Findings for PPC in Honolulu

Honolulu Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Honolulu was the 142nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Honolulu also ranks amongst the least expensive cities in Hawaii, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Honolulu are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Honolulu keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 19% Higher in Honolulu than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Honolulu are 19% higher than in Stockton. The average price of a click in Honolulu is $11.43.

This price difference is understandable though, given the population of Stockton is less than Honolulu, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Jose, and found the average price of a click in Honolulu was 33% lower than in San Jose. This suggests that perhaps prices in Honolulu are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Honolulu

Summary PPC Stats for Honolulu for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.43 142nd 43rd 1st -2
Automotive/Vehicle Auto Insurance 73.51 48th 6th 1st -6
Auto Parts 3.32 28th 10th 1st 53
Dealerships 5.61 24th 3rd 1st NA
Tires 2.15 211st 72nd 1st -35
Towing 3.14 148th 49th 1st -18
Average 21.01 43rd 4th 1st 0
B2B Office Furniture 6.17 46th 11th 1st 6
Printers 10.95 31st 13rd 1st 5
Average 7.76 53rd 19th 1st NA
Entertainment/Recreation Restaurants 1.74 183rd 49th 1st -2
Average 1.74 183rd 49th 1st -2
Finance Insurance 151.14 4th 3rd 1st 12
Mortgages 8.40 54th 10th 1st -25
Payday Loans 4.53 138th 56th 1st -21
Average 42.15 18th 5th 1st NA
Health, Beauty & Fitness Chiropractors 3.68 218th 63rd 1st -2
Cosmetic Surgery 11.70 28th 10th 1st 2
Dentists 6.38 256th 78th 1st -13
Massage Therapy 4.03 109th 23rd 1st -24
Optometrists 7.73 25th 7th 1st NA
Physiotherapy 3.59 8th 3rd 1st 0
Average 7.03 225th 70th 1st -3
Home & Garden Appliance Repair 7.61 186th 63rd 1st 39
Furniture 2.61 179th 54th 1st -14
Garage Doors 3.92 222nd 76th 1st 23
Landscapers 4.46 107th 23rd 1st 13
Moving Companies 11.48 165th 54th 1st -4
Pest Control 11.26 221st 76th 1st -15
Plumbers 14.89 231st 74th 1st 15
Roofing 7.94 186th 49th 1st -11
Self Storage Companies 9.34 130th 46th 1st 0
Windows and Doors 1.77 109th 26th 1st NA
Average 7.79 267th 80th 1st 1
Legal Criminal Lawyers 46.75 33rd 8th 1st 34
Family Law 5.43 123rd 34th 1st -45
Law Firms 24.51 75th 17th 1st 18
Personal Injury Law 100.36 78th 16th 1st 3
Real Estate Lawyers 3.08 61st 13rd 1st -16
Average 24.34 151st 40th 1st -1
Real Estate Apartment Rentals 1.30 163rd 41st 1st -40
Condos 2.35 44th 9th 1st -12
New Home Developers 1.58 198th 70th 1st -1
Realtors 1.51 176th 56th 1st -16
Average 1.64 189th 58th 1st -17
Shopping Florists 5.56 155th 52nd 1st 24
Average 5.56 155th 52nd 1st 24
Travel Car Rentals 4.12 25th 6th 1st -2
Hotels 5.32 44th 14th 1st 0
Average 4.72 29th 11th 1st -1

Study Results for Other Cities:

Nearest Cities

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.