Findings for PPC in Elgin

Elgin Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elgin was the 137th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Elgin also ranks amongst the least expensive cities in Illinois, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Elgin are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Elgin keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 26% Lower in Elgin than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elgin are 26% lower than in Aurora. The average price of a click in Elgin is $11.29.

This price differential is expected however, as Aurora has a larger population than Elgin.

To get a better sense of relative prices, we also compared prices with another similarly sized city, West Jordan, and found the average price of a click in Elgin was 37% higher than in West Jordan.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Elgin

Summary PPC Stats for Elgin for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.29 137th 38th 5th NA
Automotive/Vehicle Auto Parts 0.64 160th 57th 7th -30
Auto Wreckers 2.92 15th 8th 3rd NA
Dealerships 1.77 228th 67th 8th NA
Tires 5.66 33rd 6th 2nd -14
Average 2.55 266th 74th 8th NA
Entertainment/Recreation Restaurants 0.55 230th 68th 8th 73
Average 0.55 230th 68th 8th 73
Health, Beauty & Fitness Chiropractors 25.59 6th 2nd 1st -4
Dentists 20.77 15th 8th 2nd 37
Massage Therapy 26.31 4th 1st 1st 0
Average 23.36 3rd 1st 1st 11
Home & Garden Garage Doors 17.80 128th 36th 4th 192
Pest Control 36.09 20th 3rd 1st -5
Plumbers 55.47 49th 18th 2nd -16
Self Storage Companies 6.05 239th 59th 6th -10
Average 30.43 8th 5th 2nd 14
Legal Law Firms 19.24 113rd 35th 4th NA
Average 19.24 167th 49th 7th NA
Real Estate Apartment Rentals 0.78 248th 75th 7th -20
Condos 0.02 226th 66th 8th NA
New Home Developers 3.21 136th 37th 5th 5
Realtors 1.07 258th 71st 7th -29
Average 1.52 234th 62nd 6th -18
Shopping Florists 5.45 158th 41st 5th -30
Average 5.45 158th 41st 5th -30
Travel Car Rentals 3.28 89th 28th 4th NA
Hotels 3.51 154th 50th 4th 28
Average 3.43 147th 46th 4th NA

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.