Findings for PPC in St. Petersburg

St. Petersburg Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that St. Petersburg was the 11th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of September 2016. St. Petersburg also ranks amongst the most expensive cities in Florida, ranking 8th. In the study, Miami Gardens ranked as the most expensive city in South Atlantic for keywords, while Tallahassee ranked as the least expensive city.

Year over Year Google Adwords Prices for St. Petersburg are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting St. Petersburg keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 29% Higher in St. Petersburg than Clearwater

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Petersburg are 29% higher than in Clearwater. The average price of a click in St. Petersburg is $17.14.

This price difference is understandable though, given the population of Clearwater is less than St. Petersburg, which generally means less competition and therefore lower prices.

To understand if prices in St. Petersburg are relatively low, we also compared prices with Chandler which has a similar population, and found the average price of a click in St. Petersburg was 16% higher than in Chandler. This suggests that perhaps St. Petersburg prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for St. Petersburg

Summary PPC Stats for St. Petersburg for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.14 49th 11th 8th -2
Automotive/Vehicle Auto Insurance 69.02 55th 14th 6th 0
Auto Parts 0.38 148th 29th 15th -47
Dealerships 5.35 30th 7th 6th NA
Tires 4.63 55th 11th 3rd -21
Towing 4.74 76th 12nd 8th -22
Average 13.36 110th 24th 12nd -12
Entertainment/Recreation Restaurants 3.49 110th 29th 13rd 4
Average 3.49 110th 29th 13rd 4
Finance Insurance 23.23 109th 22nd 12nd NA
Average 23.23 76th 13rd 8th NA
Health, Beauty & Fitness Chiropractors 6.01 157th 36th 13rd -4
Cosmetic Surgery 11.36 32nd 9th 5th NA
Dentists 6.15 262nd 45th 19th -9
Martial Arts 3.74 52nd 12nd 6th 0
Average 6.51 245th 40th 17th -5
Home & Garden Appliance Repair 19.32 31st 8th 7th -8
Furniture 5.01 33rd 9th 3rd -8
Garage Doors 56.46 14th 2nd 2nd NA
Landscapers 4.33 113rd 24th 10th -21
Moving Companies 14.12 133rd 26th 14th -4
Pest Control 31.85 32nd 14th 12nd 14
Plumbers 32.36 124th 22nd 12nd -8
Roofing 16.88 88th 20th 11th 18
Self Storage Companies 6.87 203rd 41st 16th -28
Windows and Doors 9.56 57th 10th 6th NA
Average 18.41 114th 19th 11th -5
Legal Family Law 38.70 20th 2nd 1st NA
Personal Injury Law 187.28 24th 9th 5th NA
Average 112.99 4th 2nd 2nd NA
Real Estate Apartment Rentals 2.21 76th 22nd 5th 6
Condos 1.76 80th 25th 8th 3
New Home Developers 3.15 126th 29th 10th -33
Realtors 1.65 152nd 36th 15th -35
Average 2.12 125th 30th 10th -14
Shopping Florists 6.01 134th 30th 15th -35
Average 6.01 134th 30th 15th -35
Travel Car Rentals 2.45 164th 38th 13rd 0
Hotels 4.29 117th 20th 6th 0
Average 3.37 172nd 34th 10th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.