Findings for PPC in Sandy Springs

Sandy Springs Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sandy Springs was the 211st least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Sandy Springs also ranks amongst the least expensive cities in Georgia, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Sandy Springs are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Sandy Springs keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 61% Lower in Sandy Springs than Atlanta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sandy Springs are 61% lower than in Atlanta. The average price of a click in Sandy Springs is $8.59.

This price differential is expected however, as Atlanta has a larger population than Sandy Springs.

For better comparison of prices, we also compared prices with another city with a similar population, Flint, and found the average price of a click in Sandy Springs was 7% lower than in Flint.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sandy Springs

Summary PPC Stats for Sandy Springs for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.59 211st 38th 5th NA
Automotive/Vehicle Auto Parts 1.54 108th 24th 3rd -21
Dealerships 4.96 66th 15th 1st NA
Tires 0.70 227th 47th 6th 0
Towing 4.82 63rd 17th 1st 0
Average 3.01 248th 48th 5th NA
Entertainment/Recreation Restaurants 2.97 26th 4th 1st 217
Average 2.97 26th 4th 1st 217
Health, Beauty & Fitness Chiropractors 15.13 32nd 6th 3rd 289
Dentists 12.27 128th 22nd 1st 11
Average 13.70 36th 7th 2nd 32
Home & Garden Appliance Repair 32.53 14th 1st 1st 2
Landscapers 17.30 1st 1st 1st NA
Moving Companies 27.12 14th 4th 1st NA
Plumbers 29.62 134th 25th 2nd 10
Self Storage Companies 8.85 187th 37th 5th NA
Average 21.98 73rd 14th 2nd 1
Real Estate Apartment Rentals 2.79 35th 9th 2nd -12
Condos 2.47 61st 18th 1st -9
New Home Developers 4.58 64th 21st 2nd -6
Realtors 2.87 98th 21st 1st -7
Average 3.15 60th 20th 2nd -8
Shopping Florists 11.19 3rd 1st 1st 42
Average 11.19 3rd 1st 1st 42
Travel Hotels 2.39 230th 48th 6th 17
Average 2.39 242nd 49th 6th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.