Findings for PPC in South Bend

South Bend Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that South Bend was the 213rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. South Bend also ranks amongst the least expensive cities in Indiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for South Bend Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting South Bend keywords increased by 14% in March 2015.

Google Adwords Keyword Prices 5% Higher in South Bend than Fort Wayne

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in South Bend are 5% higher than in Fort Wayne. The average price of a click in South Bend is $8.10.

This price differential is somewhat surprising however, as Fort Wayne has a larger population than South Bend.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Erie, and found the average price of a click in South Bend was 16% higher than in Erie.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for South Bend


Summary PPC Stats for South Bend for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.10 213rd 60th 3rd NA
Automotive/Vehicle Auto Insurance 34.02 159th 51st 3rd NA
Auto Parts 1.63 84th 42nd 4th -12
Dealerships 2.66 202nd 62nd 4th NA
Tires 2.21 210th 62nd 3rd 24
Towing 2.13 166th 50th 2nd 2
Average 6.79 181st 54th 3rd NA
Entertainment/Recreation Restaurants 1.17 134th 43rd 2nd -10
Average 1.17 134th 43rd 2nd -10
Finance Payday Loans 7.83 115th 38th 2nd 19
Average 7.83 165th 51st 4th NA
Health, Beauty & Fitness Chiropractors 7.62 126th 39th 1st 8
Dentists 8.41 206th 55th 4th 2
Massage Therapy 1.51 129th 43rd 3rd NA
Optometrists 0.46 155th 45th 4th NA
Average 6.58 235th 65th 4th 1
Home & Garden Appliance Repair 11.48 154th 46th 2nd 39
Furniture 1.89 191st 58th 4th -18
Garage Doors 8.50 183rd 51st 3rd 26
Moving Companies 11.45 174th 46th 3rd 0
Pest Control 10.02 214th 50th 2nd 27
Plumbers 10.38 228th 61st 3rd 55
Roofing 13.37 119th 42nd 3rd -4
Self Storage Companies 3.19 271st 72nd 4th -14
Windows and Doors 17.85 9th 5th 2nd NA
Average 9.30 255th 71st 3rd 44
Legal Law Firms 7.48 160th 49th 3rd NA
Personal Injury Law 71.05 108th 25th 2nd NA
Average 28.67 118th 26th 2nd NA
Real Estate Apartment Rentals 1.08 200th 64th 2nd -11
Condos 0.67 200th 58th 3rd -15
Realtors 2.08 164th 50th 2nd 55
Average 1.46 231st 58th 2nd 10
Shopping Florists 5.82 134th 37th 2nd -3
Average 5.82 134th 37th 2nd -3
Travel Car Rentals 2.39 157th 43rd 2nd -6
Hotels 3.31 174th 55th 2nd 5
Average 2.85 210th 60th 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.