Findings for PPC in Honolulu

Honolulu Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Honolulu was the 149th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Honolulu also ranks amongst the least expensive cities in Hawaii, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Honolulu Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Honolulu keywords increased by 13% in November 2014.

Google Adwords Keyword Prices 13% Lower in Honolulu than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Honolulu are 13% lower than in Stockton. The average price of a click in Honolulu is $9.69.

This price difference is interesting though, given the population of Stockton is less than Honolulu.

To get a better sense of relative prices, we also compared prices with another similarly sized city, San Jose, and found the average price of a click in Honolulu was 48% lower than in San Jose.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Honolulu

Summary PPC Stats for Honolulu for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.69 149th 44th 1st 13
Automotive/Vehicle Auto Body 3.46 67th 27th 1st 59
Auto Insurance 71.77 62nd 14th 1st 62
Auto Parts 2.43 30th 9th 1st -9
Dealerships 4.01 70th 12nd 1st 9
Tires 2.58 151st 57th 1st -21
Towing 4.58 65th 28th 1st -20
Average 19.23 57th 11th 1st 7
B2B Architects 3.01 26th 10th 1st 82
Office Furniture 3.87 78th 21st 1st 60
Printers 4.59 69th 17th 1st -4
Average 3.67 111st 32nd 1st NA
Entertainment/Recreation Restaurants 1.29 133rd 44th 1st -2
Average 1.29 133rd 44th 1st -2
Finance Currency Exchange 0.89 55th 17th 1st 10
Insurance 61.83 24th 5th 1st NA
Payday Loans 10.48 75th 33rd 1st 13
Average 18.52 93rd 27th 1st 15
Health, Beauty & Fitness Acupuncture 2.52 96th 36th 1st 27
Chiropractors 5.24 150th 39th 1st 10
Cosmetic Surgery 10.39 39th 12nd 1st 59
Dentists 9.20 173rd 53rd 1st 48
Jewellers 7.80 10th 6th 1st 28
Massage Therapy 4.72 69th 14th 1st 51
Optometrists 0.97 128th 44th 1st -31
Average 7.46 179th 49th 1st 24
Home & Garden Appliance Repair 5.60 182nd 60th 1st 6
Electricians 6.45 69th 19th 1st 11
Furniture 1.91 166th 50th 1st 9
Garage Doors 3.00 188th 70th 1st -6
Home Security 23.39 79th 20th 1st 23
Interior Designers 8.46 7th 2nd 1st 63
Landscapers 4.32 82nd 18th 1st 143
Moving Companies 15.13 138th 41st 1st -6
Pest Control 21.25 109th 48th 1st 23
Plumbers 18.09 175th 65th 1st 20
Roofing 6.80 172nd 36th 1st -12
Self Storage Companies 16.14 32nd 7th 1st -15
Windows and Doors 2.03 102nd 20th 1st NA
Average 10.34 223rd 75th 1st 14
Legal Family Law 7.46 83rd 20th 1st -11
Immigration Lawyers 8.57 58th 15th 1st 6
Law Firms 14.34 76th 12nd 1st 34
Personal Injury Law 43.18 125th 33rd 1st -6
Real Estate Lawyers 6.24 43rd 9th 1st -13
Traffic Law 20.58 66th 22nd 1st NA
Average 17.97 145th 41st 1st 2
Real Estate Apartment Rentals 1.38 156th 42nd 1st 2
Condos 2.72 41st 12nd 1st 5
New Home Developers 1.55 202nd 71st 1st 25
Property Management 3.06 115th 41st 1st 16
Realtors 2.34 157th 49th 1st 15
Average 2.14 170th 47th 1st 11
Shopping Florists 3.62 194th 61st 1st -2
Average 5.38 102nd 36th 1st 36
Travel Car Rentals 3.57 57th 24th 1st 9
Hotels 5.72 7th 4th 1st 9
Average 4.64 11th 4th 1st 9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.