Findings for PPC in Evansville

Evansville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Evansville was the 138th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Evansville also ranks amongst the least expensive cities in Indiana, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Evansville than Clarksville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Evansville are 0% higher than in Clarksville. The average price of a click in Evansville is $9.45.

This price differential is somewhat surprising however, as Clarksville has a larger population than Evansville.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Evansville was 12% higher than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Evansville

Summary PPC Stats for Evansville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.45 138th 34th 2nd 5
Automotive/Vehicle Auto Insurance 99.28 13rd 2nd 1st NA
Auto Parts 2.27 18th 7th 1st NA
Dealerships 3.09 123rd 43rd 3rd NA
Tires 1.86 185th 57th 3rd NA
Average 21.92 29th 7th 1st NA
Entertainment/Recreation Restaurants 1.34 106th 32nd 3rd 6
Average 1.34 106th 32nd 3rd 6
Finance Insurance 99.49 5th 2nd 1st NA
Average 99.49 1st 1st 1st NA
Health, Beauty & Fitness Chiropractors 1.84 231st 69th 3rd 75
Dentists 7.75 195th 60th 4th NA
Optometrists 3.63 76th 27th 1st NA
Average 5.09 251st 74th 4th 8
Home & Garden Furniture 2.77 58th 12nd 1st NA
Garage Doors 3.71 186th 53rd 3rd NA
Landscapers 2.78 143rd 44th 2nd NA
Moving Companies 7.43 168th 46th 4th NA
Pest Control 9.32 241st 65th 4th NA
Plumbers 20.62 167th 41st 2nd 147
Roofing 7.36 150th 47th 3rd NA
Self Storage Companies 7.74 191st 46th 2nd 25
Windows and Doors 15.74 10th 6th 1st NA
Average 8.46 242nd 57th 2nd NA
Legal Law Firms 8.96 136th 43rd 3rd NA
Average 8.96 193rd 56th 4th NA
Real Estate Apartment Rentals 0.68 216th 64th 4th 1
Realtors 0.82 258th 73rd 4th NA
Average 0.75 274th 75th 4th -1
Shopping Florists 5.67 94th 30th 2nd NA
Average 5.67 94th 30th 2nd NA
Travel Car Rentals 2.23 124th 43rd 4th NA
Hotels 2.50 182nd 64th 4th -1
Average 2.41 182nd 61st 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.