Findings for PPC in St. Petersburg

St. Petersburg Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Petersburg was the 142nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. St. Petersburg also ranks amongst the least expensive cities in Florida, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for St. Petersburg Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting St. Petersburg keywords increased by 34% in May 2016.

Not surprisingly, the month over month price increases for St. Petersburg Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 37% Lower in St. Petersburg than Clearwater

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Petersburg are 37% lower than in Clearwater. The average price of a click in St. Petersburg is $11.10.

This price difference is interesting though, given the population of Clearwater is less than St. Petersburg.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chandler, and found the average price of a click in St. Petersburg was 7% lower than in Chandler.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for St. Petersburg

Summary PPC Stats for St. Petersburg for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.10 142nd 23rd 11th NA
Automotive/Vehicle Auto Parts 1.05 143rd 31st 16th -17
Dealerships 4.38 102nd 27th 12nd NA
Tires 6.05 27th 10th 5th 1
Towing 6.61 33rd 9th 6th NA
Average 4.20 204th 44th 17th NA
B2B Office Furniture 1.43 150th 30th 13rd -33
Average 1.43 157th 30th 13rd NA
Entertainment/Recreation Restaurants 1.94 71st 16th 7th 240
Average 1.94 71st 16th 7th 240
Health, Beauty & Fitness Chiropractors 8.18 128th 28th 13rd 205
Dentists 14.27 83rd 13rd 5th 115
Martial Arts 3.16 69th 13rd 6th 0
Average 11.36 91st 22nd 9th 55
Home & Garden Appliance Repair 18.51 53rd 11th 9th -6
Furniture 5.23 13rd 6th 4th 36
Moving Companies 22.93 42nd 11th 8th -4
Pest Control 20.97 132nd 29th 15th -6
Plumbers 45.34 84th 16th 7th 0
Roofing 8.62 149th 28th 12nd -9
Self Storage Companies 13.35 96th 21st 9th 28
Average 19.18 111st 24th 12nd 3
Legal Law Firms 50.72 21st 5th 2nd NA
Average 50.72 71st 14th 7th NA
Real Estate Apartment Rentals 2.33 65th 20th 4th 99
Condos 1.39 130th 32nd 12nd 17
New Home Developers 5.03 47th 15th 3rd 610
Realtors 1.41 238th 45th 14th -16
Average 2.38 124th 30th 9th 130
Shopping Florists 9.40 10th 3rd 1st 4
Average 9.40 10th 3rd 1st 4
Travel Car Rentals 2.33 192nd 40th 17th -24
Hotels 4.44 81st 10th 4th 6
Average 3.38 153rd 30th 9th -9

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.