Findings for PPC in Palm Bay

Palm Bay Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palm Bay was the 265th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Palm Bay also ranks amongst the least expensive cities in Florida, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 77% Lower in Palm Bay than Port St. Lucie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palm Bay are 77% lower than in Port St. Lucie. The average price of a click in Palm Bay is $5.54.

This price differential is expected however, as Port St. Lucie has a larger population than Palm Bay.

For better comparison of prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Palm Bay was 8% lower than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Palm Bay


Summary PPC Stats for Palm Bay for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.54 265th 47th 18th NA
Automotive/Vehicle Auto Parts 0.20 165th 32nd 16th 0
Dealerships 4.43 83rd 15th 9th NA
Tires 3.55 128th 38th 16th 0
Average 2.93 256th 49th 19th NA
Entertainment/Recreation Restaurants 1.06 150th 28th 12nd 4
Average 1.06 150th 28th 12nd 4
Health, Beauty & Fitness Chiropractors 14.52 45th 9th 4th 93
Dentists 9.12 190th 26th 13rd 118
Average 10.47 111st 13rd 5th 44
Home & Garden Garage Doors 10.71 168th 26th 14th 0
Pest Control 33.89 45th 4th 1st 9
Self Storage Companies 12.35 141st 27th 12nd NA
Average 17.32 134th 27th 12nd 5
Real Estate Apartment Rentals 0.90 226th 46th 17th 21
Condos 0.67 199th 44th 19th NA
New Home Developers 3.26 113rd 31st 8th NA
Realtors 0.96 259th 49th 18th -29
Average 1.14 264th 48th 17th -6
Travel Car Rentals 3.02 97th 24th 9th NA
Hotels 2.92 205th 41st 15th -3
Average 2.95 197th 38th 14th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.