Findings for PPC in Honolulu

Honolulu Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Honolulu was the 96th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Honolulu also ranks amongst the least expensive cities in Hawaii, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Honolulu Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Honolulu keywords increased by 33% in April 2015.

Google Adwords Keyword Prices 21% Higher in Honolulu than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Honolulu are 21% higher than in Stockton. The average price of a click in Honolulu is $13.80.

This price difference is understandable though, given the population of Stockton is less than Honolulu, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Jose, and found the average price of a click in Honolulu was 27% lower than in San Jose. This suggests that perhaps prices in Honolulu are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Honolulu

Summary PPC Stats for Honolulu for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.80 96th 29th 1st 33
Automotive/Vehicle Auto Insurance 87.84 49th 14th 1st 17
Auto Parts 3.10 16th 6th 1st 55
Dealerships 3.96 105th 25th 1st -18
Tires 2.80 166th 58th 1st 2
Towing 4.24 114th 43rd 1st 0
Average 26.52 38th 8th 1st 7
B2B Office Furniture 3.67 117th 34th 1st -24
Printers 6.76 65th 19th 1st -4
Average 4.70 120th 32nd 1st NA
Entertainment/Recreation Restaurants 1.43 98th 38th 1st 24
Average 1.43 98th 38th 1st 24
Finance Insurance 90.96 16th 6th 1st NA
Mortgages 16.06 18th 4th 1st NA
Payday Loans 9.47 98th 37th 1st 27
Average 31.49 53rd 17th 1st NA
Health, Beauty & Fitness Chiropractors 7.71 151st 42nd 1st -5
Cosmetic Surgery 8.99 61st 23rd 1st -10
Dentists 9.76 186th 57th 1st 9
Martial Arts 14.51 1st 1st 1st 490
Massage Therapy 1.92 128th 26th 1st 11
Optometrists 3.08 113rd 35th 1st NA
Average 8.67 185th 53rd 1st 26
Home & Garden Appliance Repair 12.82 132nd 47th 1st 28
Furniture 2.60 120th 41st 1st 37
Garage Doors 2.63 201st 70th 1st -35
Landscapers 3.10 125th 30th 1st -12
Moving Companies 21.39 80th 25th 1st 35
Pest Control 19.41 146th 62nd 1st 56
Plumbers 13.94 207th 70th 1st 59
Roofing 8.15 153rd 38th 1st -22
Self Storage Companies 17.55 41st 15th 1st -1
Windows and Doors 1.54 98th 26th 1st NA
Average 10.48 223rd 76th 1st 12
Legal Criminal Lawyers 34.75 61st 12nd 1st 0
Family Law 13.79 77th 22nd 1st 17
Law Firms 30.71 29th 5th 1st 416
Personal Injury Law 76.71 103rd 31st 1st 85
Real Estate Lawyers 7.86 43rd 11th 1st 2
Average 32.58 106th 35th 1st 146
Real Estate Apartment Rentals 1.73 133rd 33rd 1st -15
Condos 2.48 61st 16th 1st 33
New Home Developers 3.15 134th 43rd 1st 54
Realtors 2.33 137th 41st 1st 19
Average 2.31 135th 35th 1st 19
Shopping Florists 4.60 183rd 64th 1st 5
Average 4.60 183rd 64th 1st 5
Travel Car Rentals 4.16 30th 6th 1st -8
Hotels 7.16 5th 1st 1st 12
Average 5.66 8th 3rd 1st 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.