Findings for PPC in Sandy Springs

Sandy Springs Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sandy Springs was the 197th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Sandy Springs also ranks amongst the least expensive cities in Georgia, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Sandy Springs Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Sandy Springs keywords increased by 64% in December 2014.

Google Adwords Keyword Prices 60% Lower in Sandy Springs than Atlanta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sandy Springs are 60% lower than in Atlanta. The average price of a click in Sandy Springs is $8.17.

This price differential is expected however, as Atlanta has a larger population than Sandy Springs.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Flint, and found the average price of a click in Sandy Springs was 153% higher than in Flint.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sandy Springs

Summary PPC Stats for Sandy Springs for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.17 197th 36th 5th 64
Entertainment/Recreation Restaurants 0.87 202nd 40th 3rd -21
Average 0.87 202nd 40th 3rd -21
Health, Beauty & Fitness Chiropractors 3.74 203rd 40th 4th -10
Dentists 11.39 120th 21st 3rd 1
Average 8.84 144th 29th 3rd -1
Home & Garden Appliance Repair 15.25 102nd 20th 4th 0
Landscapers 4.27 100th 21st 3rd NA
Pest Control 32.82 31st 5th 1st NA
Plumbers 28.17 129th 24th 2nd -14
Self Storage Companies 16.90 34th 10th 2nd 2539
Average 19.92 73rd 14th 2nd 244
Real Estate Apartment Rentals 2.30 71st 22nd 3rd 25
Condos 2.24 82nd 24th 2nd NA
New Home Developers 4.45 75th 25th 4th NA
Realtors 1.38 234th 47th 6th NA
Average 2.60 113rd 33rd 4th NA
Shopping Florists 10.39 10th 2nd 2nd 0
Average 10.39 10th 2nd 2nd 0
Travel Car Rentals 1.11 218th 44th 6th NA
Hotels 3.38 136th 23rd 5th -5
Average 2.62 213rd 37th 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.