Findings for PPC in Savannah

Savannah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Savannah was the 160th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Savannah also ranks amongst the least expensive cities in Georgia, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Savannah Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Savannah keywords increased by 15% in March 2015.

Google Adwords Keyword Prices 5% Lower in Savannah than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Savannah are 5% lower than in Charleston. The average price of a click in Savannah is $10.67.

This price differential is expected however, as Charleston has a larger population than Savannah.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Clarksville, and found the average price of a click in Savannah was 174% higher than in Clarksville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Savannah

Summary PPC Stats for Savannah for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.67 160th 30th 3rd NA
Automotive/Vehicle Auto Parts 2.46 34th 1st 1st 11
Dealerships 3.35 150th 33rd 5th NA
Tires 5.90 34th 13rd 3rd 908
Average 3.90 225th 41st 6th NA
B2B Office Furniture 3.78 124th 22nd 4th -10
Average 3.78 144th 27th 4th NA
Entertainment/Recreation Restaurants 0.83 183rd 37th 5th 29
Average 0.83 183rd 37th 5th 29
Finance Payday Loans 6.63 132nd 11th 1st NA
Average 6.63 173rd 26th 3rd NA
Health, Beauty & Fitness Chiropractors 4.16 210th 38th 4th -36
Cosmetic Surgery 1.69 119th 26th 4th NA
Dentists 8.75 198th 28th 3rd 7
Average 6.43 239th 40th 3rd -6
Home & Garden Furniture 2.73 107th 25th 4th -5
Garage Doors 10.65 170th 27th 3rd NA
Moving Companies 14.90 150th 30th 3rd 121
Pest Control 18.32 156th 33rd 2nd -1
Plumbers 18.03 185th 36th 3rd 33
Roofing 10.73 138th 32nd 4th 20
Self Storage Companies 15.10 91st 21st 3rd 50
Average 13.56 198th 40th 4th 20
Legal Criminal Lawyers 41.31 51st 12nd 2nd NA
Law Firms 23.12 43rd 14th 2nd NA
Personal Injury Law 97.54 90th 16th 2nd NA
Average 50.96 55th 11th 1st NA
Real Estate Apartment Rentals 1.41 154th 39th 5th -7
Condos 1.33 139th 34th 5th NA
New Home Developers 3.34 107th 30th 3rd -34
Realtors 2.23 144th 27th 3rd -14
Average 2.05 158th 35th 5th -14
Shopping Florists 4.75 179th 35th 5th 19
Average 4.75 179th 35th 5th 19
Travel Car Rentals 3.24 80th 20th 4th -2
Hotels 4.90 49th 4th 3rd -24
Average 4.07 60th 12nd 3rd -13

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.