Findings for PPC in Elgin

Elgin Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elgin was the 163rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Elgin also ranks amongst the least expensive cities in Illinois, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Elgin Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Elgin keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 31% Lower in Elgin than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elgin are 31% lower than in Aurora. The average price of a click in Elgin is $9.51.

This price differential is expected however, as Aurora has a larger population than Elgin.

To get a better sense of relative prices, we also compared prices with another similarly sized city, West Jordan, and found the average price of a click in Elgin was 99% higher than in West Jordan.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elgin


Summary PPC Stats for Elgin for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.51 163rd 47th 4th 13
Automotive/Vehicle Auto Wreckers 4.23 5th 2nd 2nd 39
Dealerships 2.12 199th 61st 5th -5
Tires 2.83 144th 42nd 6th 0
Average 2.83 227th 64th 6th 4
Entertainment/Recreation Restaurants 0.38 244th 75th 8th 29
Average 0.38 244th 75th 8th 29
Health, Beauty & Fitness Chiropractors 6.49 147th 51st 5th 0
Dentists 15.26 47th 18th 2nd 45
Average 13.07 35th 13rd 3rd 13
Home & Garden Furniture 3.39 36th 4th 3rd -1
Garage Doors 11.82 143rd 39th 5th -7
Pest Control 24.71 75th 6th 1st 372
Plumbers 39.31 75th 24th 4th -8
Roofing 22.65 47th 17th 2nd NA
Self Storage Companies 10.76 155th 41st 4th -3
Average 20.86 61st 15th 1st 36
Real Estate Apartment Rentals 0.76 249th 70th 6th 32
Condos 1.93 104th 36th 4th NA
New Home Developers 6.79 22nd 6th 2nd 2
Realtors 1.06 257th 74th 8th -41
Average 1.60 225th 60th 6th -4
Shopping Florists 4.12 190th 53rd 5th -7
Average 4.12 190th 53rd 5th -7
Travel Car Rentals 0.73 221st 70th 8th NA
Hotels 3.45 130th 40th 2nd 181
Average 2.54 220th 67th 7th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.