Findings for PPC in Naperville

Naperville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Naperville was the 106th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Naperville also ranks amongst the least expensive cities in Illinois, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 13% Lower in Naperville than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Naperville are 13% lower than in Aurora. The average price of a click in Naperville is $12.12.

This price differential is expected however, as Aurora has a larger population than Naperville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Syracuse, and found the average price of a click in Naperville was 5% higher than in Syracuse.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Naperville

Summary PPC Stats for Naperville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.12 106th 30th 3rd 4
Automotive/Vehicle Auto Parts 0.84 155th 56th 6th -27
Dealerships 2.69 160th 55th 3rd -23
Tires 4.20 57th 14th 3rd 1
Towing 6.74 26th 7th 2nd -1
Average 3.43 196th 57th 4th -8
B2B Office Furniture 3.47 86th 29th 2nd -21
Average 3.47 112nd 34th 2nd -7
Entertainment/Recreation Restaurants 2.58 38th 12nd 1st 16
Average 2.58 38th 12nd 1st 16
Finance Mortgages 8.13 47th 16th 2nd 0
Average 8.13 154th 47th 2nd 0
Health, Beauty & Fitness Chiropractors 12.29 46th 13rd 3rd 1
Cosmetic Surgery 13.37 21st 6th 2nd 0
Dentists 20.00 16th 4th 1st 29
Martial Arts 5.34 15th 5th 1st 0
Massage Therapy 4.22 77th 30th 4th NA
Optometrists 7.00 16th 5th 1st NA
Average 13.99 25th 7th 1st 9
Home & Garden Appliance Repair 28.59 13rd 2nd 1st 61
Furniture 3.79 20th 2nd 2nd -6
Garage Doors 23.19 92nd 23rd 3rd 67
Landscapers 8.64 18th 3rd 1st -25
Moving Companies 20.34 78th 17th 2nd 7
Pest Control 16.38 151st 24th 2nd -13
Plumbers 48.99 50th 16th 1st 29
Roofing 22.11 49th 18th 3rd 6
Self Storage Companies 8.60 196th 49th 7th 26
Windows and Doors 14.28 12nd 8th 1st NA
Average 20.37 66th 19th 3rd 22
Legal Law Firms 4.10 185th 54th 6th NA
Personal Injury Law 94.11 75th 18th 3rd NA
Average 26.60 125th 33rd 3rd NA
Real Estate Apartment Rentals 2.54 51st 12nd 1st -5
Condos 2.18 87th 28th 3rd -4
New Home Developers 6.79 22nd 6th 2nd 40
Realtors 3.56 53rd 20th 2nd -25
Average 3.66 44th 14th 2nd -2
Shopping Florists 4.74 169th 50th 4th -25
Average 4.74 169th 50th 4th -25
Travel Car Rentals 2.64 159th 50th 5th NA
Hotels 3.37 138th 43rd 3rd 6
Average 3.13 155th 47th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.