Findings for PPC in St. Petersburg

St. Petersburg Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Petersburg was the 93rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. St. Petersburg also ranks amongst the least expensive cities in Florida, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 8% Higher in St. Petersburg than Clearwater

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Petersburg are 8% higher than in Clearwater. The average price of a click in St. Petersburg is $13.96.

This price difference is understandable though, given the population of Clearwater is less than St. Petersburg, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Petersburg


Summary PPC Stats for St. Petersburg for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.96 93rd 17th 10th NA
Automotive/Vehicle Auto Insurance 63.08 107th 21st 8th NA
Auto Parts 2.22 46th 5th 4th 3
Dealerships 3.85 112nd 24th 11th NA
Tires 4.67 53rd 19th 7th 0
Towing 4.68 93rd 15th 10th NA
Average 13.86 129th 25th 9th NA
Entertainment/Recreation Restaurants 0.85 174th 37th 15th 14
Average 0.85 174th 37th 15th 14
Health, Beauty & Fitness Chiropractors 8.25 138th 34th 13rd 3
Dentists 10.70 157th 24th 11th 4
Average 10.00 126th 23rd 11th 1
Home & Garden Appliance Repair 19.99 56th 12nd 8th 67
Furniture 2.60 120th 26th 14th -4
Landscapers 1.54 170th 31st 13rd 0
Moving Companies 13.92 140th 27th 15th -12
Pest Control 22.59 120th 25th 13rd 0
Plumbers 39.86 86th 9th 6th 58
Roofing 14.92 91st 19th 10th 54
Self Storage Companies 13.30 116th 27th 12nd -11
Average 17.73 126th 21st 13rd 15
Legal Law Firms 8.80 140th 27th 11th NA
Personal Injury Law 132.73 44th 12nd 8th NA
Average 70.77 27th 8th 7th NA
Real Estate Apartment Rentals 2.37 59th 18th 4th 9
Condos 0.99 166th 35th 14th -18
New Home Developers 6.63 19th 13rd 3rd 94
Realtors 1.53 214th 42nd 13rd 2
Average 2.67 90th 24th 6th 15
Shopping Florists 8.12 23rd 7th 3rd -9
Average 8.12 23rd 7th 3rd -9
Travel Car Rentals 2.86 129th 28th 14th 2
Hotels 3.82 97th 16th 6th 1
Average 3.34 129th 26th 11th 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.