Findings for PPC in Joliet

Joliet Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Joliet was the 230th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Joliet also ranks amongst the least expensive cities in Illinois, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 43% Lower in Joliet than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Joliet are 43% lower than in Naperville. The average price of a click in Joliet is $6.85.

This price difference is interesting though, given the population of Naperville is less than Joliet.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sunnyvale, and found the average price of a click in Joliet was 33% lower than in Sunnyvale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Joliet


Summary PPC Stats for Joliet for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.85 230th 63rd 5th 5
Automotive/Vehicle Auto Insurance 38.06 130th 41st 2nd 0
Auto Parts 1.51 101st 39th 4th -23
Dealerships 2.06 205th 63rd 7th -14
Tires 2.96 133rd 37th 5th -16
Towing 4.97 49th 14th 4th 0
Average 9.91 126th 40th 2nd -8
Entertainment/Recreation Restaurants 0.91 196th 58th 5th -31
Average 0.91 196th 58th 5th -31
Health, Beauty & Fitness Chiropractors 1.93 227th 70th 8th 0
Dentists 13.71 67th 27th 3rd -13
Average 9.78 109th 36th 5th -4
Home & Garden Furniture 3.26 48th 9th 4th NA
Landscapers 3.17 129th 43rd 5th 0
Plumbers 16.67 188th 49th 6th 0
Self Storage Companies 16.79 37th 7th 2nd 17
Average 8.63 248th 64th 7th 4
Legal Law Firms 18.66 49th 17th 2nd NA
Personal Injury Law 30.32 137th 35th 5th NA
Average 22.55 145th 37th 4th NA
Real Estate Apartment Rentals 0.64 260th 74th 7th -7
Condos 0.82 186th 57th 8th NA
Realtors 1.21 248th 70th 7th 176
Average 0.91 275th 77th 7th 50
Travel Car Rentals 2.21 187th 59th 7th NA
Hotels 1.80 229th 74th 8th -29
Average 1.93 249th 75th 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.