Findings for PPC in Aurora

Aurora Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Aurora also ranks amongst the most expensive cities in Illinois, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 6% Higher in Aurora than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 6% higher than in Naperville. The average price of a click in Aurora is $13.69.

This price difference is understandable though, given the population of Naperville is less than Aurora, which generally means less competition and therefore lower prices.

To understand if prices in Aurora are relatively low, we also compared prices with Yonkers which has a similar population, and found the average price of a click in Aurora was 207% higher than in Yonkers. This suggests that perhaps Aurora prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora

Summary PPC Stats for Aurora for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.69 th th 2nd 8
Automotive/Vehicle Auto Insurance 56.29 th th 4th -9
Auto Parts 4.00 th th 1st -33
Auto Wreckers 6.35 th th 1st 65
Dealerships 3.62 th th 5th NA
Tires 2.21 th th 8th -40
Towing 8.76 th th 2nd 6
Average 13.54 th th 4th 5
B2B Office Furniture 3.20 th th 4th NA
Average 3.20 th th 4th NA
Entertainment/Recreation Restaurants 3.36 th th 1st 9
Average 3.36 th th 1st 9
Finance Insurance 68.13 th th 1st NA
Payday Loans 5.48 th th 3rd 25
Average 36.81 th th 2nd NA
Health, Beauty & Fitness Chiropractors 7.82 th th 3rd 15
Dentists 13.56 th th 3rd 7
Optometrists 5.62 th th 3rd NA
Average 11.13 th th 5th 3
Home & Garden Appliance Repair 25.13 th th 1st -3
Furniture 1.99 th th 6th 7
Garage Doors 32.40 th th 2nd -7
Landscapers 6.58 th th 2nd 10
Moving Companies 9.19 th th 2nd -18
Pest Control 11.44 th th 4th 0
Plumbers 77.37 th th 1st -21
Roofing 58.96 th th 1st 118
Self Storage Companies 17.10 th th 4th 35
Average 29.54 th th 1st 14
Legal Law Firms 7.92 th th 4th NA
Average 7.92 th th 5th NA
Real Estate Apartment Rentals 2.00 th th 3rd 16
Condos 1.89 th th 3rd 0
New Home Developers 4.29 th th 5th -10
Realtors 3.53 th th 2nd 24
Average 2.90 th th 4th 9
Shopping Florists 5.64 th th 6th NA
Average 5.64 th th 6th NA
Travel Car Rentals 3.32 th th 2nd 111
Hotels 3.33 th th 4th 62
Average 3.32 th th 3rd 86

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.