Findings for PPC in Sandy Springs

Sandy Springs Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sandy Springs was the 271st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Sandy Springs also ranks amongst the least expensive cities in Georgia, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 79% Lower in Sandy Springs than Atlanta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sandy Springs are 79% lower than in Atlanta. The average price of a click in Sandy Springs is $4.69.

This price differential is expected however, as Atlanta has a larger population than Sandy Springs.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Flint, and found the average price of a click in Sandy Springs was 36% higher than in Flint.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sandy Springs

Summary PPC Stats for Sandy Springs for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.69 271st 48th 6th NA
Automotive/Vehicle Dealerships 2.77 193rd 40th 5th NA
Towing 1.99 175th 32nd 3rd -27
Average 2.38 272nd 50th 6th NA
Entertainment/Recreation Restaurants 1.05 149th 29th 4th 2
Average 1.05 149th 29th 4th 2
Health, Beauty & Fitness Chiropractors 2.93 236th 43rd 5th -27
Dentists 12.39 115th 17th 2nd 7
Average 9.23 159th 30th 3rd -1
Home & Garden Landscapers 2.03 152nd 29th 3rd NA
Plumbers 22.70 159th 33rd 3rd 36
Self Storage Companies 5.67 249th 48th 5th -26
Average 10.74 222nd 45th 3rd 0
Real Estate Apartment Rentals 2.29 73rd 22nd 4th -26
Condos 1.28 139th 31st 4th -10
New Home Developers 4.57 62nd 23rd 3rd 62
Realtors 2.33 136th 25th 4th -5
Average 2.59 101st 27th 3rd 1
Shopping Florists 4.07 199th 40th 6th 0
Average 4.07 199th 40th 6th 0
Travel Hotels 1.37 239th 49th 6th -12
Average 1.37 264th 51st 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.