Findings for PPC in Fort Wayne

Fort Wayne Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Wayne was the 140th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Fort Wayne also ranks amongst the least expensive cities in Indiana, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Wayne Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Fort Wayne keywords increased by 37% in May 2016.

Not surprisingly, the month over month price increases for Fort Wayne Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 48% Higher in Fort Wayne than South Bend

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Wayne are 48% higher than in South Bend. The average price of a click in Fort Wayne is $11.26.

This price difference is understandable though, given the population of South Bend is less than Fort Wayne, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fort Wayne

Summary PPC Stats for Fort Wayne for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.26 140th 39th 2nd 37
Automotive/Vehicle Auto Insurance 100.82 20th 5th 1st 37
Auto Parts 0.98 146th 53rd 3rd -36
Dealerships 3.28 174th 55th 3rd NA
Tires 2.78 192nd 56th 3rd -10
Towing 3.78 99th 31st 3rd -1
Average 32.03 12nd 3rd 1st 1
B2B Office Furniture 5.37 85th 28th 3rd 49
Printers 9.69 19th 8th 1st -6
Average 6.81 73rd 24th 2nd NA
Entertainment/Recreation Restaurants 0.64 220th 65th 3rd 1415
Average 0.64 220th 65th 3rd 1415
Finance Credit Counselling 16.54 48th 15th 2nd NA
Insurance 43.79 46th 13rd 2nd NA
Payday Loans 7.58 129th 43rd 2nd 20
Average 18.87 106th 34th 3rd NA
Health, Beauty & Fitness Chiropractors 1.81 233rd 71st 4th -50
Cosmetic Surgery 5.92 88th 26th 2nd NA
Dentists 14.67 71st 23rd 1st 10
Martial Arts 2.91 74th 18th 1st 53
Massage Therapy 4.49 78th 28th 2nd 56
Optometrists 7.26 35th 12nd 1st NA
Average 7.94 214th 62nd 3rd 12
Home & Garden Appliance Repair 13.24 105th 28th 1st 0
Furniture 2.83 134th 29th 1st -2
Garage Doors 16.13 135th 39th 2nd 75
Landscapers 2.40 164th 55th 2nd -9
Moving Companies 12.02 153rd 38th 2nd -8
Pest Control 10.28 230th 59th 4th -14
Plumbers 18.42 194th 54th 2nd -10
Roofing 10.26 132nd 48th 4th 7
Self Storage Companies 14.98 64th 17th 2nd 31
Windows and Doors 16.40 22nd 14th 3rd NA
Average 11.71 210th 55th 2nd 7
Legal Family Law 7.81 86th 23rd 2nd NA
Law Firms 13.00 153rd 50th 2nd NA
Real Estate Lawyers 12.89 26th 8th 2nd 0
Average 11.69 194th 57th 3rd NA
Real Estate Apartment Rentals 0.99 220th 67th 4th -15
Condos 0.60 200th 56th 3rd 11
New Home Developers 4.43 71st 23rd 2nd 6
Realtors 1.82 198th 55th 3rd 7
Average 1.48 236th 64th 4th 2
Shopping Florists 6.31 113rd 28th 2nd 12
Average 6.31 113rd 28th 2nd 12
Travel Car Rentals 2.52 175th 58th 4th -3
Hotels 3.18 178th 59th 4th -5
Average 2.85 215th 64th 4th -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.