Findings for PPC in Peoria

Peoria Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Peoria also ranks amongst the most expensive cities in Illinois, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 2% Lower in Peoria than Springfield

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 2% lower than in Springfield. The average price of a click in Peoria is $10.62.

This price differential is expected however, as Springfield has a larger population than Peoria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Provo, and found the average price of a click in Peoria was 8% higher than in Provo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Peoria

Summary PPC Stats for Peoria for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.62 th th 5th -1
Automotive/Vehicle Dealerships 3.11 th th 5th NA
Tires 7.85 th th 1st 7
Average 6.27 th th 5th -1
Entertainment/Recreation Restaurants 1.39 th th 3rd 7
Average 1.39 th th 3rd 7
Health, Beauty & Fitness Chiropractors 24.87 th th 1st 35
Dentists 7.80 th th 7th 25
Average 13.49 th th 3rd 11
Home & Garden Appliance Repair 1.17 th th 5th 0
Furniture 3.87 th th 4th 5
Garage Doors 10.43 th th 6th -27
Landscapers 6.71 th th 1st 0
Moving Companies 12.23 th th 4th 0
Pest Control 11.52 th th 3rd 0
Plumbers 34.21 th th 5th -34
Roofing 10.93 th th 5th 16
Self Storage Companies 33.66 th th 1st NA
Average 17.74 th th 4th -3
Legal Law Firms 26.68 th th 1st NA
Average 26.68 th th 4th NA
Real Estate Apartment Rentals 1.08 th th 5th -1
Condos 1.01 th th 5th NA
New Home Developers 4.54 th th 4th -5
Realtors 3.47 th th 2nd -15
Average 2.89 th th 4th -10
Travel Car Rentals 2.31 th th 5th 7
Hotels 2.88 th th 6th -20
Average 2.59 th th 6th -7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.