Findings for PPC in West Palm Beach

West Palm Beach Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Palm Beach was the 5th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. West Palm Beach also ranks amongst the most expensive cities in Florida, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 211% Higher in West Palm Beach than Pompano Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Palm Beach are 211% higher than in Pompano Beach. The average price of a click in West Palm Beach is $24.58.

This price differential is somewhat surprising however, as Pompano Beach has a larger population than West Palm Beach.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Santa Maria, and found the average price of a click in West Palm Beach was 226% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Palm Beach

Summary PPC Stats for West Palm Beach for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.58 5th 2nd 2nd -1
Automotive/Vehicle Auto Insurance 28.63 164th 30th 12nd -27
Auto Parts 1.95 62nd 3rd 1st 4
Dealerships 4.74 70th 12nd 8th NA
Tires 5.38 41st 16th 6th 38
Towing 4.71 86th 18th 10th 60
Average 10.86 153rd 28th 12nd 10
B2B Office Furniture 6.63 41st 8th 5th -13
Printers 6.65 86th 14th 9th -15
Average 6.64 89th 17th 10th NA
Entertainment/Recreation Restaurants 1.47 99th 17th 9th -22
Average 1.47 99th 17th 9th -22
Finance Credit Counselling 24.12 29th 6th 5th NA
Insurance 25.49 87th 18th 11th NA
Payday Loans 6.68 130th 9th 5th 8
Average 21.22 88th 18th 11th NA
Health, Beauty & Fitness Chiropractors 26.12 11th 3rd 2nd 86
Cosmetic Surgery 24.51 1st 1st 1st 28
Dentists 14.56 80th 9th 5th 9
Martial Arts 3.22 60th 18th 9th -29
Massage Therapy 3.48 100th 19th 7th NA
Optometrists 13.79 2nd 1st 1st NA
Average 17.40 11th 1st 1st 17
Home & Garden Appliance Repair 16.06 88th 20th 10th -29
Furniture 3.33 54th 11th 6th -7
Garage Doors 24.30 102nd 16th 9th -15
Landscapers 4.11 102nd 20th 7th -8
Moving Companies 22.30 80th 14th 9th -11
Pest Control 26.87 89th 20th 11th 4
Plumbers 70.54 17th 2nd 2nd 8
Roofing 35.70 15th 7th 4th -13
Self Storage Companies 17.61 49th 8th 2nd 15
Windows and Doors 16.12 11th 4th 2nd 99
Average 23.39 48th 4th 3rd 3
Legal Criminal Lawyers 95.96 3rd 2nd 2nd -14
Family Law 34.45 32nd 4th 4th -18
Law Firms 27.76 30th 10th 6th -24
Personal Injury Law 182.74 14th 3rd 3rd 9
Real Estate Lawyers 23.02 6th 1st 1st -6
Average 77.16 8th 2nd 2nd -13
Real Estate Apartment Rentals 1.50 141st 35th 10th -14
Condos 1.94 90th 24th 6th -35
New Home Developers 4.61 55th 18th 3rd -2
Realtors 2.30 136th 26th 6th -16
Average 2.48 106th 26th 6th -17
Shopping Florists 6.04 119th 21st 10th -15
Average 6.04 119th 21st 10th -15
Travel Car Rentals 2.87 111st 29th 12nd -13
Hotels 4.10 101st 16th 7th -10
Average 3.48 121st 26th 10th -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.