Findings for PPC in Rockford

Rockford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rockford was the 275th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Rockford also ranks amongst the least expensive cities in Illinois, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Rockford are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Rockford keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 58% Lower in Rockford than Elgin

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rockford are 58% lower than in Elgin. The average price of a click in Rockford is $4.70.

This price difference is interesting though, given the population of Elgin is less than Rockford.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cary, and found the average price of a click in Rockford was 46% lower than in Cary.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Rockford

Summary PPC Stats for Rockford for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.70 275th 75th 8th NA
Automotive/Vehicle Auto Parts 1.24 133rd 49th 6th -24
Dealerships 2.94 188th 58th 7th NA
Tires 6.42 22nd 4th 1st 44
Towing 2.53 139th 42nd 5th 0
Average 2.87 255th 69th 7th NA
B2B Office Furniture 7.53 36th 10th 2nd NA
Average 7.53 61st 21st 3rd NA
Entertainment/Recreation Restaurants 0.56 229th 67th 7th 2
Average 0.56 229th 67th 7th 2
Health, Beauty & Fitness Chiropractors 7.61 142nd 50th 7th 0
Dentists 8.22 231st 65th 7th -14
Massage Therapy 8.49 41st 16th 4th 28
Average 8.15 208th 60th 8th -2
Home & Garden Furniture 4.07 44th 3rd 3rd 111
Landscapers 4.06 102nd 34th 4th NA
Moving Companies 4.56 179th 50th 5th 0
Pest Control 17.84 163rd 36th 6th -22
Roofing 9.33 143rd 52nd 5th -12
Self Storage Companies 5.60 247th 63rd 8th -8
Average 8.42 258th 69th 8th NA
Legal Law Firms 6.65 192nd 62nd 8th NA
Average 6.65 210th 63rd 8th NA
Real Estate Apartment Rentals 0.75 251st 76th 8th -6
Condos 0.88 178th 51st 4th NA
Realtors 1.41 238th 64th 6th 84
Average 1.02 272nd 74th 7th 26
Shopping Florists 1.60 223rd 66th 8th -41
Average 1.60 223rd 66th 8th -41
Travel Car Rentals 1.90 208th 64th 8th NA
Hotels 3.27 171st 57th 7th 19
Average 2.81 221st 66th 8th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.