Findings for PPC in Columbus

Columbus Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Columbus also ranks amongst the most expensive cities in Georgia, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 108% Higher in Columbus than Montgomery

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 108% higher than in Montgomery. The average price of a click in Columbus is $11.15.

This price difference is understandable though, given the population of Montgomery is less than Columbus, which generally means less competition and therefore lower prices.

To understand if prices in Columbus are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Columbus was 62% higher than in Fontana. This suggests that perhaps Columbus prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbus

Summary PPC Stats for Columbus for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.15 th 26th 2nd 3
Automotive/Vehicle Auto Insurance 71.22 th 16th 2nd 7
Auto Parts 1.63 th 6th 2nd 12
Dealerships 3.78 th 26th 4th NA
Tires 2.35 th 45th 5th -41
Towing 3.35 th 29th 4th 0
Average 18.11 th 17th 2nd -3
B2B Office Furniture 4.16 th 21st 3rd 3
Average 4.16 th 26th 3rd NA
Entertainment/Recreation Restaurants 1.22 th 24th 3rd -21
Average 1.22 th 24th 3rd -21
Finance Credit Counselling 15.37 th 11th 1st NA
Average 15.37 th 22nd 2nd NA
Health, Beauty & Fitness Chiropractors 8.36 th 23rd 2nd -13
Cosmetic Surgery 3.24 th 23rd 2nd -15
Dentists 7.04 th 38th 4th -7
Massage Therapy 4.99 th 12nd 3rd -26
Optometrists 4.92 th 11th 2nd NA
Average 6.11 th 41st 4th -9
Home & Garden Appliance Repair 18.23 th 10th 2nd 21
Furniture 3.16 th 13rd 2nd -16
Garage Doors 11.40 th 25th 2nd -13
Landscapers 1.50 th 30th 2nd -25
Moving Companies 21.22 th 17th 1st 20
Pest Control 17.37 th 37th 3rd 15
Plumbers 18.86 th 34th 2nd 40
Roofing 20.30 th 18th 2nd -1
Self Storage Companies 12.11 th 30th 4th -2
Windows and Doors 12.11 th 7th 1st NA
Average 13.98 th 37th 2nd 3
Legal Criminal Lawyers 63.69 th 6th 1st 6
Law Firms 13.87 th 21st 3rd NA
Personal Injury Law 84.45 th 19th 3rd 0
Average 31.07 th 22nd 3rd NA
Real Estate Apartment Rentals 2.25 th 18th 4th 0
Condos 1.63 th 26th 2nd -25
New Home Developers 3.86 th 24th 2nd 11
Realtors 2.49 th 22nd 1st 39
Average 2.43 th 28th 4th 7
Shopping Florists 6.93 th 14th 3rd -6
Average 6.93 th 14th 3rd -6
Travel Car Rentals 2.55 th 38th 5th 23
Hotels 3.67 th 26th 5th 5
Average 3.11 th 35th 5th 14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.