Findings for PPC in Evansville

Evansville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Evansville was the 179th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Evansville also ranks amongst the least expensive cities in Indiana, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 149% Higher in Evansville than Clarksville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Evansville are 149% higher than in Clarksville. The average price of a click in Evansville is $9.70.

This price differential is somewhat surprising however, as Clarksville has a larger population than Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Evansville

Summary PPC Stats for Evansville for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.70 179th 48th 2nd 4
Automotive/Vehicle Auto Insurance 85.52 64th 23rd 2nd 243
Auto Parts 2.23 43rd 25th 3rd 57
Dealerships 7.80 3rd 2nd 1st NA
Tires 1.89 223rd 66th 4th -41
Towing 1.83 176th 53rd 3rd 102
Average 21.85 73rd 22nd 2nd 75
B2B Office Furniture 4.71 92nd 28th 1st 47
Average 4.71 129th 38th 3rd NA
Entertainment/Recreation Restaurants 0.58 216th 63rd 4th -39
Average 0.58 216th 63rd 4th -39
Finance Insurance 95.97 16th 6th 1st NA
Average 95.97 3rd 2nd 1st NA
Health, Beauty & Fitness Chiropractors 4.17 209th 67th 4th -24
Dentists 10.11 168th 45th 3rd -10
Optometrists 2.41 110th 32nd 2nd NA
Average 6.70 232nd 64th 3rd -8
Home & Garden Furniture 3.07 72nd 17th 1st -3
Garage Doors 1.97 204th 58th 4th -25
Landscapers 0.93 168th 52nd 2nd 0
Pest Control 6.47 228th 59th 4th -1
Plumbers 8.87 236th 65th 4th -28
Roofing 14.32 108th 38th 2nd 0
Self Storage Companies 4.74 263rd 69th 3rd NA
Average 5.43 279th 75th 4th -7
Legal Law Firms 10.00 121st 40th 2nd NA
Average 10.00 183rd 48th 4th NA
Real Estate Apartment Rentals 0.92 224th 69th 3rd -14
Condos 0.31 224th 67th 4th NA
Realtors 1.04 251st 69th 4th -11
Average 0.92 275th 73rd 4th -9
Shopping Florists 5.41 155th 45th 3rd -14
Average 5.41 155th 45th 3rd -14
Travel Car Rentals 2.29 169th 49th 3rd NA
Hotels 3.00 199th 63rd 4th -4
Average 2.76 216th 61st 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.