Findings for PPC in West Palm Beach

West Palm Beach Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Palm Beach was the 3rd most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. West Palm Beach also ranks amongst the most expensive cities in Florida, ranking as 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for West Palm Beach Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting West Palm Beach keywords increased by 23% in November 2014.

Google Adwords Keyword Prices 213% Higher in West Palm Beach than Pompano Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Palm Beach are 213% higher than in Pompano Beach. The average price of a click in West Palm Beach is $23.94.

This price differential is somewhat surprising however, as Pompano Beach has a larger population than West Palm Beach.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Santa Maria, and found the average price of a click in West Palm Beach was 275% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Palm Beach

Summary PPC Stats for West Palm Beach for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.94 3rd 1st 1st 23
Automotive/Vehicle Auto Body 1.96 71st 12nd 7th -72
Auto Insurance 47.19 113rd 22nd 9th 16
Auto Parts 2.73 18th 2nd 1st 16
Dealerships 3.31 109th 22nd 11th NA
Tires 4.04 53rd 21st 5th 13
Towing 1.95 131st 27th 13rd -1
Average 13.96 104th 20th 8th 0
B2B Architects 1.53 69th 12nd 6th 0
IT Support 21.60 32nd 4th 2nd 6
Office Furniture 5.58 30th 6th 4th -1
Printers 7.44 33rd 5th 4th 44
Video Production 12.87 9th 2nd 1st 41
Average 11.15 24th 4th 3rd NA
Entertainment/Recreation Restaurants 1.45 117th 19th 8th -5
Average 1.45 117th 19th 8th -5
Finance Credit Counselling 40.68 5th 2nd 2nd NA
Currency Exchange 0.89 55th 16th 8th -35
Insurance 25.02 97th 14th 7th NA
Mortgages 10.52 34th 8th 6th 0
Payday Loans 6.26 117th 9th 3rd 25
Average 16.14 109th 15th 7th 0
Health, Beauty & Fitness Acupuncture 3.14 82nd 21st 10th -47
Chiropractors 28.02 4th 1st 1st 496
Cosmetic Surgery 27.42 1st 1st 1st 77
Dentists 19.08 13rd 1st 1st 40
Jewellers 5.65 31st 7th 2nd NA
Martial Arts 3.17 60th 12nd 5th -15
Massage Therapy 2.70 107th 19th 7th NA
Optometrists 6.64 23rd 4th 1st NA
Average 16.30 6th 1st 1st 58
Home & Garden Appliance Repair 18.40 26th 5th 2nd 27
Electricians 45.99 7th 1st 1st 176
Furniture 2.89 57th 15th 6th -4
Garage Doors 15.68 123rd 19th 10th -35
Home Security 17.38 87th 18th 7th -27
Interior Designers 3.89 55th 11th 6th -9
Landscapers 2.88 127th 28th 11th -7
Mold Detection and Remova 40.45 8th 5th 5th 15
Moving Companies 18.30 85th 20th 11th -6
Pest Control 25.98 60th 15th 9th -3
Plumbers 78.83 15th 2nd 1st 115
Roofing 34.77 8th 3rd 2nd 188
Self Storage Companies 13.56 76th 23rd 8th -19
Windows and Doors 12.01 22nd 5th 2nd 223
Average 24.78 25th 4th 2nd 42
Legal Criminal Lawyers 128.69 3rd 1st 1st 16
Employment Lawyers 16.22 15th 2nd 2nd NA
Family Law 33.98 21st 3rd 3rd 26
Immigration Lawyers 19.91 10th 5th 4th 20
Law Firms 33.92 13rd 3rd 2nd -28
Personal Injury Law 167.31 10th 2nd 2nd -7
Real Estate Lawyers 39.43 1st 1st 1st 18
Traffic Law 114.77 10th 4th 4th NA
Average 72.38 12nd 3rd 3rd 3
Real Estate Apartment Rentals 1.66 109th 31st 10th 36
Condos 2.48 53rd 17th 6th 42
New Home Developers 4.39 68th 21st 5th 17
Property Management 10.05 11th 2nd 1st 101
Realtors 2.63 135th 25th 8th -4
Average 3.51 52nd 17th 3rd 26
Shopping Florists 5.84 108th 20th 8th -10
Average 6.49 47th 10th 3rd 7
Travel Car Rentals 3.19 100th 22nd 8th 2
Hotels 3.40 104th 19th 6th -2
Average 3.29 106th 21st 8th 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.