Findings for PPC in Fort Wayne

Fort Wayne Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Wayne was the 156th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Fort Wayne also ranks amongst the least expensive cities in Indiana, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Wayne Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Fort Wayne keywords increased by 18% in December 2014.

Google Adwords Keyword Prices 34% Higher in Fort Wayne than South Bend

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Wayne are 34% higher than in South Bend. The average price of a click in Fort Wayne is $9.67.

This price difference is understandable though, given the population of South Bend is less than Fort Wayne, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Wayne


Summary PPC Stats for Fort Wayne for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.67 156th 43rd 2nd 18
Automotive/Vehicle Auto Insurance 75.30 42nd 15th 2nd 28
Auto Parts 2.28 41st 19th 1st 25
Dealerships 3.09 134th 47th 3rd -2
Tires 3.67 89th 23rd 1st 166
Towing 2.30 137th 42nd 2nd -13
Average 17.33 69th 20th 2nd 28
B2B Office Furniture 5.36 31st 9th 1st 5
Average 5.36 72nd 24th 2nd 1
Entertainment/Recreation Restaurants 0.78 213rd 64th 3rd 24
Average 0.78 213rd 64th 3rd 24
Finance Credit Counselling 8.53 62nd 20th 2nd 3
Insurance 64.25 23rd 8th 1st -3
Payday Loans 10.13 65th 26th 1st 11
Average 27.64 53rd 16th 1st 1
Health, Beauty & Fitness Chiropractors 4.20 194th 65th 3rd 1
Cosmetic Surgery 8.83 52nd 13rd 2nd NA
Dentists 10.18 154th 48th 3rd 7
Martial Arts 2.44 78th 23rd 2nd 0
Massage Therapy 2.84 105th 36th 2nd NA
Optometrists 2.37 113rd 36th 3rd NA
Average 6.89 226th 68th 4th 2
Home & Garden Appliance Repair 19.24 49th 12nd 1st 28
Furniture 2.26 168th 50th 3rd -3
Garage Doors 11.74 145th 41st 2nd 18
Moving Companies 10.69 174th 46th 4th 12
Pest Control 9.59 221st 53rd 4th -4
Plumbers 20.06 168th 42nd 2nd 61
Roofing 8.58 158th 55th 2nd 22
Self Storage Companies 11.23 146th 38th 2nd 24
Windows and Doors 7.26 50th 25th 2nd NA
Average 11.24 207th 51st 2nd 13
Legal Law Firms 12.44 95th 33rd 3rd NA
Personal Injury Law 23.06 141st 37th 3rd NA
Real Estate Lawyers 21.04 10th 2nd 1st NA
Average 16.28 161st 43rd 4th NA
Real Estate Apartment Rentals 1.26 183rd 54th 3rd 14
Condos 1.00 171st 50th 2nd 106
New Home Developers 1.91 192nd 49th 2nd -12
Realtors 2.25 159th 52nd 2nd 59
Average 1.66 217th 58th 2nd 43
Shopping Florists 4.48 177th 51st 4th 3
Average 4.48 177th 51st 4th 3
Travel Car Rentals 2.95 133rd 38th 3rd -24
Hotels 2.32 208th 68th 4th -6
Average 2.64 211st 63rd 4th -15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.