Findings for PPC in Elgin

Elgin Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elgin was the 252nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Elgin also ranks amongst the least expensive cities in Illinois, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 56% Lower in Elgin than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elgin are 56% lower than in Aurora. The average price of a click in Elgin is $6.12.

This price differential is expected however, as Aurora has a larger population than Elgin.

For better comparison of prices, we also compared prices with another city with a similar population, West Jordan, and found the average price of a click in Elgin was 31% lower than in West Jordan.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elgin


Summary PPC Stats for Elgin for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.12 252nd 67th 7th NA
Automotive/Vehicle Auto Parts 3.47 13rd 4th 3rd -35
Auto Wreckers 2.46 16th 8th 4th NA
Dealerships 2.23 224th 67th 8th NA
Tires 7.23 10th 4th 3rd 271
Average 4.35 216th 62nd 6th NA
Entertainment/Recreation Restaurants 0.52 223rd 67th 8th -2
Average 0.52 223rd 67th 8th -2
Health, Beauty & Fitness Dentists 8.67 201st 53rd 6th 13
Average 8.67 183rd 52nd 8th 3
Home & Garden Furniture 2.22 158th 46th 6th 0
Plumbers 43.52 60th 16th 2nd 0
Self Storage Companies 13.49 125th 33rd 4th 72
Average 18.18 116th 30th 3rd 6
Legal Law Firms 18.55 62nd 16th 3rd NA
Average 18.55 147th 36th 5th NA
Real Estate Apartment Rentals 0.85 232nd 72nd 7th -7
Condos 0.20 232nd 70th 8th NA
New Home Developers 3.64 89th 32nd 5th 16
Realtors 1.10 247th 68th 7th -34
Average 1.64 205th 54th 5th -11
Shopping Florists 9.54 12nd 3rd 1st -6
Average 9.54 12nd 3rd 1st -6
Travel Car Rentals 2.83 116th 29th 3rd NA
Hotels 3.98 111st 33rd 4th -8
Average 3.60 106th 30th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.