Findings for PPC in Elgin

Elgin Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elgin was the 259th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Elgin also ranks amongst the least expensive cities in Illinois, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Elgin Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Elgin keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 60% Lower in Elgin than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elgin are 60% lower than in Aurora. The average price of a click in Elgin is $5.40.

This price differential is expected however, as Aurora has a larger population than Elgin.

For better comparison of prices, we also compared prices with another city with a similar population, West Jordan, and found the average price of a click in Elgin was 27% lower than in West Jordan.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elgin


Summary PPC Stats for Elgin for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.40 259th 72nd 8th NA
Automotive/Vehicle Auto Parts 0.96 150th 50th 5th -2
Auto Wreckers 3.96 9th 4th 2nd NA
Dealerships 4.57 71st 28th 2nd NA
Tires 4.57 61st 11th 2nd -24
Towing 4.89 88th 27th 3rd 0
Average 3.92 211st 57th 6th NA
Entertainment/Recreation Restaurants 1.71 61st 20th 4th 236
Average 1.71 61st 20th 4th 236
Health, Beauty & Fitness Dentists 12.81 107th 40th 4th 11
Average 12.81 51st 17th 2nd 3
Home & Garden Landscapers 4.93 86th 37th 5th 0
Plumbers 27.20 134th 41st 7th 3
Roofing 4.22 198th 58th 6th NA
Self Storage Companies 5.98 245th 64th 8th -13
Average 11.64 210th 55th 7th -1
Legal Law Firms 3.03 215th 60th 8th NA
Average 3.03 233rd 63rd 8th NA
Real Estate Apartment Rentals 0.97 232nd 71st 7th 12
Condos 1.03 161st 56th 7th NA
New Home Developers 5.11 46th 15th 3rd 40
Realtors 1.14 241st 67th 7th 12
Average 2.06 166th 50th 5th 38
Shopping Florists 8.68 11th 4th 1st -5
Average 8.68 11th 4th 1st -5
Travel Car Rentals 2.14 194th 61st 7th NA
Hotels 3.62 114th 35th 3rd -4
Average 3.13 158th 49th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.