Findings for PPC in Peoria

Peoria Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Peoria also ranks amongst the most expensive cities in Illinois, ranking as 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 8% Higher in Peoria than Springfield

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 8% higher than in Springfield. The average price of a click in Peoria is $5.47.

This price differential is somewhat surprising however, as Springfield has a larger population than Peoria.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Provo, and found the average price of a click in Peoria was 42% lower than in Provo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Peoria


Summary PPC Stats for Peoria for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.47 th th 6th 3
Automotive/Vehicle Auto Parts 1.31 th th 5th 0
Dealerships 2.41 th th 4th 43
Tires 4.31 th th 2nd 40
Average 2.61 th th 8th 14
Entertainment/Recreation Restaurants 2.41 th th 2nd 44
Average 2.41 th th 2nd 44
Health, Beauty & Fitness Chiropractors 3.07 th th 7th -42
Dentists 7.21 th th 8th NA
Average 6.38 th th 8th -7
Home & Garden Furniture 2.78 th th 6th -6
Landscapers 4.24 th th 3rd 0
Pest Control 15.83 th th 3rd -5
Plumbers 40.95 th th 3rd 88
Roofing 9.10 th th 7th -4
Self Storage Companies 10.62 th th 5th 0
Average 12.53 th th 5th 6
Legal Law Firms 4.66 th th 5th NA
Average 4.66 th th 7th NA
Real Estate Apartment Rentals 1.36 th th 5th -4
Condos 0.99 th th 7th NA
New Home Developers 4.40 th th 3rd -19
Realtors 2.38 th th 4th NA
Average 2.43 th th 4th NA
Shopping Florists 7.06 th th 2nd 9
Average 7.06 th th 2nd 9
Travel Car Rentals 2.50 th th 6th NA
Hotels 3.32 th th 5th -14
Average 2.91 th th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.