Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 101st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Tallahassee also ranks amongst the least expensive cities in Florida, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Tallahassee are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Tallahassee keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 26% Higher in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 26% higher than in Gainesville. The average price of a click in Tallahassee is $13.61.

This price difference is understandable though, given the population of Gainesville is less than Tallahassee, which generally means less competition and therefore lower prices.

To understand if prices in Tallahassee are relatively low, we also compared prices with Huntsville which has a similar population, and found the average price of a click in Tallahassee was 64% higher than in Huntsville. This suggests that perhaps Tallahassee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tallahassee

Summary PPC Stats for Tallahassee for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.61 101st 19th 10th 7
Automotive/Vehicle Auto Insurance 64.60 65th 17th 8th 12
Auto Parts 3.88 17th 2nd 2nd 28
Dealerships 4.47 67th 15th 13rd NA
Tires 2.93 169th 38th 17th -12
Towing 4.52 86th 13rd 9th 5
Average 19.16 54th 11th 5th 4
B2B Office Furniture 3.31 136th 27th 11th -25
Printers 7.21 75th 10th 7th 43
Average 5.91 104th 19th 8th NA
Entertainment/Recreation Restaurants 7.51 21st 4th 2nd 97
Average 7.51 21st 4th 2nd 97
Finance Credit Counselling 7.35 74th 12nd 7th NA
Insurance 24.84 108th 21st 11th NA
Mortgages 16.56 16th 3rd 2nd NA
Payday Loans 6.32 87th 6th 2nd 10
Average 16.68 107th 21st 12nd NA
Health, Beauty & Fitness Chiropractors 7.84 118th 27th 10th 59
Cosmetic Surgery 3.53 120th 27th 13rd -5
Dentists 4.05 280th 50th 20th -11
Massage Therapy 3.74 112nd 14th 8th -24
Optometrists 4.86 71st 9th 4th -7
Average 4.65 280th 50th 20th -2
Home & Garden Appliance Repair 9.51 166th 26th 16th 18
Furniture 3.31 121st 31st 14th -10
Garage Doors 3.55 224th 33rd 17th 5
Landscapers 3.69 142nd 33rd 14th 10
Moving Companies 10.50 177th 34th 16th -12
Pest Control 13.84 188th 39th 15th 9
Plumbers 7.56 258th 49th 19th -10
Roofing 18.71 74th 15th 9th -10
Self Storage Companies 6.50 213rd 42nd 17th -14
Windows and Doors 2.03 107th 20th 11th NA
Average 8.55 257th 49th 20th -1
Legal Criminal Lawyers 72.04 19th 7th 6th -2
Family Law 13.82 98th 20th 12nd 52
Law Firms 32.84 38th 11th 4th 36
Personal Injury Law 84.31 96th 18th 10th NA
Real Estate Lawyers 10.43 37th 10th 7th 0
Average 43.06 75th 19th 11th 30
Real Estate Apartment Rentals 2.71 47th 14th 2nd -11
Condos 1.08 148th 36th 14th 1
New Home Developers 2.38 175th 39th 13rd 17
Realtors 1.77 131st 32nd 13rd -5
Average 2.00 138th 33rd 11th -1
Shopping Florists 6.15 129th 28th 13rd -25
Average 6.15 129th 28th 13rd -25
Travel Car Rentals 2.77 132nd 29th 11th 0
Hotels 3.45 194th 39th 13rd 0
Average 3.11 210th 44th 13rd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.