Findings for PPC in Palm Bay

Palm Bay Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palm Bay was the 260th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Palm Bay also ranks amongst the least expensive cities in Florida, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Palm Bay than Port St. Lucie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palm Bay are 53% lower than in Port St. Lucie. The average price of a click in Palm Bay is $4.56.

This price differential is expected however, as Port St. Lucie has a larger population than Palm Bay.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Palm Bay was 10% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Palm Bay


Summary PPC Stats for Palm Bay for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.56 260th 48th 18th NA
Automotive/Vehicle Dealerships 2.05 206th 47th 18th NA
Average 2.05 257th 51st 20th NA
Entertainment/Recreation Restaurants 3.14 5th 2nd 1st NA
Average 3.14 5th 2nd 1st NA
Health, Beauty & Fitness Dentists 8.79 176th 27th 13rd NA
Average 8.79 105th 16th 9th NA
Home & Garden Pest Control 38.60 12nd 1st 1st NA
Self Storage Companies 6.00 225th 41st 17th NA
Average 22.30 32nd 2nd 2nd NA
Real Estate Apartment Rentals 0.68 214th 42nd 15th NA
Condos 0.62 172nd 40th 15th NA
New Home Developers 2.46 142nd 29th 10th NA
Realtors 0.75 265th 50th 19th NA
Average 0.90 261st 49th 19th NA
Travel Car Rentals 2.09 143rd 34th 15th NA
Hotels 0.87 237th 51st 20th -1
Average 1.28 248th 50th 19th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.