Findings for PPC in Port St. Lucie

Port St. Lucie Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Port St. Lucie was the 4th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Port St. Lucie also ranks amongst the most expensive cities in Florida, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Port St. Lucie than West Palm Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Port St. Lucie are 0% higher than in West Palm Beach. The average price of a click in Port St. Lucie is $24.82.

This price difference is understandable though, given the population of West Palm Beach is less than Port St. Lucie, which generally means less competition and therefore lower prices.

To understand if prices in Port St. Lucie are relatively low, we also compared prices with Rancho Cucamonga which has a similar population, and found the average price of a click in Port St. Lucie was 67% higher than in Rancho Cucamonga. This suggests that perhaps Port St. Lucie prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Port St. Lucie

Summary PPC Stats for Port St. Lucie for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.82 4th 1st 1st NA
Automotive/Vehicle Auto Insurance 55.68 129th 22nd 9th NA
Dealerships 6.03 30th 7th 5th NA
Tires 5.79 36th 14th 4th 9
Towing 2.39 157th 34th 17th -3
Average 15.13 126th 26th 11th NA
B2B Office Furniture 7.70 21st 4th 3rd 2
Average 7.70 70th 12nd 7th NA
Entertainment/Recreation Restaurants 0.58 216th 47th 20th 37
Average 0.58 216th 47th 20th 37
Health, Beauty & Fitness Chiropractors 3.87 215th 40th 18th 6
Dentists 12.30 115th 12nd 7th -3
Average 9.89 129th 16th 7th -1
Home & Garden Appliance Repair 12.65 138th 29th 13rd -27
Furniture 3.16 65th 14th 7th 14
Garage Doors 23.15 104th 17th 10th 13
Landscapers 2.95 132nd 26th 12nd 0
Moving Companies 21.69 89th 16th 10th 5
Pest Control 32.35 53rd 8th 3rd 13
Plumbers 58.33 35th 6th 3rd 64
Self Storage Companies 8.88 202nd 41st 17th 31
Average 22.34 60th 9th 5th 10
Legal Criminal Lawyers 108.42 2nd 1st 1st NA
Law Firms 7.35 161st 32nd 14th NA
Personal Injury Law 358.98 2nd 1st 1st 0
Average 208.43 1st 1st 1st NA
Real Estate Apartment Rentals 1.05 206th 44th 16th 0
Condos 1.16 157th 36th 12nd 36
New Home Developers 3.88 79th 23rd 5th -4
Realtors 1.72 193rd 37th 11th -21
Average 1.86 180th 39th 12nd 1
Shopping Florists 4.42 188th 39th 17th -2
Average 4.42 188th 39th 17th -2
Travel Car Rentals 1.60 210th 46th 18th -43
Hotels 3.39 165th 33rd 12nd 11
Average 2.49 233rd 46th 18th -16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.