Findings for PPC in Miramar

Miramar Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Miramar was the 269th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Miramar also ranks amongst the least expensive cities in Florida, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 60% Lower in Miramar than Pembroke Pines

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Miramar are 60% lower than in Pembroke Pines. The average price of a click in Miramar is $3.95.

This price differential is expected however, as Pembroke Pines has a larger population than Miramar.

For better comparison of prices, we also compared prices with another city with a similar population, New Haven, and found the average price of a click in Miramar was 61% lower than in New Haven.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Miramar

Summary PPC Stats for Miramar for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.95 269th 49th 19th 1
Automotive/Vehicle Auto Parts 1.18 113rd 23rd 12nd NA
Dealerships 3.90 77th 21st 11th NA
Towing 4.22 52nd 11th 4th NA
Average 3.38 186th 42nd 16th NA
B2B Office Furniture 1.98 123rd 29th 13rd -37
Average 1.98 130th 28th 12nd -13
Entertainment/Recreation Restaurants 0.99 154th 33rd 15th 84
Average 0.99 154th 33rd 15th 84
Health, Beauty & Fitness Chiropractors 6.30 121st 23rd 11th 0
Dentists 6.28 234th 41st 18th NA
Average 6.28 218th 41st 18th 2
Home & Garden Furniture 1.30 203rd 45th 18th NA
Plumbers 21.24 161st 33rd 13rd NA
Self Storage Companies 8.74 166th 35th 15th 0
Average 10.18 205th 43rd 17th NA
Real Estate Apartment Rentals 0.71 209th 41st 14th 4
Condos 0.46 189th 44th 18th NA
New Home Developers 2.12 164th 33rd 13rd 56
Realtors 0.92 251st 49th 18th NA
Average 1.11 236th 43rd 15th 12
Shopping Florists 3.79 194th 35th 15th NA
Average 3.79 194th 35th 15th NA
Travel Car Rentals 1.21 200th 44th 19th NA
Hotels 1.78 221st 46th 17th -1
Average 1.59 240th 48th 18th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.