Findings for PPC in Elgin

Elgin Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elgin was the 257th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Elgin also ranks amongst the least expensive cities in Illinois, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 56% Lower in Elgin than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elgin are 56% lower than in Aurora. The average price of a click in Elgin is $4.92.

This price differential is expected however, as Aurora has a larger population than Elgin.

For better comparison of prices, we also compared prices with another city with a similar population, West Jordan, and found the average price of a click in Elgin was 9% lower than in West Jordan.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elgin


Summary PPC Stats for Elgin for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.92 257th 68th 6th 6
Automotive/Vehicle Auto Parts 0.61 148th 54th 6th NA
Auto Wreckers 2.30 13rd 5th 3rd NA
Dealerships 4.76 33rd 15th 3rd NA
Tires 2.87 129th 36th 6th NA
Average 3.06 201st 53rd 5th NA
B2B Printers 1.75 86th 25th 2nd NA
Average 1.75 133rd 38th 3rd NA
Entertainment/Recreation Restaurants 0.55 214th 64th 8th -7
Average 0.55 214th 64th 8th -7
Health, Beauty & Fitness Dentists 6.79 221st 69th 7th NA
Average 6.79 196th 61st 7th 22
Home & Garden Furniture 1.50 195th 58th 7th NA
Landscapers 4.17 108th 34th 4th NA
Moving Companies 17.09 53rd 12nd 2nd NA
Pest Control 29.98 52nd 3rd 1st NA
Roofing 2.07 202nd 63rd 7th NA
Self Storage Companies 6.98 210th 52nd 6th 1
Average 10.99 195th 45th 5th NA
Legal Law Firms 6.48 172nd 53rd 5th NA
Average 6.48 205th 60th 7th NA
Real Estate Apartment Rentals 0.76 202nd 60th 6th 72
New Home Developers 2.19 158th 44th 5th -57
Realtors 0.65 272nd 76th 8th NA
Average 1.11 235th 66th 6th 18
Shopping Florists 5.87 82nd 23rd 2nd -1
Average 5.87 82nd 23rd 2nd -1
Travel Car Rentals 1.55 188th 61st 7th NA
Hotels 1.70 226th 75th 8th -1
Average 1.65 237th 72nd 8th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.