Findings for PPC in Palm Bay

Palm Bay Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palm Bay was the 261st least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Palm Bay also ranks amongst the least expensive cities in Florida, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 81% Lower in Palm Bay than Port St. Lucie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palm Bay are 81% lower than in Port St. Lucie. The average price of a click in Palm Bay is $5.58.

This price differential is expected however, as Port St. Lucie has a larger population than Palm Bay.

For better comparison of prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Palm Bay was 22% lower than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Palm Bay

Summary PPC Stats for Palm Bay for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.58 261st 46th 18th NA
Automotive/Vehicle Dealerships 3.50 160th 38th 15th NA
Tires 8.28 4th 1st 1st 0
Average 5.89 171st 37th 14th NA
Entertainment/Recreation Restaurants 0.73 208th 43rd 16th 27
Average 0.73 208th 43rd 16th 27
Health, Beauty & Fitness Dentists 7.80 235th 42nd 16th 20
Average 7.80 216th 39th 16th 6
Home & Garden Pest Control 14.44 209th 40th 18th NA
Plumbers 38.72 106th 18th 8th 134
Self Storage Companies 10.50 158th 32nd 13rd NA
Average 21.22 84th 17th 7th 12
Real Estate Apartment Rentals 0.62 258th 52nd 20th -7
Condos 0.77 188th 43rd 18th NA
Realtors 0.96 265th 50th 18th -7
Average 0.79 277th 52nd 20th -4
Travel Car Rentals 2.28 195th 41st 18th NA
Hotels 1.77 244th 51st 20th -28
Average 1.94 255th 52nd 20th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.