Findings for PPC in Palm Bay

Palm Bay Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palm Bay was the 279th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Palm Bay also ranks amongst the least expensive cities in Florida, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 59% Lower in Palm Bay than Port St. Lucie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palm Bay are 59% lower than in Port St. Lucie. The average price of a click in Palm Bay is $4.07.

This price differential is expected however, as Port St. Lucie has a larger population than Palm Bay.

For better comparison of prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Palm Bay was 27% lower than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Palm Bay

Summary PPC Stats for Palm Bay for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.07 279th 51st 19th 7
Automotive/Vehicle Dealerships 2.73 157th 33rd 14th 0
Average 2.73 236th 47th 16th 0
Entertainment/Recreation Restaurants 3.54 13rd 3rd 2nd 3
Average 3.54 13rd 3rd 2nd 3
Health, Beauty & Fitness Dentists 11.01 129th 23rd 11th 164
Average 11.01 67th 13rd 5th 49
Home & Garden Garage Doors 12.51 136th 22nd 12nd NA
Self Storage Companies 9.33 185th 39th 18th NA
Average 10.92 215th 43rd 19th NA
Real Estate Apartment Rentals 0.87 238th 49th 17th 7
Condos 0.78 189th 46th 19th NA
New Home Developers 3.94 100th 28th 8th NA
Realtors 1.01 262nd 51st 20th 14
Average 1.25 254th 47th 17th 9
Travel Car Rentals 3.44 80th 16th 7th NA
Hotels 1.03 243rd 48th 20th -57
Average 1.83 255th 46th 18th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.