Towing 4.92 69th 10th 7th -6
Average 21.05 42nd 9th 3rd -8
B2B Office Furniture 9.48 6th 2nd 1st 6
Printers 5.89 85th 11th 8th -39
Trade Show Displays 34.11 2nd 2nd 2nd 41
Average 12.97 8th 2nd 2nd 2
Entertainment/Recreation Restaurants 3.97 95th 23rd 10th 11
Average 3.97 95th 23rd 10th 11
Finance Credit Counselling 21.82 34th 6th 3rd NA
Insurance 26.09 107th 20th 10th -9
Mortgages 10.69 47th 9th 5th -50
Payday Loans 5.40 113rd 9th 4th -14
Average 23.82 68th 11th 7th NA
Health, Beauty & Fitness Chiropractors 7.10 132nd 29th 11th -10
Cosmetic Surgery 9.25 48th 12nd 7th 0
Dentists 8.82 194th 29th 15th -6
Martial Arts 2.83 73rd 16th 8th 49
Massage Therapy 6.24 81st 12nd 6th 96
Optometrists 3.91 93rd 14th 7th -22
Physiotherapy 2.28 16th 3rd 2nd -54
Weight Loss Surgery 15.76 5th 1st 1st NA
Average 7.65 200th 32nd 16th 3
Home & Garden Appliance Repair 20.57 24th 6th 6th -2
Furniture 6.25 15th 3rd 1st 1
Garage Doors 16.13 142nd 22nd 13rd -7
Landscapers 3.43 153rd 36th 15th -17
Moving Companies 23.82 30th 5th 3rd -8
Pest Control 33.25 29th 13rd 11th -17
Plumbers 27.05 157th 31st 14th -18
Roofing 22.15 51st 10th 5th -9
Self Storage Companies 11.54 79th 14th 5th -21
Windows and Doors 10.58 49th 8th 5th 17
Average 17.21 128th 23rd 13rd -9
Legal Criminal Lawyers 97.06 7th 2nd 2nd 48
Family Law 26.23 49th 9th 5th 9
Law Firms 17.94 109th 21st 9th -2
Personal Injury Law 177.66 25th 10th 6th 9
Real Estate Lawyers 24.10 6th 4th 3rd 1
Average 58.37 37th 11th 7th 10
Real Estate Apartment Rentals 1.80 105th 29th 7th 3
Condos 4.43 5th 1st 1st 8
New Home Developers 3.64 96th 22nd 7th -18
Realtors 3.11 36th 7th 4th -26
Average 3.13 45th 15th 4th -8
Shopping Florists 6.30 123rd 26th 12nd -21
Average 6.30 123rd 26th 12nd -21
Travel Car Rentals 4.26 22nd 5th 2nd 0
Hotels 4.66 89th 17th 5th 0
Average 4.46 41st 8th 1st 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.