Findings for PPC in Orlando

Orlando Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Orlando was the 13rd most expensive city in South Atlantic in keyword bids in Google Adwords for the month of May 2016. Orlando also ranks amongst the most expensive cities in Florida, ranking 7th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Year over Year Google Adwords Prices for Orlando are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Orlando keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 217% Higher in Orlando than Palm Bay

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orlando are 217% higher than in Palm Bay. The average price of a click in Orlando is $17.71.

This price difference is understandable though, given the population of Palm Bay is less than Orlando, which generally means less competition and therefore lower prices.

To understand if prices in Orlando are relatively low, we also compared prices with Fort Wayne which has a similar population, and found the average price of a click in Orlando was 57% higher than in Fort Wayne. This suggests that perhaps Orlando prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Orlando

Summary PPC Stats for Orlando for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.71 44th 13rd 7th 8
Automotive/Vehicle Auto Insurance 70.25 69th 14th 3rd 79
Auto Parts 1.68 96th 19th 10th -13
Dealerships 4.47 93rd 23rd 11th 45
Tires 5.66 33rd 12nd 6th 20
Towing 6.05 41st 13rd 10th 39
Average 20.91 54th 15th 3rd 33
B2B Office Furniture 5.85 70th 17th 6th 8
Printers 9.22 28th 4th 2nd 10
Trade Show Displays 58.59 1st 1st 1st 26
Average 17.75 2nd 1st 1st 15
Entertainment/Recreation Restaurants 2.21 50th 12nd 5th -11
Average 2.21 50th 12nd 5th -11
Finance Credit Counselling 19.04 40th 6th 4th NA
Insurance 23.51 85th 16th 6th -16
Mortgages 15.81 34th 4th 3rd 5
Payday Loans 8.78 114th 10th 6th 48
Average 19.52 101st 16th 5th NA
Health, Beauty & Fitness Chiropractors 17.90 19th 5th 2nd -5
Cosmetic Surgery 7.57 76th 15th 8th 53
Dentists 10.36 175th 33rd 13rd -1
Martial Arts 4.13 51st 11th 5th 21
Massage Therapy 5.68 65th 18th 6th 37
Optometrists 4.69 83rd 17th 8th 17
Average 9.27 172nd 34th 12nd 16
Home & Garden Appliance Repair 15.62 75th 16th 12nd 21
Furniture 4.15 38th 10th 7th 2
Garage Doors 40.40 43rd 6th 5th 1
Landscapers 10.22 9th 4th 2nd -18
Moving Companies 21.63 60th 15th 11th -10
Pest Control 28.48 60th 9th 5th 29
Plumbers 34.00 117th 22nd 11th -9
Roofing 19.88 55th 16th 7th 10
Self Storage Companies 18.54 25th 7th 2nd 37
Windows and Doors 3.47 84th 14th 7th -15
Average 19.23 110th 23rd 11th 3
Legal Criminal Lawyers 41.35 40th 10th 4th -56
Family Law 35.17 32nd 6th 4th -9
Law Firms 24.38 70th 17th 7th 2
Personal Injury Law 65.36 103rd 18th 11th -27
Real Estate Lawyers 35.53 1st 1st 1st 72
Average 37.70 110th 18th 9th -1
Real Estate Apartment Rentals 1.91 98th 25th 7th -4
Condos 2.32 68th 21st 7th 1
New Home Developers 7.28 14th 6th 1st 13
Realtors 4.83 13rd 4th 1st 7
Average 4.04 25th 10th 1st 3
Shopping Florists 7.08 72nd 21st 8th 24
Average 7.08 72nd 21st 8th 24
Travel Car Rentals 3.95 40th 13rd 5th -3
Hotels 4.93 56th 3rd 1st 14
Average 4.44 45th 8th 2nd 6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.