Findings for PPC in Tampa

Tampa Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tampa was the 13rd most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Tampa also ranks amongst the most expensive cities in Florida, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 110% Higher in Tampa than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tampa are 110% higher than in St. Petersburg. The average price of a click in Tampa is $22.69.

This price difference is understandable though, given the population of St. Petersburg is less than Tampa, which generally means less competition and therefore lower prices.

To understand if prices in Tampa are relatively low, we also compared prices with Aurora which has a similar population, and found the average price of a click in Tampa was 61% higher than in Aurora. This suggests that perhaps Tampa prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tampa

Summary PPC Stats for Tampa for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.69 13rd 4th 4th 2
Automotive/Vehicle Auto Insurance 59.35 121st 20th 7th 8
Auto Parts 1.47 93rd 9th 6th -8
Dealerships 3.86 120th 25th 13rd -15
Tires 4.66 68th 24th 11th 21
Towing 5.36 64th 12nd 6th 19
Average 17.84 98th 18th 5th 4
B2B Office Furniture 5.61 60th 12nd 7th -24
Printers 8.74 66th 12nd 8th -43
Average 7.18 78th 14th 8th -23
Entertainment/Recreation Restaurants 2.33 33rd 3rd 2nd -25
Average 2.33 33rd 3rd 2nd -25
Finance Credit Counselling 27.59 20th 4th 3rd NA
Insurance 33.00 75th 13rd 7th 50
Mortgages 10.19 36th 5th 4th -33
Payday Loans 10.94 58th 2nd 1st 14
Average 26.53 65th 13rd 8th NA
Health, Beauty & Fitness Chiropractors 14.23 47th 10th 5th 30
Cosmetic Surgery 9.79 56th 10th 6th -18
Dentists 20.34 15th 2nd 1st -21
Martial Arts 3.34 57th 17th 8th -59
Massage Therapy 14.90 16th 1st 1st 123
Optometrists 5.26 46th 9th 5th 48
Average 13.65 40th 3rd 3rd 7
Home & Garden Appliance Repair 14.38 107th 24th 11th 9
Furniture 2.81 100th 21st 9th -4
Garage Doors 50.28 24th 3rd 1st 4
Landscapers 2.43 145th 28th 14th 2
Moving Companies 24.28 61st 12nd 8th -10
Pest Control 23.12 115th 26th 14th 5
Plumbers 51.49 46th 8th 4th -25
Roofing 16.31 89th 22nd 9th -4
Self Storage Companies 18.90 30th 6th 1st 9
Windows and Doors 12.67 22nd 6th 4th -5
Average 22.69 55th 7th 4th 3
Legal Criminal Lawyers 90.97 4th 3rd 3rd 98
Family Law 69.85 5th 1st 1st 31
Law Firms 43.80 10th 2nd 1st -7
Personal Injury Law 103.79 78th 14th 9th -6
Real Estate Lawyers 14.91 22nd 4th 3rd -20
Average 65.97 22nd 5th 5th 14
Real Estate Apartment Rentals 1.39 157th 40th 12nd -19
Condos 1.25 149th 35th 11th -16
New Home Developers 6.80 16th 10th 2nd -23
Realtors 4.36 22nd 8th 1st -12
Average 3.43 42nd 16th 2nd -16
Shopping Florists 5.94 125th 23rd 12nd -18
Average 5.94 125th 23rd 12nd -18
Travel Car Rentals 3.78 45th 12nd 7th -6
Hotels 4.31 85th 13rd 5th 1
Average 4.05 61st 13rd 5th -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.