Findings for PPC in Honolulu

Honolulu Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Honolulu was the 122nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Honolulu also ranks amongst the least expensive cities in Hawaii, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Honolulu Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Honolulu keywords increased by 22% in September 2014.

Google Adwords Keyword Prices 18% Higher in Honolulu than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Honolulu are 18% higher than in Stockton. The average price of a click in Honolulu is $10.22.

This price difference is understandable though, given the population of Stockton is less than Honolulu, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Jose, and found the average price of a click in Honolulu was 32% lower than in San Jose. This suggests that perhaps prices in Honolulu are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Honolulu

Summary PPC Stats for Honolulu for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.22 122nd 37th 1st 22
Automotive/Vehicle Auto Insurance 69.26 55th 12nd 1st 19
Auto Parts 1.96 35th 18th 1st -8
Dealerships 4.45 40th 5th 1st 24
Tires 2.55 149th 58th 1st -31
Towing 5.65 31st 11th 1st NA
Average 20.12 43rd 8th 1st 4
B2B Office Furniture 5.82 43rd 14th 1st 87
Printers 13.85 5th 2nd 1st 433
Average 9.83 14th 6th 1st 173
Entertainment/Recreation Restaurants 0.99 153rd 45th 1st -22
Average 0.99 153rd 45th 1st -22
Finance Insurance 30.48 85th 24th 1st NA
Payday Loans 4.88 123rd 44th 1st NA
Average 30.46 39th 11th 1st NA
Health, Beauty & Fitness Chiropractors 6.18 127th 43rd 1st 0
Cosmetic Surgery 8.86 50th 14th 1st -3
Dentists 5.78 247th 74th 1st -14
Massage Therapy 8.11 37th 10th 1st 110
Optometrists 1.37 130th 44th 1st -50
Average 6.34 213rd 64th 1st 1
Home & Garden Appliance Repair 4.54 172nd 60th 1st -14
Furniture 1.92 148th 35th 1st 6
Garage Doors 2.81 191st 69th 1st -9
Landscapers 3.47 129th 28th 1st NA
Moving Companies 15.28 79th 24th 1st 7
Pest Control 20.86 146th 60th 1st NA
Plumbers 14.76 203rd 70th 1st 26
Roofing 9.10 124th 30th 1st 2
Self Storage Companies 17.12 17th 4th 1st 10
Windows and Doors 2.62 96th 26th 1st NA
Average 9.32 223rd 77th 1st 19
Legal Criminal Lawyers 21.57 72nd 19th 1st NA
Family Law 9.74 79th 23rd 1st 18
Law Firms 17.44 55th 9th 1st 129
Personal Injury Law 47.89 125th 28th 1st -5
Real Estate Lawyers 13.02 14th 5th 1st NA
Average 18.30 147th 36th 1st NA
Real Estate Apartment Rentals 1.34 122nd 36th 1st 43
Condos 2.13 46th 13rd 1st NA
New Home Developers 1.71 184th 66th 1st 40
Realtors 1.71 167th 49th 1st 1
Average 1.70 158th 45th 1st 23
Shopping Florists 3.47 201st 62nd 1st -1
Average 3.47 201st 62nd 1st -1
Travel Car Rentals 2.73 74th 23rd 1st -1
Hotels 4.49 22nd 6th 1st 0
Average 3.61 35th 11th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.