Findings for PPC in Evansville

Evansville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Evansville was the 245th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Evansville also ranks amongst the least expensive cities in Indiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 41% Lower in Evansville than Clarksville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Evansville are 41% lower than in Clarksville. The average price of a click in Evansville is $6.07.

This price differential is expected however, as Clarksville has a larger population than Evansville.

For better comparison of prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Evansville was 36% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Evansville

Summary PPC Stats for Evansville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.07 245th 65th 4th 8
Automotive/Vehicle Auto Parts 1.00 150th 54th 4th -27
Dealerships 3.07 136th 48th 4th -17
Tires 2.85 143rd 41st 2nd 6
Average 2.50 247th 70th 4th -7
Entertainment/Recreation Restaurants 0.56 237th 73rd 4th 15
Average 0.56 237th 73rd 4th 15
Health, Beauty & Fitness Chiropractors 3.93 199th 67th 4th 51
Dentists 9.53 170th 53rd 4th 3
Optometrists 3.28 93rd 34th 2nd NA
Average 7.16 216th 65th 3rd 6
Home & Garden Appliance Repair 11.66 135th 38th 3rd 38
Furniture 2.81 92nd 18th 1st 7
Garage Doors 2.90 202nd 60th 4th NA
Moving Companies 15.95 128th 31st 2nd NA
Pest Control 25.23 69th 4th 1st 105
Plumbers 7.63 233rd 65th 4th 71
Roofing 8.45 160th 56th 3rd 9
Self Storage Companies 5.20 254th 69th 3rd 0
Average 9.43 239th 62nd 3rd 22
Legal Law Firms 17.11 59th 19th 1st NA
Average 17.11 159th 42nd 3rd NA
Real Estate Apartment Rentals 1.13 203rd 62nd 4th 28
Condos 0.07 216th 69th 4th NA
Realtors 1.20 249th 71st 4th 7
Average 1.03 268th 75th 4th 4
Shopping Florists 8.58 26th 7th 2nd 24
Average 8.58 26th 7th 2nd 24
Travel Car Rentals 3.03 126th 34th 2nd NA
Hotels 4.66 43rd 14th 2nd 87
Average 4.12 54th 16th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.