Findings for PPC in Fort Wayne

Fort Wayne Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Wayne was the 171st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Fort Wayne also ranks amongst the least expensive cities in Indiana, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Wayne Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Fort Wayne keywords increased by 36% in April 2015.

Google Adwords Keyword Prices 113% Higher in Fort Wayne than South Bend

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Wayne are 113% higher than in South Bend. The average price of a click in Fort Wayne is $10.26.

This price difference is understandable though, given the population of South Bend is less than Fort Wayne, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Chula Vista, and found the average price of a click in Fort Wayne was 30% lower than in Chula Vista. This suggests that perhaps prices in Fort Wayne are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Wayne


Summary PPC Stats for Fort Wayne for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.26 171st 42nd 2nd 36
Automotive/Vehicle Auto Insurance 57.73 121st 32nd 2nd 92
Auto Parts 1.94 70th 30th 3rd -16
Dealerships 3.67 121st 46th 2nd NA
Tires 2.42 195th 56th 3rd -5
Towing 3.59 133rd 39th 1st 409
Average 16.67 99th 25th 2nd 100
B2B Office Furniture 8.48 10th 5th 1st 157
Average 8.48 34th 12nd 2nd NA
Entertainment/Recreation Restaurants 1.05 149th 51st 2nd 82
Average 1.05 149th 51st 2nd 82
Finance Credit Counselling 10.31 68th 20th 2nd NA
Insurance 58.66 39th 12nd 1st NA
Payday Loans 11.62 76th 25th 1st -10
Average 23.05 105th 30th 2nd NA
Health, Beauty & Fitness Chiropractors 6.35 170th 48th 3rd 26
Cosmetic Surgery 12.34 29th 10th 1st NA
Dentists 14.91 67th 26th 1st 48
Martial Arts 3.56 44th 10th 3rd 20
Massage Therapy 3.54 99th 33rd 1st -49
Optometrists 2.86 118th 36th 2nd NA
Average 9.43 147th 46th 1st 32
Home & Garden Appliance Repair 13.75 114th 34th 2nd 76
Furniture 2.60 120th 23rd 2nd -6
Garage Doors 19.80 122nd 33rd 2nd 76
Landscapers 0.88 178th 63rd 3rd 0
Moving Companies 13.70 142nd 33rd 2nd -14
Pest Control 7.39 225th 53rd 3rd -8
Plumbers 16.70 191st 56th 2nd 29
Roofing 11.54 121st 44th 4th -9
Self Storage Companies 12.78 125th 31st 2nd -27
Windows and Doors 4.94 72nd 27th 2nd NA
Average 12.02 204th 54th 2nd 11
Legal Family Law 8.44 93rd 28th 2nd NA
Law Firms 3.98 205th 58th 4th NA
Personal Injury Law 71.34 109th 26th 2nd NA
Real Estate Lawyers 4.89 50th 16th 2nd 0
Average 13.07 173rd 43rd 2nd NA
Real Estate Apartment Rentals 0.93 237th 72nd 4th 45
Condos 1.03 161st 56th 2nd 106
New Home Developers 3.80 93rd 32nd 2nd 14
Realtors 1.65 204th 55th 2nd 3
Average 1.45 241st 66th 3rd 39
Shopping Florists 6.59 90th 29th 3rd 26
Average 6.59 90th 29th 3rd 26
Travel Car Rentals 2.75 140th 47th 2nd 20
Hotels 2.81 187th 59th 3rd -7
Average 2.78 206th 62nd 3rd 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.