Findings for PPC in Elgin

Elgin Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elgin was the 208th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Elgin also ranks amongst the least expensive cities in Illinois, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 39% Lower in Elgin than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elgin are 39% lower than in Aurora. The average price of a click in Elgin is $8.89.

This price differential is expected however, as Aurora has a larger population than Elgin.

For better comparison of prices, we also compared prices with another city with a similar population, West Jordan, and found the average price of a click in Elgin was 13% lower than in West Jordan.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Elgin

Summary PPC Stats for Elgin for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.89 208th 54th 5th 0
Automotive/Vehicle Auto Parts 0.72 143rd 51st 4th 0
Auto Wreckers 2.80 10th 4th 1st NA
Dealerships 4.13 77th 32nd 3rd NA
Tires 2.35 206th 58th 8th 0
Average 2.75 260th 71st 8th 13
B2B Office Furniture 8.61 13rd 2nd 1st NA
Average 8.61 36th 8th 2nd NA
Entertainment/Recreation Restaurants 0.77 225th 68th 7th -17
Average 0.77 225th 68th 7th -17
Health, Beauty & Fitness Dentists 13.14 83rd 23rd 4th -14
Average 13.14 23rd 5th 1st -5
Home & Garden Appliance Repair 7.86 183rd 50th 6th 0
Furniture 2.05 216th 62nd 7th 0
Garage Doors 22.17 118th 35th 4th 6
Landscapers 4.97 85th 30th 5th 0
Pest Control 15.16 173rd 29th 2nd -10
Plumbers 30.66 139th 35th 3rd 3
Roofing 14.70 109th 35th 6th NA
Self Storage Companies 13.41 47th 16th 4th 12
Average 16.74 135th 32nd 3rd 1
Legal Law Firms 16.26 129th 36th 6th NA
Average 16.26 186th 46th 7th NA
Real Estate Apartment Rentals 0.96 217th 65th 6th 45
Condos 0.88 173rd 50th 4th NA
New Home Developers 3.78 89th 29th 5th -46
Realtors 1.17 218th 62nd 6th -22
Average 1.73 173rd 47th 5th -5
Travel Car Rentals 2.68 140th 49th 6th NA
Hotels 2.81 233rd 69th 8th 0
Average 2.77 241st 75th 8th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.