Findings for PPC in Naperville

Naperville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Naperville was the 90th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Naperville also ranks amongst the least expensive cities in Illinois, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Higher in Naperville than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Naperville are 5% higher than in Aurora. The average price of a click in Naperville is $11.86.

This price differential is somewhat surprising however, as Aurora has a larger population than Naperville.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Syracuse, and found the average price of a click in Naperville was 41% higher than in Syracuse.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Naperville


Summary PPC Stats for Naperville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.86 90th 23rd 2nd 1
Automotive/Vehicle Auto Insurance 47.70 112nd 30th 2nd NA
Auto Parts 1.66 58th 24th 5th NA
Dealerships 4.88 26th 12nd 1st NA
Tires 5.40 12nd 3rd 1st NA
Towing 5.81 30th 7th 2nd NA
Average 11.72 116th 27th 2nd NA
B2B Office Furniture 2.30 117th 35th 2nd NA
Average 2.30 127th 36th 2nd NA
Entertainment/Recreation Restaurants 1.71 60th 20th 1st -16
Average 1.71 60th 20th 1st -16
Finance Insurance 47.81 51st 14th 2nd NA
Average 47.81 12nd 2nd 1st NA
Health, Beauty & Fitness Chiropractors 10.16 49th 16th 4th 2
Cosmetic Surgery 9.56 43rd 12nd 2nd -20
Dentists 13.43 52nd 15th 2nd 28
Martial Arts 3.51 31st 7th 1st -33
Massage Therapy 5.88 52nd 13rd 3rd NA
Optometrists 4.33 58th 21st 3rd NA
Average 9.96 66th 16th 2nd 2
Home & Garden Appliance Repair 12.78 51st 14th 2nd NA
Furniture 3.53 19th 4th 2nd NA
Garage Doors 12.86 123rd 31st 3rd -8
Landscapers 11.27 8th 1st 1st NA
Moving Companies 15.24 80th 20th 4th 4
Pest Control 24.24 110th 12nd 2nd NA
Plumbers 38.15 80th 21st 2nd -23
Roofing 14.35 64th 23rd 2nd -13
Self Storage Companies 11.40 94th 21st 3rd 21
Windows and Doors 4.27 80th 31st 2nd NA
Average 16.03 101st 24th 3rd NA
Legal Family Law 20.62 47th 13rd 2nd NA
Law Firms 11.97 98th 31st 3rd NA
Personal Injury Law 90.50 61st 19th 1st NA
Average 29.40 102nd 30th 3rd NA
Real Estate Apartment Rentals 2.60 24th 5th 1st 11
Condos 1.37 102nd 31st 3rd NA
New Home Developers 4.46 44th 14th 3rd 38
Realtors 4.37 7th 2nd 1st 15
Average 3.38 16th 3rd 2nd 14
Shopping Florists 3.97 187th 57th 5th -1
Average 3.97 187th 57th 5th -1
Travel Car Rentals 2.41 108th 38th 4th -1
Hotels 3.12 120th 45th 3rd -1
Average 2.76 136th 45th 5th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.