Findings for PPC in Savannah

Savannah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Savannah was the 168th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Savannah also ranks amongst the least expensive cities in Georgia, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Savannah Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Savannah keywords increased by 21% in December 2014.

Google Adwords Keyword Prices 11% Higher in Savannah than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Savannah are 11% higher than in Charleston. The average price of a click in Savannah is $9.24.

This price differential is somewhat surprising however, as Charleston has a larger population than Savannah.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Clarksville, and found the average price of a click in Savannah was 10% lower than in Clarksville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Savannah

Summary PPC Stats for Savannah for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.24 168th 28th 4th 21
Automotive/Vehicle Auto Parts 1.58 94th 20th 3rd 31
Dealerships 4.12 82nd 16th 2nd -14
Tires 2.86 141st 37th 5th -11
Average 2.85 226th 44th 5th 0
B2B Office Furniture 3.50 84th 18th 3rd -22
Average 3.50 111st 23rd 3rd -8
Entertainment/Recreation Restaurants 0.65 228th 47th 5th -16
Average 0.65 228th 47th 5th -16
Finance Payday Loans 7.55 104th 7th 1st 19
Average 7.55 157th 23rd 3rd 3
Health, Beauty & Fitness Chiropractors 16.45 17th 3rd 2nd 604
Cosmetic Surgery 4.18 101st 20th 4th NA
Dentists 10.71 139th 25th 4th 8
Massage Therapy 16.62 7th 3rd 1st 0
Average 12.26 45th 4th 1st 62
Home & Garden Appliance Repair 19.92 45th 8th 2nd -13
Furniture 2.27 166th 40th 5th 6
Moving Companies 7.65 184th 34th 3rd -23
Pest Control 20.45 109th 27th 3rd -5
Plumbers 20.37 167th 35th 4th 15
Roofing 9.85 147th 32nd 3rd 41
Self Storage Companies 12.41 117th 30th 4th 18
Windows and Doors 6.96 51st 7th 2nd NA
Average 12.90 181st 37th 4th 2
Legal Criminal Lawyers 59.32 27th 10th 1st NA
Law Firms 15.26 71st 15th 2nd NA
Personal Injury Law 48.73 125th 23rd 4th NA
Average 30.77 113rd 21st 3rd NA
Real Estate Apartment Rentals 1.54 144th 36th 5th -1
Condos 1.83 108th 26th 4th 131
New Home Developers 8.22 6th 3rd 1st 336
Realtors 2.40 137th 29th 4th 34
Average 3.28 62nd 20th 2nd 100
Shopping Florists 4.71 171st 32nd 5th 2
Average 4.71 171st 32nd 5th 2
Travel Car Rentals 2.51 167th 35th 5th -7
Hotels 4.37 57th 10th 4th 25
Average 3.44 113rd 18th 5th 9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.