Findings for PPC in Orlando

Orlando Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Orlando was the 18th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Orlando also ranks amongst the most expensive cities in Florida, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Orlando Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Orlando keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 401% Higher in Orlando than Palm Bay

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orlando are 401% higher than in Palm Bay. The average price of a click in Orlando is $21.14.

This price difference is understandable though, given the population of Palm Bay is less than Orlando, which generally means less competition and therefore lower prices.

To understand if prices in Orlando are relatively low, we also compared prices with Fort Wayne which has a similar population, and found the average price of a click in Orlando was 106% higher than in Fort Wayne. This suggests that perhaps Orlando prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orlando

Summary PPC Stats for Orlando for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.14 18th 7th 5th 11
Automotive/Vehicle Auto Insurance 82.37 59th 12nd 2nd 20
Auto Parts 1.94 69th 7th 6th 20
Dealerships 4.93 48th 7th 5th 102
Tires 2.83 163rd 42nd 18th -41
Towing 5.71 71st 11th 7th 4
Average 23.57 53rd 12nd 2nd 22
B2B Office Furniture 3.24 127th 22nd 10th -1
Printers 10.48 33rd 6th 3rd -8
Trade Show Displays 18.75 14th 5th 3rd -12
Average 9.24 25th 7th 4th -7
Entertainment/Recreation Restaurants 2.13 35th 6th 2nd -20
Average 2.13 35th 6th 2nd -20
Finance Credit Counselling 14.85 54th 7th 5th NA
Insurance 51.82 47th 7th 1st 20
Mortgages 12.43 30th 6th 5th 10
Payday Loans 9.26 104th 7th 4th 44
Average 26.66 84th 11th 4th NA
Health, Beauty & Fitness Chiropractors 23.22 14th 3rd 1st -14
Cosmetic Surgery 7.84 78th 14th 8th -8
Dentists 14.49 71st 7th 5th 29
Martial Arts 3.23 54th 10th 6th -23
Massage Therapy 5.50 73rd 13rd 5th 61
Optometrists 3.85 92nd 23rd 12nd 6
Average 10.98 92nd 13rd 7th 11
Home & Garden Appliance Repair 18.81 65th 14th 10th 13
Furniture 4.13 30th 7th 5th 10
Garage Doors 40.69 44th 4th 2nd 1
Landscapers 10.89 15th 4th 2nd 70
Moving Companies 22.18 76th 15th 11th -14
Pest Control 28.50 72nd 13rd 9th -8
Plumbers 37.53 93rd 11th 8th 3
Roofing 21.23 52nd 12nd 5th 47
Self Storage Companies 16.31 63rd 11th 4th -7
Windows and Doors 4.26 78th 16th 8th 39
Average 21.27 80th 13rd 10th 17
Legal Criminal Lawyers 46.91 42nd 10th 8th -7
Family Law 29.00 42nd 11th 6th -1
Law Firms 30.11 30th 6th 3rd 28
Personal Injury Law 151.79 33rd 8th 7th 6
Real Estate Lawyers 25.12 2nd 1st 1st 5
Average 52.39 54th 14th 10th 9
Real Estate Apartment Rentals 1.87 113rd 30th 7th 0
Condos 2.50 58th 15th 4th -7
New Home Developers 8.26 10th 6th 1st 0
Realtors 4.24 18th 5th 2nd 18
Average 4.06 20th 10th 1st 4
Shopping Florists 7.40 42nd 11th 4th -3
Average 7.40 42nd 11th 4th -3
Travel Car Rentals 4.07 33rd 9th 5th 2
Hotels 4.56 53rd 4th 1st -2
Average 4.31 42nd 4th 2nd 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.