Findings for PPC in Fort Wayne

Fort Wayne Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Wayne was the 220th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fort Wayne also ranks amongst the least expensive cities in Indiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Fort Wayne than South Bend

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Wayne are 4% lower than in South Bend. The average price of a click in Fort Wayne is $7.71.

This price difference is interesting though, given the population of South Bend is less than Fort Wayne.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chula Vista, and found the average price of a click in Fort Wayne was 32% lower than in Chula Vista.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Wayne


Summary PPC Stats for Fort Wayne for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.71 220th 61st 4th 2
Automotive/Vehicle Auto Insurance 15.61 178th 54th 4th -21
Auto Parts 2.30 39th 22nd 2nd -24
Dealerships 3.10 170th 57th 3rd NA
Tires 2.56 194th 55th 2nd -8
Towing 1.70 178th 54th 4th -23
Average 3.88 227th 66th 4th -16
B2B Office Furniture 3.80 123rd 40th 3rd 150
Printers 12.90 28th 7th 1st 26
Average 8.35 60th 16th 2nd NA
Entertainment/Recreation Restaurants 1.03 155th 50th 3rd -30
Average 1.03 155th 50th 3rd -30
Finance Credit Counselling 9.17 67th 22nd 2nd NA
Insurance 13.39 98th 32nd 3rd NA
Payday Loans 8.50 103rd 34th 1st -19
Average 11.39 129th 40th 3rd NA
Health, Beauty & Fitness Chiropractors 4.98 191st 63rd 3rd 8
Cosmetic Surgery 2.78 117th 34th 2nd NA
Dentists 11.51 136th 39th 2nd 1
Martial Arts 2.97 62nd 15th 2nd 0
Massage Therapy 7.17 61st 23rd 1st 35
Optometrists 2.15 118th 36th 3rd NA
Average 7.48 214th 61st 2nd 7
Home & Garden Appliance Repair 9.80 173rd 50th 3rd -19
Furniture 2.88 92nd 19th 2nd -3
Garage Doors 11.27 167th 47th 2nd -15
Moving Companies 13.29 162nd 43rd 2nd 12
Pest Control 8.65 220th 54th 3rd 73
Plumbers 15.65 203rd 56th 2nd -9
Roofing 12.68 122nd 44th 4th -5
Self Storage Companies 18.22 39th 10th 2nd 51
Windows and Doors 3.17 86th 31st 3rd NA
Average 11.69 221st 58th 2nd 7
Legal Family Law 5.59 103rd 25th 2nd NA
Law Firms 6.57 171st 53rd 4th NA
Personal Injury Law 46.54 124th 28th 3rd NA
Real Estate Lawyers 3.67 54th 17th 2nd 0
Average 15.02 163rd 43rd 3rd NA
Real Estate Apartment Rentals 0.69 244th 75th 4th -24
Condos 0.98 170th 52nd 2nd -30
New Home Developers 2.67 151st 45th 2nd 3
Realtors 1.52 213rd 58th 3rd -33
Average 1.23 256th 67th 3rd -22
Shopping Florists 5.31 159th 47th 4th -5
Average 5.31 159th 47th 4th -5
Travel Car Rentals 2.26 173rd 53rd 4th -12
Hotels 3.06 192nd 61st 3rd 2
Average 2.66 222nd 63rd 4th -5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.