Findings for PPC in Columbus

Columbus Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Columbus also ranks amongst the most expensive cities in Georgia, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Columbus Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Columbus keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Columbus Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 69% Higher in Columbus than Montgomery

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 69% higher than in Montgomery. The average price of a click in Columbus is $12.18.

This price difference is understandable though, given the population of Montgomery is less than Columbus, which generally means less competition and therefore lower prices.

To understand if prices in Columbus are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Columbus was 78% higher than in Fontana. This suggests that perhaps Columbus prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Columbus

Summary PPC Stats for Columbus for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.18 th 21st 2nd 10
Automotive/Vehicle Auto Insurance 76.66 th 12nd 2nd 18
Auto Parts 1.28 th 29th 4th -30
Dealerships 4.46 th 24th 2nd NA
Tires 3.77 th 32nd 3rd 50
Towing 1.34 th 32nd 3rd -28
Average 25.03 th 10th 1st -2
B2B Office Furniture 2.94 th 27th 2nd -20
Average 2.94 th 27th 2nd NA
Entertainment/Recreation Restaurants 2.60 th 6th 2nd 65
Average 2.60 th 6th 2nd 65
Finance Insurance 39.19 th 13rd 1st 0
Payday Loans 11.41 th 5th 1st -25
Average 25.30 th 13rd 1st NA
Health, Beauty & Fitness Chiropractors 8.97 th 22nd 4th 17
Dentists 11.69 th 25th 2nd 3
Massage Therapy 10.59 th 7th 1st 142
Optometrists 4.00 th 22nd 2nd NA
Average 10.16 th 28th 4th 20
Home & Garden Appliance Repair 14.11 th 21st 3rd -3
Furniture 3.83 th 14th 2nd 11
Garage Doors 21.08 th 15th 2nd -16
Landscapers 2.44 th 31st 4th 0
Moving Companies 12.77 th 29th 4th NA
Pest Control 14.69 th 39th 4th NA
Plumbers 19.76 th 35th 4th 98
Roofing 20.73 th 15th 2nd -6
Self Storage Companies 19.00 th 6th 1st 41
Windows and Doors 25.87 th 1st 1st NA
Average 15.55 th 32nd 3rd 24
Legal Criminal Lawyers 23.39 th 18th 3rd NA
Law Firms 15.33 th 27th 5th NA
Average 16.67 th 29th 4th NA
Real Estate Apartment Rentals 1.78 th 31st 4th -5
Condos 1.69 th 29th 4th -14
New Home Developers 1.50 th 40th 4th -72
Realtors 2.73 th 24th 3rd 79
Average 2.02 th 38th 5th 6
Shopping Florists 9.56 th 2nd 2nd 8
Average 9.56 th 2nd 2nd 8
Travel Car Rentals 4.15 th 11th 2nd 5
Hotels 3.43 th 32nd 5th 14
Average 3.79 th 21st 4th 9

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.