Findings for PPC in Indianapolis

Indianapolis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Indianapolis was the 7th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of December 2014. Indianapolis also ranks amongst the most expensive cities in Indiana, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Detroit ranked as the least expensive city.

Google Adwords Keyword Prices 26% Higher in Indianapolis than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Indianapolis are 26% higher than in Cincinnati. The average price of a click in Indianapolis is $17.85.

This price difference is understandable though, given the population of Cincinnati is less than Indianapolis, which generally means less competition and therefore lower prices.

To understand if prices in Indianapolis are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in Indianapolis was 22% higher than in Jacksonville. This suggests that perhaps Indianapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Indianapolis


Summary PPC Stats for Indianapolis for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.85 27th 7th 1st 5
Automotive/Vehicle Auto Insurance 88.20 20th 4th 1st 40
Auto Parts 1.58 93rd 38th 3rd 2
Dealerships 5.68 19th 9th 1st -2
Tires 2.53 167th 55th 4th 1
Towing 4.48 63rd 17th 1st 9
Average 24.80 22nd 4th 1st 10
B2B Office Furniture 4.19 60th 19th 2nd -23
Printers 6.97 54th 19th 1st -5
Trade Show Displays 16.61 15th 6th 1st -3
Average 7.78 29th 9th 1st -10
Entertainment/Recreation Restaurants 3.18 23rd 7th 1st 24
Average 3.18 23rd 7th 1st 24
Finance Credit Counselling 20.34 37th 12nd 1st 0
Insurance 51.15 38th 9th 2nd 2
Mortgages 12.42 34th 12nd 1st 67
Payday Loans 9.42 81st 29th 2nd 40
Average 27.47 55th 17th 2nd 19
Health, Beauty & Fitness Chiropractors 5.91 157th 53rd 2nd -19
Cosmetic Surgery 11.41 28th 9th 1st 0
Dentists 12.81 79th 32nd 2nd -11
Martial Arts 4.25 31st 11th 1st 0
Massage Therapy 4.81 67th 24th 1st 0
Optometrists 3.63 83rd 29th 1st 0
Average 9.14 129th 42nd 2nd -6
Home & Garden Appliance Repair 15.66 92nd 24th 2nd 50
Furniture 2.78 97th 21st 2nd 2
Garage Doors 19.55 104th 27th 1st 13
Landscapers 2.54 142nd 48th 1st -14
Moving Companies 21.86 61st 12nd 1st 1
Pest Control 11.99 202nd 44th 2nd -15
Plumbers 79.09 11th 4th 1st 15
Roofing 15.03 84th 31st 1st -36
Self Storage Companies 17.75 26th 6th 1st -2
Windows and Doors 8.88 31st 16th 1st 46
Average 21.66 53rd 12nd 1st 4
Legal Criminal Lawyers 44.87 43rd 10th 1st 22
Family Law 18.72 64th 19th 1st 28
Law Firms 14.86 77th 24th 2nd 11
Personal Injury Law 102.87 62nd 14th 1st 0
Real Estate Lawyers 19.00 13rd 3rd 2nd 0
Average 33.92 100th 25th 1st 12
Real Estate Apartment Rentals 2.68 43rd 10th 1st 14
Condos 2.30 76th 25th 1st 5
New Home Developers 8.88 3rd 1st 1st -20
Realtors 3.41 67th 26th 1st 5
Average 4.08 20th 3rd 1st 2
Shopping Florists 9.39 18th 6th 1st 13
Average 9.39 18th 6th 1st 13
Travel Car Rentals 3.05 125th 33rd 1st 1
Hotels 4.95 35th 10th 1st 12
Average 4.00 62nd 19th 2nd 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.