Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Springfield also ranks amongst the most expensive cities in Illinois, ranking as 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 8% Lower in Springfield than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 8% lower than in Peoria. The average price of a click in Springfield is $5.02.

This price difference is interesting though, given the population of Peoria is less than Springfield.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Murfreesboro, and found the average price of a click in Springfield was 42% lower than in Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield

Summary PPC Stats for Springfield for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.02 th th 8th 8
Automotive/Vehicle Auto Parts 2.29 th th 1st 58
Auto Wreckers 1.71 th th 4th 14
Dealerships 2.03 th th 8th 13
Tires 1.39 th th 8th -38
Towing 6.12 th th 3rd 0
Average 2.71 th th 7th 7
B2B Office Furniture 0.68 th th 4th -41
Average 0.68 th th 4th -14
Entertainment/Recreation Restaurants 0.70 th th 6th -1
Average 0.70 th th 6th -1
Health, Beauty & Fitness Chiropractors 8.76 th th 4th 10
Dentists 7.87 th th 7th 16
Massage Therapy 5.06 th th 2nd 0
Optometrists 3.49 th th 3rd NA
Average 7.27 th th 7th 6
Home & Garden Appliance Repair 5.62 th th 4th -13
Furniture 3.23 th th 5th 28
Landscapers 1.62 th th 6th 0
Roofing 14.54 th th 6th 23
Self Storage Companies 10.36 th th 6th 5
Average 6.43 th th 8th 4
Legal Criminal Lawyers 15.26 th th 2nd NA
Law Firms 1.96 th th 7th NA
Personal Injury Law 43.01 th th 4th NA
Average 12.83 th th 5th NA
Real Estate Apartment Rentals 1.74 th th 4th 34
Condos 1.01 th th 5th NA
New Home Developers 1.48 th th 5th NA
Realtors 1.92 th th 5th 150
Average 1.72 th th 5th 53
Travel Car Rentals 2.79 th th 4th 0
Hotels 3.26 th th 6th 11
Average 3.10 th th 4th 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.