Findings for PPC in Indianapolis

Indianapolis Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Indianapolis was the 17th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Indianapolis also ranks amongst the most expensive cities in Indiana, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Indianapolis Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Indianapolis keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Indianapolis Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 23% Higher in Indianapolis than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Indianapolis are 23% higher than in Cincinnati. The average price of a click in Indianapolis is $21.62.

This price difference is understandable though, given the population of Cincinnati is less than Indianapolis, which generally means less competition and therefore lower prices.

To understand if prices in Indianapolis are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in Indianapolis was 34% higher than in Jacksonville. This suggests that perhaps Indianapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Indianapolis

Summary PPC Stats for Indianapolis for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.62 17th 5th 1st 10
Automotive/Vehicle Auto Insurance 79.70 46th 11th 2nd 1
Auto Parts 1.56 105th 37th 1st -1
Dealerships 4.83 74th 31st 1st 3
Tires 2.97 184th 53rd 2nd 27
Towing 4.01 90th 28th 2nd 22
Average 22.49 42nd 14th 2nd 9
B2B Office Furniture 5.76 72nd 22nd 2nd 19
Printers 6.87 63rd 19th 2nd -28
Trade Show Displays 22.72 16th 7th 1st 0
Average 9.59 32nd 12nd 1st -3
Entertainment/Recreation Restaurants 3.23 21st 5th 1st 30
Average 3.23 21st 5th 1st 30
Finance Credit Counselling 30.63 23rd 8th 1st NA
Insurance 45.56 42nd 12nd 1st -17
Mortgages 15.00 41st 17th 1st -15
Payday Loans 7.31 133rd 44th 3rd -19
Average 30.46 51st 14th 1st NA
Health, Beauty & Fitness Chiropractors 6.56 166th 55th 3rd -3
Cosmetic Surgery 10.36 43rd 13rd 1st 3
Dentists 13.02 111st 33rd 2nd 14
Martial Arts 2.83 75th 19th 2nd 13
Massage Therapy 2.23 115th 39th 3rd -18
Optometrists 5.12 80th 26th 2nd -9
Average 9.52 158th 45th 1st 2
Home & Garden Appliance Repair 12.96 111st 32nd 2nd -11
Furniture 2.76 142nd 32nd 2nd 11
Garage Doors 21.04 119th 34th 1st 4
Landscapers 4.70 73rd 21st 1st 22
Moving Companies 19.80 76th 16th 1st -19
Pest Control 14.64 204th 48th 2nd 4
Plumbers 54.20 55th 21st 1st 17
Roofing 27.40 26th 12nd 1st 62
Self Storage Companies 22.60 15th 2nd 1st 18
Windows and Doors 20.28 10th 7th 2nd 115
Average 20.57 92nd 28th 1st 20
Legal Criminal Lawyers 42.91 39th 16th 1st -10
Family Law 23.70 52nd 13rd 1st 29
Law Firms 19.34 110th 33rd 1st 15
Personal Injury Law 164.72 24th 4th 1st 101
Real Estate Lawyers 14.16 16th 4th 1st -15
Average 58.17 48th 11th 1st 26
Real Estate Apartment Rentals 1.99 90th 28th 2nd -15
Condos 1.95 91st 30th 1st 1
New Home Developers 5.27 39th 12nd 1st -16
Realtors 3.52 55th 19th 1st 3
Average 3.15 61st 19th 1st -5
Shopping Florists 7.33 59th 10th 1st 6
Average 7.33 59th 10th 1st 6
Travel Car Rentals 3.55 69th 20th 1st -3
Hotels 6.08 19th 6th 1st 4
Average 4.81 23rd 7th 1st 0

Study Results for Other Cities:

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U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.