Findings for PPC in Atlanta

Atlanta Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Atlanta was the 15th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Atlanta also ranks amongst the most expensive cities in Georgia, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Atlanta are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Atlanta keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 161% Higher in Atlanta than Sandy Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Atlanta are 161% higher than in Sandy Springs. The average price of a click in Atlanta is $22.43.

This price difference is understandable though, given the population of Sandy Springs is less than Atlanta, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Atlanta

Summary PPC Stats for Atlanta for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.43 15th 6th 1st 4
Automotive/Vehicle Auto Insurance 51.70 102nd 20th 3rd -5
Auto Parts 2.00 66th 11th 1st 7
Dealerships 4.14 121st 32nd 5th -6
Tires 3.87 127th 31st 2nd 6
Towing 2.24 143rd 27th 2nd -18
Average 16.32 89th 18th 2nd -4
B2B Office Furniture 8.09 30th 8th 1st 26
Printers 9.33 27th 3rd 1st -28
Trade Show Displays 15.64 17th 4th 1st -16
Average 10.09 26th 6th 1st -6
Entertainment/Recreation Restaurants 1.50 109th 21st 3rd 12
Average 1.50 109th 21st 3rd 12
Finance Credit Counselling 21.28 33rd 5th 1st NA
Insurance 36.95 61st 14th 2nd 4
Mortgages 20.90 23rd 3rd 1st 16
Payday Loans 5.47 150th 15th 2nd 34
Average 23.58 75th 14th 2nd NA
Health, Beauty & Fitness Chiropractors 29.30 3rd 1st 1st 11
Cosmetic Surgery 8.75 64th 13rd 1st -11
Dentists 10.99 161st 28th 3rd -3
Martial Arts 4.78 39th 9th 1st 41
Massage Therapy 8.00 43rd 14th 2nd 16
Optometrists 5.13 79th 15th 1st NA
Average 11.59 84th 18th 3rd 7
Home & Garden Appliance Repair 14.74 84th 19th 2nd -6
Furniture 5.68 10th 5th 1st 10
Garage Doors 39.05 50th 7th 1st 2
Landscapers 4.57 77th 16th 2nd 6
Moving Companies 17.47 100th 22nd 2nd 14
Pest Control 28.26 64th 11th 2nd -20
Plumbers 51.17 62nd 10th 1st 3
Roofing 36.98 9th 6th 1st 19
Self Storage Companies 13.55 93rd 20th 3rd 10
Windows and Doors 11.91 38th 8th 2nd -20
Average 23.48 51st 9th 1st 2
Legal Criminal Lawyers 38.71 46th 11th 2nd 10
Family Law 35.61 31st 5th 1st 19
Law Firms 44.24 29th 6th 2nd 3
Personal Injury Law 155.06 33rd 7th 1st 13
Real Estate Lawyers 5.65 52nd 7th 1st -11
Average 61.74 43rd 9th 2nd 7
Real Estate Apartment Rentals 3.44 18th 6th 1st 16
Condos 1.89 93rd 26th 3rd -7
New Home Developers 5.89 29th 11th 1st 9
Realtors 2.80 103rd 23rd 2nd 15
Average 3.41 47th 15th 1st 8
Shopping Florists 7.87 40th 13rd 3rd -5
Average 7.87 40th 13rd 3rd -5
Travel Car Rentals 3.37 81st 17th 4th 4
Hotels 4.71 70th 9th 2nd 2
Average 4.04 76th 18th 3rd 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.