Findings for PPC in Columbus

Columbus Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Columbus also ranks amongst the most expensive cities in Georgia, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Columbus are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Columbus keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 31% Lower in Columbus than Montgomery

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 31% lower than in Montgomery. The average price of a click in Columbus is $9.98.

This price difference is interesting though, given the population of Montgomery is less than Columbus.

To understand if prices in Columbus align relatively, we also compared prices with Fontana, which has a similar population, and found the average price of a click in Columbus was 17% higher than in Fontana.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Columbus

Summary PPC Stats for Columbus for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.98 th 32nd 3rd NA
Automotive/Vehicle Dealerships 4.11 th 19th 1st NA
Towing 2.89 th 30th 3rd -5
Average 3.70 th 45th 6th NA
B2B Office Furniture 5.98 th 10th 2nd -36
Average 5.98 th 17th 3rd NA
Entertainment/Recreation Restaurants 6.73 th 6th 2nd NA
Average 6.73 th 6th 2nd NA
Finance Payday Loans 22.43 th 1st 1st 99
Average 22.43 th 14th 2nd NA
Health, Beauty & Fitness Chiropractors 4.81 th 40th 5th -24
Cosmetic Surgery 4.00 th 26th 2nd NA
Dentists 20.76 th 2nd 1st 31
Massage Therapy 2.97 th 17th 2nd -48
Average 13.17 th 3rd 1st 1
Home & Garden Appliance Repair 6.16 th 34th 4th NA
Furniture 4.24 th 22nd 2nd -2
Landscapers 7.12 th 7th 2nd -7
Moving Companies 17.66 th 20th 2nd -7
Pest Control 17.72 th 35th 3rd 17
Plumbers 22.89 th 36th 3rd 3
Roofing 11.58 th 29th 2nd -16
Self Storage Companies 11.33 th 15th 2nd 6
Average 13.20 th 40th 4th -4
Legal Criminal Lawyers 5.43 th 18th 2nd -26
Law Firms 9.50 th 31st 4th 3
Personal Injury Law 75.20 th 19th 3rd 0
Average 21.83 th 29th 3rd -3
Real Estate Apartment Rentals 1.74 th 33rd 5th -17
Condos 1.68 th 27th 3rd -27
New Home Developers 2.86 th 34th 4th -4
Realtors 1.70 th 34th 3rd 10
Average 1.88 th 35th 3rd -8
Shopping Florists 8.64 th 7th 2nd -10
Average 8.64 th 7th 2nd -10
Travel Car Rentals 3.75 th 12nd 3rd 0
Hotels 4.01 th 28th 5th 0
Average 3.92 th 20th 3rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.