Findings for PPC in Honolulu

Honolulu Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Honolulu was the 88th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Honolulu also ranks amongst the least expensive cities in Hawaii, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Honolulu Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Honolulu keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 38% Higher in Honolulu than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Honolulu are 38% higher than in Stockton. The average price of a click in Honolulu is $12.82.

This price difference is understandable though, given the population of Stockton is less than Honolulu, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Jose, and found the average price of a click in Honolulu was 27% lower than in San Jose. This suggests that perhaps prices in Honolulu are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Honolulu

Summary PPC Stats for Honolulu for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.82 88th 19th 1st 12
Automotive/Vehicle Auto Insurance 77.49 36th 6th 1st 23
Auto Parts 2.28 42nd 8th 1st 0
Dealerships 5.10 31st 5th 1st 43
Tires 2.88 140th 50th 1st 37
Towing 4.89 52nd 16th 1st 4
Average 22.32 34th 3rd 1st 19
B2B Office Furniture 3.36 95th 27th 1st -13
Printers 2.90 78th 20th 1st 10
Average 3.13 118th 35th 1st -1
Entertainment/Recreation Restaurants 1.37 138th 40th 1st 6
Average 1.37 138th 40th 1st 6
Finance Insurance 116.11 4th 1st 1st 12
Mortgages 6.09 54th 14th 1st 0
Payday Loans 8.96 86th 27th 1st -8
Average 43.72 25th 7th 1st 6
Health, Beauty & Fitness Chiropractors 7.21 127th 31st 1st 37
Cosmetic Surgery 10.43 39th 12nd 1st 0
Dentists 8.40 205th 64th 1st -3
Massage Therapy 4.73 68th 14th 1st 0
Optometrists 0.98 132nd 44th 1st 0
Average 7.80 185th 55th 1st 3
Home & Garden Appliance Repair 9.71 158th 53rd 1st 79
Furniture 1.87 203rd 62nd 1st 7
Garage Doors 3.28 198th 72nd 1st 7
Landscapers 3.17 130th 33rd 1st -23
Moving Companies 17.82 108th 34th 1st 15
Pest Control 15.36 163rd 59th 1st -12
Plumbers 14.11 203rd 69th 1st -17
Roofing 8.01 169th 35th 1st 21
Self Storage Companies 16.87 35th 9th 1st 3
Windows and Doors 1.68 100th 20th 1st NA
Average 9.41 240th 78th 1st 7
Legal Criminal Lawyers 22.93 66th 15th 1st 0
Family Law 12.25 78th 18th 1st 42
Law Firms 13.65 85th 16th 1st -2
Personal Injury Law 81.61 91st 19th 1st 69
Real Estate Lawyers 9.14 34th 9th 1st 11
Average 31.46 108th 25th 1st 24
Real Estate Apartment Rentals 1.64 135th 31st 1st 21
Condos 2.90 48th 9th 1st 12
New Home Developers 2.80 166th 62nd 1st 50
Realtors 2.23 161st 51st 1st -1
Average 2.29 147th 41st 1st 16
Shopping Florists 4.73 170th 50th 1st 37
Average 4.73 170th 50th 1st 37
Travel Car Rentals 5.13 19th 7th 1st 43
Hotels 5.71 20th 5th 1st 2
Average 5.42 14th 6th 1st 22

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.