Findings for PPC in Savannah

Savannah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Savannah was the 132nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Savannah also ranks amongst the least expensive cities in Georgia, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 25% Lower in Savannah than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Savannah are 25% lower than in Charleston. The average price of a click in Savannah is $12.17.

This price differential is expected however, as Charleston has a larger population than Savannah.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Clarksville, and found the average price of a click in Savannah was 168% higher than in Clarksville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Savannah


Summary PPC Stats for Savannah for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.17 132nd 23rd 3rd NA
Automotive/Vehicle Auto Insurance 51.60 133rd 25th 4th NA
Auto Parts 1.05 145th 30th 3rd -72
Dealerships 3.73 119th 26th 2nd NA
Tires 4.29 75th 26th 2nd -10
Average 9.96 163rd 30th 4th NA
B2B Office Furniture 4.08 103rd 17th 2nd 6
Average 4.08 134th 23rd 3rd NA
Entertainment/Recreation Restaurants 0.61 207th 46th 5th -28
Average 0.61 207th 46th 5th -28
Finance Insurance 51.46 49th 9th 3rd NA
Average 51.46 14th 3rd 1st NA
Health, Beauty & Fitness Chiropractors 9.80 103rd 23rd 3rd 76
Cosmetic Surgery 8.04 76th 13rd 2nd NA
Dentists 11.71 128th 21st 3rd 29
Massage Therapy 2.96 108th 19th 3rd 0
Optometrists 1.83 138th 29th 3rd NA
Average 8.81 183rd 36th 4th 35
Home & Garden Furniture 3.03 89th 19th 3rd 7
Garage Doors 7.04 180th 28th 3rd -12
Landscapers 0.98 177th 32nd 4th 0
Moving Companies 11.66 161st 30th 3rd -7
Pest Control 9.22 221st 44th 3rd -30
Plumbers 15.76 197th 42nd 6th -6
Roofing 11.67 117th 25th 3rd -7
Self Storage Companies 11.59 151st 32nd 4th -16
Average 9.97 233rd 47th 5th -7
Legal Criminal Lawyers 35.56 59th 14th 3rd NA
Law Firms 14.86 95th 22nd 3rd NA
Personal Injury Law 136.08 38th 10th 1st NA
Average 58.72 38th 11th 1st NA
Real Estate Apartment Rentals 1.92 108th 28th 5th 35
Condos 1.85 95th 23rd 2nd 2
New Home Developers 3.73 97th 26th 4th 8
Realtors 1.83 190th 37th 5th -12
Average 2.26 141st 31st 4th 6
Shopping Florists 4.15 197th 39th 5th -1
Average 4.15 197th 39th 5th -1
Travel Car Rentals 3.27 85th 19th 3rd -1
Hotels 4.03 81st 14th 4th -19
Average 3.65 87th 18th 4th -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.