Findings for PPC in Sandy Springs

Sandy Springs Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sandy Springs was the 259th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Sandy Springs also ranks amongst the least expensive cities in Georgia, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 73% Lower in Sandy Springs than Atlanta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sandy Springs are 73% lower than in Atlanta. The average price of a click in Sandy Springs is $5.92.

This price differential is expected however, as Atlanta has a larger population than Sandy Springs.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Flint, and found the average price of a click in Sandy Springs was 8% higher than in Flint.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sandy Springs

Summary PPC Stats for Sandy Springs for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.92 259th 46th 5th NA
Automotive/Vehicle Dealerships 7.79 4th 2nd 1st NA
Towing 10.59 14th 2nd 1st 0
Average 9.19 168th 31st 4th NA
Entertainment/Recreation Restaurants 1.02 158th 30th 4th 4
Average 1.02 158th 30th 4th 4
Health, Beauty & Fitness Chiropractors 6.40 158th 34th 3rd -1
Dentists 10.02 171st 21st 2nd 3
Average 8.81 176th 27th 2nd 0
Home & Garden Appliance Repair 26.86 21st 3rd 1st 0
Pest Control 13.46 193rd 40th 4th NA
Plumbers 17.20 192nd 39th 4th -35
Self Storage Companies 7.11 236th 44th 5th -24
Average 13.72 192nd 38th 3rd -6
Real Estate Apartment Rentals 3.24 23rd 9th 2nd 5
Condos 1.62 115th 27th 3rd -14
New Home Developers 2.87 137th 34th 4th 22
Realtors 2.39 129th 25th 2nd NA
Average 2.64 97th 24th 2nd NA
Travel Car Rentals 2.25 174th 42nd 6th NA
Hotels 1.53 250th 50th 6th -33
Average 1.77 261st 50th 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.