Findings for PPC in Atlanta

Atlanta Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Atlanta was the 14th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Atlanta also ranks amongst the most expensive cities in Georgia, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Atlanta Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Atlanta keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 152% Higher in Atlanta than Sandy Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Atlanta are 152% higher than in Sandy Springs. The average price of a click in Atlanta is $20.65.

This price difference is understandable though, given the population of Sandy Springs is less than Atlanta, which generally means less competition and therefore lower prices.

To understand if prices in Atlanta are relatively low, we also compared prices with Virginia Beach which has a similar population, and found the average price of a click in Atlanta was 12% higher than in Virginia Beach. This suggests that perhaps Atlanta prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Atlanta

Summary PPC Stats for Atlanta for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.65 14th 5th 1st 12
Automotive/Vehicle Auto Insurance 67.39 60th 13rd 3rd 13
Auto Parts 1.43 111st 28th 4th -9
Dealerships 4.86 45th 9th 1st 25
Tires 3.77 84th 23rd 3rd -18
Towing 2.91 119th 19th 1st 18
Average 18.14 61st 14th 3rd 7
B2B Office Furniture 4.37 53rd 10th 2nd -14
Printers 9.30 32nd 4th 1st 38
Trade Show Displays 21.91 6th 2nd 1st 3
Average 9.85 15th 3rd 1st 9
Entertainment/Recreation Restaurants 2.42 46th 11th 1st 17
Average 2.42 46th 11th 1st 17
Finance Credit Counselling 19.36 40th 8th 1st -10
Insurance 43.58 53rd 10th 2nd 23
Mortgages 16.89 16th 3rd 1st 35
Payday Loans 4.79 133rd 18th 3rd 36
Average 23.43 78th 12nd 2nd 15
Health, Beauty & Fitness Chiropractors 18.77 12nd 1st 1st 5
Cosmetic Surgery 9.24 48th 11th 1st 0
Dentists 11.63 114th 20th 2nd 6
Martial Arts 2.75 71st 15th 1st 0
Massage Therapy 10.09 29th 10th 2nd 0
Optometrists 3.87 72nd 13rd 2nd NA
Average 10.69 75th 15th 2nd 2
Home & Garden Appliance Repair 17.69 63rd 12nd 3rd 11
Furniture 4.37 10th 5th 2nd 10
Garage Doors 40.29 26th 2nd 1st 10
Landscapers 7.98 28th 6th 2nd 148
Moving Companies 15.75 130th 24th 2nd -4
Pest Control 27.53 55th 12nd 2nd -13
Plumbers 54.42 39th 4th 1st 5
Roofing 34.82 8th 5th 1st 25
Self Storage Companies 17.35 31st 9th 1st 10
Windows and Doors 8.58 36th 6th 1st -9
Average 24.55 25th 2nd 1st 20
Legal Criminal Lawyers 19.15 71st 17th 3rd -35
Family Law 30.70 29th 8th 1st 46
Law Firms 43.11 9th 2nd 1st 50
Personal Injury Law 112.01 50th 11th 3rd 5
Real Estate Lawyers 7.08 43rd 6th 1st -6
Average 48.35 50th 11th 2nd 19
Real Estate Apartment Rentals 2.77 38th 14th 2nd 7
Condos 2.20 84th 25th 3rd -2
New Home Developers 5.12 51st 17th 2nd -3
Realtors 2.88 94th 24th 1st 8
Average 3.16 72nd 23rd 3rd 3
Shopping Florists 9.04 22nd 5th 4th 3
Average 9.04 22nd 5th 4th 3
Travel Car Rentals 3.87 52nd 9th 3rd 9
Hotels 4.53 49th 7th 3rd 25
Average 4.20 51st 9th 4th 17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.