Findings for PPC in Chicago

Chicago Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Chicago was the 9th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Chicago also ranks amongst the most expensive cities in Illinois, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 49% Higher in Chicago than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chicago are 49% higher than in Naperville. The average price of a click in Chicago is $18.22.

This price difference is understandable though, given the population of Naperville is less than Chicago, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Dallas, and found the average price of a click in Chicago was 19% lower than in Dallas. This suggests that perhaps prices in Chicago are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Chicago

Summary PPC Stats for Chicago for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.22 36th 9th 1st 0
Automotive/Vehicle Auto Insurance 60.62 77th 26th 2nd -12
Auto Parts 1.42 105th 44th 3rd 1
Auto Wreckers 2.06 19th 7th 3rd -11
Dealerships 2.13 204th 69th 7th -31
Tires 3.57 116th 30th 4th -28
Towing 7.61 21st 6th 3rd 11
Average 15.01 93rd 31st 1st -12
B2B Office Furniture 6.79 31st 11th 2nd -28
Printers 10.77 33rd 9th 1st 47
Trade Show Displays 30.05 3rd 1st 1st 5
Average 13.03 7th 2nd 1st 8
Entertainment/Recreation Restaurants 6.55 37th 12nd 2nd 56
Average 6.55 37th 12nd 2nd 56
Finance Credit Counselling 24.34 27th 8th 1st NA
Insurance 36.77 75th 24th 1st -4
Mortgages 11.81 40th 14th 1st -51
Payday Loans 5.01 126th 40th 4th -6
Average 23.50 72nd 24th 1st NA
Health, Beauty & Fitness Chiropractors 17.72 12nd 5th 1st 8
Cosmetic Surgery 13.03 19th 2nd 1st -4
Dentists 12.95 88th 28th 5th 5
Martial Arts 3.25 61st 21st 2nd -14
Massage Therapy 17.42 12nd 5th 1st 89
Optometrists 11.98 5th 2nd 1st -11
Physiotherapy 3.05 11th 5th 1st 0
Weight Loss Surgery 8.08 7th 3rd 1st NA
Average 12.55 38th 10th 3rd 10
Home & Garden Appliance Repair 13.83 105th 28th 4th -15
Furniture 5.82 21st 3rd 1st -1
Garage Doors 21.85 119th 36th 5th 14
Landscapers 8.67 15th 2nd 1st 31
Moving Companies 22.05 41st 6th 2nd -5
Pest Control 14.53 180th 32nd 4th -17
Plumbers 26.20 161st 39th 4th -10
Roofing 17.43 84th 31st 4th 5
Self Storage Companies 21.77 6th 1st 1st 20
Windows and Doors 16.13 15th 8th 1st 49
Average 18.44 113rd 26th 2nd 8
Legal Criminal Lawyers 28.66 54th 13rd 1st -12
Family Law 21.32 78th 17th 3rd -23
Law Firms 16.58 126th 34th 5th 20
Personal Injury Law 128.34 48th 16th 2nd 3
Real Estate Lawyers 12.17 29th 5th 1st -17
Average 41.03 86th 19th 3rd -4
Real Estate Apartment Rentals 1.97 91st 21st 3rd -11
Condos 2.51 32nd 9th 1st -7
New Home Developers 4.89 52nd 18th 4th 5
Realtors 3.19 29th 8th 1st -23
Average 3.07 49th 12nd 1st -10
Shopping Florists 8.27 43rd 8th 1st -18
Average 8.27 43rd 8th 1st -18
Travel Car Rentals 3.57 60th 20th 2nd -3
Hotels 6.62 10th 2nd 1st 0
Average 5.09 13rd 3rd 1st -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.