Findings for PPC in Rockford

Rockford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rockford was the 270th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Rockford also ranks amongst the least expensive cities in Illinois, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Rockford than Elgin

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rockford are 19% lower than in Elgin. The average price of a click in Rockford is $3.93.

This price difference is interesting though, given the population of Elgin is less than Rockford.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cary, and found the average price of a click in Rockford was 42% lower than in Cary.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rockford


Summary PPC Stats for Rockford for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.93 270th 71st 8th 0
Automotive/Vehicle Auto Parts 2.39 13rd 5th 2nd NA
Dealerships 4.86 27th 13rd 2nd NA
Tires 3.66 65th 13rd 3rd NA
Average 3.64 173rd 45th 4th NA
B2B Office Furniture 1.53 129th 38th 3rd NA
Average 1.53 137th 40th 4th NA
Entertainment/Recreation Restaurants 0.69 193rd 54th 6th -11
Average 0.69 193rd 54th 6th -11
Finance Payday Loans 12.28 34th 14th 1st NA
Average 12.28 120th 39th 3rd NA
Health, Beauty & Fitness Chiropractors 3.81 194th 62nd 7th NA
Dentists 9.58 145th 50th 4th NA
Average 7.66 161st 46th 6th NA
Home & Garden Furniture 1.75 171st 52nd 6th NA
Landscapers 3.75 120th 37th 5th NA
Moving Companies 7.75 164th 44th 5th NA
Pest Control 10.88 238th 63rd 7th NA
Roofing 5.56 177th 54th 5th NA
Self Storage Companies 3.30 270th 71st 8th NA
Average 5.69 280th 74th 8th NA
Legal Law Firms 8.38 148th 47th 4th NA
Average 8.38 198th 58th 6th NA
Real Estate Apartment Rentals 0.50 237th 67th 7th 11
Condos 0.27 204th 61st 6th NA
Realtors 1.48 194th 56th 5th NA
Average 0.85 267th 73rd 8th 7
Travel Car Rentals 2.30 118th 41st 5th NA
Hotels 2.37 193rd 68th 6th -1
Average 2.35 188th 63rd 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.