Findings for PPC in South Bend

South Bend Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that South Bend was the 253rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. South Bend also ranks amongst the least expensive cities in Indiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for South Bend are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting South Bend keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 25% Lower in South Bend than Fort Wayne

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in South Bend are 25% lower than in Fort Wayne. The average price of a click in South Bend is $6.62.

This price differential is expected however, as Fort Wayne has a larger population than South Bend.

For better comparison of prices, we also compared prices with another city with a similar population, Erie, and found the average price of a click in South Bend was 7% lower than in Erie.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for South Bend

Summary PPC Stats for South Bend for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.62 253rd 68th 4th 0
Automotive/Vehicle Auto Insurance 32.18 142nd 44th 4th -10
Auto Parts 2.33 50th 23rd 1st 8
Dealerships 2.03 206th 70th 4th NA
Tires 2.08 212nd 61st 4th 9
Average 7.12 173rd 50th 4th -3
B2B Office Furniture 5.95 51st 20th 3rd -17
Average 5.95 102nd 36th 4th NA
Entertainment/Recreation Restaurants 1.81 180th 52nd 3rd -11
Average 1.81 180th 52nd 3rd -11
Health, Beauty & Fitness Chiropractors 3.76 215th 67th 4th 9
Dentists 9.17 187th 60th 3rd -5
Martial Arts 3.78 51st 19th 2nd 1
Optometrists 1.78 124th 37th 3rd NA
Average 6.57 244th 69th 3rd -4
Home & Garden Appliance Repair 5.96 201st 57th 2nd -2
Furniture 3.59 95th 16th 1st 25
Garage Doors 13.69 158th 50th 2nd 13
Landscapers 3.79 132nd 45th 2nd 27
Moving Companies 9.76 181st 45th 4th -30
Pest Control 13.09 197th 40th 2nd -2
Plumbers 7.90 256th 69th 3rd 23
Roofing 13.95 116th 38th 2nd 43
Self Storage Companies 4.06 259th 70th 4th 40
Average 7.87 265th 70th 3rd 13
Legal Family Law 5.04 124th 33rd 3rd NA
Law Firms 4.99 221st 60th 4th NA
Personal Injury Law 78.78 102nd 29th 2nd NA
Average 15.54 191st 48th 2nd NA
Real Estate Apartment Rentals 1.03 208th 61st 3rd 39
Condos 0.50 213rd 65th 2nd -17
Realtors 0.90 237th 68th 4th -14
Average 0.87 267th 70th 4th 1
Shopping Florists 6.14 130th 37th 2nd -12
Average 6.14 130th 37th 2nd -12
Travel Car Rentals 2.42 167th 56th 3rd -11
Hotels 5.27 47th 16th 1st 0
Average 3.84 110th 39th 2nd -6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.