Findings for PPC in Pembroke Pines

Pembroke Pines Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pembroke Pines was the 129th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Pembroke Pines also ranks amongst the least expensive cities in Florida, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 152% Higher in Pembroke Pines than Miramar

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pembroke Pines are 152% higher than in Miramar. The average price of a click in Pembroke Pines is $9.98.

This price difference is understandable though, given the population of Miramar is less than Pembroke Pines, which generally means less competition and therefore lower prices.

To understand if prices in Pembroke Pines are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Pembroke Pines was 45% higher than in Peoria. This suggests that perhaps Pembroke Pines prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pembroke Pines

Summary PPC Stats for Pembroke Pines for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.98 129th 21st 11th 9
Automotive/Vehicle Auto Insurance 82.01 33rd 6th 3rd NA
Auto Parts 2.71 6th 1st 1st NA
Dealerships 5.79 14th 4th 2nd NA
Tires 4.65 30th 13rd 2nd 203
Towing 5.96 26th 7th 3rd NA
Average 17.63 63rd 15th 6th NA
Entertainment/Recreation Restaurants 0.95 162nd 37th 17th -16
Average 0.95 162nd 37th 17th -16
Finance Insurance 82.19 14th 3rd 1st NA
Average 82.19 3rd 1st 1st NA
Health, Beauty & Fitness Chiropractors 12.11 28th 7th 3rd 44
Dentists 8.01 188th 30th 14th 10
Martial Arts 3.62 28th 7th 2nd 12
Optometrists 2.62 106th 17th 9th NA
Average 7.78 150th 25th 13rd 6
Home & Garden Appliance Repair 18.43 17th 4th 3rd NA
Furniture 2.77 58th 19th 9th NA
Moving Companies 14.62 86th 21st 10th -19
Pest Control 38.13 13rd 2nd 2nd NA
Plumbers 24.64 149th 30th 12nd -20
Self Storage Companies 12.10 78th 20th 7th 22
Average 16.08 98th 17th 10th NA
Legal Law Firms 8.15 151st 27th 11th NA
Average 8.15 201st 39th 15th NA
Real Estate Apartment Rentals 1.45 111st 27th 7th -8
Condos 1.21 115th 31st 8th NA
New Home Developers 2.08 167th 34th 14th 14
Realtors 1.80 159th 31st 10th NA
Average 1.67 164th 34th 10th 1
Shopping Florists 4.90 141st 23rd 9th NA
Average 4.90 141st 23rd 9th NA
Travel Car Rentals 2.69 79th 17th 8th -1
Hotels 3.31 99th 18th 9th -1
Average 3.00 97th 18th 8th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.