Findings for PPC in Chicago

Chicago Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Chicago was the 6th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of December 2014. Chicago also ranks amongst the most expensive cities in Illinois, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Detroit ranked as the least expensive city.

Month over Month Google Adwords Prices for Chicago Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Chicago keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 50% Higher in Chicago than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chicago are 50% higher than in Naperville. The average price of a click in Chicago is $18.19.

This price difference is understandable though, given the population of Naperville is less than Chicago, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Dallas, and found the average price of a click in Chicago was 28% lower than in Dallas. This suggests that perhaps prices in Chicago are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chicago


Summary PPC Stats for Chicago for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.19 25th 6th 1st 10
Automotive/Vehicle Auto Insurance 74.53 44th 16th 1st -22
Auto Parts 2.04 58th 27th 2nd 8
Auto Wreckers 4.81 4th 1st 1st 62
Dealerships 5.01 33rd 16th 1st 13
Tires 3.72 88th 22nd 4th 12
Towing 3.74 88th 25th 5th -12
Average 18.06 62nd 19th 1st 7
B2B Office Furniture 6.70 14th 4th 1st -7
Printers 7.96 44th 15th 1st 0
Trade Show Displays 25.87 4th 2nd 1st -11
Average 11.04 10th 3rd 1st -6
Entertainment/Recreation Restaurants 1.95 83rd 25th 3rd 7
Average 1.95 83rd 25th 3rd 7
Finance Credit Counselling 32.09 13rd 5th 1st 6
Insurance 43.02 55th 15th 1st 20
Mortgages 10.27 43rd 15th 1st -21
Payday Loans 9.98 68th 28th 1st 16
Average 31.94 41st 8th 1st 14
Health, Beauty & Fitness Chiropractors 15.15 25th 7th 2nd 8
Cosmetic Surgery 17.41 8th 4th 1st 0
Dentists 13.63 69th 28th 4th 19
Martial Arts 1.83 89th 28th 2nd 0
Massage Therapy 10.77 24th 7th 1st 0
Optometrists 4.40 62nd 23rd 2nd 0
Average 13.09 34th 12nd 2nd 6
Home & Garden Appliance Repair 13.60 123rd 35th 2nd 6
Furniture 5.39 3rd 1st 1st -2
Garage Doors 16.10 118th 32nd 4th 10
Landscapers 4.14 104th 34th 4th 10
Moving Companies 27.23 28th 6th 1st 9
Pest Control 9.86 220th 52nd 5th -15
Plumbers 19.54 170th 43rd 5th -10
Roofing 21.56 52nd 19th 4th 63
Self Storage Companies 19.73 14th 3rd 1st 51
Windows and Doors 11.53 18th 11th 2nd 58
Average 16.29 131st 29th 4th 17
Legal Criminal Lawyers 36.63 52nd 17th 1st -1
Family Law 25.19 46th 17th 1st 12
Law Firms 22.69 34th 12nd 1st 24
Personal Injury Law 97.49 70th 17th 2nd 9
Real Estate Lawyers 11.54 29th 9th 2nd -21
Average 39.42 83rd 21st 2nd 7
Real Estate Apartment Rentals 2.18 81st 18th 2nd 11
Condos 2.87 53rd 18th 2nd 9
New Home Developers 6.87 21st 5th 1st -2
Realtors 3.69 43rd 15th 1st 10
Average 3.76 35th 8th 1st 7
Shopping Florists 8.19 35th 9th 1st 3
Average 8.19 35th 9th 1st 3
Travel Car Rentals 4.35 38th 9th 1st 31
Hotels 6.87 5th 1st 1st 30
Average 5.61 8th 1st 1st 30

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.