Findings for PPC in Sandy Springs

Sandy Springs Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sandy Springs was the 232nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Sandy Springs also ranks amongst the least expensive cities in Georgia, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 65% Lower in Sandy Springs than Atlanta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sandy Springs are 65% lower than in Atlanta. The average price of a click in Sandy Springs is $6.25.

This price differential is expected however, as Atlanta has a larger population than Sandy Springs.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Flint, and found the average price of a click in Sandy Springs was 125% higher than in Flint.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sandy Springs

Summary PPC Stats for Sandy Springs for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.25 232nd 41st 4th NA
Automotive/Vehicle Towing 3.20 98th 21st 1st 34
Average 3.20 205th 43rd 6th NA
Entertainment/Recreation Restaurants 2.38 47th 8th 2nd 2
Average 2.38 47th 8th 2nd 2
Health, Beauty & Fitness Chiropractors 4.69 165th 33rd 3rd -14
Dentists 10.23 149th 20th 2nd -5
Average 7.46 180th 33rd 2nd -3
Home & Garden Landscapers 0.50 178th 33rd 4th NA
Plumbers 40.39 80th 13rd 2nd 23
Self Storage Companies 5.25 256th 50th 4th 2
Average 16.17 121st 28th 4th 1
Real Estate Apartment Rentals 2.05 77th 24th 4th -17
Condos 1.06 145th 32nd 3rd NA
New Home Developers 2.61 167th 32nd 5th NA
Realtors 1.45 226th 45th 6th NA
Average 1.86 201st 39th 4th NA
Travel Car Rentals 2.72 150th 31st 5th NA
Hotels 2.05 218th 42nd 5th 7
Average 2.39 233rd 44th 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.