Findings for PPC in Savannah

Savannah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Savannah was the 110th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Savannah also ranks amongst the least expensive cities in Georgia, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Savannah Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Savannah keywords increased by 37% in November 2014.

Google Adwords Keyword Prices 8% Higher in Savannah than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Savannah are 8% higher than in Charleston. The average price of a click in Savannah is $11.52.

This price differential is somewhat surprising however, as Charleston has a larger population than Savannah.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Clarksville, and found the average price of a click in Savannah was 29% higher than in Clarksville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Savannah

Summary PPC Stats for Savannah for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.52 110th 22nd 2nd NA
Automotive/Vehicle Auto Insurance 31.56 138th 27th 3rd NA
Auto Parts 1.56 105th 27th 5th -7
Dealerships 5.23 29th 3rd 1st NA
Tires 3.61 74th 25th 4th -25
Average 8.12 141st 27th 3rd NA
B2B Architects 1.88 55th 8th 2nd NA
Office Furniture 6.30 15th 4th 1st NA
Average 4.09 101st 23rd 2nd NA
Entertainment/Recreation Restaurants 0.73 200th 38th 5th -25
Average 0.73 200th 38th 5th -25
Finance Payday Loans 5.42 129th 12nd 1st NA
Average 5.42 156th 20th 2nd NA
Health, Beauty & Fitness Acupuncture 4.59 52nd 11th 2nd 20
Chiropractors 2.07 220th 39th 4th -30
Cosmetic Surgery 4.16 101st 19th 4th NA
Dentists 9.92 156th 23rd 3rd 13
Massage Therapy 16.60 7th 2nd 1st 237
Average 7.41 181st 34th 3rd 22
Home & Garden Appliance Repair 32.79 3rd 1st 1st 893
Furniture 2.07 147th 36th 4th 1
Home Security 77.92 3rd 1st 1st 0
Interior Designers 1.50 96th 18th 2nd NA
Landscapers 3.22 115th 25th 3rd -13
Moving Companies 18.46 81st 18th 2nd 15
Pest Control 23.87 77th 20th 2nd 24
Plumbers 16.27 183rd 38th 5th 615
Roofing 3.69 188th 36th 3rd -13
Self Storage Companies 11.32 122nd 28th 3rd 59
Windows and Doors 20.73 5th 1st 1st NA
Average 16.91 112nd 26th 3rd 96
Legal Criminal Lawyers 69.69 16th 5th 1st NA
Law Firms 22.83 32nd 10th 2nd NA
Personal Injury Law 100.05 54th 14th 2nd NA
Traffic Law 19.84 67th 12nd 2nd NA
Average 40.13 56th 14th 1st NA
Real Estate Apartment Rentals 1.64 115th 32nd 5th 30
Condos 1.00 150th 34th 4th 3
New Home Developers 4.66 58th 19th 2nd 217
Property Management 6.19 40th 8th 2nd 52
Realtors 2.94 110th 22nd 3rd 42
Average 2.90 95th 25th 3rd 56
Shopping Florists 4.62 160th 33rd 4th 17
Average 4.62 148th 32nd 4th 8
Travel Car Rentals 2.65 156th 32nd 6th 5
Hotels 3.50 96th 17th 4th -8
Average 3.08 149th 29th 5th -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.