Findings for PPC in Columbus

Columbus Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Columbus also ranks amongst the most expensive cities in Georgia, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Columbus Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Columbus keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 179% Higher in Columbus than Montgomery

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 179% higher than in Montgomery. The average price of a click in Columbus is $13.51.

This price difference is understandable though, given the population of Montgomery is less than Columbus, which generally means less competition and therefore lower prices.

To understand if prices in Columbus are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Columbus was 121% higher than in Fontana. This suggests that perhaps Columbus prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbus

Summary PPC Stats for Columbus for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.51 th 20th 2nd 10
Automotive/Vehicle Auto Insurance 68.27 th 18th 3rd 21
Auto Parts 1.73 th 11th 1st 11
Dealerships 3.48 th 32nd 3rd NA
Tires 3.72 th 33rd 3rd 249
Towing 3.04 th 25th 2nd 48
Average 20.79 th 14th 3rd 47
B2B Office Furniture 4.20 th 14th 1st 1
Average 4.20 th 22nd 2nd NA
Entertainment/Recreation Restaurants 1.13 th 24th 2nd NA
Average 1.13 th 24th 2nd NA
Finance Insurance 92.60 th 4th 1st 0
Payday Loans 11.06 th 1st 1st 0
Average 38.24 th 5th 2nd NA
Health, Beauty & Fitness Chiropractors 2.59 th 46th 6th -39
Dentists 10.31 th 30th 4th 34
Optometrists 7.55 th 4th 1st NA
Average 8.56 th 37th 5th 9
Home & Garden Appliance Repair 1.43 th 34th 2nd -32
Furniture 2.73 th 24th 4th -15
Garage Doors 34.65 th 6th 2nd 74
Landscapers 2.61 th 27th 2nd 0
Moving Companies 15.71 th 24th 2nd -13
Pest Control 27.62 th 15th 1st 49
Plumbers 27.43 th 25th 2nd -9
Roofing 16.20 th 17th 2nd 1
Self Storage Companies 13.62 th 24th 3rd -1
Windows and Doors 12.84 th 9th 1st NA
Average 16.27 th 29th 2nd 5
Legal Criminal Lawyers 44.66 th 11th 1st 0
Law Firms 7.72 th 28th 5th NA
Personal Injury Law 81.97 th 18th 3rd -1
Average 23.60 th 25th 3rd NA
Real Estate Apartment Rentals 2.61 th 12nd 1st 16
Condos 2.03 th 21st 1st 11
New Home Developers 7.47 th 8th 1st 64
Realtors 2.72 th 20th 1st 12
Average 3.61 th 14th 1st 21
Shopping Florists 8.08 th 8th 1st 16
Average 8.08 th 8th 1st 16
Travel Car Rentals 2.94 th 27th 4th 15
Hotels 2.96 th 36th 5th -14
Average 2.95 th 35th 5th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.