Findings for PPC in Pompano Beach

Pompano Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pompano Beach was the 91st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Pompano Beach also ranks amongst the least expensive cities in Florida, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 35% Lower in Pompano Beach than Fort Lauderdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pompano Beach are 35% lower than in Fort Lauderdale. The average price of a click in Pompano Beach is $14.00.

This price differential is expected however, as Fort Lauderdale has a larger population than Pompano Beach.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Richardson, and found the average price of a click in Pompano Beach was 76% higher than in Richardson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pompano Beach

Summary PPC Stats for Pompano Beach for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.00 91st 16th 9th NA
Automotive/Vehicle Auto Parts 1.70 94th 12nd 10th 7
Dealerships 4.76 62nd 13rd 7th NA
Tires 5.03 42nd 16th 5th 85
Towing 0.96 187th 34th 18th -44
Average 3.31 228th 45th 19th NA
B2B Office Furniture 5.95 44th 4th 3rd -4
Average 5.95 81st 13rd 9th NA
Entertainment/Recreation Restaurants 1.53 84th 17th 9th -18
Average 1.53 84th 17th 9th -18
Health, Beauty & Fitness Chiropractors 9.68 106th 24th 8th -7
Dentists 10.67 159th 26th 12nd -1
Martial Arts 5.52 19th 6th 4th 16
Optometrists 7.63 12nd 3rd 2nd NA
Average 9.14 167th 31st 13rd -1
Home & Garden Appliance Repair 23.41 37th 6th 3rd 10
Furniture 3.95 40th 9th 6th 89
Garage Doors 28.37 92nd 12nd 7th 0
Landscapers 4.45 93rd 19th 5th 15
Moving Companies 16.76 122nd 23rd 13rd 0
Pest Control 28.53 71st 12nd 8th 5
Plumbers 46.15 70th 7th 5th 4
Self Storage Companies 13.59 106th 25th 10th -2
Windows and Doors 17.18 18th 7th 3rd 0
Average 21.94 72nd 11th 8th 10
Legal Personal Injury Law 231.75 7th 3rd 3rd NA
Average 231.75 2nd 1st 1st NA
Real Estate Apartment Rentals 1.23 196th 43rd 13rd 4
Condos 2.21 72nd 19th 6th 105
Realtors 1.70 201st 40th 12nd 43
Average 1.67 216th 42nd 13rd 38
Shopping Florists 5.55 138th 25th 11th -10
Average 5.55 138th 25th 11th -10
Travel Car Rentals 3.16 97th 22nd 12nd 19
Hotels 3.41 132nd 22nd 11th 13
Average 3.28 137th 28th 12nd 16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.