Findings for PPC in West Palm Beach

West Palm Beach Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Palm Beach was the 11th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. West Palm Beach also ranks amongst the most expensive cities in Florida, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 162% Higher in West Palm Beach than Pompano Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Palm Beach are 162% higher than in Pompano Beach. The average price of a click in West Palm Beach is $18.96.

This price differential is somewhat surprising however, as Pompano Beach has a larger population than West Palm Beach.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Santa Maria, and found the average price of a click in West Palm Beach was 302% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Palm Beach


Summary PPC Stats for West Palm Beach for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.96 11th 3rd 3rd 4
Automotive/Vehicle Auto Insurance 23.66 147th 26th 12nd 0
Auto Parts 2.48 10th 2nd 2nd 52
Dealerships 4.40 45th 12nd 5th NA
Tires 3.69 62nd 22nd 6th 17
Towing 1.97 126th 27th 14th NA
Average 8.73 141st 25th 11th 12
B2B Office Furniture 7.50 18th 6th 3rd NA
Printers 6.85 57th 10th 4th 6
Average 7.07 45th 10th 5th NA
Entertainment/Recreation Restaurants 2.63 16th 4th 2nd 9
Average 2.63 16th 4th 2nd 9
Finance Insurance 21.55 99th 18th 10th NA
Mortgages 9.29 47th 7th 4th -11
Payday Loans 5.04 119th 10th 6th NA
Average 17.25 109th 19th 11th NA
Health, Beauty & Fitness Chiropractors 20.25 10th 1st 1st 154
Cosmetic Surgery 21.66 1st 1st 1st -8
Dentists 9.28 157th 24th 11th -2
Martial Arts 2.16 70th 16th 8th 0
Optometrists 3.85 71st 10th 6th NA
Average 13.16 17th 1st 1st 11
Home & Garden Appliance Repair 15.08 35th 9th 7th 8
Furniture 3.33 26th 12nd 7th 13
Garage Doors 28.85 50th 6th 3rd NA
Landscapers 3.73 121st 25th 10th NA
Moving Companies 16.52 61st 17th 8th 10
Pest Control 24.95 104th 25th 15th -10
Plumbers 58.31 33rd 5th 1st 6
Roofing 23.18 17th 4th 2nd 75
Self Storage Companies 15.71 31st 6th 2nd -16
Windows and Doors 4.88 77th 13rd 5th -37
Average 20.62 43rd 6th 3rd 4
Legal Criminal Lawyers 75.36 11th 3rd 3rd -18
Family Law 25.34 35th 9th 6th 2
Law Firms 19.29 51st 13rd 7th 2
Personal Injury Law 129.77 21st 5th 3rd -3
Real Estate Lawyers 9.64 26th 6th 6th NA
Average 54.45 19th 5th 4th -2
Real Estate Apartment Rentals 0.99 165th 37th 11th -16
Condos 1.49 91st 29th 7th NA
New Home Developers 4.66 38th 12nd 3rd 21
Realtors 2.31 105th 22nd 8th 5
Average 2.26 94th 24th 7th 3
Shopping Florists 5.85 86th 12nd 4th -1
Average 5.85 86th 12nd 4th -1
Travel Car Rentals 3.31 33rd 8th 4th -1
Hotels 4.17 37th 4th 2nd -1
Average 3.74 26th 5th 4th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.