Findings for PPC in Joliet

Joliet Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Joliet was the 233rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Joliet also ranks amongst the least expensive cities in Illinois, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Joliet Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Joliet keywords increased by 27% in April 2015.

Google Adwords Keyword Prices 47% Lower in Joliet than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Joliet are 47% lower than in Naperville. The average price of a click in Joliet is $6.71.

This price difference is interesting though, given the population of Naperville is less than Joliet.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sunnyvale, and found the average price of a click in Joliet was 53% lower than in Sunnyvale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Joliet


Summary PPC Stats for Joliet for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.71 233rd 64th 7th NA
Automotive/Vehicle Auto Parts 2.06 58th 24th 2nd -30
Auto Wreckers 1.24 27th 10th 5th NA
Dealerships 2.70 199th 66th 8th NA
Tires 7.68 8th 3rd 1st 94
Average 3.73 219th 59th 7th NA
Entertainment/Recreation Restaurants 1.34 106th 35th 6th 27
Average 1.34 106th 35th 6th 27
Health, Beauty & Fitness Chiropractors 5.65 187th 53rd 6th -59
Dentists 17.43 32nd 13rd 1st 506
Average 11.54 77th 27th 4th 146
Home & Garden Appliance Repair 15.12 99th 25th 4th 0
Furniture 1.86 194th 55th 7th -5
Garage Doors 23.29 109th 26th 3rd 10
Landscapers 5.37 71st 32nd 4th 0
Pest Control 18.80 151st 25th 3rd NA
Plumbers 17.12 189th 55th 8th 0
Self Storage Companies 18.22 35th 6th 3rd 76
Average 15.65 155th 40th 5th 6
Legal Criminal Lawyers 1.31 89th 26th 4th -28
Law Firms 4.65 201st 56th 7th NA
Average 3.81 229th 61st 7th NA
Real Estate Apartment Rentals 1.06 223rd 67th 6th 21
Condos 0.35 226th 70th 8th NA
Realtors 0.45 278th 75th 8th 13
Average 0.71 281st 78th 8th 12
Shopping Florists 4.59 184th 56th 7th 0
Average 4.59 184th 56th 7th 0
Travel Car Rentals 2.55 165th 53rd 6th NA
Hotels 2.41 213rd 67th 7th -18
Average 2.46 231st 68th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.