Findings for PPC in West Palm Beach

West Palm Beach Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Palm Beach was the 20th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. West Palm Beach also ranks amongst the most expensive cities in Florida, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for West Palm Beach Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting West Palm Beach keywords increased by 24% in September 2016.

Google Adwords Keyword Prices 61% Higher in West Palm Beach than Pompano Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Palm Beach are 61% higher than in Pompano Beach. The average price of a click in West Palm Beach is $19.90.

This price differential is somewhat surprising however, as Pompano Beach has a larger population than West Palm Beach.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Santa Maria, and found the average price of a click in West Palm Beach was 154% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for West Palm Beach

Summary PPC Stats for West Palm Beach for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.90 20th 5th 5th 24
Automotive/Vehicle Auto Insurance 55.62 83rd 20th 10th 56
Auto Parts 1.60 90th 16th 9th -12
Dealerships 5.04 41st 9th 8th NA
Tires 3.93 93rd 23rd 10th -22
Towing 5.11 63rd 8th 5th 23
Average 18.02 62nd 13rd 7th 10
B2B Office Furniture 5.08 81st 16th 6th -7
Printers 10.37 38th 5th 4th 33
Average 8.61 37th 7th 4th NA
Entertainment/Recreation Restaurants 4.97 67th 17th 6th 82
Average 4.97 67th 17th 6th 82
Finance Credit Counselling 17.54 48th 9th 6th NA
Insurance 27.34 101st 18th 8th 22
Mortgages 10.42 48th 10th 6th -9
Payday Loans 4.88 130th 12nd 5th -17
Average 19.82 96th 18th 10th NA
Health, Beauty & Fitness Chiropractors 9.59 80th 17th 7th -14
Cosmetic Surgery 20.18 6th 3rd 2nd 10
Dentists 12.88 91st 13rd 6th 3
Martial Arts 3.78 51st 11th 5th 0
Massage Therapy 6.68 67th 9th 5th NA
Optometrists 7.09 31st 4th 3rd NA
Average 12.47 41st 6th 2nd 0
Home & Garden Appliance Repair 11.79 132nd 21st 14th -12
Furniture 4.59 47th 14th 6th -4
Garage Doors 27.09 90th 14th 8th 10
Landscapers 4.21 118th 26th 11th -22
Moving Companies 20.21 65th 15th 9th -30
Pest Control 33.52 28th 12nd 10th 33
Plumbers 49.87 61st 8th 3rd 1
Roofing 27.75 25th 5th 3rd 7
Self Storage Companies 13.90 36th 7th 2nd -2
Windows and Doors 16.48 14th 4th 2nd 698
Average 20.47 77th 13rd 8th 60
Legal Criminal Lawyers 53.43 27th 8th 7th -9
Family Law 25.50 54th 12nd 7th 1
Law Firms 33.17 36th 10th 3rd 65
Personal Injury Law 127.73 49th 13rd 7th 68
Real Estate Lawyers 19.73 13rd 5th 4th 0
Average 52.42 48th 13rd 9th 32
Real Estate Apartment Rentals 1.28 166th 44th 15th -31
Condos 2.75 24th 8th 3rd 29
New Home Developers 4.06 75th 17th 4th -2
Realtors 2.63 57th 13rd 6th -11
Average 2.58 76th 21st 5th -4
Shopping Florists 6.50 112nd 23rd 10th -1
Average 6.50 112nd 23rd 10th -1
Travel Car Rentals 4.44 16th 4th 1st 0
Hotels 4.10 133rd 24th 8th 0
Average 4.27 60th 12nd 3rd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.