Findings for PPC in Miramar

Miramar Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Miramar was the 281st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Miramar also ranks amongst the least expensive cities in Florida, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 68% Lower in Miramar than Pembroke Pines

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Miramar are 68% lower than in Pembroke Pines. The average price of a click in Miramar is $3.98.

This price differential is expected however, as Pembroke Pines has a larger population than Miramar.

For better comparison of prices, we also compared prices with another city with a similar population, New Haven, and found the average price of a click in Miramar was 55% lower than in New Haven.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Miramar


Summary PPC Stats for Miramar for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.98 281st 52nd 20th 0
Automotive/Vehicle Auto Parts 0.67 161st 33rd 17th -21
Dealerships 6.07 13rd 2nd 2nd 5
Towing 4.17 73rd 11th 8th -10
Average 3.64 187th 38th 15th -4
B2B Office Furniture 2.65 113rd 25th 11th 20
Average 2.65 125th 27th 13rd 6
Entertainment/Recreation Restaurants 0.32 248th 50th 19th 36
Average 0.32 248th 50th 19th 36
Health, Beauty & Fitness Chiropractors 6.95 132nd 27th 10th 0
Dentists 6.68 238th 44th 16th -5
Average 6.82 228th 37th 16th -2
Home & Garden Furniture 2.01 193rd 44th 17th 12
Plumbers 30.82 115th 19th 10th 0
Self Storage Companies 10.04 173rd 36th 16th 0
Average 10.83 217th 44th 20th 1
Real Estate Apartment Rentals 1.29 179th 43rd 14th 3
Condos 0.96 175th 39th 17th NA
New Home Developers 1.11 201st 39th 16th -26
Realtors 1.04 258th 49th 18th 7
Average 1.13 264th 49th 18th 0
Travel Car Rentals 0.89 220th 45th 19th NA
Hotels 1.97 221st 43rd 17th -13
Average 1.61 260th 48th 19th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.