Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 88th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Tallahassee also ranks amongst the least expensive cities in Florida, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 25% Higher in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 25% higher than in Gainesville. The average price of a click in Tallahassee is $12.01.

This price difference is understandable though, given the population of Gainesville is less than Tallahassee, which generally means less competition and therefore lower prices.

To understand if prices in Tallahassee are relatively low, we also compared prices with Huntsville which has a similar population, and found the average price of a click in Tallahassee was 110% higher than in Huntsville. This suggests that perhaps Tallahassee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tallahassee

Summary PPC Stats for Tallahassee for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.01 88th 16th 9th 5
Automotive/Vehicle Auto Insurance 90.36 21st 5th 2nd 31
Auto Parts 1.69 56th 7th 5th 89
Dealerships 3.37 101st 27th 13rd NA
Tires 2.53 151st 37th 15th -34
Towing 3.17 86th 21st 11th 2
Average 24.65 16th 7th 2nd 14
B2B Office Furniture 7.70 16th 5th 2nd NA
Printers 6.80 59th 11th 5th NA
Average 7.25 43rd 9th 4th NA
Entertainment/Recreation Restaurants 2.30 28th 7th 5th 32
Average 2.30 28th 7th 5th 32
Finance Insurance 49.73 45th 7th 3rd NA
Payday Loans 4.78 125th 13rd 7th NA
Average 46.47 14th 5th 4th NA
Health, Beauty & Fitness Chiropractors 2.73 217th 42nd 18th -61
Cosmetic Surgery 3.20 103rd 20th 10th NA
Dentists 5.08 260th 46th 20th -33
Martial Arts 1.95 77th 17th 9th 0
Massage Therapy 2.77 94th 19th 8th -7
Optometrists 4.08 65th 8th 4th NA
Average 3.85 276th 50th 20th -19
Home & Garden Appliance Repair 5.93 158th 26th 15th -13
Furniture 3.61 17th 8th 5th NA
Garage Doors 3.85 185th 32nd 15th 13
Landscapers 3.01 138th 29th 13rd NA
Moving Companies 9.03 150th 35th 15th -7
Pest Control 30.30 48th 12nd 8th NA
Plumbers 10.21 221st 41st 16th 42
Roofing 15.38 53rd 12nd 6th 10
Self Storage Companies 5.73 231st 45th 19th -27
Windows and Doors 16.32 6th 2nd 2nd NA
Average 10.17 207th 44th 18th 5
Legal Criminal Lawyers 24.17 67th 16th 10th NA
Law Firms 23.80 33rd 8th 3rd NA
Personal Injury Law 50.95 122nd 25th 10th NA
Average 27.29 112nd 24th 12nd NA
Real Estate Apartment Rentals 2.76 19th 6th 2nd 24
Condos 0.85 150th 37th 12nd NA
New Home Developers 3.56 76th 21st 5th 45
Realtors 2.12 124th 26th 9th 45
Average 2.43 81st 22nd 6th 23
Shopping Florists 4.51 163rd 28th 12nd -1
Average 4.51 163rd 28th 12nd -1
Travel Car Rentals 2.44 105th 26th 12nd -1
Hotels 3.11 122nd 21st 10th -1
Average 2.77 135th 26th 11th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.