Findings for PPC in Port St. Lucie

Port St. Lucie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Port St. Lucie was the 162nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Port St. Lucie also ranks amongst the least expensive cities in Florida, ranking as number 14th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 61% Lower in Port St. Lucie than West Palm Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Port St. Lucie are 61% lower than in West Palm Beach. The average price of a click in Port St. Lucie is $9.11.

This price difference is interesting though, given the population of West Palm Beach is less than Port St. Lucie.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Rancho Cucamonga, and found the average price of a click in Port St. Lucie was 35% lower than in Rancho Cucamonga.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Port St. Lucie

Summary PPC Stats for Port St. Lucie for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.11 162nd 29th 14th NA
Automotive/Vehicle Auto Parts 1.28 131st 33rd 17th -1
Dealerships 3.21 119th 23rd 12nd NA
Tires 4.81 27th 11th 1st 40
Average 3.53 192nd 38th 14th NA
Entertainment/Recreation Restaurants 0.99 168th 29th 13rd 158
Average 0.99 168th 29th 13rd 158
Health, Beauty & Fitness Chiropractors 8.96 73rd 17th 8th 0
Dentists 8.20 200th 29th 13rd 22
Average 8.42 136th 25th 11th 5
Home & Garden Appliance Repair 17.24 32nd 6th 3rd -7
Furniture 2.00 158th 38th 17th -1
Garage Doors 16.47 116th 18th 9th -5
Moving Companies 10.34 197th 35th 16th -5
Pest Control 24.21 72nd 18th 10th -12
Plumbers 34.40 109th 21st 9th -4
Self Storage Companies 10.72 136th 31st 12nd 24
Average 16.45 119th 27th 12nd -1
Legal Personal Injury Law 105.79 46th 12nd 7th NA
Average 105.79 6th 1st 1st NA
Real Estate Apartment Rentals 1.33 165th 40th 14th 54
Condos 0.96 152nd 35th 13rd 72
New Home Developers 4.62 60th 20th 4th 39
Realtors 1.10 253rd 47th 17th -13
Average 1.84 203rd 41st 13rd 25
Shopping Florists 3.21 201st 40th 17th -21
Average 3.21 199th 40th 17th -11
Travel Car Rentals 2.55 168th 37th 14th 0
Hotels 2.42 197th 37th 15th 21
Average 2.48 225th 42nd 15th 10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.