Findings for PPC in Palm Bay

Palm Bay Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palm Bay was the 282nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Palm Bay also ranks amongst the least expensive cities in Florida, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Palm Bay are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Palm Bay keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 78% Lower in Palm Bay than Port St. Lucie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palm Bay are 78% lower than in Port St. Lucie. The average price of a click in Palm Bay is $4.68.

This price differential is expected however, as Port St. Lucie has a larger population than Palm Bay.

For better comparison of prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Palm Bay was 22% lower than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Palm Bay

Summary PPC Stats for Palm Bay for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.68 282nd 52nd 20th 0
Automotive/Vehicle Dealerships 3.05 150th 35th 20th NA
Tires 4.44 65th 16th 6th 0
Towing 9.11 12nd 2nd 1st NA
Average 5.53 195th 36th 17th -1
Entertainment/Recreation Restaurants 0.29 243rd 49th 19th 0
Average 0.29 243rd 49th 19th 0
Health, Beauty & Fitness Dentists 8.26 207th 32nd 16th 30
Average 8.26 180th 28th 15th 9
Home & Garden Pest Control 11.26 220th 44th 16th -39
Plumbers 20.15 195th 38th 16th 72
Self Storage Companies 4.96 244th 47th 18th 0
Average 10.52 231st 46th 19th 3
Real Estate Apartment Rentals 0.42 258th 52nd 20th -33
Condos 0.53 209th 47th 20th NA
New Home Developers 1.54 199th 43rd 16th NA
Realtors 0.88 239th 49th 20th -8
Average 0.71 278th 52nd 20th -13
Travel Car Rentals 2.16 189th 44th 16th NA
Hotels 2.91 231st 50th 19th 0
Average 2.66 248th 51st 19th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.