Findings for PPC in Savannah

Savannah Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Savannah was the 178th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Savannah also ranks amongst the least expensive cities in Georgia, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 12% Lower in Savannah than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Savannah are 12% lower than in Charleston. The average price of a click in Savannah is $8.30.

This price differential is expected however, as Charleston has a larger population than Savannah.

For better comparison of prices, we also compared prices with another city with a similar population, Clarksville, and found the average price of a click in Savannah was 11% lower than in Clarksville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Savannah

Summary PPC Stats for Savannah for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.30 178th 32nd 3rd 4
Automotive/Vehicle Auto Parts 1.56 70th 12nd 1st 12
Dealerships 3.17 115th 28th 5th NA
Tires 3.97 47th 18th 4th NA
Average 2.68 220th 47th 6th NA
Entertainment/Recreation Restaurants 0.89 171st 40th 4th -37
Average 0.89 171st 40th 4th -37
Health, Beauty & Fitness Chiropractors 0.87 236th 45th 4th -44
Cosmetic Surgery 4.37 90th 18th 4th NA
Dentists 7.49 206th 33rd 3rd NA
Average 4.22 271st 47th 6th 1
Home & Garden Furniture 2.40 96th 32nd 4th NA
Landscapers 3.78 118th 24th 2nd NA
Moving Companies 19.17 37th 12nd 1st NA
Pest Control 36.23 17th 5th 1st NA
Plumbers 20.46 170th 35th 4th -2
Roofing 4.76 188th 35th 4th NA
Self Storage Companies 8.23 182nd 38th 4th -25
Windows and Doors 5.07 74th 12nd 3rd NA
Average 11.09 193rd 40th 4th NA
Legal Criminal Lawyers 66.90 13rd 4th 1st NA
Law Firms 23.83 32nd 7th 2nd NA
Personal Injury Law 72.83 86th 18th 3rd NA
Average 46.85 30th 9th 1st NA
Real Estate Apartment Rentals 1.02 163rd 36th 5th -16
Condos 1.62 83rd 26th 2nd NA
New Home Developers 4.03 54th 19th 2nd 25
Realtors 1.56 186th 36th 4th -15
Average 1.94 124th 28th 2nd -3
Shopping Florists 3.47 201st 40th 4th -1
Average 3.47 201st 40th 4th -1
Travel Car Rentals 2.61 88th 21st 5th -1
Hotels 3.35 96th 17th 4th -1
Average 2.98 102nd 19th 4th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.