Findings for PPC in Indianapolis

Indianapolis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Indianapolis was the 11th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Indianapolis also ranks amongst the most expensive cities in Indiana, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Indianapolis Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Indianapolis keywords increased by 13% in September 2014.

Google Adwords Keyword Prices 6% Higher in Indianapolis than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Indianapolis are 6% higher than in Cincinnati. The average price of a click in Indianapolis is $15.18.

This price difference is understandable though, given the population of Cincinnati is less than Indianapolis, which generally means less competition and therefore lower prices.

To understand if prices in Indianapolis are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in Indianapolis was 6% higher than in Jacksonville. This suggests that perhaps Indianapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Indianapolis


Summary PPC Stats for Indianapolis for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.18 35th 11th 1st 13
Automotive/Vehicle Auto Insurance 83.75 27th 5th 2nd -19
Auto Parts 1.48 77th 34th 4th 1
Dealerships 5.55 15th 8th 1st 5
Tires 2.81 135th 38th 1st 34
Towing 1.69 131st 39th 1st 12
Average 21.66 32nd 9th 2nd 4
B2B Office Furniture 7.33 20th 2nd 1st 39
Printers 6.45 61st 15th 1st 20
Trade Show Displays 23.82 3rd 2nd 1st NA
Average 10.27 12nd 4th 1st 84
Entertainment/Recreation Restaurants 1.78 56th 18th 1st 3
Average 1.78 56th 18th 1st 3
Finance Credit Counselling 19.69 32nd 13rd 1st NA
Insurance 95.86 7th 3rd 2nd NA
Mortgages 19.85 9th 1st 1st 21
Payday Loans 6.72 100th 36th 1st 11
Average 26.91 58th 13rd 2nd NA
Health, Beauty & Fitness Chiropractors 6.28 122nd 36th 1st 6
Cosmetic Surgery 6.10 68th 18th 2nd -19
Dentists 11.10 101st 34th 2nd 0
Martial Arts 2.62 55th 13rd 1st -18
Massage Therapy 2.69 95th 30th 1st -62
Optometrists 3.56 79th 28th 2nd 19
Average 6.98 191st 57th 3rd -9
Home & Garden Appliance Repair 9.75 101st 27th 1st -17
Furniture 2.18 123rd 37th 2nd -9
Garage Doors 14.80 110th 27th 1st 24
Landscapers 2.67 147th 46th 3rd 0
Moving Companies 17.33 48th 10th 1st 2
Pest Control 16.22 195th 42nd 1st 26
Plumbers 58.88 30th 11th 1st 26
Roofing 15.35 54th 20th 1st -13
Self Storage Companies 18.07 12nd 1st 1st -7
Windows and Doors 10.16 36th 17th 3rd 180
Average 16.96 79th 18th 1st 18
Legal Criminal Lawyers 32.79 60th 13rd 1st 1
Family Law 18.12 55th 16th 1st -16
Law Firms 18.33 53rd 21st 1st 118
Personal Injury Law 95.09 53rd 17th 1st 12
Real Estate Lawyers 9.25 28th 7th 1st NA
Average 29.45 101st 29th 2nd 39
Real Estate Apartment Rentals 2.06 54th 9th 1st -1
Condos 1.36 103rd 32nd 1st NA
New Home Developers 7.31 2nd 1st 1st -7
Realtors 2.64 73rd 25th 1st -9
Average 3.16 30th 8th 1st -8
Shopping Florists 6.24 61st 17th 1st -1
Average 6.24 61st 17th 1st -1
Travel Car Rentals 3.25 37th 8th 1st -1
Hotels 4.44 25th 5th 1st -1
Average 3.84 22nd 5th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.