Findings for PPC in Tampa

Tampa Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tampa was the 11th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Tampa also ranks amongst the most expensive cities in Florida, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 157% Higher in Tampa than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tampa are 157% higher than in St. Petersburg. The average price of a click in Tampa is $21.50.

This price difference is understandable though, given the population of St. Petersburg is less than Tampa, which generally means less competition and therefore lower prices.

To understand if prices in Tampa are relatively low, we also compared prices with Aurora which has a similar population, and found the average price of a click in Tampa was 54% higher than in Aurora. This suggests that perhaps Tampa prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tampa

Summary PPC Stats for Tampa for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.50 11th 4th 4th 5
Automotive/Vehicle Auto Insurance 58.36 81st 17th 7th -19
Auto Parts 1.54 99th 22nd 12nd -3
Dealerships 5.20 28th 4th 4th -20
Tires 3.48 102nd 26th 8th -12
Towing 6.70 27th 4th 3rd 5
Average 17.84 65th 15th 6th -9
B2B Office Furniture 4.64 43rd 9th 4th 1
Printers 9.16 33rd 5th 4th 10
Trade Show Displays 21.55 8th 3rd 2nd 4
Average 9.83 16th 4th 3rd 5
Entertainment/Recreation Restaurants 2.39 48th 12nd 6th 80
Average 2.39 48th 12nd 6th 80
Finance Credit Counselling 24.15 31st 6th 5th 6
Insurance 37.31 67th 13rd 7th 13
Mortgages 17.50 15th 2nd 1st 15
Payday Loans 6.49 119th 12nd 5th -7
Average 28.78 48th 8th 6th 12
Health, Beauty & Fitness Chiropractors 7.64 117th 22nd 8th 16
Cosmetic Surgery 12.51 23rd 6th 5th 0
Dentists 20.67 13rd 1st 1st 10
Martial Arts 5.68 12nd 5th 2nd 0
Massage Therapy 48.72 1st 1st 1st 0
Optometrists 3.53 86th 16th 7th NA
Average 16.48 9th 1st 1st 4
Home & Garden Appliance Repair 15.26 101st 19th 9th 17
Furniture 2.97 75th 20th 10th 21
Garage Doors 46.58 13rd 1st 1st 28
Landscapers 3.69 117th 25th 7th -3
Moving Companies 25.56 34th 7th 5th 5
Pest Control 24.90 71st 17th 12nd 13
Plumbers 45.83 56th 8th 3rd -20
Roofing 13.37 107th 26th 13rd -7
Self Storage Companies 16.76 39th 11th 4th -8
Windows and Doors 6.35 55th 8th 3rd -13
Average 20.44 65th 12nd 7th 2
Legal Criminal Lawyers 81.69 14th 5th 4th 35
Family Law 54.20 6th 2nd 2nd 17
Law Firms 36.44 14th 3rd 2nd -1
Personal Injury Law 95.59 72nd 17th 9th -1
Real Estate Lawyers 19.66 12nd 4th 3rd 5
Average 56.02 37th 9th 8th 9
Real Estate Apartment Rentals 2.05 92nd 30th 9th -9
Condos 1.78 111st 27th 8th -1
New Home Developers 7.20 13rd 9th 2nd -8
Realtors 4.07 24th 8th 2nd -9
Average 3.70 40th 13rd 2nd -7
Shopping Florists 6.80 73rd 11th 2nd 20
Average 6.80 73rd 11th 2nd 20
Travel Car Rentals 4.03 47th 7th 4th 22
Hotels 3.20 152nd 26th 10th 20
Average 3.61 91st 16th 5th 21

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.