Findings for PPC in Port St. Lucie

Port St. Lucie Ranked Most Expensive City for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Port St. Lucie was the most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Port St. Lucie also ranks as the most expensive city in South Atlantic and Florida. In the study, Ontario ranked as the least expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Port St. Lucie are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Port St. Lucie keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 23% Higher in Port St. Lucie than West Palm Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Port St. Lucie are 23% higher than in West Palm Beach. The average price of a click in Port St. Lucie is $30.87.

This price difference is understandable though, given the population of West Palm Beach is less than Port St. Lucie, which generally means less competition and therefore lower prices.

To understand if prices in Port St. Lucie are relatively low, we also compared prices with Rancho Cucamonga which has a similar population, and found the average price of a click in Port St. Lucie was 155% higher than in Rancho Cucamonga. This suggests that perhaps Port St. Lucie prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Port St. Lucie

Summary PPC Stats for Port St. Lucie for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 30.87 1st 1st 1st NA
Automotive/Vehicle Auto Insurance 116.77 11th 1st 1st NA
Auto Parts 0.89 152nd 33rd 17th -30
Dealerships 2.01 221st 46th 18th NA
Tires 2.87 186th 40th 18th -26
Towing 0.53 162nd 34th 19th -28
Average 20.99 53rd 14th 2nd NA
Entertainment/Recreation Restaurants 0.70 211st 45th 17th 1
Average 0.70 211st 45th 17th 1
Health, Beauty & Fitness Chiropractors 12.24 57th 12nd 6th 9
Dentists 8.09 233rd 41st 15th 3
Average 9.27 173rd 35th 13rd 1
Home & Garden Appliance Repair 22.80 33rd 4th 3rd 33
Furniture 4.25 32nd 9th 6th 25
Garage Doors 17.10 131st 18th 11th -6
Landscapers 3.99 108th 25th 10th 27
Moving Companies 21.91 52nd 12nd 9th 3
Pest Control 23.24 111st 21st 11th -16
Plumbers 67.96 35th 8th 4th 36
Self Storage Companies 8.51 192nd 39th 17th -24
Average 24.68 43rd 8th 5th 7
Legal Law Firms 25.86 67th 16th 6th NA
Personal Injury Law 269.01 5th 1st 1st 19
Average 220.38 2nd 1st 1st NA
Real Estate Apartment Rentals 0.92 230th 46th 16th -10
Condos 0.47 209th 47th 20th 5
New Home Developers 4.60 63rd 20th 5th 30
Realtors 0.85 269th 51st 19th -5
Average 1.59 224th 44th 16th 2
Shopping Florists 5.62 146th 32nd 14th 2
Average 5.62 146th 32nd 14th 2
Travel Car Rentals 2.57 169th 34th 14th -9
Hotels 3.07 186th 37th 13rd 3
Average 2.82 219th 42nd 14th -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.