Findings for PPC in Honolulu

Honolulu Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Honolulu was the 176th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Honolulu also ranks amongst the least expensive cities in Hawaii, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Honolulu are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Honolulu keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Lower in Honolulu than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Honolulu are 3% lower than in Stockton. The average price of a click in Honolulu is $9.86.

This price difference is interesting though, given the population of Stockton is less than Honolulu.

To get a better sense of relative prices, we also compared prices with another similarly sized city, San Jose, and found the average price of a click in Honolulu was 42% lower than in San Jose.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Honolulu

Summary PPC Stats for Honolulu for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.86 176th 54th 1st 2
Automotive/Vehicle Auto Insurance 46.14 111st 23rd 1st -28
Auto Parts 1.92 75th 17th 1st 121
Dealerships 6.05 23rd 5th 1st -11
Tires 3.64 141st 42nd 1st 24
Towing 2.95 128th 43rd 1st -33
Average 13.58 109th 23rd 1st 5
B2B Office Furniture 5.31 87th 23rd 1st -4
Printers 12.21 5th 3rd 1st 29
Average 7.61 58th 17th 1st NA
Entertainment/Recreation Restaurants 1.36 130th 46th 1st -1
Average 1.36 130th 46th 1st -1
Finance Insurance 61.46 26th 7th 1st NA
Payday Loans 8.73 115th 42nd 1st 2
Average 35.10 29th 7th 1st NA
Health, Beauty & Fitness Chiropractors 7.76 137th 36th 1st -6
Cosmetic Surgery 13.06 25th 12nd 1st -14
Dentists 9.63 191st 63rd 1st -13
Massage Therapy 2.37 113rd 26th 1st -56
Optometrists 4.26 88th 29th 1st NA
Average 8.68 190th 59th 1st -14
Home & Garden Appliance Repair 7.66 174th 57th 1st -1
Furniture 2.52 168th 53rd 1st -31
Garage Doors 4.40 200th 73rd 1st 20
Landscapers 5.01 66th 16th 1st 106
Moving Companies 16.12 119th 35th 1st -27
Pest Control 7.19 246th 77th 1st -19
Plumbers 7.94 227th 72nd 1st -31
Roofing 19.48 58th 8th 1st 26
Self Storage Companies 18.06 31st 6th 1st 7
Windows and Doors 2.91 91st 20th 1st NA
Average 9.00 253rd 80th 1st 9
Legal Criminal Lawyers 48.11 30th 4th 1st 177
Family Law 7.54 87th 26th 1st -35
Law Firms 11.36 164th 37th 1st -5
Personal Injury Law 43.88 115th 30th 1st NA
Real Estate Lawyers 8.13 45th 14th 1st -13
Average 24.95 148th 36th 1st 14
Real Estate Apartment Rentals 1.59 136th 32nd 1st -1
Condos 1.97 90th 19th 1st 0
New Home Developers 2.04 188th 70th 1st -17
Realtors 2.40 144th 41st 1st 4
Average 2.03 168th 48th 1st -2
Shopping Florists 5.01 178th 56th 1st -16
Average 5.01 178th 56th 1st -16
Travel Car Rentals 4.55 18th 8th 1st -12
Hotels 7.51 6th 2nd 1st 1
Average 6.03 6th 2nd 1st -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.