Findings for PPC in Savannah

Savannah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Savannah was the 168th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Savannah also ranks amongst the least expensive cities in Georgia, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Savannah Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Savannah keywords increased by 11% in May 2016.

Not surprisingly, the month over month price increases for Savannah Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 36% Lower in Savannah than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Savannah are 36% lower than in Charleston. The average price of a click in Savannah is $10.01.

This price differential is expected however, as Charleston has a larger population than Savannah.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Clarksville, and found the average price of a click in Savannah was 52% higher than in Clarksville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Savannah

Summary PPC Stats for Savannah for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.01 168th 30th 4th NA
Automotive/Vehicle Auto Insurance 83.67 39th 8th 1st NA
Auto Parts 1.55 107th 23rd 2nd 18
Dealerships 4.20 114th 31st 4th NA
Tires 3.89 126th 30th 1st 1
Average 14.71 103rd 21st 3rd NA
Entertainment/Recreation Restaurants 0.78 205th 42nd 5th -14
Average 0.78 205th 42nd 5th -14
Finance Payday Loans 4.77 155th 18th 3rd NA
Average 4.77 174th 22nd 3rd NA
Health, Beauty & Fitness Chiropractors 6.33 172nd 37th 5th 79
Cosmetic Surgery 5.69 91st 18th 2nd NA
Dentists 6.36 252nd 47th 5th -19
Average 6.24 250th 47th 6th 6
Home & Garden Appliance Repair 1.98 197th 34th 4th -28
Furniture 2.42 175th 38th 5th 16
Landscapers 0.12 203rd 35th 5th 0
Moving Companies 14.93 130th 27th 3rd -15
Pest Control 22.07 121st 25th 3rd -20
Plumbers 20.34 182nd 34th 3rd 113
Roofing 8.23 153rd 29th 4th 77
Self Storage Companies 11.31 133rd 28th 4th 13
Average 11.68 212nd 40th 4th 16
Legal Criminal Lawyers 66.28 15th 3rd 1st NA
Law Firms 32.95 45th 10th 3rd NA
Average 41.29 102nd 17th 3rd NA
Real Estate Apartment Rentals 1.41 161st 40th 5th 2
Condos 2.40 63rd 20th 2nd NA
New Home Developers 3.25 132nd 31st 3rd 36
Realtors 2.44 143rd 30th 4th 34
Average 2.31 137th 31st 3rd 22
Shopping Florists 7.22 64th 17th 4th 26
Average 7.22 64th 17th 4th 26
Travel Car Rentals 3.93 41st 14th 3rd 23
Hotels 4.24 98th 16th 4th 10
Average 4.08 70th 14th 2nd 16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.