Findings for PPC in Columbus

Columbus Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Columbus also ranks amongst the most expensive cities in Georgia, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 137% Higher in Columbus than Montgomery

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 137% higher than in Montgomery. The average price of a click in Columbus is $13.07.

This price difference is understandable though, given the population of Montgomery is less than Columbus, which generally means less competition and therefore lower prices.

To understand if prices in Columbus are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Columbus was 103% higher than in Fontana. This suggests that perhaps Columbus prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbus

Summary PPC Stats for Columbus for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.07 th 16th 3rd 6
Automotive/Vehicle Auto Insurance 81.92 th 7th 2nd -6
Auto Parts 2.01 th 10th 2nd 28
Dealerships 3.56 th 23rd 3rd -1
Tires 3.04 th 35th 4th NA
Towing 2.19 th 26th 2nd 0
Average 20.36 th 12nd 2nd 8
B2B Office Furniture 8.52 th 1st 1st 96
Average 8.52 th 5th 2nd NA
Entertainment/Recreation Restaurants 2.06 th 15th 2nd -17
Average 2.06 th 15th 2nd -17
Finance Insurance 87.38 th 2nd 1st NA
Payday Loans 6.93 th 9th 2nd NA
Average 33.75 th 6th 1st 0
Health, Beauty & Fitness Chiropractors 12.83 th 10th 3rd -4
Cosmetic Surgery 5.95 th 15th 2nd 0
Dentists 11.91 th 17th 1st NA
Massage Therapy 4.56 th 13rd 3rd NA
Optometrists 4.63 th 9th 1st NA
Average 8.70 th 31st 4th 3
Home & Garden Appliance Repair 20.65 th 6th 1st NA
Furniture 3.14 th 16th 3rd 10
Garage Doors 14.11 th 19th 2nd NA
Landscapers 8.86 th 3rd 1st NA
Moving Companies 16.58 th 23rd 1st 0
Pest Control 12.90 th 40th 4th NA
Plumbers 17.68 th 39th 6th -35
Roofing 11.26 th 30th 2nd 0
Self Storage Companies 14.62 th 18th 3rd NA
Average 13.11 th 35th 3rd -3
Legal Criminal Lawyers 49.68 th 12nd 2nd NA
Law Firms 6.71 th 24th 4th 66
Personal Injury Law 126.86 th 9th 2nd 0
Average 30.02 th 23rd 4th 20
Real Estate Apartment Rentals 3.40 th 7th 1st 12
Condos 2.91 th 17th 1st NA
New Home Developers 5.09 th 18th 3rd NA
Realtors 2.81 th 26th 2nd -4
Average 3.36 th 16th 1st 8
Shopping Florists 12.82 th 1st 1st 24
Average 12.82 th 1st 1st 24
Travel Car Rentals 5.85 th 2nd 1st 28
Hotels 2.70 th 34th 6th NA
Average 4.28 th 6th 3rd 14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.