Findings for PPC in Palm Bay

Palm Bay Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palm Bay was the 280th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Palm Bay also ranks amongst the least expensive cities in Florida, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 83% Lower in Palm Bay than Port St. Lucie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palm Bay are 83% lower than in Port St. Lucie. The average price of a click in Palm Bay is $4.21.

This price differential is expected however, as Port St. Lucie has a larger population than Palm Bay.

For better comparison of prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Palm Bay was 12% lower than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Palm Bay

Summary PPC Stats for Palm Bay for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.21 280th 51st 20th NA
Automotive/Vehicle Dealerships 2.85 186th 38th 18th NA
Tires 2.71 176th 45th 20th 153
Average 2.75 258th 47th 20th NA
Entertainment/Recreation Restaurants 1.10 142nd 28th 12nd -12
Average 1.10 142nd 28th 12nd -12
Health, Beauty & Fitness Chiropractors 2.63 240th 45th 18th -41
Dentists 2.02 275th 51st 19th -19
Average 2.22 284th 52nd 20th -10
Home & Garden Pest Control 15.53 175th 37th 18th NA
Plumbers 24.75 146th 30th 16th 0
Self Storage Companies 9.73 197th 40th 18th NA
Average 16.39 143rd 28th 15th -3
Real Estate Apartment Rentals 0.79 252nd 49th 17th -3
Condos 0.68 193rd 43rd 19th NA
New Home Developers 1.55 197th 41st 15th NA
Realtors 1.10 247th 47th 16th -2
Average 0.99 271st 48th 18th -5
Travel Car Rentals 3.09 105th 23rd 13rd NA
Hotels 1.65 234th 48th 19th -38
Average 2.13 245th 45th 16th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.