Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 13rd most expensive city in South Atlantic in keyword bids in Google Adwords for the month of March 2015. Tallahassee also ranks amongst the most expensive cities in Florida, ranking 7th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 36% Higher in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 36% higher than in Gainesville. The average price of a click in Tallahassee is $15.58.

This price difference is understandable though, given the population of Gainesville is less than Tallahassee, which generally means less competition and therefore lower prices.

To understand if prices in Tallahassee are relatively low, we also compared prices with Huntsville which has a similar population, and found the average price of a click in Tallahassee was 121% higher than in Huntsville. This suggests that perhaps Tallahassee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tallahassee

Summary PPC Stats for Tallahassee for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.58 61st 13rd 7th 2
Automotive/Vehicle Auto Insurance 134.13 18th 2nd 1st 0
Auto Parts 0.79 150th 27th 14th -37
Dealerships 3.43 144th 31st 16th NA
Tires 6.55 18th 8th 2nd 61
Towing 2.42 156th 33rd 16th -22
Average 38.98 9th 1st 1st -4
B2B Office Furniture 4.49 106th 18th 8th 56
Printers 12.16 37th 8th 4th 22
Average 7.05 79th 15th 9th NA
Entertainment/Recreation Restaurants 2.16 40th 6th 3rd -10
Average 2.16 40th 6th 3rd -10
Finance Credit Counselling 22.90 32nd 7th 6th NA
Insurance 63.85 32nd 8th 4th NA
Mortgages 8.60 42nd 6th 5th NA
Payday Loans 7.78 116th 6th 2nd -1
Average 33.20 35th 7th 4th NA
Health, Beauty & Fitness Chiropractors 6.78 147th 31st 13rd -24
Cosmetic Surgery 3.18 114th 24th 13rd NA
Dentists 6.29 255th 45th 18th 8
Massage Therapy 2.17 120th 20th 8th 15
Optometrists 5.84 32nd 7th 3rd NA
Average 5.26 264th 48th 19th 1
Home & Garden Appliance Repair 13.88 114th 25th 12nd 65
Furniture 2.50 129th 28th 12nd 1
Garage Doors 3.20 201st 29th 16th -29
Landscapers 10.90 11th 1st 1st 75
Moving Companies 12.97 163rd 32nd 14th -16
Pest Control 25.42 100th 23rd 13rd 9
Plumbers 12.85 219th 43rd 16th 109
Roofing 20.17 63rd 19th 6th 9
Self Storage Companies 7.02 239th 45th 18th -39
Windows and Doors 3.52 83rd 16th 7th NA
Average 13.00 208th 43rd 17th 16
Legal Criminal Lawyers 14.99 79th 19th 9th 0
Family Law 4.29 105th 16th 9th NA
Law Firms 19.07 57th 17th 8th 29
Personal Injury Law 200.34 7th 2nd 2nd 0
Real Estate Lawyers 1.48 59th 10th 5th 0
Average 35.16 98th 20th 12nd 5
Real Estate Apartment Rentals 2.01 75th 22nd 5th -41
Condos 1.41 131st 31st 9th -34
New Home Developers 2.31 175th 39th 13rd -43
Realtors 1.95 175th 33rd 8th 2
Average 1.93 170th 36th 11th -25
Shopping Florists 8.67 22nd 3rd 1st 9
Average 8.67 22nd 3rd 1st 9
Travel Car Rentals 3.00 98th 25th 10th -13
Hotels 4.44 76th 11th 3rd -4
Average 3.72 91st 19th 7th -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.