Findings for PPC in Pembroke Pines

Pembroke Pines Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pembroke Pines was the 111st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Pembroke Pines also ranks amongst the least expensive cities in Florida, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 186% Higher in Pembroke Pines than Miramar

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pembroke Pines are 186% higher than in Miramar. The average price of a click in Pembroke Pines is $12.42.

This price difference is understandable though, given the population of Miramar is less than Pembroke Pines, which generally means less competition and therefore lower prices.

To understand if prices in Pembroke Pines are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Pembroke Pines was 16% higher than in Peoria. This suggests that perhaps Pembroke Pines prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pembroke Pines

Summary PPC Stats for Pembroke Pines for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.42 111st 19th 10th NA
Automotive/Vehicle Auto Insurance 75.22 86th 15th 3rd NA
Auto Parts 0.92 141st 23rd 12nd -31
Dealerships 3.78 124th 26th 14th NA
Tires 3.74 119th 35th 15th -57
Average 17.48 104th 20th 7th NA
Entertainment/Recreation Restaurants 1.35 111st 20th 10th 98
Average 1.35 111st 20th 10th 98
Finance Insurance 75.22 25th 6th 3rd NA
Average 75.22 6th 3rd 2nd NA
Health, Beauty & Fitness Chiropractors 6.38 159th 35th 15th -37
Cosmetic Surgery 8.90 63rd 12nd 8th NA
Dentists 9.71 181st 24th 12nd -12
Martial Arts 4.02 42nd 13rd 6th 0
Optometrists 2.35 112nd 21st 11th NA
Average 7.66 209th 33rd 16th -9
Home & Garden Appliance Repair 12.15 146th 32nd 15th -12
Furniture 3.67 35th 7th 5th 14
Garage Doors 30.26 76th 9th 6th 0
Landscapers 5.60 71st 10th 4th 268
Moving Companies 33.24 13rd 1st 1st 49
Pest Control 26.89 88th 19th 10th 0
Plumbers 38.77 78th 17th 7th 5
Roofing 38.10 11th 5th 3rd NA
Self Storage Companies 10.37 178th 36th 16th -28
Average 22.22 65th 11th 6th 26
Real Estate Apartment Rentals 1.77 99th 29th 7th -31
Condos 0.83 184th 41st 17th NA
New Home Developers 1.83 189th 41st 15th 3
Realtors 1.60 204th 40th 12nd -29
Average 1.59 214th 43rd 14th -20
Shopping Florists 6.30 108th 18th 8th -7
Average 6.30 108th 18th 8th -7
Travel Car Rentals 3.81 43rd 11th 6th 65
Hotels 2.79 213rd 45th 17th 8
Average 3.30 156th 32nd 13rd 36

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.