Findings for PPC in Naperville

Naperville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Naperville was the 119th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Naperville also ranks amongst the least expensive cities in Illinois, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 5% Lower in Naperville than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Naperville are 5% lower than in Aurora. The average price of a click in Naperville is $12.88.

This price differential is expected however, as Aurora has a larger population than Naperville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Syracuse, and found the average price of a click in Naperville was 30% higher than in Syracuse.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Naperville


Summary PPC Stats for Naperville for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.88 119th 30th 3rd 6
Automotive/Vehicle Auto Insurance 63.71 105th 28th 3rd 0
Auto Parts 1.91 73rd 31st 3rd 1
Dealerships 16.40 1st 1st 1st NA
Tires 3.05 148th 37th 5th -14
Towing 16.48 7th 2nd 1st 10
Average 17.18 95th 24th 2nd 25
B2B Office Furniture 7.51 19th 9th 2nd 10
Average 7.51 48th 19th 2nd NA
Entertainment/Recreation Restaurants 3.34 12nd 3rd 2nd 6
Average 3.34 12nd 3rd 2nd 6
Finance Insurance 63.56 30th 8th 2nd NA
Average 63.56 8th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 12.60 57th 17th 2nd 60
Cosmetic Surgery 10.31 47th 13rd 2nd -8
Dentists 15.86 52nd 21st 2nd -12
Martial Arts 5.01 24th 4th 1st -53
Optometrists 5.88 35th 16th 2nd NA
Average 12.19 64th 24th 3rd -2
Home & Garden Appliance Repair 18.05 69th 17th 3rd 2
Furniture 4.08 34th 5th 3rd -17
Garage Doors 18.93 128th 35th 5th -23
Landscapers 9.09 23rd 10th 1st 19
Moving Companies 4.98 190th 52nd 3rd -25
Pest Control 18.80 151st 25th 3rd -8
Plumbers 35.84 100th 32nd 4th 5
Roofing 25.88 35th 16th 2nd 0
Self Storage Companies 16.42 61st 17th 5th 113
Windows and Doors 7.59 56th 22nd 2nd NA
Average 17.90 122nd 35th 4th 10
Legal Criminal Lawyers 16.53 81st 24th 3rd NA
Family Law 23.82 53rd 15th 1st NA
Law Firms 20.47 62nd 17th 1st NA
Average 21.02 143rd 35th 2nd NA
Real Estate Apartment Rentals 3.18 20th 6th 1st 18
Condos 2.42 62nd 22nd 2nd 6
New Home Developers 5.93 31st 7th 1st 6
Realtors 3.59 39th 12nd 1st -14
Average 3.72 36th 11th 1st 2
Shopping Florists 6.16 109th 37th 4th 3
Average 6.16 109th 37th 4th 3
Travel Car Rentals 2.84 130th 43rd 4th NA
Hotels 3.97 88th 25th 2nd -8
Average 3.59 93rd 26th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.