Findings for PPC in Joliet

Joliet Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Joliet was the 10th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of November 2014. Joliet also ranks amongst the most expensive cities in Illinois, ranking 2nd. In the study, Denver ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 12% Higher in Joliet than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Joliet are 12% higher than in Naperville. The average price of a click in Joliet is $15.52.

This price difference is understandable though, given the population of Naperville is less than Joliet, which generally means less competition and therefore lower prices.

To understand if prices in Joliet are relatively low, we also compared prices with Sunnyvale which has a similar population, and found the average price of a click in Joliet was 57% higher than in Sunnyvale. This suggests that perhaps Joliet prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Joliet


Summary PPC Stats for Joliet for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.52 44th 10th 2nd NA
Automotive/Vehicle Auto Parts 2.74 17th 7th 1st 35
Dealerships 3.51 96th 38th 4th NA
Tires 4.38 40th 8th 2nd 16
Average 3.54 189th 55th 5th NA
Entertainment/Recreation Restaurants 1.71 94th 27th 3rd 0
Average 1.71 94th 27th 3rd 0
Health, Beauty & Fitness Chiropractors 6.30 123rd 43rd 7th 0
Dentists 22.53 2nd 1st 1st 18
Average 18.47 2nd 1st 1st 4
Home & Garden Furniture 1.68 187th 57th 7th NA
Moving Companies 17.52 92nd 23rd 3rd 0
Plumbers 9.39 216th 54th 6th 1
Self Storage Companies 14.70 54th 9th 1st 7
Average 11.23 211st 49th 5th -1
Legal Law Firms 9.76 116th 36th 6th NA
Personal Injury Law 94.85 62nd 14th 1st NA
Average 52.30 30th 8th 1st NA
Real Estate Apartment Rentals 0.76 242nd 70th 6th 18
Realtors 0.44 278th 77th 8th -17
Average 0.58 285th 78th 8th -2
Travel Car Rentals 2.30 186th 58th 6th NA
Hotels 2.84 161st 58th 5th -14
Average 2.66 205th 61st 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.