Findings for PPC in Peoria

Peoria Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Peoria also ranks amongst the most expensive cities in Illinois, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Peoria Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Peoria keywords increased by 29% in April 2015.

Google Adwords Keyword Prices 9% Higher in Peoria than Springfield

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 9% higher than in Springfield. The average price of a click in Peoria is $8.48.

This price differential is somewhat surprising however, as Springfield has a larger population than Peoria.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Provo, and found the average price of a click in Peoria was 32% lower than in Provo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Peoria


Summary PPC Stats for Peoria for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.48 th th 4th 29
Automotive/Vehicle Dealerships 2.83 th th 7th NA
Tires 2.77 th th 6th -61
Average 2.79 th th 8th -9
Entertainment/Recreation Restaurants 2.48 th th 3rd 52
Average 2.48 th th 3rd 52
Health, Beauty & Fitness Chiropractors 6.77 th th 4th -73
Dentists 7.40 th th 8th -4
Average 7.19 th th 6th -9
Home & Garden Appliance Repair 4.81 th th 5th 103
Furniture 4.42 th th 2nd 9
Pest Control 21.58 th th 2nd 29
Plumbers 40.85 th th 2nd 863
Roofing 14.23 th th 5th NA
Self Storage Companies 21.82 th th 2nd NA
Average 20.81 th th 2nd 89
Legal Law Firms 8.34 th th 3rd NA
Average 8.34 th th 4th NA
Real Estate Apartment Rentals 2.35 th th 2nd 288
Condos 1.26 th th 6th NA
New Home Developers 4.63 th th 4th 0
Realtors 2.55 th th 4th -21
Average 2.94 th th 3rd 63
Shopping Florists 5.81 th th 5th NA
Average 5.81 th th 5th NA
Travel Car Rentals 2.68 th th 5th 5
Hotels 3.07 th th 5th 7
Average 2.94 th th 6th 6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.