Findings for PPC in Pompano Beach

Pompano Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pompano Beach was the 198th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Pompano Beach also ranks amongst the least expensive cities in Florida, ranking as number 16th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 60% Lower in Pompano Beach than Fort Lauderdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pompano Beach are 60% lower than in Fort Lauderdale. The average price of a click in Pompano Beach is $7.63.

This price differential is expected however, as Fort Lauderdale has a larger population than Pompano Beach.

For better comparison of prices, we also compared prices with another city with a similar population, Richardson, and found the average price of a click in Pompano Beach was 40% lower than in Richardson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pompano Beach

Summary PPC Stats for Pompano Beach for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.63 198th 37th 16th NA
Automotive/Vehicle Auto Parts 2.03 58th 14th 5th 19
Dealerships 3.70 83rd 16th 9th NA
Tires 2.62 148th 36th 15th -26
Towing 4.37 72nd 16th 9th -28
Average 3.28 203rd 41st 16th NA
B2B Office Furniture 4.78 54th 10th 6th -8
Average 4.78 83rd 17th 9th NA
Entertainment/Recreation Restaurants 1.44 119th 20th 9th -11
Average 1.44 119th 20th 9th -11
Health, Beauty & Fitness Acupuncture 2.10 106th 27th 13rd 121
Chiropractors 14.53 25th 6th 4th 0
Dentists 8.43 194th 28th 12nd 10
Average 8.35 138th 26th 12nd 7
Home & Garden Appliance Repair 12.46 88th 22nd 13rd -13
Furniture 2.08 144th 34th 15th -7
Garage Doors 23.80 80th 7th 5th 41
Moving Companies 14.85 142nd 28th 14th -2
Pest Control 28.75 42nd 11th 7th -9
Plumbers 35.43 102nd 17th 5th 22
Self Storage Companies 15.71 38th 14th 2nd 1
Average 19.79 73rd 13rd 5th 2
Real Estate Apartment Rentals 1.09 197th 43rd 16th 2
Condos 0.73 174th 41st 16th 3
Realtors 1.56 217th 43rd 15th -8
Average 1.20 256th 48th 17th -2
Shopping Florists 2.75 210th 42nd 18th -18
Average 2.75 209th 42nd 18th -9
Travel Car Rentals 2.79 143rd 29th 11th 40
Hotels 2.61 181st 34th 13rd -9
Average 2.70 201st 38th 13rd 16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.