Findings for PPC in Indianapolis

Indianapolis Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Indianapolis was the 56th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Indianapolis also ranks amongst the least expensive cities in Indiana, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Indianapolis Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Indianapolis keywords increased by 16% in November 2014.

Google Adwords Keyword Prices 14% Higher in Indianapolis than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Indianapolis are 14% higher than in Cincinnati. The average price of a click in Indianapolis is $14.57.

This price difference is understandable though, given the population of Cincinnati is less than Indianapolis, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Indianapolis


Summary PPC Stats for Indianapolis for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.57 56th 14th 1st 16
Automotive/Vehicle Auto Body 4.79 56th 16th 1st -40
Auto Insurance 67.10 70th 14th 1st 89
Auto Parts 1.71 91st 43rd 3rd 0
Dealerships 6.42 11th 7th 1st -11
Tires 2.51 154th 40th 2nd 2
Towing 4.16 77th 19th 1st 102
Average 17.59 65th 16th 1st 25
B2B Architects 1.44 71st 20th 1st -11
IT Support 18.81 36th 7th 1st 12
Office Furniture 5.52 33rd 10th 1st 35
Printers 7.39 34th 13rd 1st 36
Trade Show Displays 17.44 11th 4th 1st -9
Video Production 7.59 31st 11th 1st -21
Average 10.01 28th 6th 1st 8
Entertainment/Recreation Restaurants 2.68 33rd 10th 1st 49
Average 2.68 33rd 10th 1st 49
Finance Credit Counselling 20.91 28th 12nd 1st NA
Currency Exchange 0.78 61st 18th 1st -6
Insurance 61.06 25th 4th 2nd 31
Mortgages 7.42 45th 18th 1st -25
Payday Loans 6.72 110th 38th 3rd -6
Average 21.09 70th 15th 2nd 8
Health, Beauty & Fitness Acupuncture 1.46 124th 33rd 1st -3
Chiropractors 7.32 101st 33rd 1st 23
Cosmetic Surgery 11.37 28th 9th 1st 51
Dentists 14.56 52nd 16th 2nd 31
Jewellers 3.97 67th 24th 1st NA
Martial Arts 4.25 32nd 11th 1st 95
Massage Therapy 4.80 68th 24th 1st -7
Optometrists 3.61 81st 29th 1st 15
Weight Loss Surgery 5.18 31st 11th 1st 6
Average 9.02 106th 37th 2nd 24
Home & Garden Appliance Repair 10.30 120th 32nd 2nd -9
Electricians 15.76 37th 11th 1st 0
Furniture 2.72 70th 15th 1st 12
Garage Doors 16.80 115th 27th 1st 17
Home Security 42.97 25th 3rd 1st -8
Interior Designers 3.23 72nd 23rd 1st -19
Landscapers 3.75 101st 31st 1st 15
Mold Detection and Remova 11.33 48th 14th 1st -21
Moving Companies 21.78 47th 13rd 1st 16
Pest Control 14.67 176th 32nd 2nd 27
Plumbers 66.43 30th 9th 1st 28
Roofing 24.78 29th 8th 1st 104
Self Storage Companies 18.70 12nd 1st 1st 0
Windows and Doors 7.97 45th 22nd 3rd -10
Average 20.93 57th 14th 1st 14
Legal Criminal Lawyers 37.03 57th 15th 1st -12
Disability Lawyers 17.01 15th 6th 1st NA
Employment Lawyers 5.61 49th 13rd 1st 7
Family Law 13.27 73rd 23rd 1st 12
Immigration Lawyers 4.94 93rd 27th 2nd 15
Law Firms 16.11 65th 24th 2nd 73
Personal Injury Law 36.09 130th 34th 2nd -5
Traffic Law 29.49 60th 17th 1st -22
Average 18.79 141st 37th 2nd 11
Real Estate Apartment Rentals 2.32 61st 11th 1st -10
Condos 2.16 76th 24th 1st 12
New Home Developers 11.32 1st 1st 1st 46
Property Management 4.61 69th 24th 2nd 27
Realtors 4.22 39th 13rd 1st 26
Average 4.66 14th 4th 1st 18
Shopping Florists 8.34 19th 5th 1st 43
Average 6.47 48th 11th 1st 21
Travel Car Rentals 3.01 117th 33rd 4th 2
Hotels 4.46 30th 11th 1st -14
Average 3.73 57th 14th 1st -6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.