Findings for PPC in Aurora

Aurora Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Aurora also ranks amongst the most expensive cities in Illinois, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Aurora Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Aurora keywords increased by 14% in May 2016.

Not surprisingly, the month over month price increases for Aurora Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 2% Lower in Aurora than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 2% lower than in Naperville. The average price of a click in Aurora is $15.37.

This price difference is interesting though, given the population of Naperville is less than Aurora.

To understand if prices in Aurora align relatively, we also compared prices with Yonkers, which has a similar population, and found the average price of a click in Aurora was 106% higher than in Yonkers.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Aurora

Summary PPC Stats for Aurora for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.37 th th 3rd 14
Automotive/Vehicle Auto Insurance 41.77 th th 3rd -7
Auto Parts 1.94 th th 4th -13
Auto Wreckers 3.26 th th 1st -30
Dealerships 5.68 th th 1st NA
Tires 3.99 th th 6th 161
Towing 6.94 th th 3rd 6
Average 10.59 th th 3rd 17
B2B Office Furniture 9.38 th th 1st NA
Average 9.38 th th 2nd NA
Entertainment/Recreation Restaurants 1.76 th th 3rd 72
Average 1.76 th th 3rd 72
Finance Payday Loans 5.99 th th 4th 6
Average 5.99 th th 5th NA
Health, Beauty & Fitness Chiropractors 17.53 th th 2nd -4
Dentists 10.84 th th 5th -4
Massage Therapy 4.17 th th 5th -19
Optometrists 3.66 th th 3rd NA
Average 10.13 th th 5th -4
Home & Garden Appliance Repair 26.45 th th 1st 115
Garage Doors 62.91 th th 1st 29
Landscapers 3.51 th th 5th NA
Moving Companies 21.76 th th 1st 7
Pest Control 33.36 th th 2nd 112
Plumbers 106.81 th th 1st 27
Roofing 22.99 th th 2nd -3
Self Storage Companies 18.56 th th 1st 17
Average 40.38 th th 1st 27
Legal Law Firms 32.49 th th 1st NA
Average 32.49 th th 5th NA
Real Estate Apartment Rentals 2.25 th th 3rd 9
Condos 3.07 th th 2nd 41
New Home Developers 3.59 th th 4th -36
Realtors 4.35 th th 1st 8
Average 3.38 th th 3rd 8
Shopping Florists 4.37 th th 7th 107
Average 4.37 th th 7th 107
Travel Car Rentals 2.88 th th 5th -5
Hotels 3.04 th th 8th 1
Average 2.96 th th 7th -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.