Findings for PPC in Honolulu

Honolulu Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Honolulu was the 116th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Honolulu also ranks amongst the least expensive cities in Hawaii, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 2% Lower in Honolulu than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Honolulu are 2% lower than in Stockton. The average price of a click in Honolulu is $12.29.

This price difference is interesting though, given the population of Stockton is less than Honolulu.

To get a better sense of relative prices, we also compared prices with another similarly sized city, San Jose, and found the average price of a click in Honolulu was 36% lower than in San Jose.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Honolulu

Summary PPC Stats for Honolulu for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.29 116th 37th 1st -4
Automotive/Vehicle Auto Insurance 75.99 85th 23rd 1st 160
Auto Parts 1.99 60th 18th 1st -46
Dealerships 5.37 47th 7th 1st -12
Tires 3.27 146th 46th 1st -33
Towing 4.35 99th 33rd 1st 6
Average 23.45 62nd 17th 1st 20
B2B Office Furniture 4.81 89th 33rd 1st -10
Printers 7.54 80th 24th 1st 178
Average 6.18 105th 33rd 1st NA
Entertainment/Recreation Restaurants 1.17 134th 42nd 1st -19
Average 1.17 134th 42nd 1st -19
Finance Credit Counselling 57.15 3rd 2nd 1st NA
Insurance 79.36 23rd 8th 1st NA
Payday Loans 8.39 105th 45th 1st -2
Average 48.30 18th 4th 1st NA
Health, Beauty & Fitness Chiropractors 7.32 133rd 36th 1st 2
Cosmetic Surgery 9.63 57th 22nd 1st -29
Dentists 8.97 193rd 68th 1st -23
Martial Arts 2.46 74th 24th 1st 0
Massage Therapy 1.65 128th 28th 1st -57
Optometrists 2.98 95th 33rd 1st NA
Average 7.07 222nd 73rd 1st -18
Home & Garden Appliance Repair 9.60 174th 62nd 1st -8
Furniture 2.29 147th 39th 1st -14
Garage Doors 6.44 192nd 74th 1st -16
Landscapers 2.64 139th 40th 1st -18
Moving Companies 16.03 138th 44th 1st -13
Pest Control 13.20 197th 65th 1st -9
Plumbers 9.12 235th 75th 1st -38
Roofing 10.73 139th 28th 1st -9
Self Storage Companies 17.78 47th 16th 1st 12
Windows and Doors 2.07 98th 23rd 1st NA
Average 9.91 250th 78th 1st -12
Legal Criminal Lawyers 36.94 55th 14th 1st 0
Family Law 11.26 93rd 30th 1st -21
Law Firms 9.27 131st 28th 1st -25
Personal Injury Law 49.56 120th 29th 1st -9
Real Estate Lawyers 7.15 50th 12nd 1st -12
Average 25.16 129th 36th 1st -16
Real Estate Apartment Rentals 2.03 73rd 17th 1st 13
Condos 1.77 104th 26th 1st -18
New Home Developers 2.52 159th 57th 1st -10
Realtors 1.90 180th 57th 1st -10
Average 1.99 164th 45th 1st -6
Shopping Florists 4.37 190th 65th 1st 4
Average 4.37 190th 65th 1st 4
Travel Car Rentals 4.53 16th 5th 1st -7
Hotels 6.44 13rd 5th 1st -2
Average 5.49 12nd 5th 1st -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.