Findings for PPC in Tampa

Tampa Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tampa was the 8th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Tampa also ranks amongst the most expensive cities in Florida, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 72% Higher in Tampa than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tampa are 72% higher than in St. Petersburg. The average price of a click in Tampa is $24.05.

This price difference is understandable though, given the population of St. Petersburg is less than Tampa, which generally means less competition and therefore lower prices.

To understand if prices in Tampa are relatively low, we also compared prices with Aurora which has a similar population, and found the average price of a click in Tampa was 75% higher than in Aurora. This suggests that perhaps Tampa prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tampa

Summary PPC Stats for Tampa for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.05 8th 3rd 3rd 5
Automotive/Vehicle Auto Insurance 60.40 112nd 22nd 9th 17
Auto Parts 1.38 128th 25th 14th -10
Dealerships 2.98 179th 37th 17th -9
Tires 4.63 57th 20th 8th 12
Towing 4.46 104th 16th 11th -14
Average 16.58 101st 17th 4th -1
B2B Office Furniture 4.14 100th 15th 9th -24
Printers 8.58 47th 8th 5th -1
Trade Show Displays 39.43 2nd 1st 1st 0
Average 12.97 9th 3rd 1st -9
Entertainment/Recreation Restaurants 1.65 67th 14th 6th -29
Average 1.65 67th 14th 6th -29
Finance Credit Counselling 21.72 33rd 4th 3rd NA
Insurance 36.05 78th 12nd 3rd 11
Mortgages 15.35 23rd 5th 4th 25
Payday Loans 5.49 130th 14th 7th -13
Average 26.42 85th 12nd 5th NA
Health, Beauty & Fitness Chiropractors 8.34 134th 32nd 12nd -26
Cosmetic Surgery 11.05 41st 8th 6th 23
Dentists 16.33 47th 3rd 2nd -16
Martial Arts 4.22 35th 7th 5th 26
Massage Therapy 5.51 71st 12nd 4th -27
Optometrists 5.24 59th 13rd 7th 18
Average 10.86 98th 15th 8th -3
Home & Garden Appliance Repair 20.69 52nd 10th 7th 60
Furniture 3.23 76th 16th 9th 14
Garage Doors 48.88 25th 2nd 1st -6
Landscapers 3.12 124th 23rd 9th 6
Moving Companies 22.52 73rd 14th 10th -8
Pest Control 25.69 96th 18th 11th 10
Plumbers 60.64 29th 2nd 2nd 18
Roofing 15.65 88th 18th 9th -2
Self Storage Companies 20.67 20th 4th 2nd 11
Windows and Doors 8.82 52nd 13rd 6th -35
Average 23.45 50th 5th 4th 4
Legal Criminal Lawyers 102.10 8th 4th 2nd 9
Family Law 52.55 14th 4th 2nd -16
Law Firms 60.66 5th 1st 1st 55
Personal Injury Law 129.42 47th 14th 10th 37
Real Estate Lawyers 19.32 10th 3rd 3rd 24
Average 72.30 24th 7th 6th 27
Real Estate Apartment Rentals 1.64 143rd 34th 10th 17
Condos 1.32 133rd 30th 11th 5
New Home Developers 6.86 18th 12nd 2nd 1
Realtors 3.99 23rd 6th 3rd -10
Average 3.40 49th 16th 3rd 2
Shopping Florists 6.33 102nd 21st 9th 7
Average 6.33 102nd 21st 9th 7
Travel Car Rentals 3.88 41st 12nd 7th 2
Hotels 3.56 119th 21st 10th -18
Average 3.72 80th 15th 8th -8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.