Findings for PPC in Fort Wayne

Fort Wayne Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Wayne was the 205th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fort Wayne also ranks amongst the least expensive cities in Indiana, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fort Wayne are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Fort Wayne keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 34% Higher in Fort Wayne than South Bend

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Wayne are 34% higher than in South Bend. The average price of a click in Fort Wayne is $8.94.

This price difference is understandable though, given the population of South Bend is less than Fort Wayne, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Chula Vista, and found the average price of a click in Fort Wayne was 38% lower than in Chula Vista. This suggests that perhaps prices in Fort Wayne are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fort Wayne

Summary PPC Stats for Fort Wayne for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.94 205th 53rd 2nd -2
Automotive/Vehicle Auto Insurance 48.69 100th 32nd 2nd 18
Auto Parts 1.81 75th 32nd 2nd 4
Dealerships 2.94 158th 60th 2nd NA
Tires 2.41 202nd 57th 3rd 0
Towing 1.90 178th 59th 2nd -7
Average 14.93 95th 32nd 2nd 1
B2B Office Furniture 6.52 36th 13rd 2nd 14
Printers 8.21 62nd 19th 2nd -18
Average 7.08 67th 20th 3rd NA
Entertainment/Recreation Restaurants 1.23 202nd 58th 4th 16
Average 1.23 202nd 58th 4th 16
Finance Credit Counselling 20.33 40th 14th 2nd NA
Insurance 70.26 28th 9th 1st NA
Mortgages 6.93 59th 21st 2nd 0
Payday Loans 4.66 133rd 41st 2nd 16
Average 21.19 88th 27th 3rd NA
Health, Beauty & Fitness Chiropractors 5.82 163rd 51st 2nd 29
Cosmetic Surgery 4.92 99th 25th 2nd NA
Dentists 8.54 201st 65th 4th -11
Martial Arts 5.01 34th 10th 1st 47
Massage Therapy 3.67 114th 36th 3rd 22
Optometrists 4.02 89th 31st 2nd NA
Average 6.30 252nd 71st 4th 1
Home & Garden Appliance Repair 3.40 209th 59th 3rd -24
Furniture 2.06 215th 61st 4th -9
Garage Doors 9.69 193rd 58th 3rd -6
Landscapers 2.49 192nd 61st 3rd 48
Moving Companies 14.20 132nd 30th 2nd 58
Pest Control 7.26 251st 69th 4th -2
Plumbers 16.31 220th 59th 2nd 9
Roofing 13.21 127th 42nd 3rd -11
Self Storage Companies 10.00 116th 29th 1st -7
Windows and Doors 15.41 19th 11th 1st NA
Average 9.68 247th 64th 2nd 5
Legal Criminal Lawyers 6.55 94th 25th 2nd NA
Family Law 7.74 113rd 30th 2nd NA
Law Firms 7.89 193rd 50th 2nd NA
Personal Injury Law 49.69 121st 33rd 3rd NA
Real Estate Lawyers 4.91 54th 15th 1st -9
Average 11.61 204th 50th 3rd NA
Real Estate Apartment Rentals 0.74 242nd 73rd 4th -27
Condos 0.46 215th 66th 3rd -22
New Home Developers 2.90 141st 37th 2nd 58
Realtors 1.24 210th 59th 3rd -11
Average 1.03 258th 67th 3rd -5
Shopping Florists 5.83 142nd 43rd 3rd -13
Average 5.83 142nd 43rd 3rd -13
Travel Car Rentals 2.67 141st 50th 2nd -9
Hotels 3.17 218th 65th 3rd 0
Average 2.92 232nd 72nd 3rd -5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.